--- title: "Meaning & Key Takeaway of: What's encouraging is that the early new…" description: "\"What's encouraging is that the early new platforms - Kindle and iPad - are clearly leading to people buying more books. The data is in on that.\" — Stev..." image: "https://sms4smile.com/quotes/i/c48/steven-johnson-9014_books_what-s-encouraging-is-that-the-early-new_1935475.png" --- # What's encouraging is that the early new platforms… ![“What's encouraging is that the early new platforms - Kindle and iPad - are clearly leading to people buying more books. The data is in on that.” quote by Steven Johnson](https://sms4smile.com/quotes/i/c48/steven-johnson-9014_books_what-s-encouraging-is-that-the-early-new_1935475.png) [Download](https://sms4smile.com/quotes/i/c48/steven-johnson-9014_books_what-s-encouraging-is-that-the-early-new_1935475.png) [Open image](https://sms4smile.com/quotes/i/c48/steven-johnson-9014_books_what-s-encouraging-is-that-the-early-new_1935475.png) > “What's encouraging is that the early new platforms - Kindle and iPad - are clearly leading to people buying more books. The data is in on that.” [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Early digital platforms boost book sales by increasing accessibility and visibility. **In simple terms:** Digital devices increase book purchases. Key Takeaway Leverage new tech to reach readers. Themes technology reading market trends Mood optimistic analytical Type observational industry When to use this quote - bookstore strategy - library acquisition - author promotion - marketing campaigns Key Concepts digital publishing consumer behavior Questions to Reflect On - How can publishers sustain growth beyond early adopters? - What metrics best capture true reading engagement? A Different Perspective Data may be skewed by early adopters and not reflect long‑term trends. ★ ★ ★ ★ ★ No ratings yet [Books](https://sms4smile.com/quotes/about/books/) [Books Data](https://sms4smile.com/quotes/about/books-data-3054486/) [Buying](https://sms4smile.com/quotes/about/buying/) [Buying books](https://sms4smile.com/quotes/about/buying-books/) [Clearly](https://sms4smile.com/quotes/about/clearly/) [Data](https://sms4smile.com/quotes/about/data/) [Early](https://sms4smile.com/quotes/about/early/) [Encouraging](https://sms4smile.com/quotes/about/encouraging/) [Ipad](https://sms4smile.com/quotes/about/ipad/) [Kindle](https://sms4smile.com/quotes/about/kindle/) [Leading](https://sms4smile.com/quotes/about/leading/) [More](https://sms4smile.com/quotes/about/more/) [New](https://sms4smile.com/quotes/about/new/) [New Platforms](https://sms4smile.com/quotes/about/new-platforms-1473596/) [People](https://sms4smile.com/quotes/about/people/) [Platforms](https://sms4smile.com/quotes/about/platforms/) [Platforms Kindle](https://sms4smile.com/quotes/about/platforms-kindle-3054487/) [Writer](https://sms4smile.com/quotes/about/writer/) ## Related quotes > [“But—" yelped Twizbang, “Greydor will eat us!”](https://sms4smile.com/quotes/richard-due/but-yelped-twizbang-greydor-will-eat-us/) [Richard Due](https://sms4smile.com/quotes/author/richard-due/) > [I found the iPad to be too large and heavy to use comfortably in casual situations (like reading in bed, for example), and too…](https://sms4smile.com/quotes/john-battelle/i-found-the-ipad-to-be-too-large-and-heavy-to-use-comfortably-in/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [“RE: Kindle, iPad, et cetera: For a researcher, these new ways of accessing information are just extraordinary. I thing it introduces the possibility of…](https://sms4smile.com/quotes/leah-price/re-kindle-ipad-et-cetera-for-a-researcher-these-new-ways-of-accessing/) [Leah Price](https://sms4smile.com/quotes/author/leah-price/) > [“Tavin cupped his hands to his mouth. “Here, dragon-dragon-dragon!” he yelled. Lily stared in amazement. Well, that was bold, she thought, and stupid.”](https://sms4smile.com/quotes/richard-due/tavin-cupped-his-hands-to-his-mouth-here-dragon-dragon-dragon-he/) [Richard Due](https://sms4smile.com/quotes/author/richard-due/) > [“Just as television didn't put an end to radio or the movies (to say nothing of books), I don't think e-books will put an…](https://sms4smile.com/quotes/leah-price/just-as-television-didn-t-put-an-end-to-radio-or-the-movies-to-say/) [Leah Price](https://sms4smile.com/quotes/author/leah-price/) > [“Some people are just sad when there aren't talking squirrels.” —Lily Winter”](https://sms4smile.com/quotes/richard-due/some-people-are-just-sad-when-there-aren-t-talking-squirrels-lily/) [Richard Due](https://sms4smile.com/quotes/author/richard-due/) > [I'm active on Twitter, and I love my iPad and my Kindle.](https://sms4smile.com/quotes/evgeny-morozov/i-m-active-on-twitter-and-i-love-my-ipad-and-my-kindle/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [“You won't find the tales I bear in any books . . . My tales are from the Moon Realm.” —Ebb Autumn”](https://sms4smile.com/quotes/richard-due/you-won-t-find-the-tales-i-bear-in-any-books-my-tales-are-from-the/) [Richard Due](https://sms4smile.com/quotes/author/richard-due/) > [“Odd names: Winter, Autumn—they almost sound as if someone just made them up.” —Dubb”](https://sms4smile.com/quotes/richard-due/odd-names-winter-autumn-they-almost-sound-as-if-someone-just-made/) [Richard Due](https://sms4smile.com/quotes/author/richard-due/) > [I still enjoy the tactile sensation of holding a book. But when I need to read fast for work, I use the Kindle App…](https://sms4smile.com/quotes/jonathan-tropper/i-still-enjoy-the-tactile-sensation-of-holding-a-book-but-when-i-need/) [Jonathan Tropper](https://sms4smile.com/quotes/author/jonathan-tropper/) > [I think that's so particularly exciting about this moment in time is all the new platforms that are now existing, the Netflixes and the…](https://sms4smile.com/quotes/colin-callender/i-think-that-s-so-particularly-exciting-about-this-moment-in-time-is/) [Colin Callender](https://sms4smile.com/quotes/author/colin-callender/) > [The amazing thing about working on new platforms is that there is a great deal of excitement. You know, these things - they're brand…](https://sms4smile.com/quotes/gillian-jacobs/the-amazing-thing-about-working-on-new-platforms-is-that-there-is-a/) [Gillian Jacobs](https://sms4smile.com/quotes/author/gillian-jacobs/) > [This is something we're very committed to, it's something that I think people are underestimating right now as they've seen some of the dot-com…](https://sms4smile.com/quotes/bill-gates/this-is-something-we-re-very-committed-to-it-s-something-that-i-think/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Buying clothes is as good as buying books, but the difference is that clothes make you beautiful form the outside and books make you…](https://sms4smile.com/quotes/vikrant-parsai/buying-clothes-is-as-good-as-buying-books-but-the-difference-is-that/) [Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/) > [“A bookshop is a peaceful sanctuary of silent voices waiting to heard”](https://sms4smile.com/quotes/mala-naidoo/a-bookshop-is-a-peaceful-sanctuary-of-silent-voices-waiting-to-heard/) [Mala Naidoo](https://sms4smile.com/quotes/author/mala-naidoo/) ## More by Steven Johnson > [Most new movements start this way: hundreds or thousands of individuals and groups, working in different fields and different locations, start thinking about change…](https://sms4smile.com/quotes/steven-johnson/most-new-movements-start-this-way-hundreds-or-thousands-of/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [“Edison invented the lightbulb the way Steve Jobs invented the MP3 player: he wasn’t the first, but he was the first to make something…](https://sms4smile.com/quotes/steven-johnson/edison-invented-the-lightbulb-the-way-steve-jobs-invented-the-mp3/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [“Early risers strolling along the Thames would see the toshers wading through the muck of low tide, dressed almost comically in flowing velveteen coats,…](https://sms4smile.com/quotes/steven-johnson/early-risers-strolling-along-the-thames-would-see-the-toshers-wading/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [“Build a tangled bank.”](https://sms4smile.com/quotes/steven-johnson/build-a-tangled-bank/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [If we didn't have genetic mutations, we wouldn't have us. You need error to open the door to the adjacent possible.](https://sms4smile.com/quotes/steven-johnson/if-we-didn-t-have-genetic-mutations-we-wouldn-t-have-us-you-need/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [The problem is, there are definitely some genuinely lame things on television, and there's more at the bottom of the barrel, because the barrel…](https://sms4smile.com/quotes/steven-johnson/the-problem-is-there-are-definitely-some-genuinely-lame-things-on/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [Organizations that empower folks further down the chain or try to get rid of the big hierarchal chains and allow decision making to happen…](https://sms4smile.com/quotes/steven-johnson/organizations-that-empower-folks-further-down-the-chain-or-try-to-get/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [“The birth of the civil rights movement was intimately bound up in the spread of jazz music throughout the United States. It was, for…](https://sms4smile.com/quotes/steven-johnson/the-birth-of-the-civil-rights-movement-was-intimately-bound-up-in-the/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [Popular culture, on average, has been growing more cognitively challenging over the past thirty years, not less. Despite everything you hear about declining standards…](https://sms4smile.com/quotes/steven-johnson/popular-culture-on-average-has-been-growing-more-cognitively/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [“From am overall eclsyste,s perspective, if you're going to have 10million human beings trying to share an environment with other life-forms, it's much better…](https://sms4smile.com/quotes/steven-johnson/from-am-overall-eclsyste-s-perspective-if-you-re-going-to-have/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [Nothing really says ... interactivity - which was so exciting and captures the real, the Web Zeitgeist of 1995 - than 'Click here for…](https://sms4smile.com/quotes/steven-johnson/nothing-really-says-interactivity-which-was-so-exciting-and-captures/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [“An innovation, or cluster of innovations, in one field ends up triggering changes that seem to belong to a different domain altogether.”](https://sms4smile.com/quotes/steven-johnson/an-innovation-or-cluster-of-innovations-in-one-field-ends-up/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [Every childhood has its talismans, the sacred objects that look innocuous enough to the outside world, but that trigger an onslaught of vivid memories…](https://sms4smile.com/quotes/steven-johnson/every-childhood-has-its-talismans-the-sacred-objects-that-look/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [I suspect millions of people from my generation probably have comparable stories to tell: if not of sports simulations then of Dungeons & Dragons,…](https://sms4smile.com/quotes/steven-johnson/i-suspect-millions-of-people-from-my-generation-probably-have/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [“It is a great testimony to the connectedness of life on earth that the fates of the largest and the tiniest life should be…](https://sms4smile.com/quotes/steven-johnson/it-is-a-great-testimony-to-the-connectedness-of-life-on-earth-that/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) [Explore all 76 Steven Johnson quotes ](https://sms4smile.com/quotes/author/steven-johnson/) ## More Books quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/) [Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/) > [If what I write is literature, I guess you'd better emphasize the 'litter.'](https://sms4smile.com/quotes/lydia-lunch/if-what-i-write-is-literature-i-guess-you-d-better-emphasize-the/) [Lydia Lunch](https://sms4smile.com/quotes/author/lydia-lunch/) > [My sentences got sharper and my stories more efficient, and I gradually learned to imagine the reader more clearly and to empathize with that…](https://sms4smile.com/quotes/karen-thompson-walker/my-sentences-got-sharper-and-my-stories-more-efficient-and-i/) [Karen Thompson Walker](https://sms4smile.com/quotes/author/karen-thompson-walker/) > [Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! People who…](https://sms4smile.com/quotes/andrew-lang/young-men-especially-in-america-write-to-me-and-ask-me-to-recommend-a/) [Andrew Lang](https://sms4smile.com/quotes/author/andrew-lang/) > [“Within the pages of books, I've journeyed to Mandalay, the Milky Way and Santa Fe, without once having to leave my armchair.”](https://sms4smile.com/quotes/kevin-ansbro/within-the-pages-of-books-i-ve-journeyed-to-mandalay-the-milky-way/) [Kevin Ansbro](https://sms4smile.com/quotes/author/kevin-ansbro/) > [The Rosary is the book of the blind.](https://sms4smile.com/quotes/fulton-j-sheen/the-rosary-is-the-book-of-the-blind/) [Fulton J. Sheen](https://sms4smile.com/quotes/author/fulton-j-sheen/) > [“Tacitus did not write a most dangerous book. His readers made it so.”](https://sms4smile.com/quotes/christopher-k-krebs/tacitus-did-not-write-a-most-dangerous-book-his-readers-made-it-so/) [Christopher K. Krebs](https://sms4smile.com/quotes/author/christopher-k-krebs/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/) [Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/) > [I have many who keep me going, I am very fortunate in this sense. There is nothing like a child who knows more about…](https://sms4smile.com/quotes/floyd-cooper/i-have-many-who-keep-me-going-i-am-very-fortunate-in-this-sense-there/) [Floyd Cooper](https://sms4smile.com/quotes/author/floyd-cooper/) > [I think books in which people are really happy and things are going well are probably the most challenging novels there are to write,…](https://sms4smile.com/quotes/anna-quindlen/i-think-books-in-which-people-are-really-happy-and-things-are-going/) [Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [“Be careful about reading health books. Some fine day you'll die of a misprint.”](https://sms4smile.com/quotes/markus-herz/be-careful-about-reading-health-books-some-fine-day-you-ll-die-of-a/) [Markus Herz](https://sms4smile.com/quotes/author/markus-herz/) > [But editors are still the world's readers. And thus the eyes of the world.](https://sms4smile.com/quotes/betsy-lerner/but-editors-are-still-the-world-s-readers-and-thus-the-eyes-of-the/) [Betsy Lerner](https://sms4smile.com/quotes/author/betsy-lerner/) [Browse all 59,485 Books quotes ](https://sms4smile.com/quotes/about/books/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "What's encouraging is that the early new platforms - Kindle and iPad - are clearly leading to people buying more books. The data is in on that.", "creator": { "@type": "Person", "name": "Steven Johnson" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/steven-johnson/what-s-encouraging-is-that-the-early-new-platforms-kindle-and-ipad/", "about": { "@type": "Thing", "name": "Books" }, "@id": "https://sms4smile.com/quotes/steven-johnson/what-s-encouraging-is-that-the-early-new-platforms-kindle-and-ipad/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c48/steven-johnson-9014_books_what-s-encouraging-is-that-the-early-new_1935475.png", "contentUrl": "https://sms4smile.com/quotes/i/c48/steven-johnson-9014_books_what-s-encouraging-is-that-the-early-new_1935475.png", "url": "https://sms4smile.com/quotes/i/c48/steven-johnson-9014_books_what-s-encouraging-is-that-the-early-new_1935475.png", "width": 1080, "height": 1080, "caption": "“What's encouraging is that the early new platforms - Kindle and iPad - are clearly leading to people buying…” — Steven Johnson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Steven Johnson", "item": "https://sms4smile.com/quotes/author/steven-johnson/" }, { "@type": "ListItem", "position": 4, "name": "What's encouraging is that the early...", "item": "https://sms4smile.com/quotes/steven-johnson/what-s-encouraging-is-that-the-early-new-platforms-kindle-and-ipad/" } ], "@id": "https://sms4smile.com/quotes/steven-johnson/what-s-encouraging-is-that-the-early-new-platforms-kindle-and-ipad/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```