--- title: "Meaning & Key Takeaway of: Ad campaigns are necessary for…" description: "\"Ad campaigns are necessary for competition. But good PR educates people; that's all it is.\" — Steve Jobs" image: "https://sms4smile.com/quotes/i/93b/steve-jobs-307_ads_ad-campaigns-are-necessary-for-competiti_696212.jpg" --- # Ad campaigns are necessary for competition. But good PR… ![“Ad campaigns are necessary for competition. But good PR educates people; that's all it is.” quote by Steve Jobs](https://sms4smile.com/quotes/i/93b/steve-jobs-307_ads_ad-campaigns-are-necessary-for-competiti_696212.jpg) [Download](https://sms4smile.com/quotes/i/93b/steve-jobs-307_ads_ad-campaigns-are-necessary-for-competiti_696212.jpg) [Open image](https://sms4smile.com/quotes/i/93b/steve-jobs-307_ads_ad-campaigns-are-necessary-for-competiti_696212.jpg) > “Ad campaigns are necessary for competition. But good PR educates people; that's all it is.” [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ad campaigns create market rivalry; PR should simply inform and educate audiences. **In simple terms:** Ads drive competition; PR informs. Key Takeaway Focus on clear, factual communication. Themes marketing competition public relations communication business Mood reflective critical Type advice observational When to use this quote - product launches - brand awareness campaigns - media training - crisis communication Key Concepts advertising strategy information ethics consumer perception Questions to Reflect On - How can PR stay purely educational? - What limits should ads have? A Different Perspective PR can become manipulative if not grounded in truth. ★ ★ ★ ★ ★ No ratings yet [Ad Campaigns](https://sms4smile.com/quotes/about/ad-campaigns-936795/) [Ads](https://sms4smile.com/quotes/about/ads/) [Campaigns](https://sms4smile.com/quotes/about/campaigns/) [Campaigns Necessary](https://sms4smile.com/quotes/about/campaigns-necessary-5520663/) [Competition](https://sms4smile.com/quotes/about/competition/) [Educate](https://sms4smile.com/quotes/about/educate/) [Good Pr](https://sms4smile.com/quotes/about/good-pr-536354/) [Necessary Competition](https://sms4smile.com/quotes/about/necessary-competition-5520664/) [People](https://sms4smile.com/quotes/about/people/) [Pr Educates](https://sms4smile.com/quotes/about/pr-educates-4727335/) ## Related quotes > [Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.](https://sms4smile.com/quotes/steve-jobs/good-pr-educates-people-that-s-all-it-is-you-can-t-con-people-in-this/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.](https://sms4smile.com/quotes/richard-branson/publicity-is-absolutely-critical-a-good-pr-story-is-infinitely-more/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out…](https://sms4smile.com/quotes/david-ogilvy/i-have-a-theory-that-the-best-ads-come-from-personal-experience-some-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I will only do something if it has credibility for me, and that includes the films I make, the TV shows I judge and…](https://sms4smile.com/quotes/farah-khan/i-will-only-do-something-if-it-has-credibility-for-me-and-that/) [Farah Khan](https://sms4smile.com/quotes/author/farah-khan/) > [“Some are born great, some achieve greatness, and some hire good PR.”](https://sms4smile.com/quotes/daniel-boorstin/some-are-born-great-some-achieve-greatness-and-some-hire-good-pr/) [Daniel Boorstin](https://sms4smile.com/quotes/author/daniel-boorstin/) > [The American Dream has really good PR. 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I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) ## More by Steve Jobs > [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Explore all 695 Steve Jobs quotes ](https://sms4smile.com/quotes/author/steve-jobs/) ## More Ads quotes > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/) [Thomas Howard, 3rd Duke of Norfolk](https://sms4smile.com/quotes/author/thomas-howard-3rd-duke-of-norfolk/) > [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/) [Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/) > [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/) [Carla Bley](https://sms4smile.com/quotes/author/carla-bley/) > [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. 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