--- title: "Meaning & Key Takeaway of: One thing on psychology, which we've…" description: "\"One thing on psychology, which we've always known, is that every investor says they're long-term - and they are until the market takes a hit.\" — Steve ..." image: "https://sms4smile.com/quotes/i/fda/steve-forbes-17158_always_one-thing-on-psychology-which-we-ve-alwa_1285237.jpg" --- # One thing on psychology, which we've always known, is that… ![“One thing on psychology, which we've always known, is that every investor says they're long-term - and they are until the market takes a hit.” quote by Steve Forbes](https://sms4smile.com/quotes/i/fda/steve-forbes-17158_always_one-thing-on-psychology-which-we-ve-alwa_1285237.jpg) [Download](https://sms4smile.com/quotes/i/fda/steve-forbes-17158_always_one-thing-on-psychology-which-we-ve-alwa_1285237.jpg) [Open image](https://sms4smile.com/quotes/i/fda/steve-forbes-17158_always_one-thing-on-psychology-which-we-ve-alwa_1285237.jpg) > “One thing on psychology, which we've always known, is that every investor says they're long-term - and they are until the market takes a hit.” [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Investors claim long‑term intentions, but market downturns often reveal short‑term behavior. **In simple terms:** Investors claim long‑term but act otherwise. Key Takeaway Beware of bias during crises. Themes finance behavioral economics market psychology Mood analytical critical Type financial observational When to use this quote - portfolio management - financial planning - risk assessment Key Concepts investment strategy cognitive bias Questions to Reflect On - How do you test your long‑term commitment? - What safeguards prevent reactive decisions? A Different Perspective Market pressure can expose true investor horizons. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Investing](https://sms4smile.com/quotes/about/investing/) [Investor](https://sms4smile.com/quotes/about/investor/) [Investors](https://sms4smile.com/quotes/about/investors/) [Long term](https://sms4smile.com/quotes/about/long-term/) [Market](https://sms4smile.com/quotes/about/market/) [Psychology](https://sms4smile.com/quotes/about/psychology/) ## Related quotes > [“The poet Rumi says: "How long will we fill our pockets like children with dirt and stones? Let the world go. Holding it, we…](https://sms4smile.com/quotes/sharon-salzberg/the-poet-rumi-says-how-long-will-we-fill-our-pockets-like-children/) [Sharon Salzberg](https://sms4smile.com/quotes/author/sharon-salzberg/) > [“Who says only long tedious novels are good to read when all that can be summed up in one line”](https://sms4smile.com/quotes/priyansh-shah/who-says-only-long-tedious-novels-are-good-to-read-when-all-that-can/) [Priyansh Shah](https://sms4smile.com/quotes/author/priyansh-shah/) > [She says that long ago.](https://sms4smile.com/quotes/emmylou-harris/she-says-that-long-ago/) [Emmylou Harris](https://sms4smile.com/quotes/author/emmylou-harris/) > [“How long till you get her?" "Not long," she says. "Not long at all." He sighs again. "Good." "But dad?" "Yeah?" "Can you remind…](https://sms4smile.com/quotes/jennifer-e-smith/how-long-till-you-get-her-not-long-she-says-not-long-at-all-he-sighs/) [Jennifer E. Smith](https://sms4smile.com/quotes/author/jennifer-e-smith/) > [I don't care about what another says so long as my mind that thought it through beforehand - Kalyani Rajalingham](https://sms4smile.com/quotes/kalyani-rajalingham/i-don-t-care-about-what-another-says-so-long-as-my-mind-that-thought/) [Kalyani Rajalingham](https://sms4smile.com/quotes/author/kalyani-rajalingham/) > [When someone says, 'How long do you see yourself captaining for?' you don't really know.](https://sms4smile.com/quotes/alastair-cook/when-someone-says-how-long-do-you-see-yourself-captaining-for-you-don/) [Alastair Cook](https://sms4smile.com/quotes/author/alastair-cook/) > [Long-term investing has gotten so popular, it's easier to admit you're a crack addict than to admit you're a short-term investor.](https://sms4smile.com/quotes/peter-lynch/long-term-investing-has-gotten-so-popular-it-s-easier-to-admit-you-re/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [An investor calculates what a stock is worth, based on the value of its businesses.](https://sms4smile.com/quotes/benjamin-graham/an-investor-calculates-what-a-stock-is-worth-based-on-the-value-of/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [I am probably the biggest equity investor in the history of modern Russia.](https://sms4smile.com/quotes/alexander-lebedev/i-am-probably-the-biggest-equity-investor-in-the-history-of-modern/) [Alexander Lebedev](https://sms4smile.com/quotes/author/alexander-lebedev/) > [A decade ago, I really did believe that the average investor could do it himself. I was wrong. I've come to the sad conclusion…](https://sms4smile.com/quotes/william-j-bernstein/a-decade-ago-i-really-did-believe-that-the-average-investor-could-do/) [William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/) > [Wealth is not determined by investment performance, but by investor behavior.](https://sms4smile.com/quotes/nick-murray/wealth-is-not-determined-by-investment-performance-but-by-investor/) [Nick Murray](https://sms4smile.com/quotes/author/nick-murray/) > [Traditionally the investor has been the man with patience and the courage of his convictions who would buy when the harried or disheartened speculator…](https://sms4smile.com/quotes/benjamin-graham/traditionally-the-investor-has-been-the-man-with-patience-and-the/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [I like putting my money into things like food and shelter. I'm probably a bad example of an investor.](https://sms4smile.com/quotes/simon-baker/i-like-putting-my-money-into-things-like-food-and-shelter-i-m/) [Simon Baker](https://sms4smile.com/quotes/author/simon-baker/) > [Smart tech investor thinks about: a) future product roadmap, b) bottoms-up market size & growth, c) talent and skill of team. Essentially you are…](https://sms4smile.com/quotes/marc-andreessen/smart-tech-investor-thinks-about-a-future-product-roadmap-b-bottoms/) [Marc Andreessen](https://sms4smile.com/quotes/author/marc-andreessen/) > [The most important quality for an investor is temperament, not intellect. You need a temperament that neither derives great pleasure from being with the…](https://sms4smile.com/quotes/warren-buffett/the-most-important-quality-for-an-investor-is-temperament-not/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) ## More by Steve Forbes > [The Declaration of Independence, the words that launched our nation -- 1,300 words. The Bible, the word of God -- 773,000 words. The Tax…](https://sms4smile.com/quotes/steve-forbes/the-declaration-of-independence-the-words-that-launched-our-nation-1/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [You don't change minds in Washington with sweet reason. You do it to the white light of public opinion.](https://sms4smile.com/quotes/steve-forbes/you-don-t-change-minds-in-washington-with-sweet-reason-you-do-it-to/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [Our failure to properly deal with Germany and Japan early cost the world dearly later on. We dare not make the same mistake with…](https://sms4smile.com/quotes/steve-forbes/our-failure-to-properly-deal-with-germany-and-japan-early-cost-the/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [As more money flowed through Washington and as Washington's power to regulate our lives grew, opportunities and temptations for graft, influence peddling and cutting…](https://sms4smile.com/quotes/steve-forbes/as-more-money-flowed-through-washington-and-as-washington-s-power-to/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [The words, 'penalty,' 'restrict' and 'violate' appeared more times in President Clinton's health care reform bill than in his crime bill.](https://sms4smile.com/quotes/steve-forbes/the-words-penalty-restrict-and-violate-appeared-more-times-in/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [You make more money selling advice than following it. It's one of the things we count on in the magazine business -- along with…](https://sms4smile.com/quotes/steve-forbes/you-make-more-money-selling-advice-than-following-it-it-s-one-of-the/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [I think the idea of trying to demonize Governor Romney's going to backfire. Their attempts so far have failed pretty outstandingly and I think…](https://sms4smile.com/quotes/steve-forbes/i-think-the-idea-of-trying-to-demonize-governor-romney-s-going-to/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [No more turning a blind eye to Chinese spies in our nuclear labs. No more keeping silent about Chinese slave labor camps.](https://sms4smile.com/quotes/steve-forbes/no-more-turning-a-blind-eye-to-chinese-spies-in-our-nuclear-labs-no/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [The phenomenon of home schooling is a wonderful example of the American can-do attitude. Growing numbers of parents have become disenchanted with government-run public…](https://sms4smile.com/quotes/steve-forbes/the-phenomenon-of-home-schooling-is-a-wonderful-example-of-the/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [We must guard against the overreaching hand of big government trying to take away our freedom. And we must always protect the environment in…](https://sms4smile.com/quotes/steve-forbes/we-must-guard-against-the-overreaching-hand-of-big-government-trying/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [Start by scrapping the tax code. Don't fiddle with it. Junk it. Throw it out. Bury it. Replace it with a pro-growth, pro-family tax…](https://sms4smile.com/quotes/steve-forbes/start-by-scrapping-the-tax-code-don-t-fiddle-with-it-junk-it-throw-it/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [As our federal government has grown too large and too powerful, the real loss has been the freedom of people to govern their own…](https://sms4smile.com/quotes/steve-forbes/as-our-federal-government-has-grown-too-large-and-too-powerful-the/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [The Chinese government is quickly losing its ideological legitimacy, maintain its rule with force, but cannot draw strength from the ideology of Marx and…](https://sms4smile.com/quotes/steve-forbes/the-chinese-government-is-quickly-losing-its-ideological-legitimacy/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [A promise made should be a promise kept.](https://sms4smile.com/quotes/steve-forbes/a-promise-made-should-be-a-promise-kept/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) > [Mr. Greenspan did a very good job in the early 1990's. But recently he's fallen prey to this crazy theory that prosperity causes inflation.…](https://sms4smile.com/quotes/steve-forbes/mr-greenspan-did-a-very-good-job-in-the-early-1990-s-but-recently-he/) [Steve Forbes](https://sms4smile.com/quotes/author/steve-forbes/) [Explore all 38 Steve Forbes quotes ](https://sms4smile.com/quotes/author/steve-forbes/) ## More Always quotes > [I think performing has pretty much always been a part of me.](https://sms4smile.com/quotes/isa-briones/i-think-performing-has-pretty-much-always-been-a-part-of-me/) [Isa Briones](https://sms4smile.com/quotes/author/isa-briones/) > [I always thought if I was born 2000 years earlier, I would be a monk, probably carving a monastery or some giant pantheon buildings.](https://sms4smile.com/quotes/jenova-chen/i-always-thought-if-i-was-born-2000-years-earlier-i-would-be-a-monk/) [Jenova Chen](https://sms4smile.com/quotes/author/jenova-chen/) > [I always like a character who makes me laugh.](https://sms4smile.com/quotes/rachael-stirling/i-always-like-a-character-who-makes-me-laugh/) [Rachael Stirling](https://sms4smile.com/quotes/author/rachael-stirling/) > [It's always great to see old friends, especially those I have not been able to see in 15 months.](https://sms4smile.com/quotes/william-regal/it-s-always-great-to-see-old-friends-especially-those-i-have-not-been/) [William Regal](https://sms4smile.com/quotes/author/william-regal/) > [When you step out and do a song in a musical, the easier thing to do is make it funny. But when those transitions…](https://sms4smile.com/quotes/kelli-o-hara/when-you-step-out-and-do-a-song-in-a-musical-the-easier-thing-to-do/) [Kelli O'Hara](https://sms4smile.com/quotes/author/kelli-o-hara/) > [I have really good lateral movement. I've always had quick lateral movement.](https://sms4smile.com/quotes/austin-rivers/i-have-really-good-lateral-movement-i-ve-always-had-quick-lateral/) [Austin Rivers](https://sms4smile.com/quotes/author/austin-rivers/) > [There is something magical about being able to feel somebody. And that is something that has always moved me with music.](https://sms4smile.com/quotes/maria-brink/there-is-something-magical-about-being-able-to-feel-somebody-and-that/) [Maria Brink](https://sms4smile.com/quotes/author/maria-brink/) > [Mythology is something that always has opportunities to explore. 'It' has been on Earth for millions of years. He's been in contact with humans…](https://sms4smile.com/quotes/andy-muschietti/mythology-is-something-that-always-has-opportunities-to-explore-it/) [Andy Muschietti](https://sms4smile.com/quotes/author/andy-muschietti/) > [It's not writing in the traditional sense, but I've always said that the writing process continues on the set and even into the editing…](https://sms4smile.com/quotes/robert-b-weide/it-s-not-writing-in-the-traditional-sense-but-i-ve-always-said-that/) [Robert B. Weide](https://sms4smile.com/quotes/author/robert-b-weide/) > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [I've always been of the idea that is doesn't really matter where you are geographically - with 'Lonerism,' we made half the album in…](https://sms4smile.com/quotes/kevin-parker/i-ve-always-been-of-the-idea-that-is-doesn-t-really-matter-where-you/) [Kevin Parker](https://sms4smile.com/quotes/author/kevin-parker/) > [It's very easy to fool yourself that you're working, you know, when you're really not working very hard. I mean, I'm very lazy. So…](https://sms4smile.com/quotes/robert-caro/it-s-very-easy-to-fool-yourself-that-you-re-working-you-know-when-you/) [Robert Caro](https://sms4smile.com/quotes/author/robert-caro/) > [Whether it was Little League or playing with your brothers or sisters, that was always a problem. If I would lose - because I…](https://sms4smile.com/quotes/cal-ripken-jr/whether-it-was-little-league-or-playing-with-your-brothers-or-sisters/) [Cal Ripken, Jr](https://sms4smile.com/quotes/author/cal-ripken-jr/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [Bayern is always a team that can win the Champions League title in Europe.](https://sms4smile.com/quotes/lothar-matthaus/bayern-is-always-a-team-that-can-win-the-champions-league-title-in/) [Lothar Matthaus](https://sms4smile.com/quotes/author/lothar-matthaus/) Browse all 36,048 Always quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "One thing on psychology, which we've always known, is that every investor says they're long-term - and they are until the market takes a hit.", "creator": { "@type": "Person", "name": "Steve Forbes" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/steve-forbes/one-thing-on-psychology-which-we-ve-always-known-is-that-every/", "about": { "@type": "Thing", "name": "Always" }, "@id": "https://sms4smile.com/quotes/steve-forbes/one-thing-on-psychology-which-we-ve-always-known-is-that-every/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fda/steve-forbes-17158_always_one-thing-on-psychology-which-we-ve-alwa_1285237.jpg", "contentUrl": "https://sms4smile.com/quotes/i/fda/steve-forbes-17158_always_one-thing-on-psychology-which-we-ve-alwa_1285237.jpg", "url": "https://sms4smile.com/quotes/i/fda/steve-forbes-17158_always_one-thing-on-psychology-which-we-ve-alwa_1285237.jpg", "width": 1080, "height": 1080, "caption": "“One thing on psychology, which we've always known, is that every investor says they're long-term - and they…” — Steve Forbes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Steve Forbes", "item": "https://sms4smile.com/quotes/author/steve-forbes/" }, { "@type": "ListItem", "position": 4, "name": "One thing on psychology, which we've...", "item": "https://sms4smile.com/quotes/steve-forbes/one-thing-on-psychology-which-we-ve-always-known-is-that-every/" } ], "@id": "https://sms4smile.com/quotes/steve-forbes/one-thing-on-psychology-which-we-ve-always-known-is-that-every/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```