--- title: "Meaning & Key Takeaway of: Ultimately, the bread and butter of…" description: "\"Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out.\" — Steve Easte..." image: "https://sms4smile.com/quotes/i/b0d/steve-easterbrook-12502_bread-and-butter_ultimately-the-bread-and-butter-of-mcdon_2864073.jpg" --- # Ultimately, the bread and butter of McDonald's is… ![“Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out.” quote by Steve Easterbrook](https://sms4smile.com/quotes/i/b0d/steve-easterbrook-12502_bread-and-butter_ultimately-the-bread-and-butter-of-mcdon_2864073.jpg) [Download](https://sms4smile.com/quotes/i/b0d/steve-easterbrook-12502_bread-and-butter_ultimately-the-bread-and-butter-of-mcdon_2864073.jpg) [Open image](https://sms4smile.com/quotes/i/b0d/steve-easterbrook-12502_bread-and-butter_ultimately-the-bread-and-butter-of-mcdon_2864073.jpg) > “Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out.” [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. McDonald’s success relies on consistently delivering quality service, food, and affordability every day. **In simple terms:** Great service, quality food, and low prices are core to McDonald’s. Key Takeaway Maintain consistent excellence. Themes service quality affordability Mood strategic business Type corporate operational When to use this quote - restaurant management - customer service training - pricing strategy - supply chain Key Concepts business strategy operations management Questions to Reflect On - How can you ensure daily consistency? - What trade‑offs exist between quality and cost? A Different Perspective Consistency can be hard to sustain across locations. ★ ★ ★ ★ ★ No ratings yet [Bread and butter](https://sms4smile.com/quotes/about/bread-and-butter/) [Butter Mcdonald](https://sms4smile.com/quotes/about/butter-mcdonald-3880215/) [Day](https://sms4smile.com/quotes/about/day/) [Delivering Great](https://sms4smile.com/quotes/about/delivering-great-3880214/) [Food](https://sms4smile.com/quotes/about/food/) [Food Affordable](https://sms4smile.com/quotes/about/food-affordable-1351304/) [Great](https://sms4smile.com/quotes/about/great/) [Mcdonald Delivering](https://sms4smile.com/quotes/about/mcdonald-delivering-3880213/) [Quality](https://sms4smile.com/quotes/about/quality/) [Quality Food](https://sms4smile.com/quotes/about/quality-food-434103/) [Service](https://sms4smile.com/quotes/about/service/) ## Related quotes > [Don't worry about the financials. Just focus on delivering great products.](https://sms4smile.com/quotes/lisa-su/don-t-worry-about-the-financials-just-focus-on-delivering-great/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [I make food as affordable as possible.](https://sms4smile.com/quotes/roy-choi/i-make-food-as-affordable-as-possible/) [Roy Choi](https://sms4smile.com/quotes/author/roy-choi/) > [What we are trying to do is to create a social business in Bangladesh, a joint venture to create restaurants for common people. Good,…](https://sms4smile.com/quotes/muhammad-yunus/what-we-are-trying-to-do-is-to-create-a-social-business-in-bangladesh/) [Muhammad Yunus](https://sms4smile.com/quotes/author/muhammad-yunus/) > [We have to understand that we want to pay the farmers the real price for the food that they produce. It won't ever be…](https://sms4smile.com/quotes/alice-waters/we-have-to-understand-that-we-want-to-pay-the-farmers-the-real-price/) [Alice Waters](https://sms4smile.com/quotes/author/alice-waters/) > [I'm doing my bit to encourage people to try vegan by making vegan food affordable and accessible and absolutely delicious.](https://sms4smile.com/quotes/jack-monroe/i-m-doing-my-bit-to-encourage-people-to-try-vegan-by-making-vegan/) [Jack Monroe](https://sms4smile.com/quotes/author/jack-monroe/) > [There's no denying that candy is comfort food and it's affordable.](https://sms4smile.com/quotes/dylan-lauren/there-s-no-denying-that-candy-is-comfort-food-and-it-s-affordable/) [Dylan Lauren](https://sms4smile.com/quotes/author/dylan-lauren/) > [I think eating quality food that is as local as possible is the most important.](https://sms4smile.com/quotes/erling-haaland/i-think-eating-quality-food-that-is-as-local-as-possible-is-the-most/) [Erling Haaland](https://sms4smile.com/quotes/author/erling-haaland/) > [You ever go out to a restaurant now? You can get quality food - you can go out and get the best food that…](https://sms4smile.com/quotes/ken-moelis/you-ever-go-out-to-a-restaurant-now-you-can-get-quality-food-you-can/) [Ken Moelis](https://sms4smile.com/quotes/author/ken-moelis/) > [Go to the grocery store and buy better things. Buy quality, buy organic, buy natural, go to the farmers market. Immediately that's going to…](https://sms4smile.com/quotes/michael-symon/go-to-the-grocery-store-and-buy-better-things-buy-quality-buy-organic/) [Michael Symon](https://sms4smile.com/quotes/author/michael-symon/) > [France must be an example to the world in the quality of its food, starting with its children,](https://sms4smile.com/quotes/bruno-le-maire/france-must-be-an-example-to-the-world-in-the-quality-of-its-food/) [Bruno Le Maire](https://sms4smile.com/quotes/author/bruno-le-maire/) > [Food availability is not really the issue. The quality of the food is what we recognize is the problem.](https://sms4smile.com/quotes/catherine-bertini/food-availability-is-not-really-the-issue-the-quality-of-the-food-is/) [Catherine Bertini](https://sms4smile.com/quotes/author/catherine-bertini/) > [High-quality food is better for your health.](https://sms4smile.com/quotes/michael-pollan/high-quality-food-is-better-for-your-health/) [Michael Pollan](https://sms4smile.com/quotes/author/michael-pollan/) > [I'd like to have the first restaurant that can deliver incredible quality food to your table at your house at any time-right where you…](https://sms4smile.com/quotes/paul-prudhomme/i-d-like-to-have-the-first-restaurant-that-can-deliver-incredible/) [Paul Prudhomme](https://sms4smile.com/quotes/author/paul-prudhomme/) > [It's more than just high quality food for the family table; it's growing the food in a way that does not harm the environment.…](https://sms4smile.com/quotes/robert-patterson/it-s-more-than-just-high-quality-food-for-the-family-table-it-s/) [Robert Patterson](https://sms4smile.com/quotes/author/robert-patterson/) > [When you grow up close to poultry and fields and gardens and open-air markets, you can't help but develop an instinct for quality food.](https://sms4smile.com/quotes/alain-ducasse/when-you-grow-up-close-to-poultry-and-fields-and-gardens-and-open-air/) [Alain Ducasse](https://sms4smile.com/quotes/author/alain-ducasse/) ## More by Steve Easterbrook > [There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time.](https://sms4smile.com/quotes/steve-easterbrook/there-s-absolutely-no-doubt-consumers-have-more-choice-than-ever-and/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.](https://sms4smile.com/quotes/steve-easterbrook/whether-that-s-in-communications-or-marketing-or-strategy-you-need/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [When you're in a turnaround situation, you cannot incrementalize your way out of it.](https://sms4smile.com/quotes/steve-easterbrook/when-you-re-in-a-turnaround-situation-you-cannot-incrementalize-your/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [When you get things right, good things happen.](https://sms4smile.com/quotes/steve-easterbrook/when-you-get-things-right-good-things-happen/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.](https://sms4smile.com/quotes/steve-easterbrook/we-re-guided-by-consumer-data-and-it-helps-give-us-the-confidence-to/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time.](https://sms4smile.com/quotes/steve-easterbrook/ordering-should-be-the-most-enjoyable-experience-but-at-mcdonald-s-it/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.](https://sms4smile.com/quotes/steve-easterbrook/businesses-increasingly-have-to-differentiate-themselves-around-their/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [I'm honest and fair, but I don't dispense false kindness.](https://sms4smile.com/quotes/steve-easterbrook/i-m-honest-and-fair-but-i-don-t-dispense-false-kindness/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [The counter is a barrier.](https://sms4smile.com/quotes/steve-easterbrook/the-counter-is-a-barrier/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I…](https://sms4smile.com/quotes/steve-easterbrook/if-you-don-t-want-fries-with-your-happy-meal-you-can-switch-it-for-a/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [Whenever you want a radical shift, it rarely happens.](https://sms4smile.com/quotes/steve-easterbrook/whenever-you-want-a-radical-shift-it-rarely-happens/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [The McJob tag is misleading, and demeaning to our staff and franchisees.](https://sms4smile.com/quotes/steve-easterbrook/the-mcjob-tag-is-misleading-and-demeaning-to-our-staff-and-franchisees/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have that feeling…](https://sms4smile.com/quotes/steve-easterbrook/my-motivation-at-the-moment-is-around-knowing-how-it-feels-to-turn-a/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real stretch.](https://sms4smile.com/quotes/steve-easterbrook/people-come-into-mcdonald-s-two-to-three-times-a-month-to-extrapolate/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) > [When you get an invitation to come back and be part of the team that will be the architect of the next generation of…](https://sms4smile.com/quotes/steve-easterbrook/when-you-get-an-invitation-to-come-back-and-be-part-of-the-team-that/) [Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/) [Explore all 54 Steve Easterbrook quotes ](https://sms4smile.com/quotes/author/steve-easterbrook/) ## More Bread and butter quotes > [Films are not my bread and butter. I do ads. I've survived through ads.](https://sms4smile.com/quotes/arjun-mathur/films-are-not-my-bread-and-butter-i-do-ads-i-ve-survived-through-ads/) [Arjun Mathur](https://sms4smile.com/quotes/author/arjun-mathur/) > [At the end of the day I also need to earn my bread and butter. Just because I am not getting to show my…](https://sms4smile.com/quotes/ankit-tiwari/at-the-end-of-the-day-i-also-need-to-earn-my-bread-and-butter-just/) [Ankit Tiwari](https://sms4smile.com/quotes/author/ankit-tiwari/) > [“But—she mentioned three young women. I blink at her in confusion, wondering if I heard her wrong. “And the third?” Aunt Vyvian’s mouth grows…](https://sms4smile.com/quotes/laurie-forest/but-she-mentioned-three-young-women-i-blink-at-her-in-confusion/) [Laurie Forest](https://sms4smile.com/quotes/author/laurie-forest/) > [I never thrust my nose into other men's porridge. It is no bread and butter of mine; every man for himself, and God for…](https://sms4smile.com/quotes/anonymous/i-never-thrust-my-nose-into-other-men-s-porridge-it-is-no-bread-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I think that the social media space is great because that's where my bread and butter is, but I want to jump into doing…](https://sms4smile.com/quotes/manny-mua/i-think-that-the-social-media-space-is-great-because-that-s-where-my/) [Manny MUA](https://sms4smile.com/quotes/author/manny-mua/) > [Such things as anguish, woe, affliction, guilt, feelings of awfulness, and utter wretchedness, the bread and butter of Days of Yore and Russians, sadly…](https://sms4smile.com/quotes/marisha-pessl/such-things-as-anguish-woe-affliction-guilt-feelings-of-awfulness-and/) [Marisha Pessl](https://sms4smile.com/quotes/author/marisha-pessl/) > [I love actors. That's my bread and butter, and I got to work with some amazing ones on '12 Years'.](https://sms4smile.com/quotes/steve-mcqueen/i-love-actors-that-s-my-bread-and-butter-and-i-got-to-work-with-some/) [Steve McQueen](https://sms4smile.com/quotes/author/steve-mcqueen/) > [In order to save the 40,000,000 inhabitants of the United Kingdom from a bloody civil war, we colonial statesmen must acquire new lands to…](https://sms4smile.com/quotes/cecil-rhodes/in-order-to-save-the-40-000-000-inhabitants-of-the-united-kingdom/) [Cecil Rhodes](https://sms4smile.com/quotes/author/cecil-rhodes/) > [We've always prided ourselves on putting together a great live show. That's something that means a lot to us because our bread and butter…](https://sms4smile.com/quotes/jay-demarcus/we-ve-always-prided-ourselves-on-putting-together-a-great-live-show/) [Jay DeMarcus](https://sms4smile.com/quotes/author/jay-demarcus/) > [“To feel the tender skin of sensitive child-fingers thicken; to feel the sex organs develop and call loudly to the flesh; to become aware…](https://sms4smile.com/quotes/sylvia-plath/to-feel-the-tender-skin-of-sensitive-child-fingers-thicken-to-feel/) [Sylvia Plath](https://sms4smile.com/quotes/author/sylvia-plath/) > [She can't do Subtraction." said the White Queen. "Can you do Division? Divide a loaf by a knife-what's the answer to that?" "I suppose-"…](https://sms4smile.com/quotes/lewis-carroll/she-can-t-do-subtraction-said-the-white-queen-can-you-do-division/) [Lewis Carroll](https://sms4smile.com/quotes/author/lewis-carroll/) > [I thought that I should do Marathi cinema as I knew that there I would be able to explore different subjects. But I also…](https://sms4smile.com/quotes/mahesh-manjrekar/i-thought-that-i-should-do-marathi-cinema-as-i-knew-that-there-i/) [Mahesh Manjrekar](https://sms4smile.com/quotes/author/mahesh-manjrekar/) > [“What is terrible is that after every one of the phases of my life is finished, I am left with no more than some…](https://sms4smile.com/quotes/doris-lessing/what-is-terrible-is-that-after-every-one-of-the-phases-of-my-life-is/) [Doris Lessing](https://sms4smile.com/quotes/author/doris-lessing/) > [I find campfire stories and urban legends are kind of the bread and butter that inspires a lot of people who are making horror…](https://sms4smile.com/quotes/jordan-peele/i-find-campfire-stories-and-urban-legends-are-kind-of-the-bread-and/) [Jordan Peele](https://sms4smile.com/quotes/author/jordan-peele/) > [My work is my bread and butter and my husband is very supportive; he would love me to do more work.](https://sms4smile.com/quotes/shriya-saran/my-work-is-my-bread-and-butter-and-my-husband-is-very-supportive-he/) [Shriya Saran](https://sms4smile.com/quotes/author/shriya-saran/) [Browse all 155 Bread and butter quotes ](https://sms4smile.com/quotes/about/bread-and-butter/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out.", "creator": { "@type": "Person", "name": "Steve Easterbrook" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/steve-easterbrook/ultimately-the-bread-and-butter-of-mcdonald-s-is-delivering-great/", "about": { "@type": "Thing", "name": "Bread and butter" }, "@id": "https://sms4smile.com/quotes/steve-easterbrook/ultimately-the-bread-and-butter-of-mcdonald-s-is-delivering-great/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b0d/steve-easterbrook-12502_bread-and-butter_ultimately-the-bread-and-butter-of-mcdon_2864073.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b0d/steve-easterbrook-12502_bread-and-butter_ultimately-the-bread-and-butter-of-mcdon_2864073.jpg", "url": "https://sms4smile.com/quotes/i/b0d/steve-easterbrook-12502_bread-and-butter_ultimately-the-bread-and-butter-of-mcdon_2864073.jpg", "width": 1080, "height": 1080, "caption": "“Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at…” — Steve Easterbrook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Steve Easterbrook", "item": "https://sms4smile.com/quotes/author/steve-easterbrook/" }, { "@type": "ListItem", "position": 4, "name": "Ultimately, the bread and butter of...", "item": "https://sms4smile.com/quotes/steve-easterbrook/ultimately-the-bread-and-butter-of-mcdonald-s-is-delivering-great/" } ], "@id": "https://sms4smile.com/quotes/steve-easterbrook/ultimately-the-bread-and-butter-of-mcdonald-s-is-delivering-great/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```