--- title: "Meaning & Key Takeaway of: And not just the right thing; it’s…" description: "\"“And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often eno..." image: "https://sms4smile.com/quotes/i/edb/steve-krug-24838_accessibility_and-not-just-the-right-thing-it-s-profou_1305163.jpg" --- # And not just the right thing; it’s profoundly the right… ![“And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we have to dramatically improve people’s lives just by…” quote by Steve Krug](https://sms4smile.com/quotes/i/edb/steve-krug-24838_accessibility_and-not-just-the-right-thing-it-s-profou_1305163.jpg) [Download](https://sms4smile.com/quotes/i/edb/steve-krug-24838_accessibility_and-not-just-the-right-thing-it-s-profou_1305163.jpg) [Open image](https://sms4smile.com/quotes/i/edb/steve-krug-24838_accessibility_and-not-just-the-right-thing-it-s-profou_1305163.jpg) > ““And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”” [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Accessibility improves lives dramatically; small improvements in work can have huge positive impact on people **In simple terms:** Accessibility matters greatly Key Takeaway Prioritize accessibility in design Themes accessibility design impact Mood inspirational practical Type advocacy design When to use this quote - web development - product design - public services - education Key Concepts human‑centered design inclusion Questions to Reflect On - What simple changes can you make today? - How do you measure accessibility impact? A Different Perspective Implementation may require resources and mindset shift ★ ★ ★ ★ ★ No ratings yet [Accessibility](https://sms4smile.com/quotes/about/accessibility/) [Design](https://sms4smile.com/quotes/about/design/) [Ethics](https://sms4smile.com/quotes/about/ethics/) [Right thing](https://sms4smile.com/quotes/about/right-thing/) ## Related quotes > [I want to improve for myself, not for other people.](https://sms4smile.com/quotes/joel-matip/i-want-to-improve-for-myself-not-for-other-people/) [Joel Matip](https://sms4smile.com/quotes/author/joel-matip/) > [A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out…](https://sms4smile.com/quotes/richard-branson/a-successful-business-must-have-a-sound-knowledge-of-its-market-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I have an activist's desire to improve people's lives.](https://sms4smile.com/quotes/bill-de-blasio/i-have-an-activist-s-desire-to-improve-people-s-lives/) [Bill de Blasio](https://sms4smile.com/quotes/author/bill-de-blasio/) > [Hillary Clinton has been in politics for the same reason I am - because we can improve other people's lives by doing this work.](https://sms4smile.com/quotes/barack-obama/hillary-clinton-has-been-in-politics-for-the-same-reason-i-am-because/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [Ideas are the engines of progress. They improve people's lives by creating better ways to do things. They build and grow successful organizations and…](https://sms4smile.com/quotes/alan-robinson/ideas-are-the-engines-of-progress-they-improve-people-s-lives-by/) [Alan Robinson](https://sms4smile.com/quotes/author/alan-robinson/) > [I've been able to bridge divides in a very partisan time and get Republicans and Democrats to work with me to try to improve…](https://sms4smile.com/quotes/steve-bullock/i-ve-been-able-to-bridge-divides-in-a-very-partisan-time-and-get/) [Steve Bullock](https://sms4smile.com/quotes/author/steve-bullock/) > [Humanity can only improve as people improve. When you have improved your life, you can inspire those around you to want to improve their…](https://sms4smile.com/quotes/peace-pilgrim/humanity-can-only-improve-as-people-improve-when-you-have-improved/) [Peace Pilgrim](https://sms4smile.com/quotes/author/peace-pilgrim/) > [If you see that some aspect of your society is bad, and you want to improve it, there is only one way to do…](https://sms4smile.com/quotes/leo-tolstoy/if-you-see-that-some-aspect-of-your-society-is-bad-and-you-want-to/) [Leo Tolstoy](https://sms4smile.com/quotes/author/leo-tolstoy/) > [“For me, for a business to be good, it needed to do two things: improve people’s lives in an immediate way—be a great product—and…](https://sms4smile.com/quotes/ido-leffler/for-me-for-a-business-to-be-good-it-needed-to-do-two-things-improve/) [Ido Leffler](https://sms4smile.com/quotes/author/ido-leffler/) > [I know it sounds corny, but I’d love to improve people’s lives, especially socially… Making the world more open is not an overnight thing.…](https://sms4smile.com/quotes/mark-zuckerberg/i-know-it-sounds-corny-but-i-d-love-to-improve-people-s-lives/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Technologists provide tools that can improve people's lives. But I want to be clear that I don't think technology by itself improves people's lives,…](https://sms4smile.com/quotes/jaron-lanier/technologists-provide-tools-that-can-improve-people-s-lives-but-i/) [Jaron Lanier](https://sms4smile.com/quotes/author/jaron-lanier/) > [I just want to improve and show the people what I can do on the pitch.](https://sms4smile.com/quotes/romelu-lukaku/i-just-want-to-improve-and-show-the-people-what-i-can-do-on-the-pitch/) [Romelu Lukaku](https://sms4smile.com/quotes/author/romelu-lukaku/) > [Some People will tear you down just to make themselves look bigger and better than you, while others will offer advice and help you…](https://sms4smile.com/quotes/rashida-rowe/some-people-will-tear-you-down-just-to-make-themselves-look-bigger/) [Rashida Rowe](https://sms4smile.com/quotes/author/rashida-rowe/) > [When people wear you out, spend some time in isolation with Allah and your relationship with Him will improve as well as with the…](https://sms4smile.com/quotes/omar-suleiman/when-people-wear-you-out-spend-some-time-in-isolation-with-allah-and/) [Omar Suleiman](https://sms4smile.com/quotes/author/omar-suleiman/) > [The bad news is that ignoring the performance of people is almost as bad as shredding their effort in front of their eyes. ……](https://sms4smile.com/quotes/anonymous/the-bad-news-is-that-ignoring-the-performance-of-people-is-almost-as/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Steve Krug > [“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”](https://sms4smile.com/quotes/steve-krug/it-doesn-t-matter-how-many-times-i-have-to-click-as-long-as-each/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“When fixing problems, always do the least you can.”](https://sms4smile.com/quotes/steve-krug/when-fixing-problems-always-do-the-least-you-can/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“Happy talk must die”](https://sms4smile.com/quotes/steve-krug/happy-talk-must-die/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“Nothing important should ever be more than two clicks away”](https://sms4smile.com/quotes/steve-krug/nothing-important-should-ever-be-more-than-two-clicks-away/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“Get rid of half the words on each page, then get rid of half of what’s left.”](https://sms4smile.com/quotes/steve-krug/get-rid-of-half-the-words-on-each-page-then-get-rid-of-half-of-what-s/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“Your primary role should be to share what you know, not to tell people how things should be done.”](https://sms4smile.com/quotes/steve-krug/your-primary-role-should-be-to-share-what-you-know-not-to-tell-people/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual…](https://sms4smile.com/quotes/steve-krug/the-more-you-watch-users-carefully-and-listen-to-them-articulate/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [ “Your guess \[about the future of technology\] is as good as mine. The only thing I'm sure of is (a) most of the predictions… ](https://sms4smile.com/quotes/steve-krug/your-guess-about-the-future-of-technology-is-as-good-as-mine-the-only/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see…](https://sms4smile.com/quotes/steve-krug/if-you-want-a-great-site-you-ve-got-to-test-after-you-ve-worked-on-a/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [If you're going to implement video, do it as well as YouTube does it or don't do it at all.](https://sms4smile.com/quotes/steve-krug/if-you-re-going-to-implement-video-do-it-as-well-as-youtube-does-it/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter how appallingly…](https://sms4smile.com/quotes/steve-krug/if-there-s-one-thing-you-learn-by-working-on-a-lot-of-different-web/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“As a rule, conventions only become conventions if they work.”](https://sms4smile.com/quotes/steve-krug/as-a-rule-conventions-only-become-conventions-if-they-work/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that…](https://sms4smile.com/quotes/steve-krug/designers-love-subtle-cues-because-subtlety-is-one-of-the-traits-of/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“Don't make me think”](https://sms4smile.com/quotes/steve-krug/don-t-make-me-think/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) > [“The reality is that in the business world almost everyone is just a very small cog in a huge collection of cogs.2 2 Sorry.…](https://sms4smile.com/quotes/steve-krug/the-reality-is-that-in-the-business-world-almost-everyone-is-just-a/) [Steve Krug](https://sms4smile.com/quotes/author/steve-krug/) [Explore all 24 Steve Krug quotes ](https://sms4smile.com/quotes/author/steve-krug/) ## More Accessibility quotes > [“AI must orbit humanity, not turn humanity into a lie.”](https://sms4smile.com/quotes/abhijit-naskar/ai-must-orbit-humanity-not-turn-humanity-into-a-lie/) [Abhijit Naskar](https://sms4smile.com/quotes/author/abhijit-naskar/) > [Whatever it is that you're successful at, that has to be the No. 1 goal. In my case, it's accessibility. So all of my…](https://sms4smile.com/quotes/rachael-ray/whatever-it-is-that-you-re-successful-at-that-has-to-be-the-no-1-goal/) [Rachael Ray](https://sms4smile.com/quotes/author/rachael-ray/) > [“Accessibility means more than adding a ramp between the sidewalk and the front door of a building. It includes the ease in which a…](https://sms4smile.com/quotes/amy-fenton-lee/accessibility-means-more-than-adding-a-ramp-between-the-sidewalk-and/) [Amy Fenton Lee](https://sms4smile.com/quotes/author/amy-fenton-lee/) > [I've always said as a political scientist that "culture" is what we use when we can't explain things. I think it's more about accessibility.…](https://sms4smile.com/quotes/condoleezza-rice/i-ve-always-said-as-a-political-scientist-that-culture-is-what-we-use/) [Condoleezza Rice](https://sms4smile.com/quotes/author/condoleezza-rice/) > [I know "accessibility" is a term that's kind of thrown around wantonly today, especially with talking about visual media. But I think that the…](https://sms4smile.com/quotes/nate-powell/i-know-accessibility-is-a-term-that-s-kind-of-thrown-around-wantonly/) [Nate Powell](https://sms4smile.com/quotes/author/nate-powell/) > [“The lingerie department is the only one that she can reach in her wheelchair. Nevertheless, she is fired the next day because of complaints…](https://sms4smile.com/quotes/rosemarie-garland-thomson/the-lingerie-department-is-the-only-one-that-she-can-reach-in-her/) Rosemarie Garland Thomson > [“Use AI to empower life, don't abuse AI to ruin life. AI must orbit humanity, not turn humanity into a lie.”](https://sms4smile.com/quotes/abhijit-naskar/use-ai-to-empower-life-don-t-abuse-ai-to-ruin-life-ai-must-orbit/) [Abhijit Naskar](https://sms4smile.com/quotes/author/abhijit-naskar/) > [A novel can educate to some extent, but first a novel has to entertain. That's the contract with the reader: you give me ten…](https://sms4smile.com/quotes/barbara-kingsolver/a-novel-can-educate-to-some-extent-but-first-a-novel-has-to-entertain/) [Barbara Kingsolver](https://sms4smile.com/quotes/author/barbara-kingsolver/) > [“Naskar Constitution of GenAI (Sonnet) At times I'm hard on AI, at times I'm lenient, I have just one law on AI, keep the…](https://sms4smile.com/quotes/abhijit-naskar/naskar-constitution-of-genai-sonnet-at-times-i-m-hard-on-ai-at-times/) [Abhijit Naskar](https://sms4smile.com/quotes/author/abhijit-naskar/) > [What I like about popular culture is its accessibility, and I've covered popular songs because they are amazing things.](https://sms4smile.com/quotes/robert-wyatt/what-i-like-about-popular-culture-is-its-accessibility-and-i-ve/) [Robert Wyatt](https://sms4smile.com/quotes/author/robert-wyatt/) > [“Who is setting the bar for what you call accessibility? The definition of “accessible” is “easy to understand,” and so much of the fiction…](https://sms4smile.com/quotes/ben-marcus/who-is-setting-the-bar-for-what-you-call-accessibility-the-definition/) [Ben Marcus](https://sms4smile.com/quotes/author/ben-marcus/) > [I like the idea of accessibility, coming from a lower-middle-class background myself, I feel like beauty and products should be accessible to all women…](https://sms4smile.com/quotes/diane-kruger/i-like-the-idea-of-accessibility-coming-from-a-lower-middle-class/) [Diane Kruger](https://sms4smile.com/quotes/author/diane-kruger/) > [The fundamental magic of flying, a miracle that has nothing to do with any of its practical purposes - purposes of speed, accessibility, and…](https://sms4smile.com/quotes/anne-morrow-lindbergh/the-fundamental-magic-of-flying-a-miracle-that-has-nothing-to-do-with/) [Anne Morrow Lindbergh](https://sms4smile.com/quotes/author/anne-morrow-lindbergh/) > [The four BIAs in the area support it. Operational benefits include accessibility and a place for police officers to come and go when they're…](https://sms4smile.com/quotes/julian-fantino/the-four-bias-in-the-area-support-it-operational-benefits-include/) Julian Fantino > [The division into whig and tory is founded in the nature of men; the weakly and nerveless, the rich and the corrupt, seeing more…](https://sms4smile.com/quotes/anonymous/the-division-into-whig-and-tory-is-founded-in-the-nature-of-men-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 79 Accessibility quotes ](https://sms4smile.com/quotes/about/accessibility/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. 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