--- title: "Meaning & Key Takeaway of: Video is just one part of a marketing…" description: "\"Video is just one part of a marketing plan. It fits certain messages & people better than others.\" — Steve Garfield" image: "https://sms4smile.com/quotes/i/96f/steve-garfield-77110_certain_video-is-just-one-part-of-a-marketing-pl_469472.png" --- # Video is just one part of a marketing plan. It fits… ![“Video is just one part of a marketing plan. It fits certain messages & people better than others.” quote by Steve Garfield](https://sms4smile.com/quotes/i/96f/steve-garfield-77110_certain_video-is-just-one-part-of-a-marketing-pl_469472.png) [Download](https://sms4smile.com/quotes/i/96f/steve-garfield-77110_certain_video-is-just-one-part-of-a-marketing-pl_469472.png) [Open image](https://sms4smile.com/quotes/i/96f/steve-garfield-77110_certain_video-is-just-one-part-of-a-marketing-pl_469472.png) > “Video is just one part of a marketing plan. It fits certain messages & people better than others.” Steve Garfield ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing must use video where it best fits the message and audience; it isn’t universally optimal. **In simple terms:** Use video strategically, matching it to message and audience. Key Takeaway Align video use with specific goals and audiences. Themes marketing media strategy audience targeting video effectiveness channel selection Mood analytical pragmatic Type strategic educational When to use this quote - advertising - digital media - campaign design - audience analysis Key Concepts content planning brand communication Questions to Reflect On - When is video the best medium? - What alternatives complement video in a campaign? A Different Perspective Relying solely on video can miss other effective channels. ★ ★ ★ ★ ★ No ratings yet [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing plans](https://sms4smile.com/quotes/about/marketing-plans/) [Messages](https://sms4smile.com/quotes/about/messages/) [People](https://sms4smile.com/quotes/about/people/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [Social Media brands faster than any other existing Marketing plan and for much cheaper!](https://sms4smile.com/quotes/germany-kent/social-media-brands-faster-than-any-other-existing-marketing-plan-and/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan -…](https://sms4smile.com/quotes/bill-ackman/if-you-think-of-the-typical-herbalife-distributor-and-their-level-of/) [Bill Ackman](https://sms4smile.com/quotes/author/bill-ackman/) > [If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding…](https://sms4smile.com/quotes/jay-conrad-levinson/if-you-don-t-believe-in-your-product-or-if-you-re-not-consistent-and/) [Jay Conrad Levinson](https://sms4smile.com/quotes/author/jay-conrad-levinson/) > [I worry a lot about people using games just for marketing, to get people to buy more stuff, which I think would be the…](https://sms4smile.com/quotes/jane-mcgonigal/i-worry-a-lot-about-people-using-games-just-for-marketing-to-get/) [Jane McGonigal](https://sms4smile.com/quotes/author/jane-mcgonigal/) > [I would be too selfish if I said everyone should see my movies more than once. 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