---
title: "Meaning & Key Takeaway of: Consumers, when they've only got a couple…"
description: "\"Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.\" — Steve Easterbrook"
image: "https://sms4smile.com/quotes/i/87c/steve-easterbrook-12502_about_consumers-when-they-ve-only-got-a-couple_737173.jpg"
---

#  Consumers, when they've only got a couple of quid left in…

![“Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.” quote by Steve Easterbrook](https://sms4smile.com/quotes/i/87c/steve-easterbrook-12502_about_consumers-when-they-ve-only-got-a-couple_737173.jpg)   [Download](https://sms4smile.com/quotes/i/87c/steve-easterbrook-12502_about_consumers-when-they-ve-only-got-a-couple_737173.jpg) [Open image](https://sms4smile.com/quotes/i/87c/steve-easterbrook-12502_about_consumers-when-they-ve-only-got-a-couple_737173.jpg)

> “Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.”

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

People with limited money become selective, focusing spending on essential or valued items.

**In simple terms:** Limited funds lead to selective spending.

Key Takeaway

Prioritize essentials and value when money is scarce.

Themes

budgeting consumer behavior psychology

Mood

pragmatic reflective

Type

advice observational

When to use this quote

- grocery shopping
- entertainment choices
- emergency budgeting
- travel planning

Key Concepts

scarcity mindset decision making

Questions to Reflect On

- How do you decide what is essential?
- What influences your spending priorities when cash is low?

A Different Perspective

Assumes all consumers act rationally; emotional impulses may override.

★ ★ ★ ★ ★   No ratings yet

[About](https://sms4smile.com/quotes/about/about/) [Choosy](https://sms4smile.com/quotes/about/choosy/) [Choosy Want](https://sms4smile.com/quotes/about/choosy-want-1836250/) [Couple](https://sms4smile.com/quotes/about/couple/) [How](https://sms4smile.com/quotes/about/how/) [Left](https://sms4smile.com/quotes/about/left/) [Only](https://sms4smile.com/quotes/about/only/) [Pockets Choosy](https://sms4smile.com/quotes/about/pockets-choosy-5763195/) [Rich](https://sms4smile.com/quotes/about/rich/) [Spend](https://sms4smile.com/quotes/about/spend/) [Want Spend](https://sms4smile.com/quotes/about/want-spend-611510/)

## Related quotes

> [“Just because I'm choosy about what I want - in this case, enlightenment, or peace, instead of money or prestige or fame or any…](https://sms4smile.com/quotes/j-d-salinger/just-because-i-m-choosy-about-what-i-want-in-this-case-enlightenment/)

[J.D. Salinger](https://sms4smile.com/quotes/author/j-d-salinger/)

> [Of course, I am choosy because I want to do good cinema.](https://sms4smile.com/quotes/konkona-sen-sharma/of-course-i-am-choosy-because-i-want-to-do-good-cinema/)

[Konkona Sen Sharma](https://sms4smile.com/quotes/author/konkona-sen-sharma/)

> [Let's have Michael Bloomberg run the whole thing. Did a great job on this stuff in New York. If you want to spend at…](https://sms4smile.com/quotes/hillary-clinton/let-s-have-michael-bloomberg-run-the-whole-thing-did-a-great-job-on/)

[Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/)

> [“I want to spend my life with you...”](https://sms4smile.com/quotes/santonu-kumar-dhar/i-want-to-spend-my-life-with-you/)

[Santonu Kumar Dhar](https://sms4smile.com/quotes/author/santonu-kumar-dhar/)

> [I mean, price is price. It's just where you want to spend your money.](https://sms4smile.com/quotes/rob-walton/i-mean-price-is-price-it-s-just-where-you-want-to-spend-your-money/)

[Rob Walton](https://sms4smile.com/quotes/author/rob-walton/)

> [I'm not in the business to make people aware of me, and publicists are very expensive - they're $3,500 a month! I don't want…](https://sms4smile.com/quotes/debi-mazar/i-m-not-in-the-business-to-make-people-aware-of-me-and-publicists-are/)

[Debi Mazar](https://sms4smile.com/quotes/author/debi-mazar/)

> [I want to spend time with my family.](https://sms4smile.com/quotes/carey-price/i-want-to-spend-time-with-my-family/)

[Carey Price](https://sms4smile.com/quotes/author/carey-price/)

> [“I want to spend every possible minute of the rest of my life with you. -Peeta Mellark”](https://sms4smile.com/quotes/suzanne-collins/i-want-to-spend-every-possible-minute-of-the-rest-of-my-life-with-you-2/)

[Suzanne Collins](https://sms4smile.com/quotes/author/suzanne-collins/)

> [The holidays are also a time when people freak out about their finances. If you don't want to spend the money, why not try…](https://sms4smile.com/quotes/christina-applegate/the-holidays-are-also-a-time-when-people-freak-out-about-their/)

[Christina Applegate](https://sms4smile.com/quotes/author/christina-applegate/)

> [I want to spend every possible minute of the rest of my life with you](https://sms4smile.com/quotes/km-ii/i-want-to-spend-every-possible-minute-of-the-rest-of-my-life-with-you/)

[KM II](https://sms4smile.com/quotes/author/km-ii/)

> [We create a product nobody needs but people want. You spend more for what you really want; some boring things you need: an ugly…](https://sms4smile.com/quotes/karl-lagerfeld/we-create-a-product-nobody-needs-but-people-want-you-spend-more-for-2/)

[Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/)

> [I wouldn't want to spend every waking hour asking people for money. A, I can't do it, it's just not my nature.](https://sms4smile.com/quotes/rush-limbaugh/i-wouldn-t-want-to-spend-every-waking-hour-asking-people-for-money-a/)

[Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/)

> [“Where I had felt a victim, I had become a determiner by recognizing I had choices. When considering a purchase, I stopped saying, "I…](https://sms4smile.com/quotes/oriah-mountain-dreamer/where-i-had-felt-a-victim-i-had-become-a-determiner-by-recognizing-i/)

[Oriah Mountain Dreamer](https://sms4smile.com/quotes/author/oriah-mountain-dreamer/)

> [I just want to spend every possible minute of the rest of my life with you.](https://sms4smile.com/quotes/suzanne-collins/i-just-want-to-spend-every-possible-minute-of-the-rest-of-my-life/)

[Suzanne Collins](https://sms4smile.com/quotes/author/suzanne-collins/)

> [We create a product nobody needs but people want. You spend more for what you really want. Some boring things you need: an ugly…](https://sms4smile.com/quotes/karl-lagerfeld/we-create-a-product-nobody-needs-but-people-want-you-spend-more-for/)

[Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/)

## More by Steve Easterbrook

> [There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time.](https://sms4smile.com/quotes/steve-easterbrook/there-s-absolutely-no-doubt-consumers-have-more-choice-than-ever-and/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.](https://sms4smile.com/quotes/steve-easterbrook/whether-that-s-in-communications-or-marketing-or-strategy-you-need/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [When you're in a turnaround situation, you cannot incrementalize your way out of it.](https://sms4smile.com/quotes/steve-easterbrook/when-you-re-in-a-turnaround-situation-you-cannot-incrementalize-your/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [When you get things right, good things happen.](https://sms4smile.com/quotes/steve-easterbrook/when-you-get-things-right-good-things-happen/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.](https://sms4smile.com/quotes/steve-easterbrook/we-re-guided-by-consumer-data-and-it-helps-give-us-the-confidence-to/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time.](https://sms4smile.com/quotes/steve-easterbrook/ordering-should-be-the-most-enjoyable-experience-but-at-mcdonald-s-it/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.](https://sms4smile.com/quotes/steve-easterbrook/businesses-increasingly-have-to-differentiate-themselves-around-their/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [I'm honest and fair, but I don't dispense false kindness.](https://sms4smile.com/quotes/steve-easterbrook/i-m-honest-and-fair-but-i-don-t-dispense-false-kindness/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [The counter is a barrier.](https://sms4smile.com/quotes/steve-easterbrook/the-counter-is-a-barrier/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I…](https://sms4smile.com/quotes/steve-easterbrook/if-you-don-t-want-fries-with-your-happy-meal-you-can-switch-it-for-a/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [Whenever you want a radical shift, it rarely happens.](https://sms4smile.com/quotes/steve-easterbrook/whenever-you-want-a-radical-shift-it-rarely-happens/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [The McJob tag is misleading, and demeaning to our staff and franchisees.](https://sms4smile.com/quotes/steve-easterbrook/the-mcjob-tag-is-misleading-and-demeaning-to-our-staff-and-franchisees/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have that feeling…](https://sms4smile.com/quotes/steve-easterbrook/my-motivation-at-the-moment-is-around-knowing-how-it-feels-to-turn-a/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real stretch.](https://sms4smile.com/quotes/steve-easterbrook/people-come-into-mcdonald-s-two-to-three-times-a-month-to-extrapolate/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

> [When you get an invitation to come back and be part of the team that will be the architect of the next generation of…](https://sms4smile.com/quotes/steve-easterbrook/when-you-get-an-invitation-to-come-back-and-be-part-of-the-team-that/)

[Steve Easterbrook](https://sms4smile.com/quotes/author/steve-easterbrook/)

[Explore all 54 Steve Easterbrook quotes ](https://sms4smile.com/quotes/author/steve-easterbrook/)

## More About quotes

> [If you ask an introvert a question, wait until she thinks about it. Introverts think before speaking, not through speaking. If you want to…](https://sms4smile.com/quotes/laurie-helgoe/if-you-ask-an-introvert-a-question-wait-until-she-thinks-about-it/)

[Laurie Helgoe](https://sms4smile.com/quotes/author/laurie-helgoe/)

> [Joking about violence is not funny.](https://sms4smile.com/quotes/perez-hilton/joking-about-violence-is-not-funny/)

[Perez Hilton](https://sms4smile.com/quotes/author/perez-hilton/)

> [I talk to my mates about our kids, being too tired and being worn out.](https://sms4smile.com/quotes/holly-willoughby/i-talk-to-my-mates-about-our-kids-being-too-tired-and-being-worn-out/)

[Holly Willoughby](https://sms4smile.com/quotes/author/holly-willoughby/)

> [With 'Pretty Girls,' I saw the opportunity to talk not just about crime but what crime leaves behind.](https://sms4smile.com/quotes/karin-slaughter/with-pretty-girls-i-saw-the-opportunity-to-talk-not-just-about-crime/)

[Karin Slaughter](https://sms4smile.com/quotes/author/karin-slaughter/)

> [I write about presidents. That means I write about guys - so far. I'm interested in the people closest to them, the people they…](https://sms4smile.com/quotes/doris-kearns-goodwin/i-write-about-presidents-that-means-i-write-about-guys-so-far-i-m/)

[Doris Kearns Goodwin](https://sms4smile.com/quotes/author/doris-kearns-goodwin/)

> [That's something a lot of folks don't know about me - I'm pretty darn funny.](https://sms4smile.com/quotes/michael-jai-white/that-s-something-a-lot-of-folks-don-t-know-about-me-i-m-pretty-darn/)

[Michael Jai White](https://sms4smile.com/quotes/author/michael-jai-white/)

> [I learned a lot about myself at Oakmont.](https://sms4smile.com/quotes/shane-lowry/i-learned-a-lot-about-myself-at-oakmont/)

[Shane Lowry](https://sms4smile.com/quotes/author/shane-lowry/)

> [I don't think about the press or the crowds or the other leaders of the race. The focus is only on myself. As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/)

[Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/)

> [Sport is not just about entertainment. It is equally about winning and losing, pooling and galvanising the energy of the youth, upgrading people's physical…](https://sms4smile.com/quotes/nita-ambani/sport-is-not-just-about-entertainment-it-is-equally-about-winning-and/)

[Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/)

> [One of the ways that I discovered my confidence and my ability to overpower is becoming a mother. Suddenly, my world wasn't about myself…](https://sms4smile.com/quotes/lights/one-of-the-ways-that-i-discovered-my-confidence-and-my-ability-to/)

[Lights](https://sms4smile.com/quotes/author/lights/)

> [I didn't want to do 'Fashion Police' because I thought, 'This is stupid, this is beneath me, who wants to talk about fashion?' It…](https://sms4smile.com/quotes/joan-rivers/i-didn-t-want-to-do-fashion-police-because-i-thought-this-is-stupid/)

[Joan Rivers](https://sms4smile.com/quotes/author/joan-rivers/)

> [I just worried about my weight. Worried about my appearance and thought I wan't pretty enough to be a pop star. It was very…](https://sms4smile.com/quotes/judith-durham/i-just-worried-about-my-weight-worried-about-my-appearance-and/)

[Judith Durham](https://sms4smile.com/quotes/author/judith-durham/)

> [I read a couple of books about neuroscience and the relationship between the mind and the body.](https://sms4smile.com/quotes/joel-kinnaman/i-read-a-couple-of-books-about-neuroscience-and-the-relationship/)

[Joel Kinnaman](https://sms4smile.com/quotes/author/joel-kinnaman/)

> [There are a lot of kids out there copying and distributing movies - not because they care about seeing the movies or sharing them…](https://sms4smile.com/quotes/john-perry-barlow/there-are-a-lot-of-kids-out-there-copying-and-distributing-movies-not/)

[John Perry Barlow](https://sms4smile.com/quotes/author/john-perry-barlow/)

> [I have no physical genius about me. I can't dribble a ball and run at the same time, I can't do lay-ups - I'm…](https://sms4smile.com/quotes/rich-mullins/i-have-no-physical-genius-about-me-i-can-t-dribble-a-ball-and-run-at/)

[Rich Mullins](https://sms4smile.com/quotes/author/rich-mullins/)

[Browse all 26,122 About quotes ](https://sms4smile.com/quotes/about/about/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.",
            "creator": {
                "@type": "Person",
                "name": "Steve Easterbrook"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/steve-easterbrook/consumers-when-they-ve-only-got-a-couple-of-quid-left-in-their/",
            "about": {
                "@type": "Thing",
                "name": "About"
            },
            "@id": "https://sms4smile.com/quotes/steve-easterbrook/consumers-when-they-ve-only-got-a-couple-of-quid-left-in-their/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/87c/steve-easterbrook-12502_about_consumers-when-they-ve-only-got-a-couple_737173.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/87c/steve-easterbrook-12502_about_consumers-when-they-ve-only-got-a-couple_737173.jpg",
                "url": "https://sms4smile.com/quotes/i/87c/steve-easterbrook-12502_about_consumers-when-they-ve-only-got-a-couple_737173.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to…” — Steve Easterbrook",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Steve Easterbrook",
                    "item": "https://sms4smile.com/quotes/author/steve-easterbrook/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Consumers, when they've only got a...",
                    "item": "https://sms4smile.com/quotes/steve-easterbrook/consumers-when-they-ve-only-got-a-couple-of-quid-left-in-their/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/steve-easterbrook/consumers-when-they-ve-only-got-a-couple-of-quid-left-in-their/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
