--- title: "Meaning & Key Takeaway of: Positioning your product against the slew…" description: "\"“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are bette..." image: "https://sms4smile.com/quotes/i/134/steven-gary-blank-15847_competitors_positioning-your-product-against-the-sle_442643.jpg" --- # Positioning your product against the slew of existing… ![“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.” quote by Steven Gary Blank](https://sms4smile.com/quotes/i/134/steven-gary-blank-15847_competitors_positioning-your-product-against-the-sle_442643.jpg) [Download](https://sms4smile.com/quotes/i/134/steven-gary-blank-15847_competitors_positioning-your-product-against-the-sle_442643.jpg) [Open image](https://sms4smile.com/quotes/i/134/steven-gary-blank-15847_competitors_positioning-your-product-against-the-sle_442643.jpg) > ““Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.”” [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Differentiate by selecting features where you truly excel, outpacing rivals. **In simple terms:** Pick the right features to beat competitors. Key Takeaway Focus on unique strengths. Themes strategy competition product development Mood analytical pragmatic Type business strategic When to use this quote - product launch - marketing plan - feature prioritization Key Concepts market positioning value proposition Questions to Reflect On - Which features truly set you apart? - How do you validate superiority? A Different Perspective Over‑emphasis on features can ignore customer needs. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Positioning](https://sms4smile.com/quotes/about/positioning/) ## Related quotes > [Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.](https://sms4smile.com/quotes/al-ries/positioning-is-not-what-you-do-to-a-product-positioning-is-what-you/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [“Remember, the goal of positioning is to control the public’s perception of a product or service as it relates to competitors’ alternatives.”](https://sms4smile.com/quotes/steven-gary-blank/remember-the-goal-of-positioning-is-to-control-the-public-s/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…](https://sms4smile.com/quotes/nirmalya-kumar/as-brands-become-larger-the-need-to-reach-greater-numbers-of/) [Nirmalya Kumar](https://sms4smile.com/quotes/author/nirmalya-kumar/) > [We reduced the size of our front page code by about 50%, and by using absolute positioning, we are able to display important parts…](https://sms4smile.com/quotes/mike-davidson/we-reduced-the-size-of-our-front-page-code-by-about-50-and-by-using/) [Mike Davidson](https://sms4smile.com/quotes/author/mike-davidson/) > [A lot of offensive rebounding is a lot of desire, a little bit positioning.](https://sms4smile.com/quotes/robin-lopez/a-lot-of-offensive-rebounding-is-a-lot-of-desire-a-little-bit/) [Robin Lopez](https://sms4smile.com/quotes/author/robin-lopez/) > [“The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil,”](https://sms4smile.com/quotes/al-ries/the-essence-of-positioning-is-sacrifice-you-must-be-willing-to-give/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [“The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to…](https://sms4smile.com/quotes/al-reis/the-basic-approach-of-positioning-is-not-to-create-something-new-and/) Al Reis > [My positioning with my investors was always, I need three to five years.](https://sms4smile.com/quotes/michael-burry/my-positioning-with-my-investors-was-always-i-need-three-to-five-years/) [Michael Burry](https://sms4smile.com/quotes/author/michael-burry/) > [I know when I step into midfield I have to sharpen my feet up and be more aware of what's around me, at centre…](https://sms4smile.com/quotes/phil-jones/i-know-when-i-step-into-midfield-i-have-to-sharpen-my-feet-up-and-be/) [Phil Jones](https://sms4smile.com/quotes/author/phil-jones/) > [We're not paying attention to the fact that Hillary Clinton is running in 2006. Everyone is looking to her for the future. It's the…](https://sms4smile.com/quotes/gwen-ifill/we-re-not-paying-attention-to-the-fact-that-hillary-clinton-is/) [Gwen Ifill](https://sms4smile.com/quotes/author/gwen-ifill/) > [Chances to win games won't always come in the box, so that's one thing I've got to work on: positioning myself outside the box…](https://sms4smile.com/quotes/tammy-abraham/chances-to-win-games-won-t-always-come-in-the-box-so-that-s-one-thing/) [Tammy Abraham](https://sms4smile.com/quotes/author/tammy-abraham/) > [I vertically center things in tables a lot, and the fact that there is no way to control vertical positioning in divs affects the…](https://sms4smile.com/quotes/mike-davidson/i-vertically-center-things-in-tables-a-lot-and-the-fact-that-there-is/) [Mike Davidson](https://sms4smile.com/quotes/author/mike-davidson/) > [“When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?”](https://sms4smile.com/quotes/crystal-black-davis/when-positioning-a-brand-aggressively-avoid-becoming-a-me-too-by/) Crystal Black Davis > [I've been trying to work on my positioning and defensive game.](https://sms4smile.com/quotes/thomas-vanek/i-ve-been-trying-to-work-on-my-positioning-and-defensive-game/) [Thomas Vanek](https://sms4smile.com/quotes/author/thomas-vanek/) > [“As a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little…](https://sms4smile.com/quotes/israelmore-ayivor/as-a-child-i-used-to-wonder-why-markets-in-my-locality-were-all/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) ## More by Steven Gary Blank > [“Therefore, alpha and beta testing are Product Development functions that belong to engineering. They are about validating the product technically, not the market.”](https://sms4smile.com/quotes/steven-gary-blank/therefore-alpha-and-beta-testing-are-product-development-functions/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“In every company a reason can be found not to do anything.”](https://sms4smile.com/quotes/steven-gary-blank/in-every-company-a-reason-can-be-found-not-to-do-anything/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“one approach to defining the minimum features set is to ask, “What is the smallest or least complicated problem the customer will pay us…](https://sms4smile.com/quotes/steven-gary-blank/one-approach-to-defining-the-minimum-features-set-is-to-ask-what-is/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“If they agree with you about the problems, get them to explain why they think it is important to solve them”](https://sms4smile.com/quotes/steven-gary-blank/if-they-agree-with-you-about-the-problems-get-them-to-explain-why/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“When one company owns over 80 percent share (think Microsoft), that player is the owner of the market and a monopolist. The only possible…](https://sms4smile.com/quotes/steven-gary-blank/when-one-company-owns-over-80-percent-share-think-microsoft-that/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“The Customer Development model consists of four well-defined steps: Customer Discovery, Customer Validation, Customer Creation, and Company Building.”](https://sms4smile.com/quotes/steven-gary-blank/the-customer-development-model-consists-of-four-well-defined-steps/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“Rule No. 4: Make Continuous Iterations and Pivots”](https://sms4smile.com/quotes/steven-gary-blank/rule-no-4-make-continuous-iterations-and-pivots/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“Many products are too hard to understand without a demo. If a picture is worth a thousand words, a demonstration is probably worth a…](https://sms4smile.com/quotes/steven-gary-blank/many-products-are-too-hard-to-understand-without-a-demo-if-a-picture/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“One of the insidious traps of a startup is promising different customers a set of unique extensions or modifications. While it is sometimes essential…](https://sms4smile.com/quotes/steven-gary-blank/one-of-the-insidious-traps-of-a-startup-is-promising-different/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“Intellect without will is worthless, will without intellect is dangerous. — Sun Tzu,”](https://sms4smile.com/quotes/steven-gary-blank/intellect-without-will-is-worthless-will-without-intellect-is/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“The reality is that testing an unfinished product for Engineering and testing a customer’s willingness to buy an unfinished product are separate, unrelated functions.…](https://sms4smile.com/quotes/steven-gary-blank/the-reality-is-that-testing-an-unfinished-product-for-engineering-and/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“Rule No. 5: No Business Plan Survives First Contact with Customers So Use a Business Model Canvas”](https://sms4smile.com/quotes/steven-gary-blank/rule-no-5-no-business-plan-survives-first-contact-with-customers-so/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“Rule No. 2: Pair Customer Development with Agile Development Customer Development is useless unless the product development organization can iterate the product with speed…](https://sms4smile.com/quotes/steven-gary-blank/rule-no-2-pair-customer-development-with-agile-development-customer/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“Ironically, startups were often crippled by the very methodology they traditionally used to build new products.”](https://sms4smile.com/quotes/steven-gary-blank/ironically-startups-were-often-crippled-by-the-very-methodology-they/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“Imagine you were able to help customers justify the ROI for your product. That would be pretty powerful, wouldn’t it? Yep.”](https://sms4smile.com/quotes/steven-gary-blank/imagine-you-were-able-to-help-customers-justify-the-roi-for-your/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) [Explore all 41 Steven Gary Blank quotes ](https://sms4smile.com/quotes/author/steven-gary-blank/) ## More Competitors quotes > [Talented people can predict with great accuracy what's about to happen just a tiny bit ahead of their competitors. It might be two seconds…](https://sms4smile.com/quotes/kevin-maney/talented-people-can-predict-with-great-accuracy-what-s-about-to/) [Kevin Maney](https://sms4smile.com/quotes/author/kevin-maney/) > [You want to remain hungry and stay in a good place as a competitor; at the same time, you want to be confident but…](https://sms4smile.com/quotes/lamar-odom/you-want-to-remain-hungry-and-stay-in-a-good-place-as-a-competitor-at/) [Lamar Odom](https://sms4smile.com/quotes/author/lamar-odom/) > [Sports have always been a huge part of my life and my conversations. It is a thrill and an honor to be a part…](https://sms4smile.com/quotes/summer-sanders/sports-have-always-been-a-huge-part-of-my-life-and-my-conversations/) [Summer Sanders](https://sms4smile.com/quotes/author/summer-sanders/) > [Business is always a struggle. There are always obstacles and competitors. There is never an open road, except the wide road that leads to…](https://sms4smile.com/quotes/chris-kirubi/business-is-always-a-struggle-there-are-always-obstacles-and/) Chris Kirubi > [Every coercive monopoly was created by government intervention into the economy: by special privileges, such as franchises or subsidies, which closed the entry of…](https://sms4smile.com/quotes/ayn-rand/every-coercive-monopoly-was-created-by-government-intervention-into/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [As they grow, companies saturate their markets, become more complex and difficult to manage, and face larger and more entrenched competitors.](https://sms4smile.com/quotes/alex-berenson/as-they-grow-companies-saturate-their-markets-become-more-complex-and/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify…](https://sms4smile.com/quotes/peter-cohan/if-you-want-to-gain-market-share-at-your-competitor-s-expense-look/) Peter Cohan > [I learn from all our major competitors, whether they're in or out of the U.S. Wells Fargo is very actively, very aggressively, and very…](https://sms4smile.com/quotes/jamie-dimon/i-learn-from-all-our-major-competitors-whether-they-re-in-or-out-of/) [Jamie Dimon](https://sms4smile.com/quotes/author/jamie-dimon/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I've got to know my strength and weaknesses and the same for my competitors.](https://sms4smile.com/quotes/caroline-buchanan/i-ve-got-to-know-my-strength-and-weaknesses-and-the-same-for-my/) [Caroline Buchanan](https://sms4smile.com/quotes/author/caroline-buchanan/) > [As a competitor and an athlete, you love that you get to go back and challenge someone, especially the world champs.](https://sms4smile.com/quotes/tony-romo/as-a-competitor-and-an-athlete-you-love-that-you-get-to-go-back-and/) [Tony Romo](https://sms4smile.com/quotes/author/tony-romo/) > [We can never have too much preparation and training. We must be a strong competitor. We must adhere staunchly to the basic principle that…](https://sms4smile.com/quotes/ralph-bunche/we-can-never-have-too-much-preparation-and-training-we-must-be-a/) [Ralph Bunche](https://sms4smile.com/quotes/author/ralph-bunche/) > [Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and…](https://sms4smile.com/quotes/mike-mccue/even-in-the-face-of-massive-competition-don-t-think-about-the/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because…](https://sms4smile.com/quotes/akio-morita/in-the-united-states-businessmen-often-do-not-trust-their-colleagues/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) Browse all 613 Competitors quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.”", "creator": { "@type": "Person", "name": "Steven Gary Blank" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/steven-gary-blank/positioning-your-product-against-the-slew-of-existing-competitors-is/", "about": { "@type": "Thing", "name": "Competitors" }, "@id": "https://sms4smile.com/quotes/steven-gary-blank/positioning-your-product-against-the-slew-of-existing-competitors-is/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/134/steven-gary-blank-15847_competitors_positioning-your-product-against-the-sle_442643.jpg", "contentUrl": "https://sms4smile.com/quotes/i/134/steven-gary-blank-15847_competitors_positioning-your-product-against-the-sle_442643.jpg", "url": "https://sms4smile.com/quotes/i/134/steven-gary-blank-15847_competitors_positioning-your-product-against-the-sle_442643.jpg", "width": 1080, "height": 1080, "caption": "“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the…” — Steven Gary Blank", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Steven Gary Blank", "item": "https://sms4smile.com/quotes/author/steven-gary-blank/" }, { "@type": "ListItem", "position": 4, "name": "“Positioning your product against the slew...", "item": "https://sms4smile.com/quotes/steven-gary-blank/positioning-your-product-against-the-slew-of-existing-competitors-is/" } ], "@id": "https://sms4smile.com/quotes/steven-gary-blank/positioning-your-product-against-the-slew-of-existing-competitors-is/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```