--- title: "Meaning & Key Takeaway of: I think right now it's a battle for the…" description: "\"I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that b..." image: "https://sms4smile.com/quotes/i/436/steve-jobs-307_android_i-think-right-now-it-s-a-battle-for-the_583795.jpg" --- # I think right now it's a battle for the mindshare of… ![“I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.” quote by Steve Jobs](https://sms4smile.com/quotes/i/436/steve-jobs-307_android_i-think-right-now-it-s-a-battle-for-the_583795.jpg) [Download](https://sms4smile.com/quotes/i/436/steve-jobs-307_android_i-think-right-now-it-s-a-battle-for-the_583795.jpg) [Open image](https://sms4smile.com/quotes/i/436/steve-jobs-307_android_i-think-right-now-it-s-a-battle-for-the_583795.jpg) > “I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.” [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The competition is about who controls developers' and customers' attention, and iPhone and Android currently dominate that mental space. **In simple terms:** Control of attention decides market leadership. Key Takeaway Focus on winning mindshare. Themes competition technology attention market dynamics Mood strategic analytical Type business technology When to use this quote - product launches - marketing strategies - developer conferences Key Concepts platform dominance network effects brand loyalty Questions to Reflect On - How can a new platform capture developer interest? - What tactics sustain customer loyalty? A Different Perspective Mindshare can shift quickly with innovation. ★ ★ ★ ★ ★ No ratings yet [Androids](https://sms4smile.com/quotes/about/androids/) [Battle](https://sms4smile.com/quotes/about/battle/) [Developers](https://sms4smile.com/quotes/about/developers/) [Programming](https://sms4smile.com/quotes/about/programming/) [Technology](https://sms4smile.com/quotes/about/technology/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [War](https://sms4smile.com/quotes/about/war/) [Winning](https://sms4smile.com/quotes/about/winning/) ## Related quotes > [I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.](https://sms4smile.com/quotes/steve-jobs/i-m-going-to-destroy-android-because-it-s-a-stolen-product-i-m/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model…](https://sms4smile.com/quotes/steve-jobs/we-think-android-is-very-very-fragmented-and-becoming-more-fragmented/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I believe the mobile OS market will play out very similarly to Windows and Macintosh, with Android in the role of Windows. And so,…](https://sms4smile.com/quotes/fred-wilson/i-believe-the-mobile-os-market-will-play-out-very-similarly-to/) [Fred Wilson](https://sms4smile.com/quotes/author/fred-wilson/) > [When you write a program for Android, you use the Oracle Java tools for everything, and at the very end, you push a button…](https://sms4smile.com/quotes/larry-ellison/when-you-write-a-program-for-android-you-use-the-oracle-java-tools/) [Larry Ellison](https://sms4smile.com/quotes/author/larry-ellison/) > [Android was built to be very, very secure,](https://sms4smile.com/quotes/sundar-pichai/android-was-built-to-be-very-very-secure/) [Sundar Pichai](https://sms4smile.com/quotes/author/sundar-pichai/) > [Android is a new form of the other, but you can parallel the other to so many different types of people. 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I use Android, and it's actually made cellphones very usable.](https://sms4smile.com/quotes/linus-torvalds/i-am-very-happy-about-android-obviously-i-use-android-and-it-s/) [Linus Torvalds](https://sms4smile.com/quotes/author/linus-torvalds/) > [Android is a major step towards an ethical, user-controlled, free-software portable phone, but there is a long way to go.](https://sms4smile.com/quotes/richard-stallman/android-is-a-major-step-towards-an-ethical-user-controlled-free/) [Richard Stallman](https://sms4smile.com/quotes/author/richard-stallman/) > [Never trust an android! Anything could happen, really, from here on in.](https://sms4smile.com/quotes/mallory-jansen/never-trust-an-android-anything-could-happen-really-from-here-on-in/) Mallory Jansen > [Apple created Android, or at least created the conditions necessary for Android to come into being](https://sms4smile.com/quotes/stephen-elop/apple-created-android-or-at-least-created-the-conditions-necessary/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [The day of the android has dawned.](https://sms4smile.com/quotes/brian-aldiss/the-day-of-the-android-has-dawned/) [Brian Aldiss](https://sms4smile.com/quotes/author/brian-aldiss/) > [Android is ahead of the iPhone now,](https://sms4smile.com/quotes/eric-schmidt/android-is-ahead-of-the-iphone-now/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [There's nothing that would keep Apple out of the Android market as a secondary phone market,](https://sms4smile.com/quotes/steve-wozniak/there-s-nothing-that-would-keep-apple-out-of-the-android-market-as-a/) [Steve Wozniak](https://sms4smile.com/quotes/author/steve-wozniak/) ## More by Steve Jobs > [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. 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You can run iTunes and iCloud on Windows and…](https://sms4smile.com/quotes/walt-mossberg/microsoft-makes-numerous-apps-for-both-android-and-ios-as-do-google/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [The day of the android has dawned.](https://sms4smile.com/quotes/brian-aldiss/the-day-of-the-android-has-dawned/) [Brian Aldiss](https://sms4smile.com/quotes/author/brian-aldiss/) > [We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model…](https://sms4smile.com/quotes/steve-jobs/we-think-android-is-very-very-fragmented-and-becoming-more-fragmented/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Cyanogen has done an interesting job with their version of Android - the Cyanogenmod. And they're on 50-million-plus devices. And that's just another ecosystem…](https://sms4smile.com/quotes/peggy-johnson/cyanogen-has-done-an-interesting-job-with-their-version-of-android/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [Apple created Android, or at least created the conditions necessary for Android to come into being](https://sms4smile.com/quotes/stephen-elop/apple-created-android-or-at-least-created-the-conditions-necessary/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [One of the great things about an open system like Android is it addresses all ends of the spectrum. Getting great low-cost computing devices…](https://sms4smile.com/quotes/sundar-pichai/one-of-the-great-things-about-an-open-system-like-android-is-it/) [Sundar Pichai](https://sms4smile.com/quotes/author/sundar-pichai/) > [The iPod is a proprietary integrated product, although that is becoming quite modular. You can download your music from Amazon as easily as you…](https://sms4smile.com/quotes/anonymous/the-ipod-is-a-proprietary-integrated-product-although-that-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I need a calm down app on my android.](https://sms4smile.com/quotes/kirko-bangz/i-need-a-calm-down-app-on-my-android/) [Kirko Bangz](https://sms4smile.com/quotes/author/kirko-bangz/) > [Never trust an android! Anything could happen, really, from here on in.](https://sms4smile.com/quotes/mallory-jansen/never-trust-an-android-anything-could-happen-really-from-here-on-in/) Mallory Jansen > [Android is a major step towards an ethical, user-controlled, free-software portable phone, but there is a long way to go.](https://sms4smile.com/quotes/richard-stallman/android-is-a-major-step-towards-an-ethical-user-controlled-free/) [Richard Stallman](https://sms4smile.com/quotes/author/richard-stallman/) > [If you step back and take a holistic look, I think any reasonable person would say Android is innovating at a pretty fast pace…](https://sms4smile.com/quotes/sundar-pichai/if-you-step-back-and-take-a-holistic-look-i-think-any-reasonable/) [Sundar Pichai](https://sms4smile.com/quotes/author/sundar-pichai/) > [Overall, there isn't much difference between a high-end Android and iOS phone, despite the fact that Android is a knockoff of iOS.](https://sms4smile.com/quotes/noam-bardin/overall-there-isn-t-much-difference-between-a-high-end-android-and/) [Noam Bardin](https://sms4smile.com/quotes/author/noam-bardin/) > [I am very happy about Android obviously. I use Android, and it's actually made cellphones very usable.](https://sms4smile.com/quotes/linus-torvalds/i-am-very-happy-about-android-obviously-i-use-android-and-it-s/) [Linus Torvalds](https://sms4smile.com/quotes/author/linus-torvalds/) Browse all 99 Android quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/steve-jobs/i-think-right-now-it-s-a-battle-for-the-mindshare-of-developers-and/", "about": { "@type": "Thing", "name": "Android" }, "@id": "https://sms4smile.com/quotes/steve-jobs/i-think-right-now-it-s-a-battle-for-the-mindshare-of-developers-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/436/steve-jobs-307_android_i-think-right-now-it-s-a-battle-for-the_583795.jpg", "contentUrl": "https://sms4smile.com/quotes/i/436/steve-jobs-307_android_i-think-right-now-it-s-a-battle-for-the_583795.jpg", "url": "https://sms4smile.com/quotes/i/436/steve-jobs-307_android_i-think-right-now-it-s-a-battle-for-the_583795.jpg", "width": 1080, "height": 1080, "caption": "“I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Steve Jobs", "item": "https://sms4smile.com/quotes/author/steve-jobs/" }, { "@type": "ListItem", "position": 4, "name": "I think right now it's a...", "item": "https://sms4smile.com/quotes/steve-jobs/i-think-right-now-it-s-a-battle-for-the-mindshare-of-developers-and/" } ], "@id": "https://sms4smile.com/quotes/steve-jobs/i-think-right-now-it-s-a-battle-for-the-mindshare-of-developers-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```