--- title: "Meaning & Key Takeaway of: Our industry is going through quite a…" description: "\"Our industry is going through quite a wave of innovation and it's being powered by a phenomenon which is referred to as the cloud.\" — Steve Ballmer" image: "https://sms4smile.com/quotes/i/045/steve-ballmer-3273_cloud_our-industry-is-going-through-quite-a-wa_584641.png" --- # Our industry is going through quite a wave of innovation… ![“Our industry is going through quite a wave of innovation and it's being powered by a phenomenon which is referred to as the cloud.” quote by Steve Ballmer](https://sms4smile.com/quotes/i/045/steve-ballmer-3273_cloud_our-industry-is-going-through-quite-a-wa_584641.png) [Download](https://sms4smile.com/quotes/i/045/steve-ballmer-3273_cloud_our-industry-is-going-through-quite-a-wa_584641.png) [Open image](https://sms4smile.com/quotes/i/045/steve-ballmer-3273_cloud_our-industry-is-going-through-quite-a-wa_584641.png) > “Our industry is going through quite a wave of innovation and it's being powered by a phenomenon which is referred to as the cloud.” [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The cloud is driving rapid industry change by enabling scalable, on‑demand resources. **In simple terms:** Cloud tech fuels fast industry change. Key Takeaway Leverage cloud for agility. Themes innovation technology industry cloud scalability Mood optimistic forward‑looking Type business technology When to use this quote - startup scaling - enterprise IT modernization - product development - market disruption Key Concepts digital transformation platform economics network effects Questions to Reflect On - How can your organization adopt cloud responsibly? - What risks does rapid cloud adoption pose? A Different Perspective Requires robust security and data governance. ★ ★ ★ ★ ★ No ratings yet [Cloud](https://sms4smile.com/quotes/about/cloud/) [Clouds](https://sms4smile.com/quotes/about/clouds/) [Industry](https://sms4smile.com/quotes/about/industry/) [Industry Going](https://sms4smile.com/quotes/about/industry-going-1117270/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Innovation Powered](https://sms4smile.com/quotes/about/innovation-powered-4797988/) [Phenomenon](https://sms4smile.com/quotes/about/phenomenon/) [Technology](https://sms4smile.com/quotes/about/technology/) [Wave](https://sms4smile.com/quotes/about/wave/) [Wave Innovation](https://sms4smile.com/quotes/about/wave-innovation-3249167/) ## Related quotes > [Silicon Valley has been this global engine of innovation and economic growth over the last few decades, but a tidal wave of innovation that…](https://sms4smile.com/quotes/bjarke-ingels/silicon-valley-has-been-this-global-engine-of-innovation-and-economic/) [Bjarke Ingels](https://sms4smile.com/quotes/author/bjarke-ingels/) > [From wearable sensors to video game treatments, everyone seems to be looking to technology as the next wave of innovation for mental health care.](https://sms4smile.com/quotes/thomas-r-insel/from-wearable-sensors-to-video-game-treatments-everyone-seems-to-be/) [Thomas R. Insel](https://sms4smile.com/quotes/author/thomas-r-insel/) > [Every single industry is going through a major business model and technology oriented disruption.](https://sms4smile.com/quotes/aaron-levie/every-single-industry-is-going-through-a-major-business-model-and/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [Every industry is going to be affected (by the aging population). This creates tremendous opportunities and tremendous challenges.](https://sms4smile.com/quotes/pat-conroy/every-industry-is-going-to-be-affected-by-the-aging-population-this/) [Pat Conroy](https://sms4smile.com/quotes/author/pat-conroy/) > [Those that believe this is merely a downturn are mad. Our industry is going to mature and as something matures, the rate of innovation…](https://sms4smile.com/quotes/larry-ellison/those-that-believe-this-is-merely-a-downturn-are-mad-our-industry-is/) [Larry Ellison](https://sms4smile.com/quotes/author/larry-ellison/) > [I think investments in general related to the exercise industry are going to be good for a long time.](https://sms4smile.com/quotes/kenneth-h-cooper/i-think-investments-in-general-related-to-the-exercise-industry-are/) [Kenneth H. Cooper](https://sms4smile.com/quotes/author/kenneth-h-cooper/) > [Do you have the same vision of where industry is going as the target of your acquisition? If visions differ, you might get together…](https://sms4smile.com/quotes/john-t-chambers/do-you-have-the-same-vision-of-where-industry-is-going-as-the-target/) [John T. 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And I don't…](https://sms4smile.com/quotes/colin-hanks/everyone-in-my-industry-the-movie-industry-is-looking-at-the-music/) [Colin Hanks](https://sms4smile.com/quotes/author/colin-hanks/) > [I mean we will have some of the best and brightest men and women in the country. We have some of the most entrepreneurial…](https://sms4smile.com/quotes/kevin-faulconer/i-mean-we-will-have-some-of-the-best-and-brightest-men-and-women-in/) [Kevin Faulconer](https://sms4smile.com/quotes/author/kevin-faulconer/) > [Microsoft is the productivity and platform company for the mobile-first and cloud-first world.](https://sms4smile.com/quotes/satya-nadella/microsoft-is-the-productivity-and-platform-company-for-the-mobile/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [It lies around us like a cloud- A world we do not see; Yet the sweet closing of an eye May bring us there…](https://sms4smile.com/quotes/harriet-beecher-stowe/it-lies-around-us-like-a-cloud-a-world-we-do-not-see-yet-the-sweet/) [Harriet Beecher Stowe](https://sms4smile.com/quotes/author/harriet-beecher-stowe/) ## More by Steve Ballmer > [I think PCs are going to continue to shift in form factor. The real question is: What's a PC?](https://sms4smile.com/quotes/steve-ballmer/i-think-pcs-are-going-to-continue-to-shift-in-form-factor-the-real/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [There's a lot of Google fascination out there and we share it, and we're going to compete, we're going to compete very, very hard.](https://sms4smile.com/quotes/steve-ballmer/there-s-a-lot-of-google-fascination-out-there-and-we-share-it-and-we/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [I’d like to own Microsoft shares until I either give something to charity or I die.](https://sms4smile.com/quotes/steve-ballmer/i-d-like-to-own-microsoft-shares-until-i-either-give-something-to/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [Every NBA arena has six cameras in the ceiling. The question is what does the software do with video feeds? How to surface that…](https://sms4smile.com/quotes/steve-ballmer/every-nba-arena-has-six-cameras-in-the-ceiling-the-question-is-what/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [I think there are lots of opportunities to improve the product. When you read the press, people say, "Oh, the product needs improvement." I…](https://sms4smile.com/quotes/steve-ballmer/i-think-there-are-lots-of-opportunities-to-improve-the-product-when/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [The way I do things I usually always prefer to have a very clear strategy and be very focused. At the same time to…](https://sms4smile.com/quotes/steve-ballmer/the-way-i-do-things-i-usually-always-prefer-to-have-a-very-clear/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [Accessible design is good design.](https://sms4smile.com/quotes/steve-ballmer/accessible-design-is-good-design/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [At Microsoft I had many years of experience and history and seeing connections. With my direct reports, the job at Microsoft was to delegate…](https://sms4smile.com/quotes/steve-ballmer/at-microsoft-i-had-many-years-of-experience-and-history-and-seeing/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [ \[Apple and RIM\] are probably restricted, in some sense, to a certain maximum. ... If you want to reach more people than that, you… ](https://sms4smile.com/quotes/steve-ballmer/apple-and-rim-are-probably-restricted-in-some-sense-to-a-certain/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [This is all about having great leaders who can drive agile innovation and agile decision-making.](https://sms4smile.com/quotes/steve-ballmer/this-is-all-about-having-great-leaders-who-can-drive-agile-innovation/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [I think the biggest mistake most people make when they pick their first job is they don't worry enough about whether they'll love the…](https://sms4smile.com/quotes/steve-ballmer/i-think-the-biggest-mistake-most-people-make-when-they-pick-their/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [ I don't think there is one size that fits all \[\] I've been to too many meetings with journalists who spent the first 10… ](https://sms4smile.com/quotes/steve-ballmer/i-don-t-think-there-is-one-size-that-fits-all-i-ve-been-to-too-many/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [In many ways I think the company's doing quite a good job. If you look at the transition to Office 365 we started when…](https://sms4smile.com/quotes/steve-ballmer/in-many-ways-i-think-the-company-s-doing-quite-a-good-job-if-you-look/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [The lifeblood of our business is that R&D spend. There's nothing that flows through a pipe or down a wire or anything else. We…](https://sms4smile.com/quotes/steve-ballmer/the-lifeblood-of-our-business-is-that-r-d-spend-there-s-nothing-that/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [Certainly, we continue to bring in new people. We'll hire, net new, over 4,000 people this year, and attract great people into the company.…](https://sms4smile.com/quotes/steve-ballmer/certainly-we-continue-to-bring-in-new-people-we-ll-hire-net-new-over/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Explore all 134 Steve Ballmer quotes ](https://sms4smile.com/quotes/author/steve-ballmer/) ## More Cloud quotes > [It lies around us like a cloud- A world we do not see; Yet the sweet closing of an eye May bring us there…](https://sms4smile.com/quotes/harriet-beecher-stowe/it-lies-around-us-like-a-cloud-a-world-we-do-not-see-yet-the-sweet/) [Harriet Beecher Stowe](https://sms4smile.com/quotes/author/harriet-beecher-stowe/) > [My Nirvana experience was much different than the other three guys. For me, it was really new and exciting. I was just a guy…](https://sms4smile.com/quotes/pat-smear/my-nirvana-experience-was-much-different-than-the-other-three-guys/) [Pat Smear](https://sms4smile.com/quotes/author/pat-smear/) > [Imagine if we can get information from sensors, compute it in the cloud, and find and plug water leakages - leakage wastes 20 per…](https://sms4smile.com/quotes/rajeev-suri/imagine-if-we-can-get-information-from-sensors-compute-it-in-the/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [Baby now my heart is cold Now its a big cloud (big cloud) Hovering over my soul cos it miss you](https://sms4smile.com/quotes/paperboi/baby-now-my-heart-is-cold-now-its-a-big-cloud-big-cloud-hovering-over/) [Paperboi](https://sms4smile.com/quotes/author/paperboi/) > [I think everybody understands how important the cloud is.](https://sms4smile.com/quotes/marc-benioff/i-think-everybody-understands-how-important-the-cloud-is/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [There are amateurs who have seen that one of Uranus' poles is brighter than the other, or who have seen cloud formations on the…](https://sms4smile.com/quotes/heidi-hammel/there-are-amateurs-who-have-seen-that-one-of-uranus-poles-is-brighter/) [Heidi Hammel](https://sms4smile.com/quotes/author/heidi-hammel/) > [Microsoft is the productivity and platform company for the mobile-first and cloud-first world.](https://sms4smile.com/quotes/satya-nadella/microsoft-is-the-productivity-and-platform-company-for-the-mobile/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [One day, I got a call from Mani Ratnam sir's assistant, who said that the ace director was impressed after watching 'Naan' trailer and…](https://sms4smile.com/quotes/vijay-antony/one-day-i-got-a-call-from-mani-ratnam-sir-s-assistant-who-said-that/) [Vijay Antony](https://sms4smile.com/quotes/author/vijay-antony/) > [“Cloud travel is well and good when you have mastered the landings. I never have. I must live, not dream about living.”](https://sms4smile.com/quotes/binyavanga-wainaina/cloud-travel-is-well-and-good-when-you-have-mastered-the-landings-i/) [Binyavanga Wainaina](https://sms4smile.com/quotes/author/binyavanga-wainaina/) > [What if life is not carbon-based? Can life exist as a gas or a plasma? Could planets or stars in some sense be alive?…](https://sms4smile.com/quotes/david-grinspoon/what-if-life-is-not-carbon-based-can-life-exist-as-a-gas-or-a-plasma/) [David Grinspoon](https://sms4smile.com/quotes/author/david-grinspoon/) > [If you look back over the history of computing, it started as mainframes or terminals. As PCs or work stations became prevalent, computing moved…](https://sms4smile.com/quotes/peter-levine/if-you-look-back-over-the-history-of-computing-it-started-as/) [Peter Levine](https://sms4smile.com/quotes/author/peter-levine/) > [Start-up should focus on innovation not on building on infrastructure. Thanks to Google cloud service they can.](https://sms4smile.com/quotes/urs-holzle/start-up-should-focus-on-innovation-not-on-building-on-infrastructure/) [Urs Holzle](https://sms4smile.com/quotes/author/urs-holzle/) > [I have done conferences explaining that cloud is a bad idea. It's putting all your eggs in one basket.](https://sms4smile.com/quotes/michael-demon-calce/i-have-done-conferences-explaining-that-cloud-is-a-bad-idea-it-s/) [Michael Demon Calce](https://sms4smile.com/quotes/author/michael-demon-calce/) > [Behind every cloud is another cloud.](https://sms4smile.com/quotes/judy-garland/behind-every-cloud-is-another-cloud/) [Judy Garland](https://sms4smile.com/quotes/author/judy-garland/) > [The thing about spending a lifetime under a long, bushy cloud of curls is that people naturally began associating me with my hair.](https://sms4smile.com/quotes/elaine-welteroth/the-thing-about-spending-a-lifetime-under-a-long-bushy-cloud-of-curls/) [Elaine Welteroth](https://sms4smile.com/quotes/author/elaine-welteroth/) [Browse all 384 Cloud quotes ](https://sms4smile.com/quotes/about/cloud/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our industry is going through quite a wave of innovation and it's being powered by a phenomenon which is referred to as the cloud.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/steve-ballmer/our-industry-is-going-through-quite-a-wave-of-innovation-and-it-s/", "about": { "@type": "Thing", "name": "Cloud" }, "@id": "https://sms4smile.com/quotes/steve-ballmer/our-industry-is-going-through-quite-a-wave-of-innovation-and-it-s/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/045/steve-ballmer-3273_cloud_our-industry-is-going-through-quite-a-wa_584641.png", "contentUrl": "https://sms4smile.com/quotes/i/045/steve-ballmer-3273_cloud_our-industry-is-going-through-quite-a-wa_584641.png", "url": "https://sms4smile.com/quotes/i/045/steve-ballmer-3273_cloud_our-industry-is-going-through-quite-a-wa_584641.png", "width": 1080, "height": 1080, "caption": "“Our industry is going through quite a wave of innovation and it's being powered by a phenomenon which is…” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Steve Ballmer", "item": "https://sms4smile.com/quotes/author/steve-ballmer/" }, { "@type": "ListItem", "position": 4, "name": "Our industry is going through quite...", "item": "https://sms4smile.com/quotes/steve-ballmer/our-industry-is-going-through-quite-a-wave-of-innovation-and-it-s/" } ], "@id": "https://sms4smile.com/quotes/steve-ballmer/our-industry-is-going-through-quite-a-wave-of-innovation-and-it-s/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```