--- title: "Meaning & Key Takeaway of: We lose money on signing up the customers…" description: "\"We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether y..." image: "https://sms4smile.com/quotes/i/fef/steve-case-8001_bits_we-lose-money-on-signing-up-the-customer_1896240.jpg" --- # We lose money on signing up the customers where there's… ![“We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).” quote by Steve Case](https://sms4smile.com/quotes/i/fef/steve-case-8001_bits_we-lose-money-on-signing-up-the-customer_1896240.jpg) [Download](https://sms4smile.com/quotes/i/fef/steve-case-8001_bits_we-lose-money-on-signing-up-the-customer_1896240.jpg) [Open image](https://sms4smile.com/quotes/i/fef/steve-case-8001_bits_we-lose-money-on-signing-up-the-customer_1896240.jpg) > “We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).” [Steve Case](https://sms4smile.com/quotes/author/steve-case/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Free trials can attract users but often cost more than the revenue they generate, especially for high‑margin products. **In simple terms:** Free offers may cost more than they earn. Key Takeaway Evaluate the true cost of promotions. Themes marketing finance strategy risk customer acquisition Mood analytical pragmatic Type business financial When to use this quote - startup budgeting - product launches - media subscriptions Key Concepts cost‑benefit analysis pricing subscription models Questions to Reflect On - Is a free month worth the loss if it leads to retention? - How can you offset acquisition costs? A Different Perspective Assumes all customers behave similarly; ignores long‑term loyalty. ★ ★ ★ ★ ★ No ratings yet [Giving](https://sms4smile.com/quotes/about/giving/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Money](https://sms4smile.com/quotes/about/money/) [Newspapers](https://sms4smile.com/quotes/about/newspapers/) [Signing up](https://sms4smile.com/quotes/about/signing-up/) ## Related quotes > [I have been free for more than a month. Some people may think that that is long enough. Others may think that that is…](https://sms4smile.com/quotes/aung-san-suu-kyi/i-have-been-free-for-more-than-a-month-some-people-may-think-that/) [Aung San Suu Kyi](https://sms4smile.com/quotes/author/aung-san-suu-kyi/) > [One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't…](https://sms4smile.com/quotes/william-fung/one-of-the-beauties-of-b2b-is-that-there-is-a-finite-number-of/) William Fung > [The marketing costs are insane now. So even if you've got a picture like 'Flipped' which cost under $14 million, or $13.5 million, you're…](https://sms4smile.com/quotes/rob-reiner/the-marketing-costs-are-insane-now-so-even-if-you-ve-got-a-picture/) [Rob Reiner](https://sms4smile.com/quotes/author/rob-reiner/) > [I had no idea what I was signing up for. I auditioned for some random character. I knew the sides were fake, but what…](https://sms4smile.com/quotes/caity-lotz/i-had-no-idea-what-i-was-signing-up-for-i-auditioned-for-some-random/) [Caity Lotz](https://sms4smile.com/quotes/author/caity-lotz/) > [I think you're just always trying to find really great, interesting female roles. That's the thing for me. 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