--- title: "Meaning & Key Takeaway of: Knowing what matters most, what I call…" description: "\"Knowing what matters most, what I call \"being real,\" is the alpha and omega for leaders.\" — Stewart D. Friedman" image: "https://sms4smile.com/quotes/i/b98/stewart-d-friedman-13434_alpha-and-omega_knowing-what-matters-most-what-i-call-be_3053051.jpg" --- # Knowing what matters most, what I call "being real," is… ![“Knowing what matters most, what I call "being real," is the alpha and omega for leaders.” quote by Stewart D. Friedman](https://sms4smile.com/quotes/i/b98/stewart-d-friedman-13434_alpha-and-omega_knowing-what-matters-most-what-i-call-be_3053051.jpg) [Download](https://sms4smile.com/quotes/i/b98/stewart-d-friedman-13434_alpha-and-omega_knowing-what-matters-most-what-i-call-be_3053051.jpg) [Open image](https://sms4smile.com/quotes/i/b98/stewart-d-friedman-13434_alpha-and-omega_knowing-what-matters-most-what-i-call-be_3053051.jpg) > “Knowing what matters most, what I call "being real," is the alpha and omega for leaders.” [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Authenticity is presented as the essential foundation for effective leadership, suggesting that true leaders must align actions with genuine values. **In simple terms:** Being real is the core of leadership. Key Takeaway Lead with authenticity. Themes leadership authenticity values integrity Mood thoughtful inspirational Type advice philosophical When to use this quote - team management - personal branding - decision making - conflict resolution Key Concepts Ethics psychology organizational behavior Questions to Reflect On - How do you balance authenticity with organizational demands? - When might authenticity hinder leadership effectiveness? A Different Perspective Overemphasis on authenticity can ignore practical constraints and diverse stakeholder needs. ★ ★ ★ ★ ★ No ratings yet [Alpha and omega](https://sms4smile.com/quotes/about/alpha-and-omega/) [Alphas](https://sms4smile.com/quotes/about/alphas/) [Being real](https://sms4smile.com/quotes/about/being-real/) [Leader](https://sms4smile.com/quotes/about/leader/) [Leadership](https://sms4smile.com/quotes/about/leadership/) ## Related quotes > [And, behold, I come quickly; and my reward is with Me, to give every man according as his work shall be. I am Alpha…](https://sms4smile.com/quotes/jesus-christ/and-behold-i-come-quickly-and-my-reward-is-with-me-to-give-every-man-2/) [Jesus Christ](https://sms4smile.com/quotes/author/jesus-christ/) > [Jesus is the truth and the light to Heaven. He is the alpha and omega.](https://sms4smile.com/quotes/magdalyn/jesus-is-the-truth-and-the-light-to-heaven-he-is-the-alpha-and-omega/) [Magdalyn](https://sms4smile.com/quotes/author/magdalyn/) > [I am Alpha and Omega, the beginning and the end. I will give unto him that is athirst of the fountain of the water…](https://sms4smile.com/quotes/revelation-21-6/i-am-alpha-and-omega-the-beginning-and-the-end-i-will-give-unto-him/) Revelation 21:6 > [I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet.](https://sms4smile.com/quotes/giorgio-armani/i-ve-always-thought-of-the-t-shirt-as-the-alpha-and-omega-of-the-2/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [Thus says ALPHA and OMEGA,The FIRST and the LAST,No matter your failures,and mistakes of the past.The veil was rent,and HIS WORD is TRUE,ONE SAVIOUR…](https://sms4smile.com/quotes/rw/thus-says-alpha-and-omega-the-first-and-the-last-no-matter-your/) RW > [In my career? Me. I'm the boss. I'm the end all and be all. I'm the alpha and omega in that.](https://sms4smile.com/quotes/morgan-freeman/in-my-career-me-i-m-the-boss-i-m-the-end-all-and-be-all-i-m-the-alpha/) [Morgan Freeman](https://sms4smile.com/quotes/author/morgan-freeman/) > [The more we walk the path first while becoming last and least in our organizations, the more we become like the Alpha and Omega…](https://sms4smile.com/quotes/dan-b-allender/the-more-we-walk-the-path-first-while-becoming-last-and-least-in-our/) [Dan B. Allender](https://sms4smile.com/quotes/author/dan-b-allender/) > [God is the beginning that has no beginning, and the end that has no end, Alpha and Omega is just the expression how far…](https://sms4smile.com/quotes/pastor-akinsunlola/god-is-the-beginning-that-has-no-beginning-and-the-end-that-has-no/) Pastor Akinsunlola > [“Love is the alpha and omega and He swoops us up into every letter of His being and invites us to participate in the…](https://sms4smile.com/quotes/catherine-toon/love-is-the-alpha-and-omega-and-he-swoops-us-up-into-every-letter-of/) [Catherine Toon](https://sms4smile.com/quotes/author/catherine-toon/) > [I am the alpha and omega, the begining and the end](https://sms4smile.com/quotes/god-sday/i-am-the-alpha-and-omega-the-begining-and-the-end/) God'sday > [Touch is the alpha and omega of affection.](https://sms4smile.com/quotes/william-james/touch-is-the-alpha-and-omega-of-affection/) [William James](https://sms4smile.com/quotes/author/william-james/) > [God is alpha and omega in the great world: endeavor to make him so in the little world; make him thy evening epilogue and…](https://sms4smile.com/quotes/francis-quarles/god-is-alpha-and-omega-in-the-great-world-endeavor-to-make-him-so-in/) [Francis Quarles](https://sms4smile.com/quotes/author/francis-quarles/) > [“Alphole heroes are just domineering assholes disguising themselves as alpha males. Real alpha males don't need to be assholes.”](https://sms4smile.com/quotes/sarah-wendell/alphole-heroes-are-just-domineering-assholes-disguising-themselves-as/) [Sarah Wendell](https://sms4smile.com/quotes/author/sarah-wendell/) > [Knowing the truth is just the half of the thing, knowing what to do with is all what matters](https://sms4smile.com/quotes/vasco/knowing-the-truth-is-just-the-half-of-the-thing-knowing-what-to-do/) Vasco > [Growing up means knowing which matters and which doesn't, having priorities and being able to face the consequences of your actions.](https://sms4smile.com/quotes/monica/growing-up-means-knowing-which-matters-and-which-doesn-t-having/) [Monica](https://sms4smile.com/quotes/author/monica/) ## More by Stewart D. Friedman > [The key to overcoming resistance to change is to frame your actions and continually adjust them as you move forward to so that those…](https://sms4smile.com/quotes/stewart-d-friedman/the-key-to-overcoming-resistance-to-change-is-to-frame-your-actions/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [Michelle Obama is a powerful example of someone who has learned how to align her actions with her values, manage boundaries across domains of…](https://sms4smile.com/quotes/stewart-d-friedman/michelle-obama-is-a-powerful-example-of-someone-who-has-learned-how/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [Family, community, and the realm of the private self - your mind, body, and spirit - are all important sources of the inspiration, support,…](https://sms4smile.com/quotes/stewart-d-friedman/family-community-and-the-realm-of-the-private-self-your-mind-body-and/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [Continual improvisation on a theme is a more useful way to think of how to bring the various parts of life together.](https://sms4smile.com/quotes/stewart-d-friedman/continual-improvisation-on-a-theme-is-a-more-useful-way-to-think-of/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [My research and practice indicates that people need to be doing work they love and to love the work they do. They need to…](https://sms4smile.com/quotes/stewart-d-friedman/my-research-and-practice-indicates-that-people-need-to-be-doing-work/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [Firms that fully embrace the needs and interests of the whole person will win today's competition for the best talent.](https://sms4smile.com/quotes/stewart-d-friedman/firms-that-fully-embrace-the-needs-and-interests-of-the-whole-person/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [People struggle most with seeing new ways of doing things and often need help in breaking through their tradition-bound mindsets.](https://sms4smile.com/quotes/stewart-d-friedman/people-struggle-most-with-seeing-new-ways-of-doing-things-and-often/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [People of all ages, but especially young people, require work that as meaning, or social value. Since they're not getting the kind of long-term…](https://sms4smile.com/quotes/stewart-d-friedman/people-of-all-ages-but-especially-young-people-require-work-that-as/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [Executives are afraid of losing control if subordinates try to roam too far. Conversely, hierarchy squelches talent by forcing rote standardization through the punishment…](https://sms4smile.com/quotes/stewart-d-friedman/executives-are-afraid-of-losing-control-if-subordinates-try-to-roam/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [Women make up half our workforce and this has an impact at home on spouses and children. This means the workplace must change because…](https://sms4smile.com/quotes/stewart-d-friedman/women-make-up-half-our-workforce-and-this-has-an-impact-at-home-on/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [Instead of the metaphor of scales in balance, I prefer the idea of a jazz quartet: you're trying to make music that feels and…](https://sms4smile.com/quotes/stewart-d-friedman/instead-of-the-metaphor-of-scales-in-balance-i-prefer-the-idea-of-a/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [Invest in helping people know what matters to them and who matters to them (and why), and encourage them to continually experiment with how…](https://sms4smile.com/quotes/stewart-d-friedman/invest-in-helping-people-know-what-matters-to-them-and-who-matters-to/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [I find that many people have a hard time, at first, in painting a compelling image of an achievable future; to envision their legacy,…](https://sms4smile.com/quotes/stewart-d-friedman/i-find-that-many-people-have-a-hard-time-at-first-in-painting-a/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [Managing the boundaries between work and the rest of our lives - family, community, and the private self - is now a much more…](https://sms4smile.com/quotes/stewart-d-friedman/managing-the-boundaries-between-work-and-the-rest-of-our-lives-family/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) > [Change is surely the order of the day.](https://sms4smile.com/quotes/stewart-d-friedman/change-is-surely-the-order-of-the-day/) [Stewart D. Friedman](https://sms4smile.com/quotes/author/stewart-d-friedman/) [Explore all 50 Stewart D. Friedman quotes ](https://sms4smile.com/quotes/author/stewart-d-friedman/) ## More Alpha and omega quotes > [In order to the attaining of all useful knowledge this is most necessary, that we fear God; we are not qualified to profit by…](https://sms4smile.com/quotes/matthew-henry/in-order-to-the-attaining-of-all-useful-knowledge-this-is-most/) [Matthew Henry](https://sms4smile.com/quotes/author/matthew-henry/) > [Charles was most comfortable by himself or, if that wasn't possible, with his pack in the wild. Talking for hours in a crowded auditorium…](https://sms4smile.com/quotes/patricia-briggs/charles-was-most-comfortable-by-himself-or-if-that-wasn-t-possible/) [Patricia Briggs](https://sms4smile.com/quotes/author/patricia-briggs/) > [I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet, ... The White T.](https://sms4smile.com/quotes/giorgio-armani/i-ve-always-thought-of-the-t-shirt-as-the-alpha-and-omega-of-the/) [Giorgio Armani](https://sms4smile.com/quotes/author/giorgio-armani/) > [Taking out werewolves, I gather and surmise, is akin to taking out a SEAL team.](https://sms4smile.com/quotes/patricia-briggs/taking-out-werewolves-i-gather-and-surmise-is-akin-to-taking-out-a/) [Patricia Briggs](https://sms4smile.com/quotes/author/patricia-briggs/) > [Imagination is a valuable asset in business and she has a sister, Understanding, who also serves. Together they make a splendid team and business…](https://sms4smile.com/quotes/alice-foote-macdougall/imagination-is-a-valuable-asset-in-business-and-she-has-a-sister/) [Alice Foote MacDougall](https://sms4smile.com/quotes/author/alice-foote-macdougall/) > [I don’t think you’re supposed to be able to get at that information,” said Leslie. “Don’t look,” said Goldstein, peering over Charles’s shoulder. “We…](https://sms4smile.com/quotes/patricia-briggs/i-don-t-think-you-re-supposed-to-be-able-to-get-at-that-information/) [Patricia Briggs](https://sms4smile.com/quotes/author/patricia-briggs/) > [We are not doomed to an ultimate conflict with no hope of resolution. The message of the Scripture is one of victory - full,…](https://sms4smile.com/quotes/r-c-sproul/we-are-not-doomed-to-an-ultimate-conflict-with-no-hope-of-resolution/) [R. C. Sproul](https://sms4smile.com/quotes/author/r-c-sproul/) > [I just want to say one thing...Thank you Eddie!](https://sms4smile.com/quotes/oscar-gutierrez/i-just-want-to-say-one-thing-thank-you-eddie/) [Oscar Gutierrez](https://sms4smile.com/quotes/author/oscar-gutierrez/) > [Fortunately, he'd found that most people were easy to locate at five thirty in the morning. .](https://sms4smile.com/quotes/patricia-briggs/fortunately-he-d-found-that-most-people-were-easy-to-locate-at-five/) [Patricia Briggs](https://sms4smile.com/quotes/author/patricia-briggs/) > [New rules. If you are smart enough to live, you won’t hit Charles’s mate in front of his father.](https://sms4smile.com/quotes/patricia-briggs/new-rules-if-you-are-smart-enough-to-live-you-won-t-hit-charles-s/) [Patricia Briggs](https://sms4smile.com/quotes/author/patricia-briggs/) > [“Nothing can be rightly known, if God be not known; nor is any study well managed, nor to any great purpose, if God is…](https://sms4smile.com/quotes/richard-baxter/nothing-can-be-rightly-known-if-god-be-not-known-nor-is-any-study/) [Richard Baxter](https://sms4smile.com/quotes/author/richard-baxter/) > [Last, I just want to thank God again. He's the first and the last. Alpha and Omega. I thank you for saving my life.](https://sms4smile.com/quotes/kevin-durant/last-i-just-want-to-thank-god-again-he-s-the-first-and-the-last-alpha/) [Kevin Durant](https://sms4smile.com/quotes/author/kevin-durant/) > [ “\[T\]hink of love as a state of grace: not the means to anything but the alpha and omega, an end in itself.” ](https://sms4smile.com/quotes/gabriel-garc-a-m-rquez/t-hink-of-love-as-a-state-of-grace-not-the-means-to-anything-but-the/) [Gabriel García Márquez](https://sms4smile.com/quotes/author/gabriel-garc-a-m-rquez/) > [And, behold, I come quickly; and my reward is with Me, to give every man according as his work shall be. I am Alpha…](https://sms4smile.com/quotes/jesus-christ/and-behold-i-come-quickly-and-my-reward-is-with-me-to-give-every-man-2/) [Jesus Christ](https://sms4smile.com/quotes/author/jesus-christ/) > [God is alpha and omega in the great world: endeavor to make him so in the little world; make him thy evening epilogue and…](https://sms4smile.com/quotes/francis-quarles/god-is-alpha-and-omega-in-the-great-world-endeavor-to-make-him-so-in/) [Francis Quarles](https://sms4smile.com/quotes/author/francis-quarles/) [Browse all 74 Alpha and omega quotes ](https://sms4smile.com/quotes/about/alpha-and-omega/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Knowing what matters most, what I call \"being real,\" is the alpha and omega for leaders.", "creator": { "@type": "Person", "name": "Stewart D. 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