--- title: "Meaning & Key Takeaway of: Brands need to reinvent themselves from…" description: "\"Brands need to reinvent themselves from time to time to stay relevant.\" — Stephen Covey" image: "https://sms4smile.com/quotes/i/fcc/stephen-covey-339_brands_brands-need-to-reinvent-themselves-from_2020902.png" --- # Brands need to reinvent themselves from time to time to… ![“Brands need to reinvent themselves from time to time to stay relevant.” quote by Stephen Covey](https://sms4smile.com/quotes/i/fcc/stephen-covey-339_brands_brands-need-to-reinvent-themselves-from_2020902.png) [Download](https://sms4smile.com/quotes/i/fcc/stephen-covey-339_brands_brands-need-to-reinvent-themselves-from_2020902.png) [Open image](https://sms4smile.com/quotes/i/fcc/stephen-covey-339_brands_brands-need-to-reinvent-themselves-from_2020902.png) > “Brands need to reinvent themselves from time to time to stay relevant.” [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Stresses the necessity for brands to evolve periodically to maintain relevance in changing markets. **In simple terms:** Brands must change to stay relevant. Key Takeaway Regularly refresh brand identity and offerings. Themes business innovation relevance Mood pragmatic forwardlooking Type business strategic When to use this quote - product launches - rebranding campaigns - marketing strategy reviews Key Concepts brand strategy market adaptation consumer trends Questions to Reflect On - How often should a brand reassess itself? - What signals indicate a need for reinvention? A Different Perspective Changing too often can confuse loyal customers. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [I'm not going to be the one who turns out the last lights of the last conglomerate. So we need to reinvent ourselves all…](https://sms4smile.com/quotes/joe-kaeser/i-m-not-going-to-be-the-one-who-turns-out-the-last-lights-of-the-last/) [Joe Kaeser](https://sms4smile.com/quotes/author/joe-kaeser/) > [Great companies need to reinvent themselves. We can do that: we can stay relevant, we can grow, and we can stay successful. It takes…](https://sms4smile.com/quotes/frans-van-houten/great-companies-need-to-reinvent-themselves-we-can-do-that-we-can/) [Frans van Houten](https://sms4smile.com/quotes/author/frans-van-houten/) > [I've tried to reinvent myself from time to time, and I enjoy doing movies.](https://sms4smile.com/quotes/bill-goldberg/i-ve-tried-to-reinvent-myself-from-time-to-time-and-i-enjoy-doing/) [Bill Goldberg](https://sms4smile.com/quotes/author/bill-goldberg/) > [You need to dismount when your horse is dead. What was relevant 20 years ago is no longer relevant today. Therefore, you need to…](https://sms4smile.com/quotes/frans-van-houten/you-need-to-dismount-when-your-horse-is-dead-what-was-relevant-20/) [Frans van Houten](https://sms4smile.com/quotes/author/frans-van-houten/) > [We don't need to reinvent manliness. We only need to will ourselves to wake up from the bad dream of the last few generations…](https://sms4smile.com/quotes/waller-r-newell/we-don-t-need-to-reinvent-manliness-we-only-need-to-will-ourselves-to/) Waller R Newell > [“We all need to reinvent ourselves from all that is a hindrance to our being all that we can be. We also need to…](https://sms4smile.com/quotes/mike-kinch/we-all-need-to-reinvent-ourselves-from-all-that-is-a-hindrance-to-our/) Mike Kinch > [People need to be re - sometimes we need to reinvent ourselves and then get reacquainted with our better selves.](https://sms4smile.com/quotes/terry-mcmillan/people-need-to-be-re-sometimes-we-need-to-reinvent-ourselves-and-then/) [Terry McMillan](https://sms4smile.com/quotes/author/terry-mcmillan/) > [We need to reinvent ourselves.](https://sms4smile.com/quotes/vitor-belfort/we-need-to-reinvent-ourselves/) [Vitor Belfort](https://sms4smile.com/quotes/author/vitor-belfort/) > [We need to reinvent food at Starbucks. Less could be more.](https://sms4smile.com/quotes/howard-schultz/we-need-to-reinvent-food-at-starbucks-less-could-be-more/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Cities need to reinvent themselves in order to stay alive.](https://sms4smile.com/quotes/alexandra-c-pelosi/cities-need-to-reinvent-themselves-in-order-to-stay-alive/) [Alexandra C. Pelosi](https://sms4smile.com/quotes/author/alexandra-c-pelosi/) > [I thought, I need to reinvent myself. I want every day of life to be wonderful, fascinating, interesting, creative. And what am I gonna…](https://sms4smile.com/quotes/karen-allen/i-thought-i-need-to-reinvent-myself-i-want-every-day-of-life-to-be/) [Karen Allen](https://sms4smile.com/quotes/author/karen-allen/) > [When you are running a business, there is a constant need to reinvent oneself. One should have the foresight to stay ahead in times…](https://sms4smile.com/quotes/shiv-nadar/when-you-are-running-a-business-there-is-a-constant-need-to-reinvent/) [Shiv Nadar](https://sms4smile.com/quotes/author/shiv-nadar/) > [It's a constant struggle to reinvent yourself and stay relevant.](https://sms4smile.com/quotes/shriya-saran/it-s-a-constant-struggle-to-reinvent-yourself-and-stay-relevant/) [Shriya Saran](https://sms4smile.com/quotes/author/shriya-saran/) > [“If you don't stay relevant you will be relegated”](https://sms4smile.com/quotes/bernard-kelvin-clive/if-you-don-t-stay-relevant-you-will-be-relegated/) [Bernard Kelvin Clive](https://sms4smile.com/quotes/author/bernard-kelvin-clive/) > [My major ambition is just to stay relevant.](https://sms4smile.com/quotes/james-corden/my-major-ambition-is-just-to-stay-relevant/) [James Corden](https://sms4smile.com/quotes/author/james-corden/) ## More by Stephen Covey > [You can't have the fruits without the roots. It's the principle of sequencing: Private Victories proceed Public Victories. Self-mastery and self-discipline are the foundation…](https://sms4smile.com/quotes/stephen-covey/you-can-t-have-the-fruits-without-the-roots-it-s-the-principle-of/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Empathic listening takes time, but it doesn't take anywhere near as much time as it takes to back up and correct misunderstandings when you're…](https://sms4smile.com/quotes/stephen-covey/empathic-listening-takes-time-but-it-doesn-t-take-anywhere-near-as/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [The fire inside people is like a match; the way to ignite that flame is initially through friction, then other matches are lit through…](https://sms4smile.com/quotes/stephen-covey/the-fire-inside-people-is-like-a-match-the-way-to-ignite-that-flame/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or…](https://sms4smile.com/quotes/stephen-covey/in-a-very-real-sense-there-are-only-two-roles-in-organisations/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [To blame and accuse other people, is to choose to empower them, to control us.](https://sms4smile.com/quotes/stephen-covey/to-blame-and-accuse-other-people-is-to-choose-to-empower-them-to/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Be part of the solution, not part of the problem.](https://sms4smile.com/quotes/stephen-covey/be-part-of-the-solution-not-part-of-the-problem/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [If you are an effective manager of your self, your discipline comes from within; it is a function of your independent will.](https://sms4smile.com/quotes/stephen-covey/if-you-are-an-effective-manager-of-your-self-your-discipline-comes/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [I believe in Coach Louis Wong. He is so much more than just a football coach.](https://sms4smile.com/quotes/stephen-covey/i-believe-in-coach-louis-wong-he-is-so-much-more-than-just-a-football/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Most people struggle with life balance simply because they haven't paid the price to decide what is really important to them.](https://sms4smile.com/quotes/stephen-covey/most-people-struggle-with-life-balance-simply-because-they-haven-t/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Highly proactive people don't blame circumstances, conditions, or conditioning for their behavior. Their behavior is a product of their own conscious choice.](https://sms4smile.com/quotes/stephen-covey/highly-proactive-people-don-t-blame-circumstances-conditions-or/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [When it comes to developing character strength, inner security and unique personal and interpersonal talents and skills in a child, no institution can or…](https://sms4smile.com/quotes/stephen-covey/when-it-comes-to-developing-character-strength-inner-security-and/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Most people define greatness through wealth and popularity and position in the corner office. But what I call everyday greatness comes from character and…](https://sms4smile.com/quotes/stephen-covey/most-people-define-greatness-through-wealth-and-popularity-and/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don't; rather, trust is a…](https://sms4smile.com/quotes/stephen-covey/contrary-to-what-most-people-believe-trust-is-not-some-soft-illusive/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [We are limited but we can push back the borders of our limitations](https://sms4smile.com/quotes/stephen-covey/we-are-limited-but-we-can-push-back-the-borders-of-our-limitations/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Many people seem to think that success in one area can compensate for failure in other areas. But can it really?... True effectiveness requires…](https://sms4smile.com/quotes/stephen-covey/many-people-seem-to-think-that-success-in-one-area-can-compensate-for/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) [Explore all 663 Stephen Covey quotes ](https://sms4smile.com/quotes/author/stephen-covey/) ## More Brands quotes > [“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle…](https://sms4smile.com/quotes/viola-shipman/she-kneeled-down-opened-the-wine-fridge-and-scanned-the-shelves/) [Viola Shipman](https://sms4smile.com/quotes/author/viola-shipman/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to…](https://sms4smile.com/quotes/shaun-white/i-like-that-you-can-easily-flip-the-sheets-over-and-have-a-different/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having…](https://sms4smile.com/quotes/marianne-williamson/i-feel-that-if-your-soul-was-branded-by-the-sixties-you-never-lost/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [ I don't feel the need to brand myself in that way \[social media\]. But as a means to share information and raise awareness of… ](https://sms4smile.com/quotes/scarlett-johansson/i-don-t-feel-the-need-to-brand-myself-in-that-way-social-media-but-as/) [Scarlett Johansson](https://sms4smile.com/quotes/author/scarlett-johansson/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [ What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for \[Donald\] Trump, and do… ](https://sms4smile.com/quotes/michael-eric-dyson/what-are-you-for-it-may-be-to-a-degree-consoling-that-white-brothers/) [Michael Eric Dyson](https://sms4smile.com/quotes/author/michael-eric-dyson/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I wish Elton Brand the best. He's a great guy. He's always going to be a great friend of mine, regardless of what goes…](https://sms4smile.com/quotes/baron-davis/i-wish-elton-brand-the-best-he-s-a-great-guy-he-s-always-going-to-be/) [Baron Davis](https://sms4smile.com/quotes/author/baron-davis/) > [I have a twelve year old sex doll. Brand new.](https://sms4smile.com/quotes/anthony-jeselnik/i-have-a-twelve-year-old-sex-doll-brand-new/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [I think that, honestly, people's censorship issues are personal but I disagree with most of those personal choices that I see others make. You…](https://sms4smile.com/quotes/seth-rogen/i-think-that-honestly-people-s-censorship-issues-are-personal-but-i/) [Seth Rogen](https://sms4smile.com/quotes/author/seth-rogen/) > [I don't care for brands. I'm more of a boutique shopper because the things I will find there are unique, and there won't be…](https://sms4smile.com/quotes/shweta-tripathi/i-don-t-care-for-brands-i-m-more-of-a-boutique-shopper-because-the/) [Shweta Tripathi](https://sms4smile.com/quotes/author/shweta-tripathi/) > [It was psychobabbler Abraham Maslow who wrote of the phenomena of self-actualization. What Maslow failed to grasp is that reaching true self-actualization can only…](https://sms4smile.com/quotes/ted-nugent/it-was-psychobabbler-abraham-maslow-who-wrote-of-the-phenomena-of/) [Ted Nugent](https://sms4smile.com/quotes/author/ted-nugent/) > [When I went to do "Carson" that night, they wanted us to do two songs, but we were a brand new band. "Conga" hadn't…](https://sms4smile.com/quotes/gloria-estefan/when-i-went-to-do-carson-that-night-they-wanted-us-to-do-two-songs/) [Gloria Estefan](https://sms4smile.com/quotes/author/gloria-estefan/) Browse all 1,572 Brands quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Brands need to reinvent themselves from time to time to stay relevant.", "creator": { "@type": "Person", "name": "Stephen Covey" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/stephen-covey/brands-need-to-reinvent-themselves-from-time-to-time-to-stay-relevant/", "about": { "@type": "Thing", "name": "Brands" }, "@id": "https://sms4smile.com/quotes/stephen-covey/brands-need-to-reinvent-themselves-from-time-to-time-to-stay-relevant/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fcc/stephen-covey-339_brands_brands-need-to-reinvent-themselves-from_2020902.png", "contentUrl": "https://sms4smile.com/quotes/i/fcc/stephen-covey-339_brands_brands-need-to-reinvent-themselves-from_2020902.png", "url": "https://sms4smile.com/quotes/i/fcc/stephen-covey-339_brands_brands-need-to-reinvent-themselves-from_2020902.png", "width": 1080, "height": 1080, "caption": "“Brands need to reinvent themselves from time to time to stay relevant.” — Stephen Covey", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Stephen Covey", "item": "https://sms4smile.com/quotes/author/stephen-covey/" }, { "@type": "ListItem", "position": 4, "name": "Brands need to reinvent themselves from...", "item": "https://sms4smile.com/quotes/stephen-covey/brands-need-to-reinvent-themselves-from-time-to-time-to-stay-relevant/" } ], "@id": "https://sms4smile.com/quotes/stephen-covey/brands-need-to-reinvent-themselves-from-time-to-time-to-stay-relevant/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```