--- title: "Meaning & Key Takeaway of: We do not say anything about future…" description: "\"We do not say anything about future products. We work on them in secret, then we announce them.\" — Steve Jobs" image: "https://sms4smile.com/quotes/i/9e8/steve-jobs-307_inspirational_we-do-not-say-anything-about-future-prod_2023502.jpg" --- # We do not say anything about future products. We work on… ![“We do not say anything about future products. We work on them in secret, then we announce them.” quote by Steve Jobs](https://sms4smile.com/quotes/i/9e8/steve-jobs-307_inspirational_we-do-not-say-anything-about-future-prod_2023502.jpg) [Download](https://sms4smile.com/quotes/i/9e8/steve-jobs-307_inspirational_we-do-not-say-anything-about-future-prod_2023502.jpg) [Open image](https://sms4smile.com/quotes/i/9e8/steve-jobs-307_inspirational_we-do-not-say-anything-about-future-prod_2023502.jpg) > “We do not say anything about future products. We work on them in secret, then we announce them.” [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies often keep upcoming offerings confidential until ready to reveal, using secrecy as a strategic advantage. **In simple terms:** Keep product plans secret until launch. Key Takeaway Maintain confidentiality for impact. Themes strategy secrecy innovation marketing competition Mood strategic anticipatory Type business marketing When to use this quote - product development - marketing campaigns - competitor analysis - media relations Key Concepts Intellectual property market timing brand anticipation Questions to Reflect On - How does secrecy affect customer trust? - When is early disclosure beneficial? A Different Perspective Secrecy can delay useful feedback and create speculation. ★ ★ ★ ★ ★ No ratings yet [Announce](https://sms4smile.com/quotes/about/announce/) [Future Products](https://sms4smile.com/quotes/about/future-products-1065315/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Products](https://sms4smile.com/quotes/about/products/) [Say anything](https://sms4smile.com/quotes/about/say-anything/) [Say Future](https://sms4smile.com/quotes/about/say-future-460885/) [Secret](https://sms4smile.com/quotes/about/secret/) [Secret Announce](https://sms4smile.com/quotes/about/secret-announce-3677723/) [Silence](https://sms4smile.com/quotes/about/silence/) [Work Secret](https://sms4smile.com/quotes/about/work-secret-273198/) ## Related quotes > [We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have…](https://sms4smile.com/quotes/sergey-brin/we-are-focused-on-features-not-products-we-eliminated-future-products/) [Sergey Brin](https://sms4smile.com/quotes/author/sergey-brin/) > [If ergonomists have their way, future products won't be built for some hypothetical average person but will conform to the biomechanical needs of whatever…](https://sms4smile.com/quotes/mary-roach/if-ergonomists-have-their-way-future-products-won-t-be-built-for-some/) [Mary Roach](https://sms4smile.com/quotes/author/mary-roach/) > [“Nobody — not even “a musician of the future” — can live upon future products.”](https://sms4smile.com/quotes/karl-marx/nobody-not-even-a-musician-of-the-future-can-live-upon-future-products/) [Karl Marx](https://sms4smile.com/quotes/author/karl-marx/) > [“The “quality revolution” in the latter half of the 20th century has taken us to a point where all products that reach a supermarket…](https://sms4smile.com/quotes/gyan-nagpal/the-quality-revolution-in-the-latter-half-of-the-20th-century-has/) [Gyan Nagpal](https://sms4smile.com/quotes/author/gyan-nagpal/) > [I am responsible for creating and overseeing the future products that make up Google Advertising.](https://sms4smile.com/quotes/susan-wojcicki/i-am-responsible-for-creating-and-overseeing-the-future-products-that/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [“His heart was in his work." That is the secret.”](https://sms4smile.com/quotes/anonymous/his-heart-was-in-his-work-that-is-the-secret/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Hard work is the secret of being a genius.”](https://sms4smile.com/quotes/sunday-adelaja/hard-work-is-the-secret-of-being-a-genius/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [To forward such a scheme what a splendid help a secret society would be a society not openly acknowledged but who would work in…](https://sms4smile.com/quotes/cecil-rhodes/to-forward-such-a-scheme-what-a-splendid-help-a-secret-society-would/) [Cecil Rhodes](https://sms4smile.com/quotes/author/cecil-rhodes/) > [Stan and I funded the first phase of the work ourselves. It was secret.](https://sms4smile.com/quotes/martin-fleischmann/stan-and-i-funded-the-first-phase-of-the-work-ourselves-it-was-secret/) [Martin Fleischmann](https://sms4smile.com/quotes/author/martin-fleischmann/) > [In China, we think that if you want something to happen, you don't talk about it. So I will keep who I want to…](https://sms4smile.com/quotes/zhou-xun/in-china-we-think-that-if-you-want-something-to-happen-you-don-t-talk/) [Zhou Xun](https://sms4smile.com/quotes/author/zhou-xun/) > [I have no secret but hard work. This is a secret that many never learn, and they don't succeed because they don't learn it.…](https://sms4smile.com/quotes/j-m-w-turner/i-have-no-secret-but-hard-work-this-is-a-secret-that-many-never-learn/) [J. M. W. Turner](https://sms4smile.com/quotes/author/j-m-w-turner/) > [Every second that passes is like a door that opens to allow in what has not yet happened, what we call the future, but,…](https://sms4smile.com/quotes/jos-saramago/every-second-that-passes-is-like-a-door-that-opens-to-allow-in-what/) [Jose Saramago](https://sms4smile.com/quotes/author/jos-saramago/) > [It is an old cliche to say that the future is in the hands of the young. This is no longer true. The quality…](https://sms4smile.com/quotes/prince-philip/it-is-an-old-cliche-to-say-that-the-future-is-in-the-hands-of-the/) [Prince Philip](https://sms4smile.com/quotes/author/prince-philip/) > [When my children say, 'In the future, Mummy, will things get better or worse for humanity?' I say: 'Who knows, since Amy Winehouse died.…](https://sms4smile.com/quotes/caitlin-moran/when-my-children-say-in-the-future-mummy-will-things-get-better-or/) [Caitlin Moran](https://sms4smile.com/quotes/author/caitlin-moran/) > [I would say that there is no future for literary studies as such in the United States.](https://sms4smile.com/quotes/harold-bloom/i-would-say-that-there-is-no-future-for-literary-studies-as-such-in/) [Harold Bloom](https://sms4smile.com/quotes/author/harold-bloom/) ## More by Steve Jobs > [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Explore all 695 Steve Jobs quotes ](https://sms4smile.com/quotes/author/steve-jobs/) ## More Announce quotes > [President Obama has never summarized the Obama Doctrine with such clarity, but here is what it would look like: 'I will undertake any military…](https://sms4smile.com/quotes/elliott-abrams/president-obama-has-never-summarized-the-obama-doctrine-with-such/) [Elliott Abrams](https://sms4smile.com/quotes/author/elliott-abrams/) > [Do not be afraid to go forth and announce the Risen Christ,](https://sms4smile.com/quotes/pope-francis/do-not-be-afraid-to-go-forth-and-announce-the-risen-christ/) [Pope Francis](https://sms4smile.com/quotes/author/pope-francis/) > [“We expect Evil to announce itself.”](https://sms4smile.com/quotes/karen-marie-moning/we-expect-evil-to-announce-itself/) [Karen Marie Moning](https://sms4smile.com/quotes/author/karen-marie-moning/) > [I was the first candidate to announce my run on Instagram. So that was kind of cool.](https://sms4smile.com/quotes/elise-stefanik/i-was-the-first-candidate-to-announce-my-run-on-instagram-so-that-was/) [Elise Stefanik](https://sms4smile.com/quotes/author/elise-stefanik/) > [It's one thing getting the job of Doctor Who, which is wonderful. And then the next thing they say to you is, 'We're going…](https://sms4smile.com/quotes/peter-capaldi/it-s-one-thing-getting-the-job-of-doctor-who-which-is-wonderful-and/) [Peter Capaldi](https://sms4smile.com/quotes/author/peter-capaldi/) > [Every time I do something or release something or announce a new project, there's always that fear that it won't go well.](https://sms4smile.com/quotes/grace-vanderwaal/every-time-i-do-something-or-release-something-or-announce-a-new/) [Grace VanderWaal](https://sms4smile.com/quotes/author/grace-vanderwaal/) > [No one expects the rug to be yanked out from underneath them; life-changing events usually dont announce themselves.](https://sms4smile.com/quotes/slash/no-one-expects-the-rug-to-be-yanked-out-from-underneath-them-life/) [Slash](https://sms4smile.com/quotes/author/slash/) > [Never awake me when you have good news to announce, because with good news nothing presses; but when you have bad news, arouse me…](https://sms4smile.com/quotes/napoleon-bonaparte/never-awake-me-when-you-have-good-news-to-announce-because-with-good/) [Napoleon Bonaparte](https://sms4smile.com/quotes/author/napoleon-bonaparte/) > [I don't have to announce all the women I've slept with.](https://sms4smile.com/quotes/david-gest/i-don-t-have-to-announce-all-the-women-i-ve-slept-with/) [David Gest](https://sms4smile.com/quotes/author/david-gest/) > [If you simply announce that things are irrational, then that alone doesn't get you very far. You have to replace rational agents with some…](https://sms4smile.com/quotes/lars-peter-hansen/if-you-simply-announce-that-things-are-irrational-then-that-alone/) [Lars Peter Hansen](https://sms4smile.com/quotes/author/lars-peter-hansen/) > [I'm interested in the way major events don't necessarily announce themselves as major events. They're often little things - the drip, drip of life…](https://sms4smile.com/quotes/noah-baumbach/i-m-interested-in-the-way-major-events-don-t-necessarily-announce/) [Noah Baumbach](https://sms4smile.com/quotes/author/noah-baumbach/) > [If I were in a position to announce a public competition to coin a new word, I would do so right now.](https://sms4smile.com/quotes/esa-pekka-salonen/if-i-were-in-a-position-to-announce-a-public-competition-to-coin-a/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [Let me announce, with all the strength at my command, that I am not a terrorist and I never was, expect perhaps in the…](https://sms4smile.com/quotes/bhagat-singh/let-me-announce-with-all-the-strength-at-my-command-that-i-am-not-a/) [Bhagat Singh](https://sms4smile.com/quotes/author/bhagat-singh/) > [You are free to announce and declare Who You Are in every moment of Now. Indeed, you are doing so, without even knowing it.…](https://sms4smile.com/quotes/anonymous/you-are-free-to-announce-and-declare-who-you-are-in-every-moment-of/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I kind of hate the fact that I feel like people expect you to announce what you are, and then you become it. I…](https://sms4smile.com/quotes/contrapoints/i-kind-of-hate-the-fact-that-i-feel-like-people-expect-you-to/) [ContraPoints](https://sms4smile.com/quotes/author/contrapoints/) [Browse all 65 Announce quotes ](https://sms4smile.com/quotes/about/announce/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We do not say anything about future products. 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