--- title: "Meaning & Key Takeaway of: At Apple, people are putting in 18-hour…" description: "\"At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone..." image: "https://sms4smile.com/quotes/i/c2a/steve-jobs-307_able_at-apple-people-are-putting-in-18-hour-d_2539095.jpg" --- # At Apple, people are putting in 18-hour days. We attract a… ![“At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware…” quote by Steve Jobs](https://sms4smile.com/quotes/i/c2a/steve-jobs-307_able_at-apple-people-are-putting-in-18-hour-d_2539095.jpg) [Download](https://sms4smile.com/quotes/i/c2a/steve-jobs-307_able_at-apple-people-are-putting-in-18-hour-d_2539095.jpg) [Open image](https://sms4smile.com/quotes/i/c2a/steve-jobs-307_able_at-apple-people-are-putting-in-18-hour-d_2539095.jpg) > “At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future.” [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple hires people who are eager to take risks, work intensely, and shape the future, emphasizing the significance of the present moment. **In simple terms:** Hiring risk‑takers to make a big impact now. Key Takeaway Seek roles that match your drive and vision. Themes innovation risk‑taking future‑shaping Mood inspirational urgent Type leadership motivational When to use this quote - startup environments - product development - career decisions - team building Key Concepts entrepreneurship leadership culture building Questions to Reflect On - How do you maintain balance while pushing boundaries? - What support systems help sustain intense work periods? A Different Perspective High pressure can cause burnout and may exclude cautious talent. ★ ★ ★ ★ ★ No ratings yet [Apples](https://sms4smile.com/quotes/about/apples/) [Influence](https://sms4smile.com/quotes/about/influence/) [Moments](https://sms4smile.com/quotes/about/moments/) [People](https://sms4smile.com/quotes/about/people/) [Risk](https://sms4smile.com/quotes/about/risk/) [Shapes](https://sms4smile.com/quotes/about/shapes/) [Technology](https://sms4smile.com/quotes/about/technology/) [Time](https://sms4smile.com/quotes/about/time/) [Universe](https://sms4smile.com/quotes/about/universe/) ## Related quotes > [Everyone here has the sense that right now is one of those moments when we are influencing the future.](https://sms4smile.com/quotes/steve-jobs/everyone-here-has-the-sense-that-right-now-is-one-of-those-moments/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change…](https://sms4smile.com/quotes/steve-jobs/what-is-apple-after-all-apple-is-about-people-who-think-outside-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Any vital action springs from the depths of the being. All the long past of the individual and even of the race has prepared…](https://sms4smile.com/quotes/jawaharlal-nehru/any-vital-action-springs-from-the-depths-of-the-being-all-the-long/) [Jawaharlal Nehru](https://sms4smile.com/quotes/author/jawaharlal-nehru/) > [“Even if you have constrained resources, do not cut corners,” said Fadell, stating his number one rule from Apple. “People will feel it.”](https://sms4smile.com/quotes/adam-lashinsky/even-if-you-have-constrained-resources-do-not-cut-corners-said-fadell/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [“If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They didn’t want…](https://sms4smile.com/quotes/adam-lashinsky/if-you-went-back-to-the-year-2000-and-you-looked-at-apple-most-people/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [When you're nursing and you're working 18-hour days, that's pretty hard](https://sms4smile.com/quotes/kate-hudson/when-you-re-nursing-and-you-re-working-18-hour-days-that-s-pretty-hard/) [Kate Hudson](https://sms4smile.com/quotes/author/kate-hudson/) > [My husband is that rare man who is blessed with the ability to see the big picture but will not ignore the smallest detail.…](https://sms4smile.com/quotes/nita-ambani/my-husband-is-that-rare-man-who-is-blessed-with-the-ability-to-see/) [Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/) > [Movies are boring. It's like watching paint dry. I did a little role in a movie, and it was eight lines. I was there…](https://sms4smile.com/quotes/ron-white/movies-are-boring-it-s-like-watching-paint-dry-i-did-a-little-role-in/) [Ron White](https://sms4smile.com/quotes/author/ron-white/) > [Some days I would work 18-hour days because I was dancing and choreographing.](https://sms4smile.com/quotes/a-j-pritchard/some-days-i-would-work-18-hour-days-because-i-was-dancing-and/) [A. J. Pritchard](https://sms4smile.com/quotes/author/a-j-pritchard/) > [I worked pretty much 18-hour days and slept three to five hours each night, which, frankly, is just not enough.](https://sms4smile.com/quotes/vick-hope/i-worked-pretty-much-18-hour-days-and-slept-three-to-five-hours-each/) [Vick Hope](https://sms4smile.com/quotes/author/vick-hope/) > [I'm working 18 hour days and I'm feeling guilty not being able to be there when all those times I want to be mother.](https://sms4smile.com/quotes/kate-hudson/i-m-working-18-hour-days-and-i-m-feeling-guilty-not-being-able-to-be/) [Kate Hudson](https://sms4smile.com/quotes/author/kate-hudson/) > [Surviving the grind of 18-hour days and getting up at four in the morning to work out for an hour so I'd have the…](https://sms4smile.com/quotes/richard-schiff/surviving-the-grind-of-18-hour-days-and-getting-up-at-four-in-the/) [Richard Schiff](https://sms4smile.com/quotes/author/richard-schiff/) > [Give me an 18-hour day on set or in the theater, and I will be the happiest person alive.](https://sms4smile.com/quotes/zosia-mamet/give-me-an-18-hour-day-on-set-or-in-the-theater-and-i-will-be-the/) [Zosia Mamet](https://sms4smile.com/quotes/author/zosia-mamet/) > [Win or lose or draw, you always go back and critique your performance and say you could have done things better. Even if I…](https://sms4smile.com/quotes/dustin-poirier/win-or-lose-or-draw-you-always-go-back-and-critique-your-performance/) [Dustin Poirier](https://sms4smile.com/quotes/author/dustin-poirier/) > [I am a conservative type of person, so sometimes when I'm chilling with myself, people always come ask me, 'What's wrong with you? What…](https://sms4smile.com/quotes/wayne-wonder/i-am-a-conservative-type-of-person-so-sometimes-when-i-m-chilling/) [Wayne Wonder](https://sms4smile.com/quotes/author/wayne-wonder/) ## More by Steve Jobs > [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Explore all 695 Steve Jobs quotes ](https://sms4smile.com/quotes/author/steve-jobs/) ## More Able quotes > [I am certain that children always know more than they are able to tell, and that makes the big difference between them and adults,…](https://sms4smile.com/quotes/jacques-lusseyran/i-am-certain-that-children-always-know-more-than-they-are-able-to/) [Jacques Lusseyran](https://sms4smile.com/quotes/author/jacques-lusseyran/) > [I have observed this in my experience of slavery, - that whenever my condition was improved, instead of its increasing my contentment, it only…](https://sms4smile.com/quotes/frederick-douglass/i-have-observed-this-in-my-experience-of-slavery-that-whenever-my/) [Frederick Douglass](https://sms4smile.com/quotes/author/frederick-douglass/) > [There is something about the South that accepts the supernatural. If you don't accept it and you're having a conversation with someone who does,…](https://sms4smile.com/quotes/alice-englert/there-is-something-about-the-south-that-accepts-the-supernatural-if/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [In the '80s, the way radio was programmed, if you didn't have a hit record you weren't going to be able to make any…](https://sms4smile.com/quotes/huey-lewis/in-the-80s-the-way-radio-was-programmed-if-you-didn-t-have-a-hit/) [Huey Lewis](https://sms4smile.com/quotes/author/huey-lewis/) > [I think I've had the longest career of strength, focus, and still being able to sell records. I think I'm that guy. I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/) [Nas](https://sms4smile.com/quotes/author/nas/) > [I have that need in me, I want everyone to love me, but I'm embarrassed by that need, so I wanted to cover it…](https://sms4smile.com/quotes/anthony-jeselnik/i-have-that-need-in-me-i-want-everyone-to-love-me-but-i-m-embarrassed/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Thinking about the things that happened, I don't know any other ball player would could have done what he (Jackie Robinson) did. To be…](https://sms4smile.com/quotes/pee-wee-reese/thinking-about-the-things-that-happened-i-don-t-know-any-other-ball/) [Pee Wee Reese](https://sms4smile.com/quotes/author/pee-wee-reese/) > [I wanted to remember in order to be able to return.](https://sms4smile.com/quotes/anais-nin/i-wanted-to-remember-in-order-to-be-able-to-return/) [Anais Nin](https://sms4smile.com/quotes/author/anais-nin/) > [Government schools, with your tax money, now discourage the teaching of multiplication tables by rote memorization but teach reading by the 'look-and-say' method which…](https://sms4smile.com/quotes/greg-perry/government-schools-with-your-tax-money-now-discourage-the-teaching-of/) Greg Perry > [I don't know if I would qualify as mainstream. I think I have managed to function pretty successfully on the fringes of the music…](https://sms4smile.com/quotes/pat-metheny/i-don-t-know-if-i-would-qualify-as-mainstream-i-think-i-have-managed/) [Pat Metheny](https://sms4smile.com/quotes/author/pat-metheny/) > [What we're supposed to do as actors is be able to portray real human beings and emotions. And if you grow up in this…](https://sms4smile.com/quotes/emily-browning/what-we-re-supposed-to-do-as-actors-is-be-able-to-portray-real-human/) [Emily Browning](https://sms4smile.com/quotes/author/emily-browning/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [It was an important period for us, because even though we weren't a "punk band", and what became a model for a punk band,…](https://sms4smile.com/quotes/stephen-mallinder/it-was-an-important-period-for-us-because-even-though-we-weren-t-a/) [Stephen Mallinder](https://sms4smile.com/quotes/author/stephen-mallinder/) > [- You look fine. - Right. I look fine. Except I don't, said Zora, tugging sadly at her man's nightshirt. This was why Kiki…](https://sms4smile.com/quotes/zadie-smith/you-look-fine-right-i-look-fine-except-i-don-t-said-zora-tugging/) [Zadie Smith](https://sms4smile.com/quotes/author/zadie-smith/) > [There is a way to be a woman, ask for what we deserve and be able to negotiate.](https://sms4smile.com/quotes/tracee-ellis-ross/there-is-a-way-to-be-a-woman-ask-for-what-we-deserve-and-be-able-to/) [Tracee Ellis Ross](https://sms4smile.com/quotes/author/tracee-ellis-ross/) Browse all 17,257 Able quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes. 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