---
title: "Meaning & Key Takeaway of: I don't think anyone has done a [tablet]…"
description: "\"I don't think anyone has done a [tablet] product that I see customers wanting.\" — Steve Ballmer"
image: "https://sms4smile.com/quotes/i/c7c/steve-ballmer-3273_customers_i-don-t-think-anyone-has-done-a-tablet-p_1742830.png"
---

#  I don't think anyone has done a \[tablet\] product that I…

![“I don't think anyone has done a &#91;tablet&#93; product that I see customers wanting.” quote by Steve Ballmer](https://sms4smile.com/quotes/i/c7c/steve-ballmer-3273_customers_i-don-t-think-anyone-has-done-a-tablet-p_1742830.png)   [Download](https://sms4smile.com/quotes/i/c7c/steve-ballmer-3273_customers_i-don-t-think-anyone-has-done-a-tablet-p_1742830.png) [Open image](https://sms4smile.com/quotes/i/c7c/steve-ballmer-3273_customers_i-don-t-think-anyone-has-done-a-tablet-p_1742830.png)

> “I don't think anyone has done a \[tablet\] product that I see customers wanting.”

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Perceives a lack of compelling tablet products that meet customer desires

**In simple terms:** No tablet meets consumer needs currently

Key Takeaway

Innovate to create truly desired tablet features

Themes

technology innovation market demand

Mood

skeptical analytical

Type

business strategic

When to use this quote

- R&amp;D investment
- user research
- prototype testing

Key Concepts

product design consumer behavior technology adoption

Questions to Reflect On

- What features would customers truly want?
- How can companies better gauge tablet needs?

A Different Perspective

Market perception may differ from actual demand

★ ★ ★ ★ ★   No ratings yet

[Technology](https://sms4smile.com/quotes/about/technology/) [Thinking](https://sms4smile.com/quotes/about/thinking/)

## Related quotes

> [At its core, all authentic growth depends on more customers wanting more of what your company offers. Any other drivers - pricing gimmicks, heroic…](https://sms4smile.com/quotes/patrick-lencioni/at-its-core-all-authentic-growth-depends-on-more-customers-wanting/)

[Patrick Lencioni](https://sms4smile.com/quotes/author/patrick-lencioni/)

> [Paper is no longer a big part of my day. I get 90% of my news online, and when I go to a meeting…](https://sms4smile.com/quotes/bill-gates/paper-is-no-longer-a-big-part-of-my-day-i-get-90-of-my-news-online/)

[Bill Gates](https://sms4smile.com/quotes/author/bill-gates/)

> [TV is just a huge tablet. It’s just a platform to consume long-form video.](https://sms4smile.com/quotes/lloyd-braun/tv-is-just-a-huge-tablet-it-s-just-a-platform-to-consume-long-form/)

Lloyd Braun

> [I think there are going to be a bunch of tablet-like devices. It's really a different product category.](https://sms4smile.com/quotes/jeff-bezos/i-think-there-are-going-to-be-a-bunch-of-tablet-like-devices-it-s/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [A tablet replacing an exercise book is not innovation, it's just a different way to make notes.](https://sms4smile.com/quotes/geoff-mulgan/a-tablet-replacing-an-exercise-book-is-not-innovation-it-s-just-a/)

[Geoff Mulgan](https://sms4smile.com/quotes/author/geoff-mulgan/)

> [In 1991, I co-founded my first start-up, Ink Development, which made software for an early tablet computer.](https://sms4smile.com/quotes/pierre-omidyar/in-1991-i-co-founded-my-first-start-up-ink-development-which-made/)

[Pierre Omidyar](https://sms4smile.com/quotes/author/pierre-omidyar/)

> [If I wasn't a designer, I would love to be a doctor. That is my fantasy, my dream. A doctor will give you a…](https://sms4smile.com/quotes/alber-elbaz/if-i-wasn-t-a-designer-i-would-love-to-be-a-doctor-that-is-my-fantasy/)

[Alber Elbaz](https://sms4smile.com/quotes/author/alber-elbaz/)

> [The cloud-powered smartphone and tablet, as productivity tools, are transforming the world around us along with the implied changes in how we work to…](https://sms4smile.com/quotes/steven-sinofsky/the-cloud-powered-smartphone-and-tablet-as-productivity-tools-are/)

[Steven Sinofsky](https://sms4smile.com/quotes/author/steven-sinofsky/)

> [Phones are a big deal, but tablets are an even bigger deal. So we're doing a lot of design work and experimentation around the…](https://sms4smile.com/quotes/parker-harris/phones-are-a-big-deal-but-tablets-are-an-even-bigger-deal-so-we-re/)

[Parker Harris](https://sms4smile.com/quotes/author/parker-harris/)

> [In five years I don't think there'll be a reason to have a tablet anymore. Maybe a big screen in your workspace, but not…](https://sms4smile.com/quotes/thorsten-heins/in-five-years-i-don-t-think-there-ll-be-a-reason-to-have-a-tablet/)

[Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/)

> [Beyond the hype, style, and speculation, the truth is that the iPad is really just another tablet device. A really big PDA, where a…](https://sms4smile.com/quotes/douglas-rushkoff/beyond-the-hype-style-and-speculation-the-truth-is-that-the-ipad-is/)

[Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/)

> [Don't swallow your moral code in tablet form.](https://sms4smile.com/quotes/christopher-hitchens/don-t-swallow-your-moral-code-in-tablet-form/)

[Christopher Hitchens](https://sms4smile.com/quotes/author/christopher-hitchens/)

> [You go up the mountaintop and all you're gonna get is a great big heavy stone tablet handed to you with a bunch of…](https://sms4smile.com/quotes/robert-m-pirsig/you-go-up-the-mountaintop-and-all-you-re-gonna-get-is-a-great-big/)

[Robert M. Pirsig](https://sms4smile.com/quotes/author/robert-m-pirsig/)

> [But I had never drawn on a tablet before. I've been doing pencil and paper and film for almost 20 years. I wanted to…](https://sms4smile.com/quotes/don-hertzfeldt/but-i-had-never-drawn-on-a-tablet-before-i-ve-been-doing-pencil-and/)

[Don Hertzfeldt](https://sms4smile.com/quotes/author/don-hertzfeldt/)

> [I really like using my Samsung (005930:KS) tablet. I previously used the Motorola Xoom for a while and liked that.](https://sms4smile.com/quotes/larry-page/i-really-like-using-my-samsung-005930-ks-tablet-i-previously-used-the/)

[Larry Page](https://sms4smile.com/quotes/author/larry-page/)

## More by Steve Ballmer

> [I think PCs are going to continue to shift in form factor. The real question is: What's a PC?](https://sms4smile.com/quotes/steve-ballmer/i-think-pcs-are-going-to-continue-to-shift-in-form-factor-the-real/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [There's a lot of Google fascination out there and we share it, and we're going to compete, we're going to compete very, very hard.](https://sms4smile.com/quotes/steve-ballmer/there-s-a-lot-of-google-fascination-out-there-and-we-share-it-and-we/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [I’d like to own Microsoft shares until I either give something to charity or I die.](https://sms4smile.com/quotes/steve-ballmer/i-d-like-to-own-microsoft-shares-until-i-either-give-something-to/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [Every NBA arena has six cameras in the ceiling. The question is what does the software do with video feeds? How to surface that…](https://sms4smile.com/quotes/steve-ballmer/every-nba-arena-has-six-cameras-in-the-ceiling-the-question-is-what/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [I think there are lots of opportunities to improve the product. When you read the press, people say, "Oh, the product needs improvement." I…](https://sms4smile.com/quotes/steve-ballmer/i-think-there-are-lots-of-opportunities-to-improve-the-product-when/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [The way I do things I usually always prefer to have a very clear strategy and be very focused. At the same time to…](https://sms4smile.com/quotes/steve-ballmer/the-way-i-do-things-i-usually-always-prefer-to-have-a-very-clear/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [Accessible design is good design.](https://sms4smile.com/quotes/steve-ballmer/accessible-design-is-good-design/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [At Microsoft I had many years of experience and history and seeing connections. With my direct reports, the job at Microsoft was to delegate…](https://sms4smile.com/quotes/steve-ballmer/at-microsoft-i-had-many-years-of-experience-and-history-and-seeing/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [ \[Apple and RIM\] are probably restricted, in some sense, to a certain maximum. ... If you want to reach more people than that, you… ](https://sms4smile.com/quotes/steve-ballmer/apple-and-rim-are-probably-restricted-in-some-sense-to-a-certain/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [This is all about having great leaders who can drive agile innovation and agile decision-making.](https://sms4smile.com/quotes/steve-ballmer/this-is-all-about-having-great-leaders-who-can-drive-agile-innovation/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [I think the biggest mistake most people make when they pick their first job is they don't worry enough about whether they'll love the…](https://sms4smile.com/quotes/steve-ballmer/i-think-the-biggest-mistake-most-people-make-when-they-pick-their/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [ I don't think there is one size that fits all \[\] I've been to too many meetings with journalists who spent the first 10… ](https://sms4smile.com/quotes/steve-ballmer/i-don-t-think-there-is-one-size-that-fits-all-i-ve-been-to-too-many/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [In many ways I think the company's doing quite a good job. If you look at the transition to Office 365 we started when…](https://sms4smile.com/quotes/steve-ballmer/in-many-ways-i-think-the-company-s-doing-quite-a-good-job-if-you-look/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [The lifeblood of our business is that R&amp;D spend. There's nothing that flows through a pipe or down a wire or anything else. We…](https://sms4smile.com/quotes/steve-ballmer/the-lifeblood-of-our-business-is-that-r-d-spend-there-s-nothing-that/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

> [Certainly, we continue to bring in new people. We'll hire, net new, over 4,000 people this year, and attract great people into the company.…](https://sms4smile.com/quotes/steve-ballmer/certainly-we-continue-to-bring-in-new-people-we-ll-hire-net-new-over/)

[Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/)

[Explore all 134 Steve Ballmer quotes ](https://sms4smile.com/quotes/author/steve-ballmer/)

## More Customers quotes

> [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/)

[Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/)

> [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/)

[Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/)

> [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/)

[S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/)

> [Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…](https://sms4smile.com/quotes/charles-kettering/research-is-an-organized-method-of-trying-to-find-out-what-you-are/)

[Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/)

> [Without a customer, you don't have a business - all you have is a hobby.](https://sms4smile.com/quotes/don-peppers/without-a-customer-you-don-t-have-a-business-all-you-have-is-a-hobby/)

[Don Peppers](https://sms4smile.com/quotes/author/don-peppers/)

> [In open source, you really have to be near the watershed to have an impact on the source code. Customers want to be near…](https://sms4smile.com/quotes/peter-fenton/in-open-source-you-really-have-to-be-near-the-watershed-to-have-an/)

[Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/)

> [Get a minimum viable product out there, test it out, see how customers respond.](https://sms4smile.com/quotes/shira-goodman/get-a-minimum-viable-product-out-there-test-it-out-see-how-customers/)

[Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/)

> [Tachyon OPC+ is a natural extension of our market-winning Tachyon platform, giving customers a clear path to minimizing the OPC error budget and producing…](https://sms4smile.com/quotes/bill-vaughan/tachyon-opc-is-a-natural-extension-of-our-market-winning-tachyon/)

[Bill Vaughan](https://sms4smile.com/quotes/author/bill-vaughan/)

> [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or…](https://sms4smile.com/quotes/stephen-covey/in-a-very-real-sense-there-are-only-two-roles-in-organisations/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/)

[Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/)

> [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/)

[Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/)

> [You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-your-customers-when-you-treat/)

[Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/)

Browse all 2,036 Customers quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "I don't think anyone has done a [tablet] product that I see customers wanting.",
            "creator": {
                "@type": "Person",
                "name": "Steve Ballmer"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/steve-ballmer/i-don-t-think-anyone-has-done-a-tablet-product-that-i-see-customers/",
            "about": {
                "@type": "Thing",
                "name": "Customers"
            },
            "@id": "https://sms4smile.com/quotes/steve-ballmer/i-don-t-think-anyone-has-done-a-tablet-product-that-i-see-customers/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/c7c/steve-ballmer-3273_customers_i-don-t-think-anyone-has-done-a-tablet-p_1742830.png",
                "contentUrl": "https://sms4smile.com/quotes/i/c7c/steve-ballmer-3273_customers_i-don-t-think-anyone-has-done-a-tablet-p_1742830.png",
                "url": "https://sms4smile.com/quotes/i/c7c/steve-ballmer-3273_customers_i-don-t-think-anyone-has-done-a-tablet-p_1742830.png",
                "width": 1080,
                "height": 1080,
                "caption": "“I don't think anyone has done a [tablet] product that I see customers wanting.” — Steve Ballmer",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Steve Ballmer",
                    "item": "https://sms4smile.com/quotes/author/steve-ballmer/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "I don't think anyone has done...",
                    "item": "https://sms4smile.com/quotes/steve-ballmer/i-don-t-think-anyone-has-done-a-tablet-product-that-i-see-customers/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/steve-ballmer/i-don-t-think-anyone-has-done-a-tablet-product-that-i-see-customers/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
