--- title: "Meaning & Key Takeaway of: If entering a new market, the year-one…" description: "\"“If entering a new market, the year-one objective has nothing to do with market share. This idea alone is worth the price of this book. There is no way..." image: "https://sms4smile.com/quotes/i/61b/steven-gary-blank-15847_books_if-entering-a-new-market-the-year-one-ob_2956449.jpg" --- # If entering a new market, the year-one objective has… ![“If entering a new market, the year-one objective has nothing to do with market share. This idea alone is worth the price of this book. There is no way a new company can get meaningful orders from a market that doesn’t exist. Therefore, spending money on a massive launch to garner customers and…” quote by Steven Gary Blank](https://sms4smile.com/quotes/i/61b/steven-gary-blank-15847_books_if-entering-a-new-market-the-year-one-ob_2956449.jpg) [Download](https://sms4smile.com/quotes/i/61b/steven-gary-blank-15847_books_if-entering-a-new-market-the-year-one-ob_2956449.jpg) [Open image](https://sms4smile.com/quotes/i/61b/steven-gary-blank-15847_books_if-entering-a-new-market-the-year-one-ob_2956449.jpg) > ““If entering a new market, the year-one objective has nothing to do with market share. This idea alone is worth the price of this book. There is no way a new company can get meaningful orders from a market that doesn’t exist. Therefore, spending money on a massive launch to garner customers and market share is ludicrous.”” [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Early market goals should focus on creating demand, not share; massive launches are wasteful. **In simple terms:** First‑year goals: create market, not share; avoid costly launches. Key Takeaway Validate market before scaling. Themes business strategy startup Mood strategic pragmatic Type advice business When to use this quote - entrepreneurship - planning - finance Key Concepts market creation lean launch Questions to Reflect On - How to test demand cheaply? - What metrics indicate market readiness? A Different Perspective Premature scaling can drain resources. ★ ★ ★ ★ ★ No ratings yet [Books](https://sms4smile.com/quotes/about/books/) [Goals](https://sms4smile.com/quotes/about/goals/) [Idea Worth](https://sms4smile.com/quotes/about/idea-worth-1023996/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market Doesn](https://sms4smile.com/quotes/about/market-doesn-1174547/) [Market share](https://sms4smile.com/quotes/about/market-share/) [Market Year](https://sms4smile.com/quotes/about/market-year-4480889/) [Objective Market](https://sms4smile.com/quotes/about/objective-market-4480888/) [Spending money](https://sms4smile.com/quotes/about/spending-money/) ## Related quotes > [My suspicion is that we're near a near-term low. 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