--- title: "Meaning & Key Takeaway of: I think that the good thing about working…" description: "\"I think that the good thing about working smaller and being a smaller company that doesn't have to make as much to make money back is that you don't ha..." image: "https://sms4smile.com/quotes/i/ac6/steve-gaynor-67740_business_i-think-that-the-good-thing-about-workin_2431328.jpg" --- # I think that the good thing about working smaller and… ![“I think that the good thing about working smaller and being a smaller company that doesn't have to make as much to make money back is that you don't have to worry about, well, critics like this and they'll tell people to buy it, but millions of people might say, 'Oh, well I'm not interested in…” quote by Steve Gaynor](https://sms4smile.com/quotes/i/ac6/steve-gaynor-67740_business_i-think-that-the-good-thing-about-workin_2431328.jpg) [Download](https://sms4smile.com/quotes/i/ac6/steve-gaynor-67740_business_i-think-that-the-good-thing-about-workin_2431328.jpg) [Open image](https://sms4smile.com/quotes/i/ac6/steve-gaynor-67740_business_i-think-that-the-good-thing-about-workin_2431328.jpg) > “I think that the good thing about working smaller and being a smaller company that doesn't have to make as much to make money back is that you don't have to worry about, well, critics like this and they'll tell people to buy it, but millions of people might say, 'Oh, well I'm not interested in that subject matter' and we're sunk.” [Steve Gaynor](https://sms4smile.com/quotes/author/steve-gaynor/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Smaller firms avoid pressure from critics and can focus on niche markets without fear of mass rejection. **In simple terms:** Small companies can ignore critics and stay niche. Key Takeaway Embrace niche focus without fearing critics. Themes entrepreneurship market strategy niche focus Mood determined optimistic Type business strategy When to use this quote - startup planning - product development - marketing - fundraising Key Concepts risk tolerance brand identity customer segmentation Questions to Reflect On - How can a niche company expand without losing its identity? - What strategies keep critics from stalling growth? A Different Perspective Even small firms may still need to address broader market expectations. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Company Doesn](https://sms4smile.com/quotes/about/company-doesn-285261/) [Critics](https://sms4smile.com/quotes/about/critics/) [Critics Like](https://sms4smile.com/quotes/about/critics-like/) [Good thing](https://sms4smile.com/quotes/about/good-thing/) [Good things](https://sms4smile.com/quotes/about/good-things/) [Make Money](https://sms4smile.com/quotes/about/make-money/) [Making money](https://sms4smile.com/quotes/about/making-money/) [Matter](https://sms4smile.com/quotes/about/matter/) [Might](https://sms4smile.com/quotes/about/might/) [Millions](https://sms4smile.com/quotes/about/millions/) [Money](https://sms4smile.com/quotes/about/money/) [Not interested](https://sms4smile.com/quotes/about/not-interested/) [Oh well](https://sms4smile.com/quotes/about/oh-well/) [People](https://sms4smile.com/quotes/about/people/) [Smaller Company](https://sms4smile.com/quotes/about/smaller-company-285259/) [Subject matter](https://sms4smile.com/quotes/about/subject-matter/) [Subjects](https://sms4smile.com/quotes/about/subjects/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Wells](https://sms4smile.com/quotes/about/wells/) [Working Smaller](https://sms4smile.com/quotes/about/working-smaller-285260/) [Worry](https://sms4smile.com/quotes/about/worry/) ## Related quotes > [When you're working with a smaller budget I suppose one of the things that has to be in your mind when you are writing…](https://sms4smile.com/quotes/atom-egoyan/when-you-re-working-with-a-smaller-budget-i-suppose-one-of-the-things/) [Atom Egoyan](https://sms4smile.com/quotes/author/atom-egoyan/) > [If you choose to work at a larger company over a smaller company, you are more likely to be higher paid.](https://sms4smile.com/quotes/julie-sweet/if-you-choose-to-work-at-a-larger-company-over-a-smaller-company-you/) [Julie Sweet](https://sms4smile.com/quotes/author/julie-sweet/) > [It is so easy to "calibrate" -that is, given the pressures on a smaller company to redefine in less ambitious terms- that which you…](https://sms4smile.com/quotes/kevin-allen/it-is-so-easy-to-calibrate-that-is-given-the-pressures-on-a-smaller/) [Kevin Allen](https://sms4smile.com/quotes/author/kevin-allen/) > [A game that a lot of critics like is not necessarily a game that enough players like to be able to make back an…](https://sms4smile.com/quotes/steve-gaynor/a-game-that-a-lot-of-critics-like-is-not-necessarily-a-game-that/) [Steve Gaynor](https://sms4smile.com/quotes/author/steve-gaynor/) > [Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.](https://sms4smile.com/quotes/judy-smith/above-all-else-protect-your-brand-if-you-or-your-company-doesn-t-live/) [Judy Smith](https://sms4smile.com/quotes/author/judy-smith/) > [Your company doesn't determine who you are, letting narrow minded judgements get to you isn't cool.](https://sms4smile.com/quotes/anonymous/your-company-doesn-t-determine-who-you-are-letting-narrow-minded/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If the value of a company doesn't just scream out at you, it's too close.](https://sms4smile.com/quotes/charlie-munger/if-the-value-of-a-company-doesn-t-just-scream-out-at-you-it-s-too/) [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) > [I'm just interested in building a company that doesn't necessarily change lives but adapts people's behaviour.](https://sms4smile.com/quotes/daniel-ek/i-m-just-interested-in-building-a-company-that-doesn-t-necessarily/) [Daniel Ek](https://sms4smile.com/quotes/author/daniel-ek/) > [When someone new takes over a role, the company doesn't change anything from the script, but they do lay it all out there and…](https://sms4smile.com/quotes/chandra-wilson/when-someone-new-takes-over-a-role-the-company-doesn-t-change/) [Chandra Wilson](https://sms4smile.com/quotes/author/chandra-wilson/) > [This company doesn't pay anybody. Only customers can do that. The company merely handles the money.](https://sms4smile.com/quotes/henry-ford/this-company-doesn-t-pay-anybody-only-customers-can-do-that-the/) [Henry Ford](https://sms4smile.com/quotes/author/henry-ford/) > [The more successful the unit, the more difficult it is to make sure that the large company doesn't put the same expectations on it…](https://sms4smile.com/quotes/peter-drucker/the-more-successful-the-unit-the-more-difficult-it-is-to-make-sure/) [Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/) > [It is not the government's purpose to make a profit the way a company does, because a company doesn't have to give a damn…](https://sms4smile.com/quotes/jean-chretien/it-is-not-the-government-s-purpose-to-make-a-profit-the-way-a-company/) [Jean Chretien](https://sms4smile.com/quotes/author/jean-chretien/) > [Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,…](https://sms4smile.com/quotes/reggie-fils-aime/ours-is-a-company-that-doesn-t-do-annualized-software-and-so-when-we/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [“Although you may run a successful company it doesn't mean you can deliver a successful presentation”](https://sms4smile.com/quotes/stephen-keague/although-you-may-run-a-successful-company-it-doesn-t-mean-you-can/) [Stephen Keague](https://sms4smile.com/quotes/author/stephen-keague/) > [When you just love someone's company it doesn't matter what you're doing.](https://sms4smile.com/quotes/ant-anstead/when-you-just-love-someone-s-company-it-doesn-t-matter-what-you-re/) [Ant Anstead](https://sms4smile.com/quotes/author/ant-anstead/) ## More by Steve Gaynor > [The kind of approach that inspires me is taking what you've built and figuring out how to turn it into a new experience by…](https://sms4smile.com/quotes/steve-gaynor/the-kind-of-approach-that-inspires-me-is-taking-what-you-ve-built-and/) [Steve Gaynor](https://sms4smile.com/quotes/author/steve-gaynor/) > [A game that a lot of critics like is not necessarily a game that enough players like to be able to make back an…](https://sms4smile.com/quotes/steve-gaynor/a-game-that-a-lot-of-critics-like-is-not-necessarily-a-game-that/) [Steve Gaynor](https://sms4smile.com/quotes/author/steve-gaynor/) > [When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions…](https://sms4smile.com/quotes/steve-gaynor/when-you-re-working-on-a-game-that-has-a-budget-of-tens-of-millions/) [Steve Gaynor](https://sms4smile.com/quotes/author/steve-gaynor/) [Explore all 4 Steve Gaynor quotes ](https://sms4smile.com/quotes/author/steve-gaynor/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think that the good thing about working smaller and being a smaller company that doesn't have to make as much to make money back is that you don't have to worry about, well, critics like this and they'll tell people to buy it, but millions of people might say, 'Oh, well I'm not interested in that subject matter' and we're sunk.", "creator": { "@type": "Person", "name": "Steve Gaynor" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/steve-gaynor/i-think-that-the-good-thing-about-working-smaller-and-being-a-smaller/", "about": { "@type": "Thing", "name": "Business" }, "@id": "https://sms4smile.com/quotes/steve-gaynor/i-think-that-the-good-thing-about-working-smaller-and-being-a-smaller/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ac6/steve-gaynor-67740_business_i-think-that-the-good-thing-about-workin_2431328.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ac6/steve-gaynor-67740_business_i-think-that-the-good-thing-about-workin_2431328.jpg", "url": "https://sms4smile.com/quotes/i/ac6/steve-gaynor-67740_business_i-think-that-the-good-thing-about-workin_2431328.jpg", "width": 1080, "height": 1080, "caption": "“I think that the good thing about working smaller and being a smaller company that doesn't have to make as…” — Steve Gaynor", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Steve Gaynor", "item": "https://sms4smile.com/quotes/author/steve-gaynor/" }, { "@type": "ListItem", "position": 4, "name": "I think that the good thing...", "item": "https://sms4smile.com/quotes/steve-gaynor/i-think-that-the-good-thing-about-working-smaller-and-being-a-smaller/" } ], "@id": "https://sms4smile.com/quotes/steve-gaynor/i-think-that-the-good-thing-about-working-smaller-and-being-a-smaller/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```