--- title: "Meaning & Key Takeaway of: We keep the menu of burritos, tacos, and…" description: "\"We keep the menu of burritos, tacos, and salads simple so we can make it using high quality fresh ingredients that are actually prepared and cooked on ..." image: "https://sms4smile.com/quotes/i/e26/steve-ells-9755_food_we-keep-the-menu-of-burritos-tacos-and-s_1297485.png" --- # We keep the menu of burritos, tacos, and salads simple so… ![“We keep the menu of burritos, tacos, and salads simple so we can make it using high quality fresh ingredients that are actually prepared and cooked on site rather than re-heated.” quote by Steve Ells](https://sms4smile.com/quotes/i/e26/steve-ells-9755_food_we-keep-the-menu-of-burritos-tacos-and-s_1297485.png) [Download](https://sms4smile.com/quotes/i/e26/steve-ells-9755_food_we-keep-the-menu-of-burritos-tacos-and-s_1297485.png) [Open image](https://sms4smile.com/quotes/i/e26/steve-ells-9755_food_we-keep-the-menu-of-burritos-tacos-and-s_1297485.png) > “We keep the menu of burritos, tacos, and salads simple so we can make it using high quality fresh ingredients that are actually prepared and cooked on site rather than re-heated.” [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The brand emphasizes a limited menu to ensure each dish is made from fresh, high‑quality ingredients prepared on location, avoiding reheating. **In simple terms:** Simple menu lets us use fresh ingredients cooked on site. Key Takeaway Focus on quality over variety. Themes quality simplicity freshness Mood practical focused Type business culinary When to use this quote - restaurant management - food sourcing - menu design - customer expectations Key Concepts culinary standards operational efficiency Questions to Reflect On - How does menu simplicity affect customer satisfaction? - Can quality be maintained at scale? A Different Perspective Limited choices may restrict customer variety. ★ ★ ★ ★ ★ No ratings yet [Food](https://sms4smile.com/quotes/about/food/) [Fresh ingredients](https://sms4smile.com/quotes/about/fresh-ingredients/) [Quality](https://sms4smile.com/quotes/about/quality/) ## Related quotes > [We're not best in the world at burritos and tacos. What we're best in the world at is building a people culture, sourcing really…](https://sms4smile.com/quotes/steve-ells/we-re-not-best-in-the-world-at-burritos-and-tacos-what-we-re-best-in/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [Cooking brings me so much joy. 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Really. From the very beginning. I didn't know what the fast-food rules were.…](https://sms4smile.com/quotes/steve-ells/you-know-i-hate-to-borrow-apple-s-tag-but-think-different-really-from/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [The economic model was formed by the constraints that I had: a small space, relatively inexpensive building materials, relatively inexpensive investment, a very efficient…](https://sms4smile.com/quotes/steve-ells/the-economic-model-was-formed-by-the-constraints-that-i-had-a-small/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [When I started on the very first day with just one restaurant, we used to pick oregano off the stems and chop them. We…](https://sms4smile.com/quotes/steve-ells/when-i-started-on-the-very-first-day-with-just-one-restaurant-we-used/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [We have two day-parts, lunch and dinner. We don't have breakfast. We don't have drive-thru. We don't have late night. We don't have 24-hours.](https://sms4smile.com/quotes/steve-ells/we-have-two-day-parts-lunch-and-dinner-we-don-t-have-breakfast-we-don/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not…](https://sms4smile.com/quotes/steve-ells/if-we-really-want-to-change-the-way-americans-eat-we-need-to-make/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [Our investors are here for only one reason: great returns. They want to make money.](https://sms4smile.com/quotes/steve-ells/our-investors-are-here-for-only-one-reason-great-returns-they-want-to/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [One of the pivotal moments for me was realizing that our 'food with integrity' approach at Chipotle was satisfying my passion. 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