--- title: "Meaning & Key Takeaway of: Our priority has always been to have the…" description: "\"Our priority has always been to have the lowest cost so we can be comfortable with weak freight rates. A big part of having the lowest cost is maintain..." image: "https://sms4smile.com/quotes/i/fd5/soren-skou-25166_always_our-priority-has-always-been-to-have-the_634360.jpg" --- # Our priority has always been to have the lowest cost so we… ![“Our priority has always been to have the lowest cost so we can be comfortable with weak freight rates. A big part of having the lowest cost is maintaining the largest network, and this means growing market share.” quote by Soren Skou](https://sms4smile.com/quotes/i/fd5/soren-skou-25166_always_our-priority-has-always-been-to-have-the_634360.jpg) [Download](https://sms4smile.com/quotes/i/fd5/soren-skou-25166_always_our-priority-has-always-been-to-have-the_634360.jpg) [Open image](https://sms4smile.com/quotes/i/fd5/soren-skou-25166_always_our-priority-has-always-been-to-have-the_634360.jpg) > “Our priority has always been to have the lowest cost so we can be comfortable with weak freight rates. A big part of having the lowest cost is maintaining the largest network, and this means growing market share.” [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Low cost and large network aim to secure market share, but may compromise service strength. **In simple terms:** Cheapest, biggest network drives market share. Key Takeaway Balance cost with service quality. Themes business strategy cost leadership network growth Mood strategic analytical Type business operational When to use this quote - shipping - logistics - corporate planning Key Concepts economics logistics market dynamics Questions to Reflect On - How can you maintain quality while cutting costs? - What metrics best reflect network health? A Different Perspective Focusing only on cost can erode brand reputation. ★ ★ ★ ★ ★ No ratings yet [Always](https://sms4smile.com/quotes/about/always/) [Big](https://sms4smile.com/quotes/about/big/) [Comfortable](https://sms4smile.com/quotes/about/comfortable/) [Freight](https://sms4smile.com/quotes/about/freight/) [Freight Rates](https://sms4smile.com/quotes/about/freight-rates-797278/) [Having Lowest](https://sms4smile.com/quotes/about/having-lowest-4741830/) [Investing](https://sms4smile.com/quotes/about/investing/) [Lowest Cost](https://sms4smile.com/quotes/about/lowest-cost-2313078/) [Market](https://sms4smile.com/quotes/about/market/) [Market share](https://sms4smile.com/quotes/about/market-share/) [Weak](https://sms4smile.com/quotes/about/weak/) [Weak Freight](https://sms4smile.com/quotes/about/weak-freight-5105760/) ## Related quotes > [I never predict freight rates; nobody can do that.](https://sms4smile.com/quotes/soren-skou/i-never-predict-freight-rates-nobody-can-do-that/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [If we drive cost down, we will be able to live with low freight rates.](https://sms4smile.com/quotes/soren-skou/if-we-drive-cost-down-we-will-be-able-to-live-with-low-freight-rates/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [Only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer services.](https://sms4smile.com/quotes/bill-gates/only-a-few-businesses-will-succeed-by-having-the-lowest-price-so-most/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [As is widely accepted, putting a price on carbon pollution is the lowest cost and most efficient way to tackle dangerous climate change.](https://sms4smile.com/quotes/wayne-swan/as-is-widely-accepted-putting-a-price-on-carbon-pollution-is-the/) [Wayne Swan](https://sms4smile.com/quotes/author/wayne-swan/) > [The Middle East with two thirds of the world's oil and lowest cost, is still where the prize ultimately lies.](https://sms4smile.com/quotes/dick-cheney/the-middle-east-with-two-thirds-of-the-world-s-oil-and-lowest-cost-is/) [Dick Cheney](https://sms4smile.com/quotes/author/dick-cheney/) > [Sea freight is by far the cheapest, most economical way to move goods.](https://sms4smile.com/quotes/soren-skou/sea-freight-is-by-far-the-cheapest-most-economical-way-to-move-goods/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [If we increase freight rates, the goods will move through the roads and the condition of the roads will become worse.](https://sms4smile.com/quotes/lalu-prasad-yadav/if-we-increase-freight-rates-the-goods-will-move-through-the-roads/) [Lalu Prasad Yadav](https://sms4smile.com/quotes/author/lalu-prasad-yadav/) > [As I started to develop as a director, I wanted to do projects that were inherently more cinematic, where the freight was not so…](https://sms4smile.com/quotes/marshall-brickman/as-i-started-to-develop-as-a-director-i-wanted-to-do-projects-that/) [Marshall Brickman](https://sms4smile.com/quotes/author/marshall-brickman/) > [The thing that was much harder than I expected was figuring out what to do with 20 tons of books. That led to a…](https://sms4smile.com/quotes/ian-christe/the-thing-that-was-much-harder-than-i-expected-was-figuring-out-what/) [Ian Christe](https://sms4smile.com/quotes/author/ian-christe/) > [Less revenue, more people, more freight, more gridlock - that is not a formula for success.](https://sms4smile.com/quotes/anthony-foxx/less-revenue-more-people-more-freight-more-gridlock-that-is-not-a/) [Anthony Foxx](https://sms4smile.com/quotes/author/anthony-foxx/) > [“In 1961, before the container was in international use, ocean freight costs alone accounted for 12 percent of the value of U.S. exports and…](https://sms4smile.com/quotes/marc-levinson/in-1961-before-the-container-was-in-international-use-ocean-freight/) [Marc Levinson](https://sms4smile.com/quotes/author/marc-levinson/) > [I tramped. When I was on the freight trains, I wasn't looking for work. I was looking to go from place to place without…](https://sms4smile.com/quotes/utah-phillips/i-tramped-when-i-was-on-the-freight-trains-i-wasn-t-looking-for-work/) [Utah Phillips](https://sms4smile.com/quotes/author/utah-phillips/) > [The slow pace of trains in the U.S. can be maddening, particularly during delays on rail sidings for an hour or more to enable…](https://sms4smile.com/quotes/alan-huffman/the-slow-pace-of-trains-in-the-u-s-can-be-maddening-particularly/) [Alan Huffman](https://sms4smile.com/quotes/author/alan-huffman/) > [Freight mobility and movement, while not a sexy policy issue, is a highly important one. Capacity constraints and congestion on our nation's freight rail…](https://sms4smile.com/quotes/bill-lipinski/freight-mobility-and-movement-while-not-a-sexy-policy-issue-is-a/) [Bill Lipinski](https://sms4smile.com/quotes/author/bill-lipinski/) > [When you look at how American national freight systems are connected, it's a bit of a patchwork. When you look at how even road…](https://sms4smile.com/quotes/anthony-foxx/when-you-look-at-how-american-national-freight-systems-are-connected/) [Anthony Foxx](https://sms4smile.com/quotes/author/anthony-foxx/) ## More by Soren Skou > [We believe infrastructure is key to economic growth, and we will do what we can to develop infrastructure in India.](https://sms4smile.com/quotes/soren-skou/we-believe-infrastructure-is-key-to-economic-growth-and-we-will-do/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [As the CEO of a global company I think countries are foregoing opportunities by having cabotage rules.](https://sms4smile.com/quotes/soren-skou/as-the-ceo-of-a-global-company-i-think-countries-are-foregoing/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [If we don't do our job well, then there's no doubt that big, strong companies like Amazon will look into whether they can do…](https://sms4smile.com/quotes/soren-skou/if-we-don-t-do-our-job-well-then-there-s-no-doubt-that-big-strong/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [Even if the technology advances, I don't expect we will be allowed to sail around with 400-meter long container ships weighing 200,000 tonnes without…](https://sms4smile.com/quotes/soren-skou/even-if-the-technology-advances-i-don-t-expect-we-will-be-allowed-to/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [What drives the attractiveness of a trans-shipment hub are really three things. Location, location, location is very helpful. But so is productivity - a…](https://sms4smile.com/quotes/soren-skou/what-drives-the-attractiveness-of-a-trans-shipment-hub-are-really/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [The investments and costs you have to put into digitalising means there will be an incentive for companies to merge.](https://sms4smile.com/quotes/soren-skou/the-investments-and-costs-you-have-to-put-into-digitalising-means/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [Most business problems, you will have an intuitive idea on what to do.](https://sms4smile.com/quotes/soren-skou/most-business-problems-you-will-have-an-intuitive-idea-on-what-to-do/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [Predicting oil prices is anyone's guess.](https://sms4smile.com/quotes/soren-skou/predicting-oil-prices-is-anyone-s-guess/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [For Maersk Line, it is never great to compete with somebody who, by definition, can't go bankrupt.](https://sms4smile.com/quotes/soren-skou/for-maersk-line-it-is-never-great-to-compete-with-somebody-who-by/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [Port investments entail a lot of money, and having a partner who can share the risk makes a lot of sense. Often, it makes…](https://sms4smile.com/quotes/soren-skou/port-investments-entail-a-lot-of-money-and-having-a-partner-who-can/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [We need to do whatever we can to defend ourselves against hacking.](https://sms4smile.com/quotes/soren-skou/we-need-to-do-whatever-we-can-to-defend-ourselves-against-hacking/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [If we drive cost down, we will be able to live with low freight rates.](https://sms4smile.com/quotes/soren-skou/if-we-drive-cost-down-we-will-be-able-to-live-with-low-freight-rates/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [Sea freight is by far the cheapest, most economical way to move goods.](https://sms4smile.com/quotes/soren-skou/sea-freight-is-by-far-the-cheapest-most-economical-way-to-move-goods/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [I never predict freight rates; nobody can do that.](https://sms4smile.com/quotes/soren-skou/i-never-predict-freight-rates-nobody-can-do-that/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) > [By using big data, it will also be possible to predict adverse weather conditions, rerouting ships to avoid delays, and monitor fuel data, thereby…](https://sms4smile.com/quotes/soren-skou/by-using-big-data-it-will-also-be-possible-to-predict-adverse-weather/) [Soren Skou](https://sms4smile.com/quotes/author/soren-skou/) [Explore all 23 Soren Skou quotes ](https://sms4smile.com/quotes/author/soren-skou/) ## More Always quotes > [I think performing has pretty much always been a part of me.](https://sms4smile.com/quotes/isa-briones/i-think-performing-has-pretty-much-always-been-a-part-of-me/) [Isa Briones](https://sms4smile.com/quotes/author/isa-briones/) > [I always thought if I was born 2000 years earlier, I would be a monk, probably carving a monastery or some giant pantheon buildings.](https://sms4smile.com/quotes/jenova-chen/i-always-thought-if-i-was-born-2000-years-earlier-i-would-be-a-monk/) [Jenova Chen](https://sms4smile.com/quotes/author/jenova-chen/) > [I always like a character who makes me laugh.](https://sms4smile.com/quotes/rachael-stirling/i-always-like-a-character-who-makes-me-laugh/) [Rachael Stirling](https://sms4smile.com/quotes/author/rachael-stirling/) > [It's always great to see old friends, especially those I have not been able to see in 15 months.](https://sms4smile.com/quotes/william-regal/it-s-always-great-to-see-old-friends-especially-those-i-have-not-been/) [William Regal](https://sms4smile.com/quotes/author/william-regal/) > [When you step out and do a song in a musical, the easier thing to do is make it funny. But when those transitions…](https://sms4smile.com/quotes/kelli-o-hara/when-you-step-out-and-do-a-song-in-a-musical-the-easier-thing-to-do/) [Kelli O'Hara](https://sms4smile.com/quotes/author/kelli-o-hara/) > [I have really good lateral movement. I've always had quick lateral movement.](https://sms4smile.com/quotes/austin-rivers/i-have-really-good-lateral-movement-i-ve-always-had-quick-lateral/) [Austin Rivers](https://sms4smile.com/quotes/author/austin-rivers/) > [There is something magical about being able to feel somebody. And that is something that has always moved me with music.](https://sms4smile.com/quotes/maria-brink/there-is-something-magical-about-being-able-to-feel-somebody-and-that/) [Maria Brink](https://sms4smile.com/quotes/author/maria-brink/) > [Mythology is something that always has opportunities to explore. 'It' has been on Earth for millions of years. He's been in contact with humans…](https://sms4smile.com/quotes/andy-muschietti/mythology-is-something-that-always-has-opportunities-to-explore-it/) [Andy Muschietti](https://sms4smile.com/quotes/author/andy-muschietti/) > [It's not writing in the traditional sense, but I've always said that the writing process continues on the set and even into the editing…](https://sms4smile.com/quotes/robert-b-weide/it-s-not-writing-in-the-traditional-sense-but-i-ve-always-said-that/) [Robert B. Weide](https://sms4smile.com/quotes/author/robert-b-weide/) > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [I've always been of the idea that is doesn't really matter where you are geographically - with 'Lonerism,' we made half the album in…](https://sms4smile.com/quotes/kevin-parker/i-ve-always-been-of-the-idea-that-is-doesn-t-really-matter-where-you/) [Kevin Parker](https://sms4smile.com/quotes/author/kevin-parker/) > [It's very easy to fool yourself that you're working, you know, when you're really not working very hard. I mean, I'm very lazy. So…](https://sms4smile.com/quotes/robert-caro/it-s-very-easy-to-fool-yourself-that-you-re-working-you-know-when-you/) [Robert Caro](https://sms4smile.com/quotes/author/robert-caro/) > [Whether it was Little League or playing with your brothers or sisters, that was always a problem. If I would lose - because I…](https://sms4smile.com/quotes/cal-ripken-jr/whether-it-was-little-league-or-playing-with-your-brothers-or-sisters/) [Cal Ripken, Jr](https://sms4smile.com/quotes/author/cal-ripken-jr/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [Bayern is always a team that can win the Champions League title in Europe.](https://sms4smile.com/quotes/lothar-matthaus/bayern-is-always-a-team-that-can-win-the-champions-league-title-in/) [Lothar Matthaus](https://sms4smile.com/quotes/author/lothar-matthaus/) [Browse all 36,048 Always quotes ](https://sms4smile.com/quotes/about/always/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our priority has always been to have the lowest cost so we can be comfortable with weak freight rates. 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