--- title: "Meaning & Key Takeaway of: When you think about advertising, it's…" description: "\"When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to marke..." image: "https://sms4smile.com/quotes/i/9b0/stephen-a-smith-7133_advertising_when-you-think-about-advertising-it-s-un_1531036.jpg" --- # When you think about advertising, it's understanding that… ![“When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or…” quote by Stephen A. Smith](https://sms4smile.com/quotes/i/9b0/stephen-a-smith-7133_advertising_when-you-think-about-advertising-it-s-un_1531036.jpg) [Download](https://sms4smile.com/quotes/i/9b0/stephen-a-smith-7133_advertising_when-you-think-about-advertising-it-s-un_1531036.jpg) [Open image](https://sms4smile.com/quotes/i/9b0/stephen-a-smith-7133_advertising_when-you-think-about-advertising-it-s-un_1531036.jpg) > “When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.” [Stephen A. Smith](https://sms4smile.com/quotes/author/stephen-a-smith/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising success hinges on mastering the medium and translating that into measurable audience engagement and profit. **In simple terms:** Effective ads need platform knowledge and revenue focus. Key Takeaway Master each channel to boost ratings and revenue. Themes marketing media revenue Mood analytical strategic Type insightful pragmatic When to use this quote - launching campaigns - media planning - budget allocation - performance review Key Concepts advertising strategy audience analytics Questions to Reflect On - How can you adapt campaigns to changing media consumption? - What metrics best reflect true audience value? A Different Perspective Audience habits shift rapidly, making static strategies risky. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Learning](https://sms4smile.com/quotes/about/learning/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Understanding](https://sms4smile.com/quotes/about/understanding/) ## Related quotes > [Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I…](https://sms4smile.com/quotes/mark-hosler/advertising-is-not-intended-to-brainwash-you-and-make-you-go-out-and/) [Mark Hosler](https://sms4smile.com/quotes/author/mark-hosler/) > [The fact is that much of advertising's power comes from this belief that advertising does not affect us. 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But I think that advertising, even…](https://sms4smile.com/quotes/justin-cartwright/i-suppose-on-the-filmmaking-side-you-can-learn-how-to-cram-a-lot-into/) [Justin Cartwright](https://sms4smile.com/quotes/author/justin-cartwright/) > [We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is…](https://sms4smile.com/quotes/david-remnick/we-run-all-kinds-of-ads-as-long-as-they-are-clearly-marked-as/) [David Remnick](https://sms4smile.com/quotes/author/david-remnick/) > [If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost…](https://sms4smile.com/quotes/franklin-d-roosevelt/if-i-were-starting-life-over-again-i-am-inclined-to-think-that-i/) [Franklin D. Roosevelt](https://sms4smile.com/quotes/author/franklin-d-roosevelt/) > [“Mikazuki Publishing House What our Friends Think We Do: Advertising, Marketing, Selling, Promotion. What Authors Think We Do: Cut checks and hand out money.…](https://sms4smile.com/quotes/kambiz-mostofizadeh/mikazuki-publishing-house-what-our-friends-think-we-do-advertising/) [kambiz mostofizadeh](https://sms4smile.com/quotes/author/kambiz-mostofizadeh/) > [I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-trying-to-guess-what-the-boss-or-the-client-wants/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something…](https://sms4smile.com/quotes/william-bernbach/forget-words-like-hard-sell-and-soft-sell-that-will-only-confuse-you/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) ## More by Stephen A. Smith > [You can criticize me. You can crucify me. You can love me. You can hate me. Just don't make the mistake of calling me…](https://sms4smile.com/quotes/stephen-a-smith/you-can-criticize-me-you-can-crucify-me-you-can-love-me-you-can-hate/) [Stephen A. Smith](https://sms4smile.com/quotes/author/stephen-a-smith/) > [There's nothing about Tony Romo that deserves to be associated with America's Team.](https://sms4smile.com/quotes/stephen-a-smith/there-s-nothing-about-tony-romo-that-deserves-to-be-associated-with/) [Stephen A. Smith](https://sms4smile.com/quotes/author/stephen-a-smith/) > [When I was at the 'Philadelphia Inquirer,' I was promoted nine times in my first 13 years. I ultimately went from general assignment to…](https://sms4smile.com/quotes/stephen-a-smith/when-i-was-at-the-philadelphia-inquirer-i-was-promoted-nine-times-in/) [Stephen A. 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But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. 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