--- title: "Meaning & Key Takeaway of: No matter how revolutionary something is…" description: "\"No matter how revolutionary something is, if you keep doing it over and over and over then it does loses it's excitement and it's high dynamics and peo..." image: "https://sms4smile.com/quotes/i/930/sonny-bono-27614_deals_no-matter-how-revolutionary-something-is_3198330.jpg" --- # No matter how revolutionary something is, if you keep… ![“No matter how revolutionary something is, if you keep doing it over and over and over then it does loses it's excitement and it's high dynamics and people get used to ... get used to it like anything else you know um and then it just becomes a normal deal and then it becomes not very interesting…” quote by Sonny Bono](https://sms4smile.com/quotes/i/930/sonny-bono-27614_deals_no-matter-how-revolutionary-something-is_3198330.jpg) [Download](https://sms4smile.com/quotes/i/930/sonny-bono-27614_deals_no-matter-how-revolutionary-something-is_3198330.jpg) [Open image](https://sms4smile.com/quotes/i/930/sonny-bono-27614_deals_no-matter-how-revolutionary-something-is_3198330.jpg) > “No matter how revolutionary something is, if you keep doing it over and over and over then it does loses it's excitement and it's high dynamics and people get used to ... get used to it like anything else you know um and then it just becomes a normal deal and then it becomes not very interesting at all.” [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Repeated exposure dulls novelty, making even groundbreaking things feel ordinary over time. **In simple terms:** Repetition makes excitement fade. Key Takeaway Seek fresh perspectives to keep things vibrant. Themes novelty excitement habituation Mood reflective critical Type observational philosophical When to use this quote - marketing campaigns - artistic trends - technology launches - personal hobbies - media consumption Key Concepts psychology attention culture Questions to Reflect On - How can you reinvent something familiar? - What keeps you excited about routine? A Different Perspective Even groundbreaking ideas can become stale without innovation. ★ ★ ★ ★ ★ No ratings yet [Excitement](https://sms4smile.com/quotes/about/excitement/) [People](https://sms4smile.com/quotes/about/people/) [Revolutionary](https://sms4smile.com/quotes/about/revolutionary/) ## Related quotes > [People who do not get into scrapes are a great deal less interesting than those who do.](https://sms4smile.com/quotes/murasaki-shikibu/people-who-do-not-get-into-scrapes-are-a-great-deal-less-interesting/) [Murasaki Shikibu](https://sms4smile.com/quotes/author/murasaki-shikibu/) > [I think family dynamics are definitely very interesting. And in my case my sister did get married. She gave my parents a grandchild.](https://sms4smile.com/quotes/aasif-mandvi/i-think-family-dynamics-are-definitely-very-interesting-and-in-my/) [Aasif Mandvi](https://sms4smile.com/quotes/author/aasif-mandvi/) > [Sometimes when the spouse is really the culprit, it is hard to admit what you consider your little failures, but if you are going…](https://sms4smile.com/quotes/gary-chapman/sometimes-when-the-spouse-is-really-the-culprit-it-is-hard-to-admit/) [Gary Chapman](https://sms4smile.com/quotes/author/gary-chapman/) > [There are plenty of risks when we encourage "investment" or commoditization of natural resources, as power dynamics may mean that poor people (who are…](https://sms4smile.com/quotes/helene-d-gayle/there-are-plenty-of-risks-when-we-encourage-investment-or/) [Helene D. Gayle](https://sms4smile.com/quotes/author/helene-d-gayle/) > [I've grown as a person. The dynamics on this set are very demanding because we work a lot of hours, it's very sad material,…](https://sms4smile.com/quotes/elisabeth-rohm/i-ve-grown-as-a-person-the-dynamics-on-this-set-are-very-demanding/) [Elisabeth Rohm](https://sms4smile.com/quotes/author/elisabeth-rohm/) > [The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.](https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Architects in the past have tended to concentrate their attention on the building as a static object. I believe dynamics are more important: the…](https://sms4smile.com/quotes/anonymous/architects-in-the-past-have-tended-to-concentrate-their-attention-on/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Whether statistics be an art or a science... or a scientific art, we concern ourselves little. It is the basis of social and political…](https://sms4smile.com/quotes/adolphe-quetelet/whether-statistics-be-an-art-or-a-science-or-a-scientific-art-we/) [Adolphe Quetelet](https://sms4smile.com/quotes/author/adolphe-quetelet/) > [Ever since 'Hail to the King,' we've been more cognizant of our chord progressions, our key changes, drama in songs, a lot of dynamics…](https://sms4smile.com/quotes/m-shadows/ever-since-hail-to-the-king-we-ve-been-more-cognizant-of-our-chord/) [M. Shadows](https://sms4smile.com/quotes/author/m-shadows/) > [The way a good rod first flexes and then extends its muscles as the line quickens, tightens, rises off the water and does figure…](https://sms4smile.com/quotes/john-hillaby/the-way-a-good-rod-first-flexes-and-then-extends-its-muscles-as-the/) [John Hillaby](https://sms4smile.com/quotes/author/john-hillaby/) > [Early humans, bursting with questions about Nature but with limited understanding of its dynamics, explained things in terms of supernatural persons and person-animals who…](https://sms4smile.com/quotes/ursula-goodenough/early-humans-bursting-with-questions-about-nature-but-with-limited/) [Ursula Goodenough](https://sms4smile.com/quotes/author/ursula-goodenough/) > [But if you listen to great piano players, both classical and jazz, there's a huge range of dynamics and colors and emotional expression that's…](https://sms4smile.com/quotes/gary-burton/but-if-you-listen-to-great-piano-players-both-classical-and-jazz/) [Gary Burton](https://sms4smile.com/quotes/author/gary-burton/) > [Biochemists and biologists who adhere blindly to the Darwinism theory search for results that will be in agreement with their theories and consequently orient…](https://sms4smile.com/quotes/pierre-paul-grasse/biochemists-and-biologists-who-adhere-blindly-to-the-darwinism-theory/) [Pierre-Paul Grasse](https://sms4smile.com/quotes/author/pierre-paul-grasse/) > [I had a very blessed journey with the upbringing I had. When you're working on sets as a stuntman, you have a firsthand account…](https://sms4smile.com/quotes/ric-roman-waugh/i-had-a-very-blessed-journey-with-the-upbringing-i-had-when-you-re/) [Ric Roman Waugh](https://sms4smile.com/quotes/author/ric-roman-waugh/) > [My parents are divorced, and seeing that was really painful for me. Really painful for me. But that's also a big part of why…](https://sms4smile.com/quotes/banks/my-parents-are-divorced-and-seeing-that-was-really-painful-for-me/) [Banks](https://sms4smile.com/quotes/author/banks/) ## More by Sonny Bono > [Cher wanted to be an entertainer more than I've seen anybody want to be an entertainer in my life.](https://sms4smile.com/quotes/sonny-bono/cher-wanted-to-be-an-entertainer-more-than-i-ve-seen-anybody-want-to/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [We must get rid of the IRS. It's a bureaucracy fraught with totalitarianism.](https://sms4smile.com/quotes/sonny-bono/we-must-get-rid-of-the-irs-it-s-a-bureaucracy-fraught-with/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [Almost no one sings like Elvis Presley any more.](https://sms4smile.com/quotes/sonny-bono/almost-no-one-sings-like-elvis-presley-any-more/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [We'll have all the same players... We'll be missing one, actually.](https://sms4smile.com/quotes/sonny-bono/we-ll-have-all-the-same-players-we-ll-be-missing-one-actually/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [With all due respect to lawyers, it's wonderful that you have this intricate knowledge. You break down words to the nth degree. And sometimes…](https://sms4smile.com/quotes/sonny-bono/with-all-due-respect-to-lawyers-it-s-wonderful-that-you-have-this/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [I'm a maverick. I've always been a maverick.](https://sms4smile.com/quotes/sonny-bono/i-m-a-maverick-i-ve-always-been-a-maverick/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [I feel kind of like the black sheep in Congress, but here I am.](https://sms4smile.com/quotes/sonny-bono/i-feel-kind-of-like-the-black-sheep-in-congress-but-here-i-am/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [I'm not a lawyer, and maybe I should have used more specific legal language.](https://sms4smile.com/quotes/sonny-bono/i-m-not-a-lawyer-and-maybe-i-should-have-used-more-specific-legal/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [We all love the environment, but we have placed creatures above people. A rat is a rat.](https://sms4smile.com/quotes/sonny-bono/we-all-love-the-environment-but-we-have-placed-creatures-above-people/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [What is qualified? What have I been qualified for in my life? I haven't been qualified to be a mayor. I'm not qualified to…](https://sms4smile.com/quotes/sonny-bono/what-is-qualified-what-have-i-been-qualified-for-in-my-life-i-haven-t/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [Put your ego aside and play as a team.](https://sms4smile.com/quotes/sonny-bono/put-your-ego-aside-and-play-as-a-team/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [People underestimate me, but I've always been a stretch runner.](https://sms4smile.com/quotes/sonny-bono/people-underestimate-me-but-i-ve-always-been-a-stretch-runner/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [You've got to give someone like Cher a lot of credit. She's worked very hard to get where she is. I can't take that…](https://sms4smile.com/quotes/sonny-bono/you-ve-got-to-give-someone-like-cher-a-lot-of-credit-she-s-worked/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [“And the beat goes on...”](https://sms4smile.com/quotes/sonny-bono/and-the-beat-goes-on/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) > [It was scary when the Beatles came on the scene. It was like an earthquake or a fire or an accident.](https://sms4smile.com/quotes/sonny-bono/it-was-scary-when-the-beatles-came-on-the-scene-it-was-like-an/) [Sonny Bono](https://sms4smile.com/quotes/author/sonny-bono/) [Explore all 20 Sonny Bono quotes ](https://sms4smile.com/quotes/author/sonny-bono/) ## More Deals quotes > [Right now we're concerned about budget. Right now we're concerned about the prospect of interest rate rise. We're concerned about government corruption, government handing…](https://sms4smile.com/quotes/amity-shlaes/right-now-we-re-concerned-about-budget-right-now-we-re-concerned/) [Amity Shlaes](https://sms4smile.com/quotes/author/amity-shlaes/) > [A lot of indigenous cultures are deeply involved in working with ancestor spirits, elemental spirits, and demons. Many of these cultures feel that, if…](https://sms4smile.com/quotes/daniel-pinchbeck/a-lot-of-indigenous-cultures-are-deeply-involved-in-working-with/) [Daniel Pinchbeck](https://sms4smile.com/quotes/author/daniel-pinchbeck/) > [ I'll smoke, I'll cough, I'll get the tumors, I'll die, deal? Thank you America. \[salutes\] ](https://sms4smile.com/quotes/bill-hicks/i-ll-smoke-i-ll-cough-i-ll-get-the-tumors-i-ll-die-deal-thank-you/) [Bill Hicks](https://sms4smile.com/quotes/author/bill-hicks/) > [Failure is a part of life and you have to learn to deal with it. Failure is something that is part of life's cycle…](https://sms4smile.com/quotes/colin-powell/failure-is-a-part-of-life-and-you-have-to-learn-to-deal-with-it/) [Colin Powell](https://sms4smile.com/quotes/author/colin-powell/) > [When you reach that competing point, when you reach that time when the gun is about to go off, everyone's level is pretty much…](https://sms4smile.com/quotes/apolo-ohno/when-you-reach-that-competing-point-when-you-reach-that-time-when-the/) [Apolo Ohno](https://sms4smile.com/quotes/author/apolo-ohno/) > [I think the next 50 years are going to present the human race with challenges that so far exceed the limitations of geopolitical boundaries…](https://sms4smile.com/quotes/zachary-quinto/i-think-the-next-50-years-are-going-to-present-the-human-race-with/) [Zachary Quinto](https://sms4smile.com/quotes/author/zachary-quinto/) > [Americans are very friendly and very suspicious, that is what Americans are and that is what always upsets the foreigner, who deals with them,…](https://sms4smile.com/quotes/gertrude-stein/americans-are-very-friendly-and-very-suspicious-that-is-what/) [Gertrude Stein](https://sms4smile.com/quotes/author/gertrude-stein/) > [As a professional athlete and someone who has spent almost his entire life in boxing, not a day goes by when I don't think…](https://sms4smile.com/quotes/oscar-de-la-hoya/as-a-professional-athlete-and-someone-who-has-spent-almost-his-entire/) [Oscar De La Hoya](https://sms4smile.com/quotes/author/oscar-de-la-hoya/) > [Okay, so I'll admit I'm curious. Big deal. We both know what that leads to. Dead cat.](https://sms4smile.com/quotes/susan-elizabeth-phillips/okay-so-i-ll-admit-i-m-curious-big-deal-we-both-know-what-that-leads/) [Susan Elizabeth Phillips](https://sms4smile.com/quotes/author/susan-elizabeth-phillips/) > [I don't really resent being on the red carpet as much as I do having to deal with the paparazzi.](https://sms4smile.com/quotes/megan-fox/i-don-t-really-resent-being-on-the-red-carpet-as-much-as-i-do-having/) [Megan Fox](https://sms4smile.com/quotes/author/megan-fox/) > [I think kids growing up, if they were picked on and feeling inferior at 12, they're going to feel that way at 72. You…](https://sms4smile.com/quotes/sylvester-stallone/i-think-kids-growing-up-if-they-were-picked-on-and-feeling-inferior/) [Sylvester Stallone](https://sms4smile.com/quotes/author/sylvester-stallone/) > [You know, by the time you reach my age, you've made plenty of mistakes if you've lived your life properly. So you learn. You…](https://sms4smile.com/quotes/ronald-reagan/you-know-by-the-time-you-reach-my-age-you-ve-made-plenty-of-mistakes/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) > [ By profession a biologist, \[Thomas Henry Huxley\] covered in fact the whole field of the exact sciences, and then bulged through its four fences.… ](https://sms4smile.com/quotes/h-l-mencken/by-profession-a-biologist-thomas-henry-huxley-covered-in-fact-the/) [H. L. Mencken](https://sms4smile.com/quotes/author/h-l-mencken/) > [I deal with the obvious. I present, reiterate, and glorify the obvious - because the obvious is what people need to be told.](https://sms4smile.com/quotes/dale-carnegie/i-deal-with-the-obvious-i-present-reiterate-and-glorify-the-obvious/) [Dale Carnegie](https://sms4smile.com/quotes/author/dale-carnegie/) > [But when you have to deal with notes, and to be able to make a full definition of what a sound is - if…](https://sms4smile.com/quotes/dennis-brown/but-when-you-have-to-deal-with-notes-and-to-be-able-to-make-a-full/) [Dennis Brown](https://sms4smile.com/quotes/author/dennis-brown/) Browse all 7,121 Deals quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "No matter how revolutionary something is, if you keep doing it over and over and over then it does loses it's excitement and it's high dynamics and people get used to ... get used to it like anything else you know um and then it just becomes a normal deal and then it becomes not very interesting at all.", "creator": { "@type": "Person", "name": "Sonny Bono" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sonny-bono/no-matter-how-revolutionary-something-is-if-you-keep-doing-it-over/", "about": { "@type": "Thing", "name": "Deals" }, "@id": "https://sms4smile.com/quotes/sonny-bono/no-matter-how-revolutionary-something-is-if-you-keep-doing-it-over/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/930/sonny-bono-27614_deals_no-matter-how-revolutionary-something-is_3198330.jpg", "contentUrl": "https://sms4smile.com/quotes/i/930/sonny-bono-27614_deals_no-matter-how-revolutionary-something-is_3198330.jpg", "url": "https://sms4smile.com/quotes/i/930/sonny-bono-27614_deals_no-matter-how-revolutionary-something-is_3198330.jpg", "width": 1080, "height": 1080, "caption": "“No matter how revolutionary something is, if you keep doing it over and over and over then it does loses…” — Sonny Bono", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sonny Bono", "item": "https://sms4smile.com/quotes/author/sonny-bono/" }, { "@type": "ListItem", "position": 4, "name": "No matter how revolutionary something is,...", "item": "https://sms4smile.com/quotes/sonny-bono/no-matter-how-revolutionary-something-is-if-you-keep-doing-it-over/" } ], "@id": "https://sms4smile.com/quotes/sonny-bono/no-matter-how-revolutionary-something-is-if-you-keep-doing-it-over/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```