--- title: "Meaning & Key Takeaway of: Remember, the goal of positioning is to…" description: "\"“Remember, the goal of positioning is to control the public’s perception of a product or service as it relates to competitors’ alternatives.”\" — Steven..." image: "https://sms4smile.com/quotes/i/949/steven-gary-blank-15847_customer_remember-the-goal-of-positioning-is-to-c_2402561.jpg" --- # Remember, the goal of positioning is to control the… ![“Remember, the goal of positioning is to control the public’s perception of a product or service as it relates to competitors’ alternatives.” quote by Steven Gary Blank](https://sms4smile.com/quotes/i/949/steven-gary-blank-15847_customer_remember-the-goal-of-positioning-is-to-c_2402561.jpg) [Download](https://sms4smile.com/quotes/i/949/steven-gary-blank-15847_customer_remember-the-goal-of-positioning-is-to-c_2402561.jpg) [Open image](https://sms4smile.com/quotes/i/949/steven-gary-blank-15847_customer_remember-the-goal-of-positioning-is-to-c_2402561.jpg) > ““Remember, the goal of positioning is to control the public’s perception of a product or service as it relates to competitors’ alternatives.”” [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Positioning aims to shape how audiences view a product compared to rivals, influencing choices and market share. **In simple terms:** Shape audience view of product versus competitors. Key Takeaway Craft clear, distinct messaging. Themes marketing strategy perception Mood strategic analytical Type business marketing When to use this quote - product launch - advertising campaigns - brand refresh - competitive analysis Key Concepts branding competitive advantage market positioning Questions to Reflect On - How does perception differ from reality? - What signals reinforce your positioning? A Different Perspective May overlook deeper consumer needs beyond perception. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Goals](https://sms4smile.com/quotes/about/goals/) [Positioning](https://sms4smile.com/quotes/about/positioning/) ## Related quotes > [Control the public's perception of you and nobody will care if you have any talent.](https://sms4smile.com/quotes/rashida-jones/control-the-public-s-perception-of-you-and-nobody-will-care-if-you/) [Rashida Jones](https://sms4smile.com/quotes/author/rashida-jones/) > [“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.”](https://sms4smile.com/quotes/steven-gary-blank/positioning-your-product-against-the-slew-of-existing-competitors-is/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. 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