--- title: "Meaning & Key Takeaway of: Most learning is social, or what I call…" description: "\"Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning..." image: "https://sms4smile.com/quotes/i/311/stephen-covey-339_advertising_most-learning-is-social-or-what-i-call-t_2905285.jpg" --- # Most learning is social, or what I call the cultural DNA… ![“Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.” quote by Stephen Covey](https://sms4smile.com/quotes/i/311/stephen-covey-339_advertising_most-learning-is-social-or-what-i-call-t_2905285.jpg) [Download](https://sms4smile.com/quotes/i/311/stephen-covey-339_advertising_most-learning-is-social-or-what-i-call-t_2905285.jpg) [Open image](https://sms4smile.com/quotes/i/311/stephen-covey-339_advertising_most-learning-is-social-or-what-i-call-t_2905285.jpg) > “Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.” [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Social learning spreads ideas and behaviors through cultural transmission. **In simple terms:** People learn from each other. Key Takeaway Leverage community to share knowledge. Themes learning culture communication Mood inspirational reflective Type motivational educational When to use this quote - marketing campaigns - team training - public health messaging - education programs Key Concepts social learning cultural DNA word of mouth Questions to Reflect On - What channels best amplify social learning? - How can you measure its impact? A Different Perspective Cultural differences can limit the reach of word‑of‑mouth. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Dna](https://sms4smile.com/quotes/about/dna/) [Education](https://sms4smile.com/quotes/about/education/) [Learning](https://sms4smile.com/quotes/about/learning/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Social](https://sms4smile.com/quotes/about/social/) [Word of mouth](https://sms4smile.com/quotes/about/word-of-mouth/) ## Related quotes > [People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the…](https://sms4smile.com/quotes/stephen-covey/people-are-social-beings-and-want-interaction-and-social-learning-is/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Role-playing games have been a huge part of my life and a huge part of my training as a performer - learning social skills,…](https://sms4smile.com/quotes/matthew-mercer/role-playing-games-have-been-a-huge-part-of-my-life-and-a-huge-part/) [Matthew Mercer](https://sms4smile.com/quotes/author/matthew-mercer/) > [Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling…](https://sms4smile.com/quotes/clive-thompson/personally-i-d-love-to-see-more-social-media-firms-develop-business/) [Clive Thompson](https://sms4smile.com/quotes/author/clive-thompson/) > [“With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how…](https://sms4smile.com/quotes/kytka-hilmar-jezek/with-the-explosion-of-technology-over-the-last-15-years-we-are-in-the/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader…](https://sms4smile.com/quotes/padmasree-warrior/i-think-the-adoption-rate-with-respect-to-social-media-and-how/) [Padmasree Warrior](https://sms4smile.com/quotes/author/padmasree-warrior/) > [The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's…](https://sms4smile.com/quotes/steve-aoki/the-record-labels-used-to-spend-money-on-advertising-and-social-media/) [Steve Aoki](https://sms4smile.com/quotes/author/steve-aoki/) > [“If efficient copying is adaptive, such that natural selection should favor greater and greater reliance on social as opposed to asocial learning, then the…](https://sms4smile.com/quotes/kevin-n-laland/if-efficient-copying-is-adaptive-such-that-natural-selection-should/) [Kevin N Laland](https://sms4smile.com/quotes/author/kevin-n-laland/) > [Don't travel alone…meet up with others who are traveling also on the path of change, you can learn from each other a lot and…](https://sms4smile.com/quotes/lambert-of-maastricht/don-t-travel-alone-meet-up-with-others-who-are-traveling-also-on-the/) Lambert of Maastricht > [Psychologists would say that the only two important forms of social learning are imitation and teaching, and they will spend time trying to figure…](https://sms4smile.com/quotes/hal-whitehead/psychologists-would-say-that-the-only-two-important-forms-of-social/) [Hal Whitehead](https://sms4smile.com/quotes/author/hal-whitehead/) > [“With every post, tweet, or pin, users anticipate social validation. Rewards of the tribe keep users coming back, wanting more. Sites that leverage tribal…](https://sms4smile.com/quotes/nir-eyal/with-every-post-tweet-or-pin-users-anticipate-social-validation/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [In every domain of art, a work that corresponds to the need of its day carries a message of social and cultural value. It…](https://sms4smile.com/quotes/edgard-varese/in-every-domain-of-art-a-work-that-corresponds-to-the-need-of-its-day/) [Edgard Varese](https://sms4smile.com/quotes/author/edgard-varese/) > [All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they…](https://sms4smile.com/quotes/marshall-mcluhan/all-media-work-us-over-completely-they-are-so-pervasive-in-their/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [“Language could be used as an instrument of control, a way of establishing hierarchies that suggest one set of people is better or more…](https://sms4smile.com/quotes/david-crow/language-could-be-used-as-an-instrument-of-control-a-way-of/) David Crow > [Social and cultural change, however desirable, should not be effected by the engines of national power. Let us, through persuasion and education, seek to…](https://sms4smile.com/quotes/barry-goldwater/social-and-cultural-change-however-desirable-should-not-be-effected/) [Barry Goldwater](https://sms4smile.com/quotes/author/barry-goldwater/) > [Mormonism is not simply a commitment to a theology or a church practice, but a social-cultural order.](https://sms4smile.com/quotes/sterling-m-mcmurrin/mormonism-is-not-simply-a-commitment-to-a-theology-or-a-church/) [Sterling M. McMurrin](https://sms4smile.com/quotes/author/sterling-m-mcmurrin/) ## More by Stephen Covey > [You can't have the fruits without the roots. It's the principle of sequencing: Private Victories proceed Public Victories. Self-mastery and self-discipline are the foundation…](https://sms4smile.com/quotes/stephen-covey/you-can-t-have-the-fruits-without-the-roots-it-s-the-principle-of/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Empathic listening takes time, but it doesn't take anywhere near as much time as it takes to back up and correct misunderstandings when you're…](https://sms4smile.com/quotes/stephen-covey/empathic-listening-takes-time-but-it-doesn-t-take-anywhere-near-as/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [The fire inside people is like a match; the way to ignite that flame is initially through friction, then other matches are lit through…](https://sms4smile.com/quotes/stephen-covey/the-fire-inside-people-is-like-a-match-the-way-to-ignite-that-flame/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or…](https://sms4smile.com/quotes/stephen-covey/in-a-very-real-sense-there-are-only-two-roles-in-organisations/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [To blame and accuse other people, is to choose to empower them, to control us.](https://sms4smile.com/quotes/stephen-covey/to-blame-and-accuse-other-people-is-to-choose-to-empower-them-to/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Be part of the solution, not part of the problem.](https://sms4smile.com/quotes/stephen-covey/be-part-of-the-solution-not-part-of-the-problem/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [If you are an effective manager of your self, your discipline comes from within; it is a function of your independent will.](https://sms4smile.com/quotes/stephen-covey/if-you-are-an-effective-manager-of-your-self-your-discipline-comes/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [I believe in Coach Louis Wong. He is so much more than just a football coach.](https://sms4smile.com/quotes/stephen-covey/i-believe-in-coach-louis-wong-he-is-so-much-more-than-just-a-football/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Most people struggle with life balance simply because they haven't paid the price to decide what is really important to them.](https://sms4smile.com/quotes/stephen-covey/most-people-struggle-with-life-balance-simply-because-they-haven-t/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Highly proactive people don't blame circumstances, conditions, or conditioning for their behavior. Their behavior is a product of their own conscious choice.](https://sms4smile.com/quotes/stephen-covey/highly-proactive-people-don-t-blame-circumstances-conditions-or/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [When it comes to developing character strength, inner security and unique personal and interpersonal talents and skills in a child, no institution can or…](https://sms4smile.com/quotes/stephen-covey/when-it-comes-to-developing-character-strength-inner-security-and/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Most people define greatness through wealth and popularity and position in the corner office. But what I call everyday greatness comes from character and…](https://sms4smile.com/quotes/stephen-covey/most-people-define-greatness-through-wealth-and-popularity-and/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don't; rather, trust is a…](https://sms4smile.com/quotes/stephen-covey/contrary-to-what-most-people-believe-trust-is-not-some-soft-illusive/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [We are limited but we can push back the borders of our limitations](https://sms4smile.com/quotes/stephen-covey/we-are-limited-but-we-can-push-back-the-borders-of-our-limitations/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Many people seem to think that success in one area can compensate for failure in other areas. But can it really?... True effectiveness requires…](https://sms4smile.com/quotes/stephen-covey/many-people-seem-to-think-that-success-in-one-area-can-compensate-for/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) [Explore all 663 Stephen Covey quotes ](https://sms4smile.com/quotes/author/stephen-covey/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.", "creator": { "@type": "Person", "name": "Stephen Covey" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/stephen-covey/most-learning-is-social-or-what-i-call-the-cultural-dna-everyone/", "about": { "@type": "Thing", "name": "Advertising" }, "@id": "https://sms4smile.com/quotes/stephen-covey/most-learning-is-social-or-what-i-call-the-cultural-dna-everyone/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/311/stephen-covey-339_advertising_most-learning-is-social-or-what-i-call-t_2905285.jpg", "contentUrl": "https://sms4smile.com/quotes/i/311/stephen-covey-339_advertising_most-learning-is-social-or-what-i-call-t_2905285.jpg", "url": "https://sms4smile.com/quotes/i/311/stephen-covey-339_advertising_most-learning-is-social-or-what-i-call-t_2905285.jpg", "width": 1080, "height": 1080, "caption": "“Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is…” — Stephen Covey", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Stephen Covey", "item": "https://sms4smile.com/quotes/author/stephen-covey/" }, { "@type": "ListItem", "position": 4, "name": "Most learning is social, or what...", "item": "https://sms4smile.com/quotes/stephen-covey/most-learning-is-social-or-what-i-call-the-cultural-dna-everyone/" } ], "@id": "https://sms4smile.com/quotes/stephen-covey/most-learning-is-social-or-what-i-call-the-cultural-dna-everyone/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```