--- title: "Meaning & Key Takeaway of: Today, National Geographic has a…" description: "\"Today, National Geographic has a membership side with a magazine and some television side, and they generate about a billion dollars in revenue, and th..." image: "https://sms4smile.com/quotes/i/9e9/steve-case-8001_billions_today-national-geographic-has-a-membersh_2025371.png" --- # Today, National Geographic has a membership side with a… ![“Today, National Geographic has a membership side with a magazine and some television side, and they generate about a billion dollars in revenue, and they're profitable. And so at the end of the year they have some bottom line profit which they can then reinvest, because they're running it as a…” quote by Steve Case](https://sms4smile.com/quotes/i/9e9/steve-case-8001_billions_today-national-geographic-has-a-membersh_2025371.png) [Download](https://sms4smile.com/quotes/i/9e9/steve-case-8001_billions_today-national-geographic-has-a-membersh_2025371.png) [Open image](https://sms4smile.com/quotes/i/9e9/steve-case-8001_billions_today-national-geographic-has-a-membersh_2025371.png) > “Today, National Geographic has a membership side with a magazine and some television side, and they generate about a billion dollars in revenue, and they're profitable. And so at the end of the year they have some bottom line profit which they can then reinvest, because they're running it as a not-for-profit in charitable endeavors.” [Steve Case](https://sms4smile.com/quotes/author/steve-case/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. National Geographic runs a profitable media business while reinvesting profits into charitable missions as a nonprofit. **In simple terms:** A media company makes money and funds charity. Key Takeaway Leverage profit for purpose. Themes profit media nonprofit philanthropy Mood optimistic strategic Type business inspirational When to use this quote - media expansion - charitable funding - strategic reinvestment Key Concepts business model social impact sustainability Questions to Reflect On - How can profit motives align with charitable goals? - What safeguards ensure mission integrity? A Different Perspective Balancing profit and mission can create conflicts of interest. ★ ★ ★ ★ ★ No ratings yet [Bottom line](https://sms4smile.com/quotes/about/bottom-line/) [Business](https://sms4smile.com/quotes/about/business/) [Charitable](https://sms4smile.com/quotes/about/charitable/) [Dollars](https://sms4smile.com/quotes/about/dollars/) [End Of The Year](https://sms4smile.com/quotes/about/end-of-the-year/) [Endeavor](https://sms4smile.com/quotes/about/endeavor/) [Profit](https://sms4smile.com/quotes/about/profit/) [Running](https://sms4smile.com/quotes/about/running/) [Television](https://sms4smile.com/quotes/about/television/) [Today](https://sms4smile.com/quotes/about/today/) ## Related quotes > [The real magic in National Geographic isn't how much money they have left at the end of the year. It's the fact that through…](https://sms4smile.com/quotes/steve-case/the-real-magic-in-national-geographic-isn-t-how-much-money-they-have/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [“I doubt taking in a sullen, bitter, teenage girl with more issues than National Geographic is at the center of the vision board for…](https://sms4smile.com/quotes/katja-millay/i-doubt-taking-in-a-sullen-bitter-teenage-girl-with-more-issues-than/) [Katja Millay](https://sms4smile.com/quotes/author/katja-millay/) > [“I have had my mother's wing of my genetic ancestry analyzed by the National Geographic tracing service and there it all is: the arrow…](https://sms4smile.com/quotes/christopher-hitchens/i-have-had-my-mother-s-wing-of-my-genetic-ancestry-analyzed-by-the/) [Christopher Hitchens](https://sms4smile.com/quotes/author/christopher-hitchens/) > [Everyone thinks it would be great to work for National Geographic. So did I.](https://sms4smile.com/quotes/peter-menzel/everyone-thinks-it-would-be-great-to-work-for-national-geographic-so/) [Peter Menzel](https://sms4smile.com/quotes/author/peter-menzel/) > [I love weird science. I learned in an article in 'National Geographic' that there are trillions of bacteria in our guts that help us…](https://sms4smile.com/quotes/will-hobbs/i-love-weird-science-i-learned-in-an-article-in-national-geographic/) [Will Hobbs](https://sms4smile.com/quotes/author/will-hobbs/) > [“If you don’t believe in God Almighty, Maker of Heaven and Earth, before you read National Geographic, you will after.”](https://sms4smile.com/quotes/leah-weiss/if-you-don-t-believe-in-god-almighty-maker-of-heaven-and-earth-before/) [Leah Weiss](https://sms4smile.com/quotes/author/leah-weiss/) > [I have a stunt double; his name is Glen Levy, and he has the hardest punch in the world. Seriously, it's actually been recorded…](https://sms4smile.com/quotes/craig-horner/i-have-a-stunt-double-his-name-is-glen-levy-and-he-has-the-hardest/) [Craig Horner](https://sms4smile.com/quotes/author/craig-horner/) > [I only watch National Geographic Channel, and also I have the app on my phone. I'm into astronomy and love to learn about new…](https://sms4smile.com/quotes/sonu-nigam/i-only-watch-national-geographic-channel-and-also-i-have-the-app-on/) [Sonu Nigam](https://sms4smile.com/quotes/author/sonu-nigam/) > [I grew up in the 'hood around prostitutes, drug dealers, killers, and gangbangers, but I also grew up juxtaposed: On the doorknob outside of…](https://sms4smile.com/quotes/lupe-fiasco/i-grew-up-in-the-hood-around-prostitutes-drug-dealers-killers-and/) [Lupe Fiasco](https://sms4smile.com/quotes/author/lupe-fiasco/) > [I subscribe to National Geographic, Scientific American, Discover, and a slew of other magazines. And it is while reading articles for pleasure and interest…](https://sms4smile.com/quotes/james-rollins/i-subscribe-to-national-geographic-scientific-american-discover-and-a/) [James Rollins](https://sms4smile.com/quotes/author/james-rollins/) > [I'm a big fan of 'National Geographic', the magazine and the channel. Anything to do with the natural world. For years, when I was…](https://sms4smile.com/quotes/tom-weston-jones/i-m-a-big-fan-of-national-geographic-the-magazine-and-the-channel/) [Tom Weston-Jones](https://sms4smile.com/quotes/author/tom-weston-jones/) > [When we speak about trespassing, we speak about artistic trespassing. You have to be prudent and have common sense and a sense of responsibility…](https://sms4smile.com/quotes/werner-herzog/when-we-speak-about-trespassing-we-speak-about-artistic-trespassing/) [Werner Herzog](https://sms4smile.com/quotes/author/werner-herzog/) > [I don't actually have a one wellspring of inspiration. Though I'm most often inspired while reading - both fiction and nonfiction. I subscribe to…](https://sms4smile.com/quotes/james-rollins/i-don-t-actually-have-a-one-wellspring-of-inspiration-though-i-m-most/) [James Rollins](https://sms4smile.com/quotes/author/james-rollins/) > [I did it once, and National Geographic recruited me. I did it primarily out of curiosity. A lot of legendary photographers had worked on…](https://sms4smile.com/quotes/sam-abell/i-did-it-once-and-national-geographic-recruited-me-i-did-it-primarily/) [Sam Abell](https://sms4smile.com/quotes/author/sam-abell/) > [“The funny thing about National Geographic was that it told the same sort of elemental story every time—featuring whatever was lost or unexplored, mystical…](https://sms4smile.com/quotes/amanda-lindhout/the-funny-thing-about-national-geographic-was-that-it-told-the-same/) [Amanda Lindhout](https://sms4smile.com/quotes/author/amanda-lindhout/) ## More by Steve Case > [I was born and raised in Honolulu, Hawaii](https://sms4smile.com/quotes/steve-case/i-was-born-and-raised-in-honolulu-hawaii/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [It's silly for me to raise expectations too much, but I think I'm right on the basic trend, which is shifting power to consumers.](https://sms4smile.com/quotes/steve-case/it-s-silly-for-me-to-raise-expectations-too-much-but-i-think-i-m/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [There are no road signs to help navigate. And, in fact, no one has yet determined which side of the road we're supposed to…](https://sms4smile.com/quotes/steve-case/there-are-no-road-signs-to-help-navigate-and-in-fact-no-one-has-yet/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [We don't want to turn the TV into a computer.](https://sms4smile.com/quotes/steve-case/we-don-t-want-to-turn-the-tv-into-a-computer/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [“Acceptance isn’t forgetting, and it isn’t ignoring that that person was really fucking special to you. It’s simply being present in your current reality.…](https://sms4smile.com/quotes/steve-case/acceptance-isn-t-forgetting-and-it-isn-t-ignoring-that-that-person/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [I had an older brother who passed away recently, an older sister and a younger brother.](https://sms4smile.com/quotes/steve-case/i-had-an-older-brother-who-passed-away-recently-an-older-sister-and-a/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [It's not about how to get started; it's about how to get noticed.](https://sms4smile.com/quotes/steve-case/it-s-not-about-how-to-get-started-it-s-about-how-to-get-noticed/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [It's stunning to me what kind of an impact even one person can have](https://sms4smile.com/quotes/steve-case/it-s-stunning-to-me-what-kind-of-an-impact-even-one-person-can-have/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [I want to find people who have had to work hard and who have learned from their failures. Perseverance is no guarantee you’ll succeed,…](https://sms4smile.com/quotes/steve-case/i-want-to-find-people-who-have-had-to-work-hard-and-who-have-learned/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [Most of the people who had PCs did not have modems and could not use those PCs as communicating devices. They really were using…](https://sms4smile.com/quotes/steve-case/most-of-the-people-who-had-pcs-did-not-have-modems-and-could-not-use/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [I think the more you have a generalist perspective, I think sometimes the more you can kind of see through the forest and the…](https://sms4smile.com/quotes/steve-case/i-think-the-more-you-have-a-generalist-perspective-i-think-sometimes/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [You're not just trying to do something marginally, incrementally better. You're doing something that is a fundamental paradigm shift, that will have exponential impact.…](https://sms4smile.com/quotes/steve-case/you-re-not-just-trying-to-do-something-marginally-incrementally/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create…](https://sms4smile.com/quotes/steve-case/steve-jobs-always-believed-that-you-didn-t-want-to-do-focus-groups-or/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [The real magic in National Geographic isn't how much money they have left at the end of the year. It's the fact that through…](https://sms4smile.com/quotes/steve-case/the-real-magic-in-national-geographic-isn-t-how-much-money-they-have/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [In the entrepreneurial world, when you launch a company, you have a particular idea, a particular product, a particular service, almost always you pivot,…](https://sms4smile.com/quotes/steve-case/in-the-entrepreneurial-world-when-you-launch-a-company-you-have-a/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) [Explore all 85 Steve Case quotes ](https://sms4smile.com/quotes/author/steve-case/) ## More Billions quotes > [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/) [Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/) > [As far as Japan is concerned, I want to help all of our allies, but we are losing billions and billions of dollars. We…](https://sms4smile.com/quotes/donald-trump/as-far-as-japan-is-concerned-i-want-to-help-all-of-our-allies-but-we/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [The universe is simmering down, like a giant stew left to cook for four billion years. Sooner or later we won’t be able to…](https://sms4smile.com/quotes/arthur-bloch/the-universe-is-simmering-down-like-a-giant-stew-left-to-cook-for/) [Arthur Bloch](https://sms4smile.com/quotes/author/arthur-bloch/) > [Right now, the government is spending billions of dollars supporting the problem-makers in the U.S. economy - the polluters, despoilers, incarcerators, and warmongers.](https://sms4smile.com/quotes/van-jones/right-now-the-government-is-spending-billions-of-dollars-supporting/) [Van Jones](https://sms4smile.com/quotes/author/van-jones/) > [If Jesus is the Son of God in human flesh, He's one of a kind of the 13 billions of people who have ever lived.](https://sms4smile.com/quotes/tim-lahaye/if-jesus-is-the-son-of-god-in-human-flesh-he-s-one-of-a-kind-of-the/) [Tim LaHaye](https://sms4smile.com/quotes/author/tim-lahaye/) > [Here we were talking about economic development, about investing billions of dollars in various programs, and I could see it wasn't billions of dollars…](https://sms4smile.com/quotes/muhammad-yunus/here-we-were-talking-about-economic-development-about-investing/) [Muhammad Yunus](https://sms4smile.com/quotes/author/muhammad-yunus/) > [Everyone thinks they've won the Magical Belief Lottery. Everyone thinks they more or less have a handle on things, that they, as opposed to…](https://sms4smile.com/quotes/r-scott-bakker/everyone-thinks-they-ve-won-the-magical-belief-lottery-everyone/) [R. Scott Bakker](https://sms4smile.com/quotes/author/r-scott-bakker/) > [Most neuroses and some psychoses can be traced to the unnecessary and unhealthy habit of daily wallowing in the troubles and sins of five…](https://sms4smile.com/quotes/robert-a-heinlein/most-neuroses-and-some-psychoses-can-be-traced-to-the-unnecessary-and/) [Robert A. Heinlein](https://sms4smile.com/quotes/author/robert-a-heinlein/) > [The technology involved in making anything invisible is so infinitely complex that nine hundred and ninety-nine billion, nine hundred and ninety-nine million, nine hundred…](https://sms4smile.com/quotes/douglas-adams/the-technology-involved-in-making-anything-invisible-is-so-infinitely/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [The idea of spontaneous generation of life in its present form is therefore highly improbable even to the scale of the billions of years…](https://sms4smile.com/quotes/ilya-prigogine/the-idea-of-spontaneous-generation-of-life-in-its-present-form-is/) [Ilya Prigogine](https://sms4smile.com/quotes/author/ilya-prigogine/) > [To defy heredity is to defy billions of years, to defy the first cell](https://sms4smile.com/quotes/emile-m-cioran/to-defy-heredity-is-to-defy-billions-of-years-to-defy-the-first-cell/) [Emile M. Cioran](https://sms4smile.com/quotes/author/emile-m-cioran/) > [When I look at the human brain I'm still in awe of it. Every single time you lift off the bone and open the…](https://sms4smile.com/quotes/benjamin-carson/when-i-look-at-the-human-brain-i-m-still-in-awe-of-it-every-single/) [Benjamin Carson](https://sms4smile.com/quotes/author/benjamin-carson/) > [Every one of us is, in the cosmic perspective, precious. If a human disagrees with you, let him live. In a hundred billion galaxies,…](https://sms4smile.com/quotes/carl-sagan/every-one-of-us-is-in-the-cosmic-perspective-precious-if-a-human/) [Carl Sagan](https://sms4smile.com/quotes/author/carl-sagan/) > [ We have the ability to take him \[President of Venezuela, Hugo Chavez\] out, and I think the time has come that we exercise that… ](https://sms4smile.com/quotes/pat-robertson/we-have-the-ability-to-take-him-president-of-venezuela-hugo-chavez/) [Pat Robertson](https://sms4smile.com/quotes/author/pat-robertson/) > [The buildings that were in question, they said in the same report, which was - actually, it wasn't even a bad story, to be…](https://sms4smile.com/quotes/donald-trump/the-buildings-that-were-in-question-they-said-in-the-same-report/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) Browse all 1,864 Billions quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Today, National Geographic has a membership side with a magazine and some television side, and they generate about a billion dollars in revenue, and they're profitable. And so at the end of the year they have some bottom line profit which they can then reinvest, because they're running it as a not-for-profit in charitable endeavors.", "creator": { "@type": "Person", "name": "Steve Case" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/steve-case/today-national-geographic-has-a-membership-side-with-a-magazine-and/", "about": { "@type": "Thing", "name": "Billions" }, "@id": "https://sms4smile.com/quotes/steve-case/today-national-geographic-has-a-membership-side-with-a-magazine-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9e9/steve-case-8001_billions_today-national-geographic-has-a-membersh_2025371.png", "contentUrl": "https://sms4smile.com/quotes/i/9e9/steve-case-8001_billions_today-national-geographic-has-a-membersh_2025371.png", "url": "https://sms4smile.com/quotes/i/9e9/steve-case-8001_billions_today-national-geographic-has-a-membersh_2025371.png", "width": 1080, "height": 1080, "caption": "“Today, National Geographic has a membership side with a magazine and some television side, and they generate…” — Steve Case", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Steve Case", "item": "https://sms4smile.com/quotes/author/steve-case/" }, { "@type": "ListItem", "position": 4, "name": "Today, National Geographic has a membership...", "item": "https://sms4smile.com/quotes/steve-case/today-national-geographic-has-a-membership-side-with-a-magazine-and/" } ], "@id": "https://sms4smile.com/quotes/steve-case/today-national-geographic-has-a-membership-side-with-a-magazine-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```