--- title: "Meaning & Key Takeaway of: I get asked a lot why Apple's customers…" description: "\"I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.\" — Steve Jobs" image: "https://sms4smile.com/quotes/i/76c/steve-jobs-307_apple_i-get-asked-a-lot-why-apple-s-customers_2366358.jpg" --- # I get asked a lot why Apple's customers are so loyal. It's… ![“I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.” quote by Steve Jobs](https://sms4smile.com/quotes/i/76c/steve-jobs-307_apple_i-get-asked-a-lot-why-apple-s-customers_2366358.jpg) [Download](https://sms4smile.com/quotes/i/76c/steve-jobs-307_apple_i-get-asked-a-lot-why-apple-s-customers_2366358.jpg) [Open image](https://sms4smile.com/quotes/i/76c/steve-jobs-307_apple_i-get-asked-a-lot-why-apple-s-customers_2366358.jpg) > “I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.” [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple loyalty stems from brand culture, not religious devotion. **In simple terms:** Customers love Apple for its culture. Key Takeaway Cultivate strong brand culture. Themes branding customer loyalty culture Mood playful confident Type business observational When to use this quote - product design - community events - customer service Key Concepts marketing psychology Questions to Reflect On - Why do you feel attached to a brand? - How can brands stay authentic? A Different Perspective Over‑identification can limit critical thinking. ★ ★ ★ ★ ★ No ratings yet [Apples](https://sms4smile.com/quotes/about/apples/) [Church](https://sms4smile.com/quotes/about/church/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [“#1. No Escape and feature keys Today’s Apple Event confirmed many of the rumors surrounding the lengthy-awaited refresh of the Macbook Pro line. The…](https://sms4smile.com/quotes/marry-boyce/1-no-escape-and-feature-keys-today-s-apple-event-confirmed-many-of/) Marry Boyce > [Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later…](https://sms4smile.com/quotes/steve-jobs/well-apple-invented-the-pc-as-we-know-it-and-then-it-invented-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Since any reasonable person would choose a Mac over a PC, Apple's market share provides us with an accurate reading of the percentage of…](https://sms4smile.com/quotes/roger-ebert/since-any-reasonable-person-would-choose-a-mac-over-a-pc-apple-s/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs.](https://sms4smile.com/quotes/tim-cook/music-s-always-been-at-the-heart-of-apple-it-s-deep-in-our-dna-we-ve/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.](https://sms4smile.com/quotes/nick-denton/apple-makes-beautiful-products-i-own-a-mac-pro-a-mac-book-a-mac-mini/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [I've never owned an Apple product. I like the fact that PCs are open architecture and not locked down like Apple products. I feel…](https://sms4smile.com/quotes/oren-peli/i-ve-never-owned-an-apple-product-i-like-the-fact-that-pcs-are-open/) [Oren Peli](https://sms4smile.com/quotes/author/oren-peli/) > [In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to…](https://sms4smile.com/quotes/wesley-morris/in-the-mac-vs-pc-ads-apple-bills-itself-as-the-antidote-to-microsoft/) [Wesley Morris](https://sms4smile.com/quotes/author/wesley-morris/) > [I left Apple in April of 1984, pretty soon after the introduction of the Mac.](https://sms4smile.com/quotes/andy-hertzfeld/i-left-apple-in-april-of-1984-pretty-soon-after-the-introduction-of/) [Andy Hertzfeld](https://sms4smile.com/quotes/author/andy-hertzfeld/) > [ I told \[Bill Gates\] I believed every word of what I said but that I should never have said it in public. I wish… ](https://sms4smile.com/quotes/steve-jobs/i-told-bill-gates-i-believed-every-word-of-what-i-said-but-that-i/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make…](https://sms4smile.com/quotes/steve-jobs/we-want-to-reinvent-the-phone-what-s-the-killer-app-the-killer-app-is/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.…](https://sms4smile.com/quotes/steve-jobs/if-i-had-never-dropped-in-on-that-single-course-in-college-the-mac/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending…](https://sms4smile.com/quotes/steve-jobs/innovation-has-nothing-to-do-with-how-many-r-d-dollars-you-have-when/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design…](https://sms4smile.com/quotes/steve-jobs/the-design-of-the-mac-wasn-t-what-it-looked-like-although-that-was/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.…](https://sms4smile.com/quotes/steve-jobs/if-i-had-never-dropped-in-on-that-single-course-in-college-the-mac-2/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years.…](https://sms4smile.com/quotes/steve-jobs/it-wasn-t-that-microsoft-was-so-brilliant-or-clever-in-copying-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) ## More by Steve Jobs > [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Explore all 695 Steve Jobs quotes ](https://sms4smile.com/quotes/author/steve-jobs/) ## More Apple quotes > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) > [“Most people believe the apple merely represented Knowledge. But we know better. It was the Fruit of the Tree of Knowledge of Good and…](https://sms4smile.com/quotes/miranda-beverly-whittemore/most-people-believe-the-apple-merely-represented-knowledge-but-we/) [Miranda Beverly-Whittemore](https://sms4smile.com/quotes/author/miranda-beverly-whittemore/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“An apple with a rotten core can only last so long,” he”](https://sms4smile.com/quotes/morgan-rice/an-apple-with-a-rotten-core-can-only-last-so-long-he/) [Morgan Rice](https://sms4smile.com/quotes/author/morgan-rice/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -…](https://sms4smile.com/quotes/noreena-hertz/when-apple-introduced-its-game-changing-iphone-in-2007-nokia-was/) [Noreena Hertz](https://sms4smile.com/quotes/author/noreena-hertz/) > [I like to make pies. That's kind of my new obsession - peach, blueberry, apple, strawberry. I make a really good pumpkin pie with…](https://sms4smile.com/quotes/morgan-saylor/i-like-to-make-pies-that-s-kind-of-my-new-obsession-peach-blueberry/) [Morgan Saylor](https://sms4smile.com/quotes/author/morgan-saylor/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [Back in my school days, when I would scuttle off with a cheese roll, an apple, a box of Sun-Maid raisins and a Penguin…](https://sms4smile.com/quotes/rachel-khoo/back-in-my-school-days-when-i-would-scuttle-off-with-a-cheese-roll-an/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [As far as Apple goes, it was a different company every few years from the time I joined in 1984.](https://sms4smile.com/quotes/alan-kay/as-far-as-apple-goes-it-was-a-different-company-every-few-years-from/) [Alan Kay](https://sms4smile.com/quotes/author/alan-kay/) > [“You are the apple of Love’s eye.”](https://sms4smile.com/quotes/david-paul-kirkpatrick/you-are-the-apple-of-love-s-eye/) [David Paul Kirkpatrick](https://sms4smile.com/quotes/author/david-paul-kirkpatrick/) > [Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time.](https://sms4smile.com/quotes/horace-dediu/like-a-satellite-in-orbit-apple-is-perpetually-falling-it-just/) Horace Dediu > [Positive thinking is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie.](https://sms4smile.com/quotes/srikumar-rao/positive-thinking-is-so-firmly-enshrined-in-our-culture-that-knocking/) [Srikumar Rao](https://sms4smile.com/quotes/author/srikumar-rao/) > [To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We…](https://sms4smile.com/quotes/craig-federighi/to-the-extent-that-anyone-anywhere-does-anything-interesting-the/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always…](https://sms4smile.com/quotes/g-eazy/i-read-the-steve-jobs-book-and-that-kind-of-changed-everything-i-ve/) [G-Eazy](https://sms4smile.com/quotes/author/g-eazy/) Browse all 889 Apple quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! 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