--- title: "Meaning & Key Takeaway of: One of the first tests of your value…" description: "\"“One of the first tests of your value proposition should be, is it emotionally compelling? Do customers’ heart rates go up after they hear it? Do they ..." image: "https://sms4smile.com/quotes/i/1e3/steven-gary-blank-15847_customer_one-of-the-first-tests-of-your-value-pro_3085334.jpg" --- # One of the first tests of your value proposition should… ![“One of the first tests of your value proposition should be, is it emotionally compelling? Do customers’ heart rates go up after they hear it? Do they lean forward to hear more?” quote by Steven Gary Blank](https://sms4smile.com/quotes/i/1e3/steven-gary-blank-15847_customer_one-of-the-first-tests-of-your-value-pro_3085334.jpg) [Download](https://sms4smile.com/quotes/i/1e3/steven-gary-blank-15847_customer_one-of-the-first-tests-of-your-value-pro_3085334.jpg) [Open image](https://sms4smile.com/quotes/i/1e3/steven-gary-blank-15847_customer_one-of-the-first-tests-of-your-value-pro_3085334.jpg) > ““One of the first tests of your value proposition should be, is it emotionally compelling? Do customers’ heart rates go up after they hear it? Do they lean forward to hear more?”” [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A value proposition must emotionally engage customers, raising interest and prompting deeper listening. **In simple terms:** Make your pitch emotionally compelling to capture attention. Key Takeaway Test emotional impact before finalizing messaging. Themes marketing sales psychology communication Mood inspirational practical Type strategic motivational When to use this quote - pitch presentations - product demos - advertising copy - sales meetings Key Concepts value proposition emotional resonance customer engagement Questions to Reflect On - How can you measure emotional response reliably? - What balance between logic and emotion is optimal? A Different Perspective Emotional appeal may not translate to actual purchase behavior. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) ## Related quotes > [“Second, does your value proposition make or reinforce an economic case? Does it have economic impact? 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Kaplan](https://sms4smile.com/quotes/author/robert-s-kaplan/) > [“The most important attribute of a customer value proposition is its precision: how perfectly it nails the customer job to be done—and nothing else.”](https://sms4smile.com/quotes/mark-w-johnson/the-most-important-attribute-of-a-customer-value-proposition-is-its/) [Mark W. Johnson](https://sms4smile.com/quotes/author/mark-w-johnson/) ## More by Steven Gary Blank > [“Therefore, alpha and beta testing are Product Development functions that belong to engineering. 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