--- title: "Meaning & Key Takeaway of: The cost of acquiring new customers and…" description: "\"The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.\" — Stephen Cohen" image: "https://sms4smile.com/quotes/i/395/stephen-cohen-50575_acquiring_the-cost-of-acquiring-new-customers-and_659957.jpg" --- # The cost of acquiring new customers and maintaining those… ![“The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.” quote by Stephen Cohen](https://sms4smile.com/quotes/i/395/stephen-cohen-50575_acquiring_the-cost-of-acquiring-new-customers-and_659957.jpg) [Download](https://sms4smile.com/quotes/i/395/stephen-cohen-50575_acquiring_the-cost-of-acquiring-new-customers-and_659957.jpg) [Open image](https://sms4smile.com/quotes/i/395/stephen-cohen-50575_acquiring_the-cost-of-acquiring-new-customers-and_659957.jpg) > “The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.” [Stephen Cohen](https://sms4smile.com/quotes/author/stephen-cohen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Compares the high expense of gaining and keeping customers online versus traditional stores. **In simple terms:** Online customer costs are high compared to physical stores. Key Takeaway Balance digital and physical strategies to control costs. Themes business marketing cost management digital transformation Mood analytical pragmatic strategic Type advice critical informative When to use this quote - e‑commerce - retail - startup budgeting - marketing planning Key Concepts customer acquisition relationship building channel strategy Questions to Reflect On - What hybrid model fits your business? - How can you reduce online churn? A Different Perspective Online channels may offer scale but require sustained investment. ★ ★ ★ ★ ★ No ratings yet [Acquiring](https://sms4smile.com/quotes/about/acquiring/) [Acquiring New](https://sms4smile.com/quotes/about/acquiring-new-5260700/) [Bricks](https://sms4smile.com/quotes/about/bricks/) [Bricks and mortar](https://sms4smile.com/quotes/about/bricks-and-mortar/) [Cost](https://sms4smile.com/quotes/about/cost/) [Cost Acquiring](https://sms4smile.com/quotes/about/cost-acquiring-5260697/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Maintaining](https://sms4smile.com/quotes/about/customers-maintaining-5260699/) [Environment](https://sms4smile.com/quotes/about/environment/) [Maintaining](https://sms4smile.com/quotes/about/maintaining/) [New](https://sms4smile.com/quotes/about/new/) [Online](https://sms4smile.com/quotes/about/online/) [Online Environment](https://sms4smile.com/quotes/about/online-environment-5260698/) [Relationships](https://sms4smile.com/quotes/about/relationships/) [Relationships Online](https://sms4smile.com/quotes/about/relationships-online-4340651/) [Significant](https://sms4smile.com/quotes/about/significant/) [Those](https://sms4smile.com/quotes/about/those/) [Versus](https://sms4smile.com/quotes/about/versus/) ## Related quotes > [I have developed my most meaningful relationships online. None of them live within driving distance. None of them are about my own age.](https://sms4smile.com/quotes/aaron-swartz/i-have-developed-my-most-meaningful-relationships-online-none-of-them/) [Aaron Swartz](https://sms4smile.com/quotes/author/aaron-swartz/) > [There are some things which cannot be learned quickly, and time, which is all we have, must be paid heavily for their acquiring.](https://sms4smile.com/quotes/ernest-hemingway/there-are-some-things-which-cannot-be-learned-quickly-and-time-which-2/) [Ernest Hemingway](https://sms4smile.com/quotes/author/ernest-hemingway/) > [The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for…](https://sms4smile.com/quotes/peter-guber/the-seminal-elements-of-what-makes-a-story-great-challenge-struggle/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [Understand what you are acquiring and protect it at all costs. You are acquiring people and next-generation products. You are making an investment that…](https://sms4smile.com/quotes/john-t-chambers/understand-what-you-are-acquiring-and-protect-it-at-all-costs-you-are/) [John T. Chambers](https://sms4smile.com/quotes/author/john-t-chambers/) > [By acquiring all of your furniture from different eras and places and things that are expensive and inexpensive, it will make your end product…](https://sms4smile.com/quotes/kelly-wearstler/by-acquiring-all-of-your-furniture-from-different-eras-and-places-and/) [Kelly Wearstler](https://sms4smile.com/quotes/author/kelly-wearstler/) > [If you're thinking of acquiring a company and want to keep it a secret, tell everyone in the company; let them all in on…](https://sms4smile.com/quotes/biz-stone/if-you-re-thinking-of-acquiring-a-company-and-want-to-keep-it-a/) [Biz Stone](https://sms4smile.com/quotes/author/biz-stone/) > [What is acquired without labor is seldom worth acquiring at all.](https://sms4smile.com/quotes/ann-radcliffe/what-is-acquired-without-labor-is-seldom-worth-acquiring-at-all/) [Ann Radcliffe](https://sms4smile.com/quotes/author/ann-radcliffe/) > [Learning isn't acquiring knowledge so much as it is trimming information that has already been acquired.](https://sms4smile.com/quotes/criss-jami/learning-isn-t-acquiring-knowledge-so-much-as-it-is-trimming/) [Criss Jami](https://sms4smile.com/quotes/author/criss-jami/) > [“Never stop acquiring the commonsense, it is as good as the knowledge.”](https://sms4smile.com/quotes/amit-kalantri/never-stop-acquiring-the-commonsense-it-is-as-good-as-the-knowledge/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [Writers begin changing the instant they append 'The End' to a novel. Readers begin changing the moment they encounter that same phrase. And even…](https://sms4smile.com/quotes/paul-di-filippo/writers-begin-changing-the-instant-they-append-the-end-to-a-novel/) [Paul Di Filippo](https://sms4smile.com/quotes/author/paul-di-filippo/) > [The outlines of the needed psychology of becoming can be discovered by looking within ourselves; for it is knowledge of our own uniqueness that…](https://sms4smile.com/quotes/anonymous/the-outlines-of-the-needed-psychology-of-becoming-can-be-discovered/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [There are some things which cannot be learned quickly, and time, which is all we have, must be paid heavily for their acquiring. They…](https://sms4smile.com/quotes/ernest-hemingway/there-are-some-things-which-cannot-be-learned-quickly-and-time-which/) [Ernest Hemingway](https://sms4smile.com/quotes/author/ernest-hemingway/) > [Simply put, acquiring baby formula shouldn't be a challenge in the United States.](https://sms4smile.com/quotes/glenn-youngkin/simply-put-acquiring-baby-formula-shouldn-t-be-a-challenge-in-the/) [Glenn Youngkin](https://sms4smile.com/quotes/author/glenn-youngkin/) > [Acquiring knowledge is a form of imitation.](https://sms4smile.com/quotes/anonymous/acquiring-knowledge-is-a-form-of-imitation/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Never confuse acquiring degrees with wisdom.](https://sms4smile.com/quotes/marshall-goldsmith/never-confuse-acquiring-degrees-with-wisdom/) [Marshall Goldsmith](https://sms4smile.com/quotes/author/marshall-goldsmith/) ## More by Stephen Cohen > [There remains, however, the hope, at least in Russia, that, as sometimes happens in history, the memory of lost alternatives will one day inspire…](https://sms4smile.com/quotes/stephen-cohen/there-remains-however-the-hope-at-least-in-russia-that-as-sometimes/) [Stephen Cohen](https://sms4smile.com/quotes/author/stephen-cohen/) > [The essential meaning of perestroika for Gorbachev and his supporters was creating and acting on alternatives to failed and dangerous policies at home and…](https://sms4smile.com/quotes/stephen-cohen/the-essential-meaning-of-perestroika-for-gorbachev-and-his-supporters/) [Stephen Cohen](https://sms4smile.com/quotes/author/stephen-cohen/) > [But critics of the war have no reason to regret their views.](https://sms4smile.com/quotes/stephen-cohen/but-critics-of-the-war-have-no-reason-to-regret-their-views/) [Stephen Cohen](https://sms4smile.com/quotes/author/stephen-cohen/) > [On March 11, 1985, Mikhail Gorbachev became leader of the Soviet Union, and within a few weeks the full-scale reformation he attempted to carry…](https://sms4smile.com/quotes/stephen-cohen/on-march-11-1985-mikhail-gorbachev-became-leader-of-the-soviet-union/) [Stephen Cohen](https://sms4smile.com/quotes/author/stephen-cohen/) > [Thirteen years after the end of the Soviet Union, the American press establishment seemed eager to turn Ukraine's protested presidential election on November 21…](https://sms4smile.com/quotes/stephen-cohen/thirteen-years-after-the-end-of-the-soviet-union-the-american-press/) [Stephen Cohen](https://sms4smile.com/quotes/author/stephen-cohen/) > [The opportunities that Gorbachev created for international relations have also been missed, perhaps even lost - here, however, primarily because of the United States.](https://sms4smile.com/quotes/stephen-cohen/the-opportunities-that-gorbachev-created-for-international-relations/) [Stephen Cohen](https://sms4smile.com/quotes/author/stephen-cohen/) [Explore all 7 Stephen Cohen quotes ](https://sms4smile.com/quotes/author/stephen-cohen/) ## More Acquiring quotes > [Never confuse acquiring degrees with wisdom.](https://sms4smile.com/quotes/marshall-goldsmith/never-confuse-acquiring-degrees-with-wisdom/) [Marshall Goldsmith](https://sms4smile.com/quotes/author/marshall-goldsmith/) > [Acquiring knowledge is a form of imitation.](https://sms4smile.com/quotes/anonymous/acquiring-knowledge-is-a-form-of-imitation/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Simply put, acquiring baby formula shouldn't be a challenge in the United States.](https://sms4smile.com/quotes/glenn-youngkin/simply-put-acquiring-baby-formula-shouldn-t-be-a-challenge-in-the/) [Glenn Youngkin](https://sms4smile.com/quotes/author/glenn-youngkin/) > [There are some things which cannot be learned quickly, and time, which is all we have, must be paid heavily for their acquiring. They…](https://sms4smile.com/quotes/ernest-hemingway/there-are-some-things-which-cannot-be-learned-quickly-and-time-which/) [Ernest Hemingway](https://sms4smile.com/quotes/author/ernest-hemingway/) > [The outlines of the needed psychology of becoming can be discovered by looking within ourselves; for it is knowledge of our own uniqueness that…](https://sms4smile.com/quotes/anonymous/the-outlines-of-the-needed-psychology-of-becoming-can-be-discovered/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Writers begin changing the instant they append 'The End' to a novel. Readers begin changing the moment they encounter that same phrase. And even…](https://sms4smile.com/quotes/paul-di-filippo/writers-begin-changing-the-instant-they-append-the-end-to-a-novel/) [Paul Di Filippo](https://sms4smile.com/quotes/author/paul-di-filippo/) > [“Never stop acquiring the commonsense, it is as good as the knowledge.”](https://sms4smile.com/quotes/amit-kalantri/never-stop-acquiring-the-commonsense-it-is-as-good-as-the-knowledge/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [Learning isn't acquiring knowledge so much as it is trimming information that has already been acquired.](https://sms4smile.com/quotes/criss-jami/learning-isn-t-acquiring-knowledge-so-much-as-it-is-trimming/) [Criss Jami](https://sms4smile.com/quotes/author/criss-jami/) > [What is acquired without labor is seldom worth acquiring at all.](https://sms4smile.com/quotes/ann-radcliffe/what-is-acquired-without-labor-is-seldom-worth-acquiring-at-all/) [Ann Radcliffe](https://sms4smile.com/quotes/author/ann-radcliffe/) > [If you're thinking of acquiring a company and want to keep it a secret, tell everyone in the company; let them all in on…](https://sms4smile.com/quotes/biz-stone/if-you-re-thinking-of-acquiring-a-company-and-want-to-keep-it-a/) [Biz Stone](https://sms4smile.com/quotes/author/biz-stone/) > [By acquiring all of your furniture from different eras and places and things that are expensive and inexpensive, it will make your end product…](https://sms4smile.com/quotes/kelly-wearstler/by-acquiring-all-of-your-furniture-from-different-eras-and-places-and/) [Kelly Wearstler](https://sms4smile.com/quotes/author/kelly-wearstler/) > [Understand what you are acquiring and protect it at all costs. You are acquiring people and next-generation products. You are making an investment that…](https://sms4smile.com/quotes/john-t-chambers/understand-what-you-are-acquiring-and-protect-it-at-all-costs-you-are/) [John T. Chambers](https://sms4smile.com/quotes/author/john-t-chambers/) > [The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for…](https://sms4smile.com/quotes/peter-guber/the-seminal-elements-of-what-makes-a-story-great-challenge-struggle/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [There are some things which cannot be learned quickly, and time, which is all we have, must be paid heavily for their acquiring.](https://sms4smile.com/quotes/ernest-hemingway/there-are-some-things-which-cannot-be-learned-quickly-and-time-which-2/) [Ernest Hemingway](https://sms4smile.com/quotes/author/ernest-hemingway/) > [Acquiring Sunseeker deepens Wanda's international influence and represents an important step forward for the development of the business.](https://sms4smile.com/quotes/wang-jianlin/acquiring-sunseeker-deepens-wanda-s-international-influence-and/) [Wang Jianlin](https://sms4smile.com/quotes/author/wang-jianlin/) [Browse all 39 Acquiring quotes ](https://sms4smile.com/quotes/about/acquiring/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.", "creator": { "@type": "Person", "name": "Stephen Cohen" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/stephen-cohen/the-cost-of-acquiring-new-customers-and-maintaining-those/", "about": { "@type": "Thing", "name": "Acquiring" }, "@id": "https://sms4smile.com/quotes/stephen-cohen/the-cost-of-acquiring-new-customers-and-maintaining-those/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/395/stephen-cohen-50575_acquiring_the-cost-of-acquiring-new-customers-and_659957.jpg", "contentUrl": "https://sms4smile.com/quotes/i/395/stephen-cohen-50575_acquiring_the-cost-of-acquiring-new-customers-and_659957.jpg", "url": "https://sms4smile.com/quotes/i/395/stephen-cohen-50575_acquiring_the-cost-of-acquiring-new-customers-and_659957.jpg", "width": 1080, "height": 1080, "caption": "“The cost of acquiring new customers and maintaining those relationships in an online environment versus…” — Stephen Cohen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Stephen Cohen", "item": "https://sms4smile.com/quotes/author/stephen-cohen/" }, { "@type": "ListItem", "position": 4, "name": "The cost of acquiring new customers...", "item": "https://sms4smile.com/quotes/stephen-cohen/the-cost-of-acquiring-new-customers-and-maintaining-those/" } ], "@id": "https://sms4smile.com/quotes/stephen-cohen/the-cost-of-acquiring-new-customers-and-maintaining-those/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```