--- title: "Meaning & Key Takeaway of: Whether the lens used is market…" description: "\"“Whether the lens used is market conditions, or the performance of bellwether software entities, or even individual products, the trend is the same: it..." image: "https://sms4smile.com/quotes/i/ffc/stephen-o-grady-17153_investing_whether-the-lens-used-is-market-conditio_1826939.jpg" --- # Whether the lens used is market conditions, or the… ![“Whether the lens used is market conditions, or the performance of bellwether software entities, or even individual products, the trend is the same: it is growing more difficult to sell software up front, on a standalone basis. More important, however, the market appears to be pricing this into its…” quote by Stephen O’Grady](https://sms4smile.com/quotes/i/ffc/stephen-o-grady-17153_investing_whether-the-lens-used-is-market-conditio_1826939.jpg) [Download](https://sms4smile.com/quotes/i/ffc/stephen-o-grady-17153_investing_whether-the-lens-used-is-market-conditio_1826939.jpg) [Open image](https://sms4smile.com/quotes/i/ffc/stephen-o-grady-17153_investing_whether-the-lens-used-is-market-conditio_1826939.jpg) > ““Whether the lens used is market conditions, or the performance of bellwether software entities, or even individual products, the trend is the same: it is growing more difficult to sell software up front, on a standalone basis. More important, however, the market appears to be pricing this into its valuations, favoring models that make money with software over those attempting to make money from the sales of software.”” [Stephen O’Grady](https://sms4smile.com/quotes/author/stephen-o-grady/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Software sales are shifting from upfront licensing to revenue‑based models, and valuations now favor recurring‑revenue businesses. **In simple terms:** Software now sells via subscriptions. Key Takeaway Adapt to recurring revenue models. Themes business transformation valuation trends software economics Mood analytical cautious Type strategic forecasting When to use this quote - product strategy - investment decisions - pricing negotiations Key Concepts subscription models market pricing financial forecasting Questions to Reflect On - How will your company shift to subscription? - What risks exist in recurring revenue? A Different Perspective Transition can be costly and complex for legacy firms. ★ ★ ★ ★ ★ No ratings yet [Investing](https://sms4smile.com/quotes/about/investing/) [Money](https://sms4smile.com/quotes/about/money/) [Programming](https://sms4smile.com/quotes/about/programming/) ## Related quotes > [We have experienced highly challenging global market conditions in the past quarter with significant steel price decline in all regions.](https://sms4smile.com/quotes/lakshmi-mittal/we-have-experienced-highly-challenging-global-market-conditions-in/) [Lakshmi Mittal](https://sms4smile.com/quotes/author/lakshmi-mittal/) > [It certainly was difficult to sell NAFTA because it's always difficult to sell open markets.](https://sms4smile.com/quotes/lawrence-summers/it-certainly-was-difficult-to-sell-nafta-because-it-s-always/) [Lawrence Summers](https://sms4smile.com/quotes/author/lawrence-summers/) > [If the economy is bad, I might be bringing a lot of things in, but it's difficult to sell, and the opposite when the…](https://sms4smile.com/quotes/rick-harrison/if-the-economy-is-bad-i-might-be-bringing-a-lot-of-things-in-but-it-s/) [Rick Harrison](https://sms4smile.com/quotes/author/rick-harrison/) > [If you're at the top, people worship you wherever you go. 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