--- title: "Meaning & Key Takeaway of: We aspire to make artisanal tortillas on…" description: "\"We aspire to make artisanal tortillas on an industrial scale.\" — Steve Ells" image: "https://sms4smile.com/quotes/i/82f/steve-ells-9755_aspire_we-aspire-to-make-artisanal-tortillas-on_673845.png" --- # We aspire to make artisanal tortillas on an industrial… ![“We aspire to make artisanal tortillas on an industrial scale.” quote by Steve Ells](https://sms4smile.com/quotes/i/82f/steve-ells-9755_aspire_we-aspire-to-make-artisanal-tortillas-on_673845.png) [Download](https://sms4smile.com/quotes/i/82f/steve-ells-9755_aspire_we-aspire-to-make-artisanal-tortillas-on_673845.png) [Open image](https://sms4smile.com/quotes/i/82f/steve-ells-9755_aspire_we-aspire-to-make-artisanal-tortillas-on_673845.png) > “We aspire to make artisanal tortillas on an industrial scale.” [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Scaling handcrafted food requires preserving quality while increasing efficiency. **In simple terms:** Make artisanal food at large scale without losing quality. Key Takeaway Focus on quality control in scaling. Themes food production scaling quality Mood pragmatic analytical Type strategic inspirational When to use this quote - restaurant chains - food manufacturing - product development Key Concepts artisan methods industrial processes mass production Questions to Reflect On - How can you maintain authenticity at scale? - What quality metrics matter most? A Different Perspective Industrial scaling can dilute authenticity. ★ ★ ★ ★ ★ No ratings yet [Tortillas](https://sms4smile.com/quotes/about/tortillas/) ## Related quotes > [My goal and my mission is to cook the home-style food that I grew up with - simple, straightforward, inexpensive and homemade tortillas. Nothing…](https://sms4smile.com/quotes/marcela-valladolid/my-goal-and-my-mission-is-to-cook-the-home-style-food-that-i-grew-up/) [Marcela Valladolid](https://sms4smile.com/quotes/author/marcela-valladolid/) > [ I tried one \[lavash\], just because, I was like, "I should know what it is," once I got the part. And it's all right.… ](https://sms4smile.com/quotes/david-krumholtz/i-tried-one-lavash-just-because-i-was-like-i-should-know-what-it-is/) [David Krumholtz](https://sms4smile.com/quotes/author/david-krumholtz/) > [Hillary went to a Chipotle in a tortilla pantsuit.](https://sms4smile.com/quotes/david-letterman/hillary-went-to-a-chipotle-in-a-tortilla-pantsuit/) [David Letterman](https://sms4smile.com/quotes/author/david-letterman/) > [Every movie is a road movie. Every novel is a mystery. Every tortilla chip is sacred.](https://sms4smile.com/quotes/sherman-alexie/every-movie-is-a-road-movie-every-novel-is-a-mystery-every-tortilla/) [Sherman Alexie](https://sms4smile.com/quotes/author/sherman-alexie/) > [Honestly, I'll take a little lard over the 20 chemicals and ingredients I can't pronounce in some store-bought tortillas.](https://sms4smile.com/quotes/marcela-valladolid/honestly-i-ll-take-a-little-lard-over-the-20-chemicals-and/) [Marcela Valladolid](https://sms4smile.com/quotes/author/marcela-valladolid/) > [Taco Bell is going to start selling nachos and chicken nuggets wrapped in a tortilla. In other words, thank God we're going to keep…](https://sms4smile.com/quotes/conan-o-brien/taco-bell-is-going-to-start-selling-nachos-and-chicken-nuggets/) [Conan O'Brien](https://sms4smile.com/quotes/author/conan-o-brien/) > [I've never met a bread basket that I didn't love. At the same time, it can make me tired. If I have too much…](https://sms4smile.com/quotes/molly-sims/i-ve-never-met-a-bread-basket-that-i-didn-t-love-at-the-same-time-it/) [Molly Sims](https://sms4smile.com/quotes/author/molly-sims/) > [“In the evenings, my father and I ate dinner quietly in front of the TV together. Wednesday night, Thursday. Frozen dinners I'd picked out…](https://sms4smile.com/quotes/aimee-bender/in-the-evenings-my-father-and-i-ate-dinner-quietly-in-front-of-the-tv/) [Aimee Bender](https://sms4smile.com/quotes/author/aimee-bender/) > [“Everyone loves something, even if it's only tortillas.”](https://sms4smile.com/quotes/chogyam-trungpa/everyone-loves-something-even-if-it-s-only-tortillas/) [Chogyam Trungpa](https://sms4smile.com/quotes/author/chogyam-trungpa/) > [ “They are so damn 'intellectual' and rotten that I can't stand them anymore…I \[would\] rather sit on the floor in the market of Toluca… ](https://sms4smile.com/quotes/frida-kahlo/they-are-so-damn-intellectual-and-rotten-that-i-can-t-stand-them/) [Frida Kahlo](https://sms4smile.com/quotes/author/frida-kahlo/) > [And an inky-colored despair of rejection enveloped me like the black tortilla of depression around a pain burrito.](https://sms4smile.com/quotes/christopher-moore/and-an-inky-colored-despair-of-rejection-enveloped-me-like-the-black/) [Christopher Moore](https://sms4smile.com/quotes/author/christopher-moore/) > [Zerts' are what I call desserts. 'Trée-trées' are entrées. I call sandwiches 'sammies,' 'sandoozles,' or 'Adam Sandlers.' Air conditioners are 'cool blasterz' with a…](https://sms4smile.com/quotes/aziz-ansari/zerts-are-what-i-call-desserts-tr-e-tr-es-are-entr-es-i-call/) [Aziz Ansari](https://sms4smile.com/quotes/author/aziz-ansari/) > [Everybody loves something, even if it's only tortillas.](https://sms4smile.com/quotes/pema-ch-dr-n/everybody-loves-something-even-if-it-s-only-tortillas/) [Pema Chodron](https://sms4smile.com/quotes/author/pema-ch-dr-n/) > [I usually eat six times a day, small meals. For breakfast, an egg and a corn tortilla, salsa and cilantro, and some ham. For…](https://sms4smile.com/quotes/sprague-grayden/i-usually-eat-six-times-a-day-small-meals-for-breakfast-an-egg-and-a/) [Sprague Grayden](https://sms4smile.com/quotes/author/sprague-grayden/) > [A small pepperoni pizza on a tortilla is healthier than salmon teriyaki with rice and carrots.](https://sms4smile.com/quotes/jorge-cruise/a-small-pepperoni-pizza-on-a-tortilla-is-healthier-than-salmon/) [Jorge Cruise](https://sms4smile.com/quotes/author/jorge-cruise/) ## More by Steve Ells > [You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were.…](https://sms4smile.com/quotes/steve-ells/you-know-i-hate-to-borrow-apple-s-tag-but-think-different-really-from/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [The economic model was formed by the constraints that I had: a small space, relatively inexpensive building materials, relatively inexpensive investment, a very efficient…](https://sms4smile.com/quotes/steve-ells/the-economic-model-was-formed-by-the-constraints-that-i-had-a-small/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [When I started on the very first day with just one restaurant, we used to pick oregano off the stems and chop them. We…](https://sms4smile.com/quotes/steve-ells/when-i-started-on-the-very-first-day-with-just-one-restaurant-we-used/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [We have two day-parts, lunch and dinner. We don't have breakfast. We don't have drive-thru. We don't have late night. We don't have 24-hours.](https://sms4smile.com/quotes/steve-ells/we-have-two-day-parts-lunch-and-dinner-we-don-t-have-breakfast-we-don/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not…](https://sms4smile.com/quotes/steve-ells/if-we-really-want-to-change-the-way-americans-eat-we-need-to-make/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [Our investors are here for only one reason: great returns. They want to make money.](https://sms4smile.com/quotes/steve-ells/our-investors-are-here-for-only-one-reason-great-returns-they-want-to/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [One of the pivotal moments for me was realizing that our 'food with integrity' approach at Chipotle was satisfying my passion. That's about bringing…](https://sms4smile.com/quotes/steve-ells/one-of-the-pivotal-moments-for-me-was-realizing-that-our-food-with/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [When our folks focus on exactly what is needed to succeed in the restaurants, they should be able to lead themselves to restaurateur level.](https://sms4smile.com/quotes/steve-ells/when-our-folks-focus-on-exactly-what-is-needed-to-succeed-in-the/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [I'm very much looking forward to relentlessly focusing on ensuring an excellent guest experience, removing unnecessary complexity from our operations, championing innovation, and pursuing…](https://sms4smile.com/quotes/steve-ells/i-m-very-much-looking-forward-to-relentlessly-focusing-on-ensuring-an/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [When our employees walk in in the morning, they see food. They have to cook. At the restaurants, we chop cilantro, onions, and limes…](https://sms4smile.com/quotes/steve-ells/when-our-employees-walk-in-in-the-morning-they-see-food-they-have-to/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [We want to show all of our customers that the industry standards that we had been employing before - which are considered great standards…](https://sms4smile.com/quotes/steve-ells/we-want-to-show-all-of-our-customers-that-the-industry-standards-that/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [The earliest recollection I have of being in the kitchen and cooking was in the third grade, and we lived in Germany. And I…](https://sms4smile.com/quotes/steve-ells/the-earliest-recollection-i-have-of-being-in-the-kitchen-and-cooking/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [We have a terrific team, and our managers are terrific managers, but we have made it too complicated for them and too complicated in…](https://sms4smile.com/quotes/steve-ells/we-have-a-terrific-team-and-our-managers-are-terrific-managers-but-we/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [If food is processed - like canned or frozen - you can reduce the risks of pathogens.](https://sms4smile.com/quotes/steve-ells/if-food-is-processed-like-canned-or-frozen-you-can-reduce-the-risks/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [Certainly, in college, I had no idea what I wanted to do, I studied art history and had a great time, but I didn't…](https://sms4smile.com/quotes/steve-ells/certainly-in-college-i-had-no-idea-what-i-wanted-to-do-i-studied-art/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Explore all 70 Steve Ells quotes ](https://sms4smile.com/quotes/author/steve-ells/) ## More Aspire quotes > [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/) [Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/) > [Vow to be valiant. Resolve to be radiant. Determine to be dynamic. Strive to be sincere. Aspire to be attuned.](https://sms4smile.com/quotes/william-arthur-ward/vow-to-be-valiant-resolve-to-be-radiant-determine-to-be-dynamic/) [William Arthur Ward](https://sms4smile.com/quotes/author/william-arthur-ward/) > [“No one has any right to tell you that the way you perceive yourself is wrong. Because by doing so, they also discourage the…](https://sms4smile.com/quotes/kamand-kojouri/no-one-has-any-right-to-tell-you-that-the-way-you-perceive-yourself/) [Kamand Kojouri](https://sms4smile.com/quotes/author/kamand-kojouri/) > [I love it when television is shot in a cinematic way and I think to aspire to that is no bad thing.](https://sms4smile.com/quotes/matthew-rhys/i-love-it-when-television-is-shot-in-a-cinematic-way-and-i-think-to/) [Matthew Rhys](https://sms4smile.com/quotes/author/matthew-rhys/) > [At the end of the day, everyone knows what it is to be loved and to aspire to love someone, to want to be…](https://sms4smile.com/quotes/david-oyelowo/at-the-end-of-the-day-everyone-knows-what-it-is-to-be-loved-and-to/) [David Oyelowo](https://sms4smile.com/quotes/author/david-oyelowo/) > [I didn't aspire to be a good sport; 'champion' was good enough for me.](https://sms4smile.com/quotes/fred-perry/i-didn-t-aspire-to-be-a-good-sport-champion-was-good-enough-for-me/) [Fred Perry](https://sms4smile.com/quotes/author/fred-perry/) > [We should all aspire in life to do a multitude of things well - to be a great father, to be a good husband,…](https://sms4smile.com/quotes/matthew-modine/we-should-all-aspire-in-life-to-do-a-multitude-of-things-well-to-be-a/) [Matthew Modine](https://sms4smile.com/quotes/author/matthew-modine/) > [We try, we fail, we posture, we aspire, we pontificate - and then we age, shrink, die, and vanish.](https://sms4smile.com/quotes/george-saunders/we-try-we-fail-we-posture-we-aspire-we-pontificate-and-then-we-age/) [George Saunders](https://sms4smile.com/quotes/author/george-saunders/) > [I aspire my country eventually has a league where all players play 50 games.](https://sms4smile.com/quotes/sunil-chhetri/i-aspire-my-country-eventually-has-a-league-where-all-players-play-50/) [Sunil Chhetri](https://sms4smile.com/quotes/author/sunil-chhetri/) > [I'm exceptional in everything that I do and I aspire to do.](https://sms4smile.com/quotes/omarosa-manigault-newman/i-m-exceptional-in-everything-that-i-do-and-i-aspire-to-do/) [Omarosa Manigault Newman](https://sms4smile.com/quotes/author/omarosa-manigault-newman/) > [One of the reasons you study at great institutions or aspire to work in great corporations is that you hope to acquire the values…](https://sms4smile.com/quotes/harsha-bhogle/one-of-the-reasons-you-study-at-great-institutions-or-aspire-to-work/) [Harsha Bhogle](https://sms4smile.com/quotes/author/harsha-bhogle/) > [So if you aspire to be a good conversationali st, be an attentive listener. To be interesting, be interested. Ask questions that other persons…](https://sms4smile.com/quotes/dale-carnegie/so-if-you-aspire-to-be-a-good-conversationali-st-be-an-attentive/) [Dale Carnegie](https://sms4smile.com/quotes/author/dale-carnegie/) > [... the majority of colored men do not yet think it worth while that women aspire to higher education… The three R's, a littlemusic…](https://sms4smile.com/quotes/anna-julia-cooper/the-majority-of-colored-men-do-not-yet-think-it-worth-while-that/) [Anna Julia Cooper](https://sms4smile.com/quotes/author/anna-julia-cooper/) > [For me, there has always been a disconnect with the sort of elitist structure of the high-art world - and my distaste for that…](https://sms4smile.com/quotes/shepard-fairey/for-me-there-has-always-been-a-disconnect-with-the-sort-of-elitist/) [Shepard Fairey](https://sms4smile.com/quotes/author/shepard-fairey/) > [There is not a right too long denied to which we do not aspire in order to achieve; there is not a wrong too…](https://sms4smile.com/quotes/samuel-gompers/there-is-not-a-right-too-long-denied-to-which-we-do-not-aspire-in/) [Samuel Gompers](https://sms4smile.com/quotes/author/samuel-gompers/) Browse all 650 Aspire quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We aspire to make artisanal tortillas on an industrial scale.", "creator": { "@type": "Person", "name": "Steve Ells" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/steve-ells/we-aspire-to-make-artisanal-tortillas-on-an-industrial-scale/", "about": { "@type": "Thing", "name": "Aspire" }, "@id": "https://sms4smile.com/quotes/steve-ells/we-aspire-to-make-artisanal-tortillas-on-an-industrial-scale/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/82f/steve-ells-9755_aspire_we-aspire-to-make-artisanal-tortillas-on_673845.png", "contentUrl": "https://sms4smile.com/quotes/i/82f/steve-ells-9755_aspire_we-aspire-to-make-artisanal-tortillas-on_673845.png", "url": "https://sms4smile.com/quotes/i/82f/steve-ells-9755_aspire_we-aspire-to-make-artisanal-tortillas-on_673845.png", "width": 1080, "height": 1080, "caption": "“We aspire to make artisanal tortillas on an industrial scale.” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Steve Ells", "item": "https://sms4smile.com/quotes/author/steve-ells/" }, { "@type": "ListItem", "position": 4, "name": "We aspire to make artisanal tortillas...", "item": "https://sms4smile.com/quotes/steve-ells/we-aspire-to-make-artisanal-tortillas-on-an-industrial-scale/" } ], "@id": "https://sms4smile.com/quotes/steve-ells/we-aspire-to-make-artisanal-tortillas-on-an-industrial-scale/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```