--- title: "Meaning & Key Takeaway of: Our competitors aren’t taking our market…" description: "\"Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem.\" — Stephen Elop" image: "https://sms4smile.com/quotes/i/5e5/stephen-elop-28648_competitors_our-competitors-aren-t-taking-our-market_1204712.png" --- # Our competitors aren’t taking our market share with… ![“Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem.” quote by Stephen Elop](https://sms4smile.com/quotes/i/5e5/stephen-elop-28648_competitors_our-competitors-aren-t-taking-our-market_1204712.png) [Download](https://sms4smile.com/quotes/i/5e5/stephen-elop-28648_competitors_our-competitors-aren-t-taking-our-market_1204712.png) [Open image](https://sms4smile.com/quotes/i/5e5/stephen-elop-28648_competitors_our-competitors-aren-t-taking-our-market_1204712.png) > “Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem.” [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Competitors win by offering integrated ecosystems, not just hardware. **In simple terms:** Ecosystems beat standalone devices. Key Takeaway Build complementary services around products. Themes competition ecosystem strategy innovation Mood strategic analytical Type business technological When to use this quote - product development - service design Key Concepts platform integration customer lock‑in Questions to Reflect On - What services can enhance your product? - How to balance hardware and software investment? A Different Perspective Ecosystem creation can be costly and complex. ★ ★ ★ ★ ★ No ratings yet [Competitors](https://sms4smile.com/quotes/about/competitors/) [Competitors Aren](https://sms4smile.com/quotes/about/competitors-aren-3627061/) [Devices](https://sms4smile.com/quotes/about/devices/) [Devices Taking](https://sms4smile.com/quotes/about/devices-taking-3627063/) [Ecosystems](https://sms4smile.com/quotes/about/ecosystems/) [Entire Ecosystem](https://sms4smile.com/quotes/about/entire-ecosystem-3627062/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market share](https://sms4smile.com/quotes/about/market-share/) [Share](https://sms4smile.com/quotes/about/share/) ## Related quotes > [If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify…](https://sms4smile.com/quotes/peter-cohan/if-you-want-to-gain-market-share-at-your-competitor-s-expense-look/) [Peter Cohan](https://sms4smile.com/quotes/author/peter-cohan/) > [In industries where a lot of competitors are selling the same product - mangoes, gasoline, DVD players - price is the easiest way to…](https://sms4smile.com/quotes/james-surowiecki/in-industries-where-a-lot-of-competitors-are-selling-the-same-product/) [James Surowiecki](https://sms4smile.com/quotes/author/james-surowiecki/) > [In general, great companies prefer to grow 'organically,' as Wall Street likes to say. That is, from the inside out, by finding new markets…](https://sms4smile.com/quotes/alex-berenson/in-general-great-companies-prefer-to-grow-organically-as-wall-street/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we…](https://sms4smile.com/quotes/reggie-fils-aime/if-competitors-don-t-like-our-two-to-one-advantage-dominating-market/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [This is no longer a battle of devices, it is a war of ecosystems.](https://sms4smile.com/quotes/stephen-elop/this-is-no-longer-a-battle-of-devices-it-is-a-war-of-ecosystems/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [“It is a fact that today steel can be made more cheaply outside America. 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Figure out how to earn it.](https://sms4smile.com/quotes/philip-kotler/don-t-buy-market-share-figure-out-how-to-earn-it/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) ## More by Stephen Elop > [If you look at the economics of Nokia, roughly half of the company, half of the business, half of how we think about the…](https://sms4smile.com/quotes/stephen-elop/if-you-look-at-the-economics-of-nokia-roughly-half-of-the-company/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning…](https://sms4smile.com/quotes/stephen-elop/building-on-our-successful-partnership-we-can-now-bring-together-the/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [If you think about the history of mobile handsets, in many respects there was a time when Asia and then Europe all led North…](https://sms4smile.com/quotes/stephen-elop/if-you-think-about-the-history-of-mobile-handsets-in-many-respects/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [I know there's been questions about-so how long does that continue-and we've now been very clear about that, that software updates to Symbian devices…](https://sms4smile.com/quotes/stephen-elop/i-know-there-s-been-questions-about-so-how-long-does-that-continue/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [My younger brother will remember that he received a transistor radio for Christmas. 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They haven't been exposed to Windows or Office,…](https://sms4smile.com/quotes/stephen-elop/the-vast-majority-of-people-do-not-have-nor-will-they-ever-have-a/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [This is no longer a battle of devices, it is a war of ecosystems.](https://sms4smile.com/quotes/stephen-elop/this-is-no-longer-a-battle-of-devices-it-is-a-war-of-ecosystems/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by…](https://sms4smile.com/quotes/stephen-elop/microsoft-mobile-oy-is-a-legal-construct-that-was-created-to/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [My parents were kind of over protective people. Me and my sister had to play in the backyard all the time. They bought us…](https://sms4smile.com/quotes/stephen-elop/my-parents-were-kind-of-over-protective-people-me-and-my-sister-had/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [On an iPhone, you touch on the digital keyboard and you know how the letter pops up and shows up bigger so you're making…](https://sms4smile.com/quotes/stephen-elop/on-an-iphone-you-touch-on-the-digital-keyboard-and-you-know-how-the/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [One of the changes I'm driving within Nokia is to adopt what we call 'the challenger mindset.' Let's understand that we have to fight,…](https://sms4smile.com/quotes/stephen-elop/one-of-the-changes-i-m-driving-within-nokia-is-to-adopt-what-we-call/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [Every time a consumer walks into a retail store, experiences the Nokia experience for the first time and purchases that product. 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It might be two seconds…](https://sms4smile.com/quotes/kevin-maney/talented-people-can-predict-with-great-accuracy-what-s-about-to/) [Kevin Maney](https://sms4smile.com/quotes/author/kevin-maney/) > [You want to remain hungry and stay in a good place as a competitor; at the same time, you want to be confident but…](https://sms4smile.com/quotes/lamar-odom/you-want-to-remain-hungry-and-stay-in-a-good-place-as-a-competitor-at/) [Lamar Odom](https://sms4smile.com/quotes/author/lamar-odom/) > [Sports have always been a huge part of my life and my conversations. It is a thrill and an honor to be a part…](https://sms4smile.com/quotes/summer-sanders/sports-have-always-been-a-huge-part-of-my-life-and-my-conversations/) [Summer Sanders](https://sms4smile.com/quotes/author/summer-sanders/) > [Business is always a struggle. There are always obstacles and competitors. There is never an open road, except the wide road that leads to…](https://sms4smile.com/quotes/chris-kirubi/business-is-always-a-struggle-there-are-always-obstacles-and/) [Chris Kirubi](https://sms4smile.com/quotes/author/chris-kirubi/) > [Every coercive monopoly was created by government intervention into the economy: by special privileges, such as franchises or subsidies, which closed the entry of…](https://sms4smile.com/quotes/ayn-rand/every-coercive-monopoly-was-created-by-government-intervention-into/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [As they grow, companies saturate their markets, become more complex and difficult to manage, and face larger and more entrenched competitors.](https://sms4smile.com/quotes/alex-berenson/as-they-grow-companies-saturate-their-markets-become-more-complex-and/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify…](https://sms4smile.com/quotes/peter-cohan/if-you-want-to-gain-market-share-at-your-competitor-s-expense-look/) [Peter Cohan](https://sms4smile.com/quotes/author/peter-cohan/) > [I learn from all our major competitors, whether they're in or out of the U.S. Wells Fargo is very actively, very aggressively, and very…](https://sms4smile.com/quotes/jamie-dimon/i-learn-from-all-our-major-competitors-whether-they-re-in-or-out-of/) [Jamie Dimon](https://sms4smile.com/quotes/author/jamie-dimon/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I've got to know my strength and weaknesses and the same for my competitors.](https://sms4smile.com/quotes/caroline-buchanan/i-ve-got-to-know-my-strength-and-weaknesses-and-the-same-for-my/) [Caroline Buchanan](https://sms4smile.com/quotes/author/caroline-buchanan/) > [As a competitor and an athlete, you love that you get to go back and challenge someone, especially the world champs.](https://sms4smile.com/quotes/tony-romo/as-a-competitor-and-an-athlete-you-love-that-you-get-to-go-back-and/) [Tony Romo](https://sms4smile.com/quotes/author/tony-romo/) > [We can never have too much preparation and training. We must be a strong competitor. We must adhere staunchly to the basic principle that…](https://sms4smile.com/quotes/ralph-bunche/we-can-never-have-too-much-preparation-and-training-we-must-be-a/) [Ralph Bunche](https://sms4smile.com/quotes/author/ralph-bunche/) > [Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and…](https://sms4smile.com/quotes/mike-mccue/even-in-the-face-of-massive-competition-don-t-think-about-the/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) > [In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because…](https://sms4smile.com/quotes/akio-morita/in-the-united-states-businessmen-often-do-not-trust-their-colleagues/) [Akio Morita](https://sms4smile.com/quotes/author/akio-morita/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Browse all 613 Competitors quotes ](https://sms4smile.com/quotes/about/competitors/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem.", "creator": { "@type": "Person", "name": "Stephen Elop" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/stephen-elop/our-competitors-aren-t-taking-our-market-share-with-devices-they-are/", "about": { "@type": "Thing", "name": "Competitors" }, "@id": "https://sms4smile.com/quotes/stephen-elop/our-competitors-aren-t-taking-our-market-share-with-devices-they-are/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5e5/stephen-elop-28648_competitors_our-competitors-aren-t-taking-our-market_1204712.png", "contentUrl": "https://sms4smile.com/quotes/i/5e5/stephen-elop-28648_competitors_our-competitors-aren-t-taking-our-market_1204712.png", "url": "https://sms4smile.com/quotes/i/5e5/stephen-elop-28648_competitors_our-competitors-aren-t-taking-our-market_1204712.png", "width": 1080, "height": 1080, "caption": "“Our competitors aren’t taking our market share with devices; they are taking our market share with an entire…” — Stephen Elop", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Stephen Elop", "item": "https://sms4smile.com/quotes/author/stephen-elop/" }, { "@type": "ListItem", "position": 4, "name": "Our competitors aren’t taking our market...", "item": "https://sms4smile.com/quotes/stephen-elop/our-competitors-aren-t-taking-our-market-share-with-devices-they-are/" } ], "@id": "https://sms4smile.com/quotes/stephen-elop/our-competitors-aren-t-taking-our-market-share-with-devices-they-are/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```