---
title: "Meaning & Key Takeaway of: It is worth asking if advertisements are…"
description: "\"It is worth asking if advertisements are ever an effective counter against negative publicity. International experience shows that it depends on the is..."
image: "https://sms4smile.com/quotes/i/9dd/sucheta-dalal-7319_depends_it-is-worth-asking-if-advertisements-are_1507554.jpg"
---

#  It is worth asking if advertisements are ever an effective…

![“It is worth asking if advertisements are ever an effective counter against negative publicity. International experience shows that it depends on the issue.” quote by Sucheta Dalal](https://sms4smile.com/quotes/i/9dd/sucheta-dalal-7319_depends_it-is-worth-asking-if-advertisements-are_1507554.jpg)   [Download](https://sms4smile.com/quotes/i/9dd/sucheta-dalal-7319_depends_it-is-worth-asking-if-advertisements-are_1507554.jpg) [Open image](https://sms4smile.com/quotes/i/9dd/sucheta-dalal-7319_depends_it-is-worth-asking-if-advertisements-are_1507554.jpg)

> “It is worth asking if advertisements are ever an effective counter against negative publicity. International experience shows that it depends on the issue.”

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Advertising can counter negative publicity, but its success varies with the issue’s nature and public perception.

**In simple terms:** Ads sometimes help, but not always.

Key Takeaway

Assess issue before launching a campaign.

Themes

public relations media strategy reputation

Mood

analytical cautious

Type

business strategic

When to use this quote

- crisis management
- brand recovery
- social media
- consumer trust

Key Concepts

advertising effectiveness issue sensitivity

Questions to Reflect On

- When does advertising backfire?
- What alternatives exist for reputation repair?

A Different Perspective

Ads may be ignored if distrust is deep.

★ ★ ★ ★ ★   No ratings yet

[Advertisements](https://sms4smile.com/quotes/about/advertisements/) [Advertisements Effective](https://sms4smile.com/quotes/about/advertisements-effective-5542081/) [Asking Advertisements](https://sms4smile.com/quotes/about/asking-advertisements-5542082/) [Depends](https://sms4smile.com/quotes/about/depends/) [Experience](https://sms4smile.com/quotes/about/experience/) [Negative](https://sms4smile.com/quotes/about/negative/) [Negative Publicity](https://sms4smile.com/quotes/about/negative-publicity-2310032/) [Publicity](https://sms4smile.com/quotes/about/publicity/) [Worth](https://sms4smile.com/quotes/about/worth/)

## Related quotes

> [Short of committing murder, negative publicity sells more seats than positive publicity.](https://sms4smile.com/quotes/michael-o-leary/short-of-committing-murder-negative-publicity-sells-more-seats-than/)

[Michael O'Leary](https://sms4smile.com/quotes/author/michael-o-leary/)

> [One of the strange things about violent and authoritarian regimes is they don't like the glare of negative publicity.](https://sms4smile.com/quotes/salman-rushdie/one-of-the-strange-things-about-violent-and-authoritarian-regimes-is-2/)

[Salman Rushdie](https://sms4smile.com/quotes/author/salman-rushdie/)

> [One of the strange things about violent and authoritarian regimes is they don't like the glare of negative publicity. If you can make them…](https://sms4smile.com/quotes/salman-rushdie/one-of-the-strange-things-about-violent-and-authoritarian-regimes-is/)

[Salman Rushdie](https://sms4smile.com/quotes/author/salman-rushdie/)

> [Trump has been fiercely mocked in the media since the 1980s. But Trump learned from someone to let all the mockery roll off his…](https://sms4smile.com/quotes/michelle-dean/trump-has-been-fiercely-mocked-in-the-media-since-the-1980s-but-trump/)

[Michelle Dean](https://sms4smile.com/quotes/author/michelle-dean/)

> [One of the strange things about violent and authoritarian regimes is they don't like the glare of negative publicity. If you can make them…](https://sms4smile.com/quotes/salman-rushdie/one-of-the-strange-things-about-violent-and-authoritarian-regimes-is-3/)

[Salman Rushdie](https://sms4smile.com/quotes/author/salman-rushdie/)

> [With a lot of negative publicity, we have to start thinking positive. When you start thinking positive, you begin to encourage. That's when you…](https://sms4smile.com/quotes/randall-cunningham/with-a-lot-of-negative-publicity-we-have-to-start-thinking-positive/)

[Randall Cunningham](https://sms4smile.com/quotes/author/randall-cunningham/)

> [It is futile to assume that an initially ineffective advertisement still needs to wear in; wear-in either happens quickly or it does not happen…](https://sms4smile.com/quotes/gerard-j-tellis/it-is-futile-to-assume-that-an-initially-ineffective-advertisement/)

[Gerard J Tellis](https://sms4smile.com/quotes/author/gerard-j-tellis/)

> [To measure your needs by that which is projected via mass media is a mistake that has no mercy. The average person views a…](https://sms4smile.com/quotes/haki-r-madhubuti/to-measure-your-needs-by-that-which-is-projected-via-mass-media-is-a/)

[Haki R. Madhubuti](https://sms4smile.com/quotes/author/haki-r-madhubuti/)

> [I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would…](https://sms4smile.com/quotes/jeff-koons/i-believe-in-advertisement-and-media-completely-my-art-and-my/)

[Jeff Koons](https://sms4smile.com/quotes/author/jeff-koons/)

> [I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands.](https://sms4smile.com/quotes/doug-walters/i-think-if-you-can-create-a-meaningful-thing-that-is-also-an/)

[Doug Walters](https://sms4smile.com/quotes/author/doug-walters/)

> [Freedom! To fill people's mailboxes, eyes, ears and brains with commercial rubbish against their will, television programs that are impossible to watch with a…](https://sms4smile.com/quotes/anonymous/freedom-to-fill-people-s-mailboxes-eyes-ears-and-brains-with/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [ There's a fantastic, thousand-page book by David Thomson about \[David O. Selznick\]. Again, it's not the best argument or the best advertisement for his… ](https://sms4smile.com/quotes/karina-longworth/there-s-a-fantastic-thousand-page-book-by-david-thomson-about-david-o/)

[Karina Longworth](https://sms4smile.com/quotes/author/karina-longworth/)

> [In advertisements for your favorite products, are women denigrated or objectified in some way? All of that is important. I would rewrite my kids'…](https://sms4smile.com/quotes/geena-davis/in-advertisements-for-your-favorite-products-are-women-denigrated-or/)

[Geena Davis](https://sms4smile.com/quotes/author/geena-davis/)

> [There's a subterranean impetus towards pornography so powerful that half the business world is juiced by the sort of half sex that one finds…](https://sms4smile.com/quotes/norman-mailer/there-s-a-subterranean-impetus-towards-pornography-so-powerful-that/)

[Norman Mailer](https://sms4smile.com/quotes/author/norman-mailer/)

## More by Sucheta Dalal

> [The message for the smart investor is to watch out. Do not get carried away with news reports and turn smart by pooling information…](https://sms4smile.com/quotes/sucheta-dalal/the-message-for-the-smart-investor-is-to-watch-out-do-not-get-carried/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [We are living in a globalised world and most of us are worried stiff about powerful interest groups steadily pushing India towards obscurantist and…](https://sms4smile.com/quotes/sucheta-dalal/we-are-living-in-a-globalised-world-and-most-of-us-are-worried-stiff/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [We like to joke that India has sick companies but rich promoters. Yet, even after the bad loans and non-payment of dues have turned…](https://sms4smile.com/quotes/sucheta-dalal/we-like-to-joke-that-india-has-sick-companies-but-rich-promoters-yet/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [I have missed meetings because a Speed Post from a government office reached after the meeting. But these are rare blips in a large…](https://sms4smile.com/quotes/sucheta-dalal/i-have-missed-meetings-because-a-speed-post-from-a-government-office/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [The paper's self-confessed love affair is with the advertiser and its flourishing bottomline gives it the power to desecrate editorial space and express the…](https://sms4smile.com/quotes/sucheta-dalal/the-paper-s-self-confessed-love-affair-is-with-the-advertiser-and-its/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [Motherhood, pester power and emotional blackmail - Indian marketers have cottoned on to the fact that these three themes can sell just about anything…](https://sms4smile.com/quotes/sucheta-dalal/motherhood-pester-power-and-emotional-blackmail-indian-marketers-have/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [In the e-filing system, the accountant has the user identity and password of each company. This would potentially allow a rogue accountant to play…](https://sms4smile.com/quotes/sucheta-dalal/in-the-e-filing-system-the-accountant-has-the-user-identity-and/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [Entrepreneurial freedom and funding of potentially good businesses will certainly increase the number of wealthy Indians, create employment and have some cascading effect in…](https://sms4smile.com/quotes/sucheta-dalal/entrepreneurial-freedom-and-funding-of-potentially-good-businesses/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [If India is notorious for never punishing scamsters and letting politicians get away with loot, rape, murder and worse, it is because they are…](https://sms4smile.com/quotes/sucheta-dalal/if-india-is-notorious-for-never-punishing-scamsters-and-letting/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [If you are a small investor, do take the basic precaution of going to a registered broker/sub-broker and getting receipts for your transactions. Or…](https://sms4smile.com/quotes/sucheta-dalal/if-you-are-a-small-investor-do-take-the-basic-precaution-of-going-to/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [For Indias 40 million taxpayers, the bulk of whom are salaried employees, forking out hefty service tax is a double whammy the government taxes…](https://sms4smile.com/quotes/sucheta-dalal/for-indias-40-million-taxpayers-the-bulk-of-whom-are-salaried/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [Putting an end to usurious rates is not going to be as simple as asking banks to lay down internal guidelines, policies and procedures.](https://sms4smile.com/quotes/sucheta-dalal/putting-an-end-to-usurious-rates-is-not-going-to-be-as-simple-as/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [Mobile users happily suffer bad connections, dropped calls, inaccessible networks and pay higher charges for services that would have caused endless annoyance on a…](https://sms4smile.com/quotes/sucheta-dalal/mobile-users-happily-suffer-bad-connections-dropped-calls/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [The truth is that very few newspapers in the country are willing to do a fair and impartial investigation into the shenanigans of industrialists,…](https://sms4smile.com/quotes/sucheta-dalal/the-truth-is-that-very-few-newspapers-in-the-country-are-willing-to/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

> [Netizens and site operators must find ways to police themselves in order to keep government interference to a minimum.](https://sms4smile.com/quotes/sucheta-dalal/netizens-and-site-operators-must-find-ways-to-police-themselves-in/)

[Sucheta Dalal](https://sms4smile.com/quotes/author/sucheta-dalal/)

[Explore all 92 Sucheta Dalal quotes ](https://sms4smile.com/quotes/author/sucheta-dalal/)

## More Advertisements quotes

> [There's a subterranean impetus towards pornography so powerful that half the business world is juiced by the sort of half sex that one finds…](https://sms4smile.com/quotes/norman-mailer/there-s-a-subterranean-impetus-towards-pornography-so-powerful-that/)

[Norman Mailer](https://sms4smile.com/quotes/author/norman-mailer/)

> [In advertisements for your favorite products, are women denigrated or objectified in some way? All of that is important. I would rewrite my kids'…](https://sms4smile.com/quotes/geena-davis/in-advertisements-for-your-favorite-products-are-women-denigrated-or/)

[Geena Davis](https://sms4smile.com/quotes/author/geena-davis/)

> [ There's a fantastic, thousand-page book by David Thomson about \[David O. Selznick\]. Again, it's not the best argument or the best advertisement for his… ](https://sms4smile.com/quotes/karina-longworth/there-s-a-fantastic-thousand-page-book-by-david-thomson-about-david-o/)

[Karina Longworth](https://sms4smile.com/quotes/author/karina-longworth/)

> [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [Freedom! To fill people's mailboxes, eyes, ears and brains with commercial rubbish against their will, television programs that are impossible to watch with a…](https://sms4smile.com/quotes/anonymous/freedom-to-fill-people-s-mailboxes-eyes-ears-and-brains-with/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands.](https://sms4smile.com/quotes/doug-walters/i-think-if-you-can-create-a-meaningful-thing-that-is-also-an/)

[Doug Walters](https://sms4smile.com/quotes/author/doug-walters/)

> [I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would…](https://sms4smile.com/quotes/jeff-koons/i-believe-in-advertisement-and-media-completely-my-art-and-my/)

[Jeff Koons](https://sms4smile.com/quotes/author/jeff-koons/)

> [To measure your needs by that which is projected via mass media is a mistake that has no mercy. The average person views a…](https://sms4smile.com/quotes/haki-r-madhubuti/to-measure-your-needs-by-that-which-is-projected-via-mass-media-is-a/)

[Haki R. Madhubuti](https://sms4smile.com/quotes/author/haki-r-madhubuti/)

> [It is futile to assume that an initially ineffective advertisement still needs to wear in; wear-in either happens quickly or it does not happen…](https://sms4smile.com/quotes/gerard-j-tellis/it-is-futile-to-assume-that-an-initially-ineffective-advertisement/)

[Gerard J Tellis](https://sms4smile.com/quotes/author/gerard-j-tellis/)

> [Basically, art should remain something that is complex, that has many layers, so there's always a possibility to reconsider things and have a different…](https://sms4smile.com/quotes/camille-henrot/basically-art-should-remain-something-that-is-complex-that-has-many/)

[Camille Henrot](https://sms4smile.com/quotes/author/camille-henrot/)

> [No, no; 'tis all men's office to speak patience To those that wring under the load of sorrow, But no man's virtue nor sufficiency…](https://sms4smile.com/quotes/william-shakespeare/no-no-tis-all-men-s-office-to-speak-patience-to-those-that-wring/)

[William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/)

> [Unlucky people miss chance opportunities because they are too focused on looking for something else. They go to parties intent on finding their perfect…](https://sms4smile.com/quotes/richard-wiseman/unlucky-people-miss-chance-opportunities-because-they-are-too-focused/)

[Richard Wiseman](https://sms4smile.com/quotes/author/richard-wiseman/)

> [I think that the best approach would be if the American people ever insist that we cut down on the massive amounts of money…](https://sms4smile.com/quotes/jimmy-carter/i-think-that-the-best-approach-would-be-if-the-american-people-ever/)

[Jimmy Carter](https://sms4smile.com/quotes/author/jimmy-carter/)

> [On the Bowery, in the ornate carcass of a formerly grand vaudeville theater, a dance marathon limps along. The contestants, young girls and their…](https://sms4smile.com/quotes/libba-bray/on-the-bowery-in-the-ornate-carcass-of-a-formerly-grand-vaudeville/)

[Libba Bray](https://sms4smile.com/quotes/author/libba-bray/)

> [Today, our attention is less than the television advertisement. We're looking at six or seven problems constantly. We're living in the disturbed societies of…](https://sms4smile.com/quotes/marina-abramovic/today-our-attention-is-less-than-the-television-advertisement-we-re/)

[Marina Abramovic](https://sms4smile.com/quotes/author/marina-abramovic/)

[Browse all 239 Advertisements quotes ](https://sms4smile.com/quotes/about/advertisements/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "It is worth asking if advertisements are ever an effective counter against negative publicity. International experience shows that it depends on the issue.",
            "creator": {
                "@type": "Person",
                "name": "Sucheta Dalal"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/sucheta-dalal/it-is-worth-asking-if-advertisements-are-ever-an-effective-counter/",
            "about": {
                "@type": "Thing",
                "name": "Advertisements"
            },
            "@id": "https://sms4smile.com/quotes/sucheta-dalal/it-is-worth-asking-if-advertisements-are-ever-an-effective-counter/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/9dd/sucheta-dalal-7319_depends_it-is-worth-asking-if-advertisements-are_1507554.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/9dd/sucheta-dalal-7319_depends_it-is-worth-asking-if-advertisements-are_1507554.jpg",
                "url": "https://sms4smile.com/quotes/i/9dd/sucheta-dalal-7319_depends_it-is-worth-asking-if-advertisements-are_1507554.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“It is worth asking if advertisements are ever an effective counter against negative publicity. International…” — Sucheta Dalal",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Sucheta Dalal",
                    "item": "https://sms4smile.com/quotes/author/sucheta-dalal/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "It is worth asking if advertisements...",
                    "item": "https://sms4smile.com/quotes/sucheta-dalal/it-is-worth-asking-if-advertisements-are-ever-an-effective-counter/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/sucheta-dalal/it-is-worth-asking-if-advertisements-are-ever-an-effective-counter/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
