--- title: "Meaning & Key Takeaway of: Is it possible for Apple or anyone else…" description: "\"Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with ..." image: "https://sms4smile.com/quotes/i/a6f/steven-levy-7030_apple_is-it-possible-for-apple-or-anyone-else_2188520.jpg" --- # Is it possible for Apple or anyone else to rule in the… ![“Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do.” quote by Steven Levy](https://sms4smile.com/quotes/i/a6f/steven-levy-7030_apple_is-it-possible-for-apple-or-anyone-else_2188520.jpg) [Download](https://sms4smile.com/quotes/i/a6f/steven-levy-7030_apple_is-it-possible-for-apple-or-anyone-else_2188520.jpg) [Open image](https://sms4smile.com/quotes/i/a6f/steven-levy-7030_apple_is-it-possible-for-apple-or-anyone-else_2188520.jpg) > “Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do.” [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple could dominate mobile by offering a versatile, mass‑market device, mirroring Microsoft’s desktop success. **In simple terms:** Apple needs a universal device. Key Takeaway Build an all‑in‑one mobile platform. Themes technology competition strategy Mood analytical optimistic Type business strategic When to use this quote - product design - business planning - consumer adoption Key Concepts market dynamics platform ecosystems innovation Questions to Reflect On - Is a single device truly universal? - What trade‑offs arise from “anything” capability? A Different Perspective Mass‑market may dilute brand exclusivity. ★ ★ ★ ★ ★ No ratings yet [Apple](https://sms4smile.com/quotes/about/apple/) [Go](https://sms4smile.com/quotes/about/go/) [Mobile](https://sms4smile.com/quotes/about/mobile/) [Mobile Realm](https://sms4smile.com/quotes/about/mobile-realm-4758087/) [Others](https://sms4smile.com/quotes/about/others/) [Possible](https://sms4smile.com/quotes/about/possible/) [Possible Apple](https://sms4smile.com/quotes/about/possible-apple-4758086/) [Rule Mobile](https://sms4smile.com/quotes/about/rule-mobile-4758088/) [Technology](https://sms4smile.com/quotes/about/technology/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [I respect Apple. It's a great company that changed the world, especially the mobile time.](https://sms4smile.com/quotes/jack-ma/i-respect-apple-it-s-a-great-company-that-changed-the-world/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going…](https://sms4smile.com/quotes/steve-jobs/an-ipod-a-phone-an-internet-mobile-communicator-these-are-not-three/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Apple has long been a leading innovator of mobile technology; I myself own an iPhone.](https://sms4smile.com/quotes/al-franken/apple-has-long-been-a-leading-innovator-of-mobile-technology-i-myself/) [Al Franken](https://sms4smile.com/quotes/author/al-franken/) > [The iPod Shuffle was something unique for Apple: a device stripped down to a single function.](https://sms4smile.com/quotes/steven-levy/the-ipod-shuffle-was-something-unique-for-apple-a-device-stripped/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech…](https://sms4smile.com/quotes/steven-levy/what-made-the-days-leading-up-to-the-iphone-launch-even-crazier-was/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app…](https://sms4smile.com/quotes/mark-zuckerberg/our-strategy-is-very-horizontal-we-re-trying-to-build-a-social-layer/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [One of the most worrisome things that emerges from the thick intelligence file we have on Iraq's biological weapons is the existence of mobile…](https://sms4smile.com/quotes/colin-powell/one-of-the-most-worrisome-things-that-emerges-from-the-thick/) [Colin Powell](https://sms4smile.com/quotes/author/colin-powell/) > [I enjoy the fact that we have these mobile comics now, which are sort of a cross between a comic book and an animated…](https://sms4smile.com/quotes/stan-lee/i-enjoy-the-fact-that-we-have-these-mobile-comics-now-which-are-sort/) [Stan Lee](https://sms4smile.com/quotes/author/stan-lee/) > [Microsoft is the productivity and platform company for the mobile-first and cloud-first world.](https://sms4smile.com/quotes/satya-nadella/microsoft-is-the-productivity-and-platform-company-for-the-mobile/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [A mobile is an abstract sculpture made chiefly out of sheet metal, steel rods, wire and wood. Some or all of these elements move,…](https://sms4smile.com/quotes/alexander-calder/a-mobile-is-an-abstract-sculpture-made-chiefly-out-of-sheet-metal/) [Alexander Calder](https://sms4smile.com/quotes/author/alexander-calder/) > [If you're a Firefox user, you get accustomed to your history and the URL bar and finding things. 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Rubin](https://sms4smile.com/quotes/author/michael-g-rubin/) > [The big problem retailers are facing is the world is moving to mobile.](https://sms4smile.com/quotes/dan-schulman/the-big-problem-retailers-are-facing-is-the-world-is-moving-to-mobile/) [Dan Schulman](https://sms4smile.com/quotes/author/dan-schulman/) > [I've been in real estate for a long time and I always try to stay on the edge. I'm really excited about the partnership…](https://sms4smile.com/quotes/mc-hammer/i-ve-been-in-real-estate-for-a-long-time-and-i-always-try-to-stay-on/) [MC Hammer](https://sms4smile.com/quotes/author/mc-hammer/) ## More by Steven Levy > [After a few days with the iPhone X, I can begin to make out its themes. It's a step towards fading the actual physical…](https://sms4smile.com/quotes/steven-levy/after-a-few-days-with-the-iphone-x-i-can-begin-to-make-out-its-themes/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [Google serves all of humanity with information within milliseconds.](https://sms4smile.com/quotes/steven-levy/google-serves-all-of-humanity-with-information-within-milliseconds/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech…](https://sms4smile.com/quotes/steven-levy/what-made-the-days-leading-up-to-the-iphone-launch-even-crazier-was/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [ “Ideas... \[are\] like babies - everything about their environment \[says\] they shouldn't exist. But they do. You can't dwell on problems too early, or… ](https://sms4smile.com/quotes/steven-levy/ideas-are-like-babies-everything-about-their-environment-says-they/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [“Epstein came up with an elaborate plan, including TV ads, and presented it to the board. The board rejected it. “It really came down…](https://sms4smile.com/quotes/steven-levy/epstein-came-up-with-an-elaborate-plan-including-tv-ads-and-presented/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [“still working hard at Google, even though they had the wealth of Saudi princes.”](https://sms4smile.com/quotes/steven-levy/still-working-hard-at-google-even-though-they-had-the-wealth-of-saudi/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [The Hacker Ethic: Access to computers--and anything which might teach you something about the way the world works--should be unlimited and total. 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The first is, 'I can't believe how quickly the…](https://sms4smile.com/quotes/steven-levy/two-thoughts-occur-to-just-about-any-parent-whose-child-is-about-to/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [“— the new Atari firm was just beginning to put together a home setup to play that game, in which two people control “paddles”…](https://sms4smile.com/quotes/steven-levy/the-new-atari-firm-was-just-beginning-to-put-together-a-home-setup-to/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [I think that the most beautiful thing lately hasn't been in hardware or software per se but collaboration - the idea behind Napster, which…](https://sms4smile.com/quotes/steven-levy/i-think-that-the-most-beautiful-thing-lately-hasn-t-been-in-hardware/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [In the history of U.S. elections, the fall of 2000 is notorious for the debacle that occurred in the country's attempt to elect a…](https://sms4smile.com/quotes/steven-levy/in-the-history-of-u-s-elections-the-fall-of-2000-is-notorious-for-the/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [There has never been an unexpectedly short debugging period in the history of computers.](https://sms4smile.com/quotes/steven-levy/there-has-never-been-an-unexpectedly-short-debugging-period-in-the/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [“We designed Google to be the kind of place where the kind of people we wanted to work here would work for free. -…](https://sms4smile.com/quotes/steven-levy/we-designed-google-to-be-the-kind-of-place-where-the-kind-of-people/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [No one in Silicon Valley loves virtual reality or believes in its future as much as Clay Bavor.](https://sms4smile.com/quotes/steven-levy/no-one-in-silicon-valley-loves-virtual-reality-or-believes-in-its/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [Just as the cable revolution overturned broadcast, the net is destined to become the dominant mode of video, both in terms of transit and…](https://sms4smile.com/quotes/steven-levy/just-as-the-cable-revolution-overturned-broadcast-the-net-is-destined/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) [Explore all 92 Steven Levy quotes ](https://sms4smile.com/quotes/author/steven-levy/) ## More Apple quotes > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) > [“Most people believe the apple merely represented Knowledge. But we know better. 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I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -…](https://sms4smile.com/quotes/noreena-hertz/when-apple-introduced-its-game-changing-iphone-in-2007-nokia-was/) [Noreena Hertz](https://sms4smile.com/quotes/author/noreena-hertz/) > [I like to make pies. That's kind of my new obsession - peach, blueberry, apple, strawberry. I make a really good pumpkin pie with…](https://sms4smile.com/quotes/morgan-saylor/i-like-to-make-pies-that-s-kind-of-my-new-obsession-peach-blueberry/) [Morgan Saylor](https://sms4smile.com/quotes/author/morgan-saylor/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [Back in my school days, when I would scuttle off with a cheese roll, an apple, a box of Sun-Maid raisins and a Penguin…](https://sms4smile.com/quotes/rachel-khoo/back-in-my-school-days-when-i-would-scuttle-off-with-a-cheese-roll-an/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [As far as Apple goes, it was a different company every few years from the time I joined in 1984.](https://sms4smile.com/quotes/alan-kay/as-far-as-apple-goes-it-was-a-different-company-every-few-years-from/) [Alan Kay](https://sms4smile.com/quotes/author/alan-kay/) > [“You are the apple of Love’s eye.”](https://sms4smile.com/quotes/david-paul-kirkpatrick/you-are-the-apple-of-love-s-eye/) [David Paul Kirkpatrick](https://sms4smile.com/quotes/author/david-paul-kirkpatrick/) > [Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time.](https://sms4smile.com/quotes/horace-dediu/like-a-satellite-in-orbit-apple-is-perpetually-falling-it-just/) [Horace Dediu](https://sms4smile.com/quotes/author/horace-dediu/) > [Positive thinking is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie.](https://sms4smile.com/quotes/srikumar-rao/positive-thinking-is-so-firmly-enshrined-in-our-culture-that-knocking/) [Srikumar Rao](https://sms4smile.com/quotes/author/srikumar-rao/) > [To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We…](https://sms4smile.com/quotes/craig-federighi/to-the-extent-that-anyone-anywhere-does-anything-interesting-the/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I read the Steve Jobs book, and that kind of changed everything. 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