--- title: "Meaning & Key Takeaway of: One of the biggest challenges we had in…" description: "\"One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, an..." image: "https://sms4smile.com/quotes/i/31d/steve-case-8001_challenges_one-of-the-biggest-challenges-we-had-in_1946180.jpg" --- # One of the biggest challenges we had in the first decade… ![“One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.” quote by Steve Case](https://sms4smile.com/quotes/i/31d/steve-case-8001_challenges_one-of-the-biggest-challenges-we-had-in_1946180.jpg) [Download](https://sms4smile.com/quotes/i/31d/steve-case-8001_challenges_one-of-the-biggest-challenges-we-had-in_1946180.jpg) [Open image](https://sms4smile.com/quotes/i/31d/steve-case-8001_challenges_one-of-the-biggest-challenges-we-had-in_1946180.jpg) > “One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.” [Steve Case](https://sms4smile.com/quotes/author/steve-case/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Early PC market struggled because few owned computers, making sales and identification difficult. **In simple terms:** Few computers meant hard sales and market research. Key Takeaway Focus on building demand before supply. Themes technology entrepreneurship market entry Mood analytical optimistic Type business strategic When to use this quote - startup planning - consumer outreach - early adoption strategies Key Concepts product diffusion network effects Questions to Reflect On - What strategies can create demand for new tech? - How to identify early adopters effectively? A Different Perspective Market demand may be low despite innovation; timing is crucial. ★ ★ ★ ★ ★ No ratings yet [Biggest Challenges](https://sms4smile.com/quotes/about/biggest-challenges-269430/) [Challenges](https://sms4smile.com/quotes/about/challenges/) [Challenges Decade](https://sms4smile.com/quotes/about/challenges-decade-3131374/) [Computers](https://sms4smile.com/quotes/about/computers/) [Computers Weren](https://sms4smile.com/quotes/about/computers-weren-2575433/) [Hard](https://sms4smile.com/quotes/about/hard/) [People](https://sms4smile.com/quotes/about/people/) [Personal computers](https://sms4smile.com/quotes/about/personal-computers/) ## Related quotes > [I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to…](https://sms4smile.com/quotes/tobias-lutke/i-got-my-first-computer-at-the-age-of-6-to-me-it-was-magic-by-the/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [One of the challenges over the last decade is America has done experiments in nation building in places like Iraq and Afghanistan and we've…](https://sms4smile.com/quotes/barack-obama/one-of-the-challenges-over-the-last-decade-is-america-has-done/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [My biggest challenges when I first started out were not having a computer or camera or Wi-Fi! The computer and the camera had to…](https://sms4smile.com/quotes/glozell/my-biggest-challenges-when-i-first-started-out-were-not-having-a/) [GloZell](https://sms4smile.com/quotes/author/glozell/) > [The message that personal computers can do neat things, that software is great stuff, that there's an exciting opportunity here and Microsoft is involved…](https://sms4smile.com/quotes/bill-gates/the-message-that-personal-computers-can-do-neat-things-that-software/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools…](https://sms4smile.com/quotes/bill-gates/i-think-it-s-fair-to-say-that-personal-computers-have-become-the-most/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [One of the biggest challenges for any Home Secretary - indeed, any government - is how we deal with emerging threats.](https://sms4smile.com/quotes/amber-rudd/one-of-the-biggest-challenges-for-any-home-secretary-indeed-any/) [Amber Rudd](https://sms4smile.com/quotes/author/amber-rudd/) > [Those have been the two biggest challenges of my life: trying to follow Radiohead, and trying to follow Brad Pitt.](https://sms4smile.com/quotes/chris-martin/those-have-been-the-two-biggest-challenges-of-my-life-trying-to/) [Chris Martin](https://sms4smile.com/quotes/author/chris-martin/) > [Some of the biggest challenges were, page after page, standing naked in front of the reader.](https://sms4smile.com/quotes/rob-roberge/some-of-the-biggest-challenges-were-page-after-page-standing-naked-in/) [Rob Roberge](https://sms4smile.com/quotes/author/rob-roberge/) > [“I get it, its hard. I know it is, but where would we be if we didn't do hard things. Sometimes our biggest challenges…](https://sms4smile.com/quotes/anonymous/i-get-it-its-hard-i-know-it-is-but-where-would-we-be-if-we-didn-t-do/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The biggest challenges are in the same vein. It's about retaining all that stuff. Also, the physical stuff is not as easy as we…](https://sms4smile.com/quotes/steven-yeun/the-biggest-challenges-are-in-the-same-vein-it-s-about-retaining-all/) [Steven Yeun](https://sms4smile.com/quotes/author/steven-yeun/) > [Access to capital is one of biggest challenges for businesses in Africa.](https://sms4smile.com/quotes/oscar-n-onyema/access-to-capital-is-one-of-biggest-challenges-for-businesses-in/) [Oscar N. Onyema](https://sms4smile.com/quotes/author/oscar-n-onyema/) > [I think sometimes in life the biggest challenges end up being the best things that happen in your life.](https://sms4smile.com/quotes/tom-brady/i-think-sometimes-in-life-the-biggest-challenges-end-up-being-the/) [Tom Brady](https://sms4smile.com/quotes/author/tom-brady/) > [I think the biggest challenges for franchises are keeping them fresh and exciting, and most times, you need a good bad guy to make…](https://sms4smile.com/quotes/samuel-l-jackson/i-think-the-biggest-challenges-for-franchises-are-keeping-them-fresh/) [Samuel L. Jackson](https://sms4smile.com/quotes/author/samuel-l-jackson/) > [I think our insecurities are our biggest challenges, and we all have them. Trust me, I've got plenty of my own.](https://sms4smile.com/quotes/abby-huntsman/i-think-our-insecurities-are-our-biggest-challenges-and-we-all-have/) [Abby Huntsman](https://sms4smile.com/quotes/author/abby-huntsman/) > [Biggest Challenges in life are more mental then physical.](https://sms4smile.com/quotes/anonymous/biggest-challenges-in-life-are-more-mental-then-physical/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Steve Case > [I was born and raised in Honolulu, Hawaii](https://sms4smile.com/quotes/steve-case/i-was-born-and-raised-in-honolulu-hawaii/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [It's silly for me to raise expectations too much, but I think I'm right on the basic trend, which is shifting power to consumers.](https://sms4smile.com/quotes/steve-case/it-s-silly-for-me-to-raise-expectations-too-much-but-i-think-i-m/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [There are no road signs to help navigate. And, in fact, no one has yet determined which side of the road we're supposed to…](https://sms4smile.com/quotes/steve-case/there-are-no-road-signs-to-help-navigate-and-in-fact-no-one-has-yet/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [We don't want to turn the TV into a computer.](https://sms4smile.com/quotes/steve-case/we-don-t-want-to-turn-the-tv-into-a-computer/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [“Acceptance isn’t forgetting, and it isn’t ignoring that that person was really fucking special to you. It’s simply being present in your current reality.…](https://sms4smile.com/quotes/steve-case/acceptance-isn-t-forgetting-and-it-isn-t-ignoring-that-that-person/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [I had an older brother who passed away recently, an older sister and a younger brother.](https://sms4smile.com/quotes/steve-case/i-had-an-older-brother-who-passed-away-recently-an-older-sister-and-a/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [It's not about how to get started; it's about how to get noticed.](https://sms4smile.com/quotes/steve-case/it-s-not-about-how-to-get-started-it-s-about-how-to-get-noticed/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [It's stunning to me what kind of an impact even one person can have](https://sms4smile.com/quotes/steve-case/it-s-stunning-to-me-what-kind-of-an-impact-even-one-person-can-have/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [I want to find people who have had to work hard and who have learned from their failures. Perseverance is no guarantee you’ll succeed,…](https://sms4smile.com/quotes/steve-case/i-want-to-find-people-who-have-had-to-work-hard-and-who-have-learned/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [Most of the people who had PCs did not have modems and could not use those PCs as communicating devices. They really were using…](https://sms4smile.com/quotes/steve-case/most-of-the-people-who-had-pcs-did-not-have-modems-and-could-not-use/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [I think the more you have a generalist perspective, I think sometimes the more you can kind of see through the forest and the…](https://sms4smile.com/quotes/steve-case/i-think-the-more-you-have-a-generalist-perspective-i-think-sometimes/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [You're not just trying to do something marginally, incrementally better. You're doing something that is a fundamental paradigm shift, that will have exponential impact.…](https://sms4smile.com/quotes/steve-case/you-re-not-just-trying-to-do-something-marginally-incrementally/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create…](https://sms4smile.com/quotes/steve-case/steve-jobs-always-believed-that-you-didn-t-want-to-do-focus-groups-or/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [The real magic in National Geographic isn't how much money they have left at the end of the year. It's the fact that through…](https://sms4smile.com/quotes/steve-case/the-real-magic-in-national-geographic-isn-t-how-much-money-they-have/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [In the entrepreneurial world, when you launch a company, you have a particular idea, a particular product, a particular service, almost always you pivot,…](https://sms4smile.com/quotes/steve-case/in-the-entrepreneurial-world-when-you-launch-a-company-you-have-a/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) [Explore all 85 Steve Case quotes ](https://sms4smile.com/quotes/author/steve-case/) ## More Challenges quotes > [I know for my wife and I, we always loved the idea of being young parents. It is an incredibly inspiring and challenging job…](https://sms4smile.com/quotes/taylor-hanson/i-know-for-my-wife-and-i-we-always-loved-the-idea-of-being-young/) [Taylor Hanson](https://sms4smile.com/quotes/author/taylor-hanson/) > [Our biggest challenge is to eliminate the popular perception that economists don't have anything useful to say.](https://sms4smile.com/quotes/mark-zandi/our-biggest-challenge-is-to-eliminate-the-popular-perception-that/) [Mark Zandi](https://sms4smile.com/quotes/author/mark-zandi/) > [I think books in which people are really happy and things are going well are probably the most challenging novels there are to write,…](https://sms4smile.com/quotes/anna-quindlen/i-think-books-in-which-people-are-really-happy-and-things-are-going/) [Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/) > [I think the next 50 years are going to present the human race with challenges that so far exceed the limitations of geopolitical boundaries…](https://sms4smile.com/quotes/zachary-quinto/i-think-the-next-50-years-are-going-to-present-the-human-race-with/) [Zachary Quinto](https://sms4smile.com/quotes/author/zachary-quinto/) > [“Doing the work to transform your dreams into reality is like walking across the earth. It can be that hard, and it can take…](https://sms4smile.com/quotes/dragos-bratasanu/doing-the-work-to-transform-your-dreams-into-reality-is-like-walking/) [Dragos Bratasanu](https://sms4smile.com/quotes/author/dragos-bratasanu/) > [I want to be perceived as a guy who played his best in all facets, not just scoring. A guy who loved challenges.](https://sms4smile.com/quotes/michael-jordan/i-want-to-be-perceived-as-a-guy-who-played-his-best-in-all-facets-not/) [Michael Jordan](https://sms4smile.com/quotes/author/michael-jordan/) > [People in great groups have blinders on. Their work is all they see. They value failures as learning opportunities. They are optimistic, not realistic,…](https://sms4smile.com/quotes/warren-g-bennis/people-in-great-groups-have-blinders-on-their-work-is-all-they-see/) [Warren G. Bennis](https://sms4smile.com/quotes/author/warren-g-bennis/) > [If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a…](https://sms4smile.com/quotes/tom-peters/if-as-i-anticipate-a-wide-array-of-personal-portable-information/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [“Two powerful, little words I've learned to use when facing challenges, fears, and doubts— so what? ”](https://sms4smile.com/quotes/richelle-e-goodrich/two-powerful-little-words-i-ve-learned-to-use-when-facing-challenges/) [Richelle E. Goodrich](https://sms4smile.com/quotes/author/richelle-e-goodrich/) > [It's a challenge to work a character's arc into a format in which you only have a very limited amount of time to grow…](https://sms4smile.com/quotes/ginnifer-goodwin/it-s-a-challenge-to-work-a-character-s-arc-into-a-format-in-which-you/) [Ginnifer Goodwin](https://sms4smile.com/quotes/author/ginnifer-goodwin/) > [I personally think if something's not a challenge, there's no point doing it, because you're not gonna learn much.](https://sms4smile.com/quotes/anonymous/i-personally-think-if-something-s-not-a-challenge-there-s-no-point/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Men want a challenge, but they want a challenge they can win.](https://sms4smile.com/quotes/whitney-gaskell/men-want-a-challenge-but-they-want-a-challenge-they-can-win/) [Whitney Gaskell](https://sms4smile.com/quotes/author/whitney-gaskell/) > [Growing up with a parent in the army, I saw firsthand the challenges our service members face when transitioning to new jobs after time…](https://sms4smile.com/quotes/sharice-davids/growing-up-with-a-parent-in-the-army-i-saw-firsthand-the-challenges/) [Sharice Davids](https://sms4smile.com/quotes/author/sharice-davids/) > [Nobody challenges me. I challenge myself.](https://sms4smile.com/quotes/shakuntala-devi/nobody-challenges-me-i-challenge-myself/) [Shakuntala Devi](https://sms4smile.com/quotes/author/shakuntala-devi/) > [Challenging is good, like good conversation, yes? Who wants to have dinner with the same old easy listening music sounding friends all the time?](https://sms4smile.com/quotes/hilton-als/challenging-is-good-like-good-conversation-yes-who-wants-to-have/) [Hilton Als](https://sms4smile.com/quotes/author/hilton-als/) [Browse all 8,851 Challenges quotes ](https://sms4smile.com/quotes/about/challenges/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "One of the biggest challenges we had in the first decade was not that many people had personal computers. 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