--- title: "Meaning & Key Takeaway of: People will buy anything that is one to a…" description: "\"People will buy anything that is one to a customer.\" — Sinclair Lewis" image: "https://sms4smile.com/quotes/i/8e3/sinclair-lewis-1945_customer_people-will-buy-anything-that-is-one-to_1949816.png" --- # People will buy anything that is one to a customer. ![“People will buy anything that is one to a customer.” quote by Sinclair Lewis](https://sms4smile.com/quotes/i/8e3/sinclair-lewis-1945_customer_people-will-buy-anything-that-is-one-to_1949816.png) [Download](https://sms4smile.com/quotes/i/8e3/sinclair-lewis-1945_customer_people-will-buy-anything-that-is-one-to_1949816.png) [Open image](https://sms4smile.com/quotes/i/8e3/sinclair-lewis-1945_customer_people-will-buy-anything-that-is-one-to_1949816.png) > “People will buy anything that is one to a customer.” [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consumers purchase items that closely match their personal identity or desires. **In simple terms:** People buy what feels like them. Key Takeaway Align products with customer identity. Themes consumer behavior identity marketing Mood analytical pragmatic Type business observational When to use this quote - retail strategy - personalized services - e‑commerce Key Concepts psychographic targeting brand loyalty Questions to Reflect On - How do you define your target persona? - When does personalization become intrusive? A Different Perspective Assuming identity can oversimplify diverse needs. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [Sometimes when I walk into one of my own stores, I look at the display and say, "This looks so good - I want…](https://sms4smile.com/quotes/ralph-lauren/sometimes-when-i-walk-into-one-of-my-own-stores-i-look-at-the-display/) [Ralph Lauren](https://sms4smile.com/quotes/author/ralph-lauren/) > [“Most of the time they buy what other people buy. They move in great schools, like bluefish, all identical. There is safety in numbers.…](https://sms4smile.com/quotes/robert-hughes/most-of-the-time-they-buy-what-other-people-buy-they-move-in-great/) [Robert Hughes](https://sms4smile.com/quotes/author/robert-hughes/) > [People, when they buy a hat, they can't explain why they want to buy it or why they want it, but they do. It's…](https://sms4smile.com/quotes/philip-treacy/people-when-they-buy-a-hat-they-can-t-explain-why-they-want-to-buy-it/) [Philip Treacy](https://sms4smile.com/quotes/author/philip-treacy/) > [“If people buy your story, you'll never run dry.”](https://sms4smile.com/quotes/alin-sav/if-people-buy-your-story-you-ll-never-run-dry/) [Alin Sav](https://sms4smile.com/quotes/author/alin-sav/) > [“People who buy lottery tickets in vast amounts show themselves willing to pay much more than expected value for very small chances to win…](https://sms4smile.com/quotes/daniel-kahneman/people-who-buy-lottery-tickets-in-vast-amounts-show-themselves/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Modeling is about fantasy, getting people to buy into a lifestyle and a vision.](https://sms4smile.com/quotes/liris-crosse/modeling-is-about-fantasy-getting-people-to-buy-into-a-lifestyle-and/) [Liris Crosse](https://sms4smile.com/quotes/author/liris-crosse/) > [I would like the people that buy my clothes to understand that for me it’s one small piece of art.](https://sms4smile.com/quotes/roberto-cavalli/i-would-like-the-people-that-buy-my-clothes-to-understand-that-for-me/) [Roberto Cavalli](https://sms4smile.com/quotes/author/roberto-cavalli/) > [“People buy for their reasons, not yours.”](https://sms4smile.com/quotes/abby-donnelly/people-buy-for-their-reasons-not-yours/) Abby Donnelly > [“people buy from people they like and trust. Part of our job is to ensure we are likable and trustworthy.”](https://sms4smile.com/quotes/mike-weinberg/people-buy-from-people-they-like-and-trust-part-of-our-job-is-to/) [Mike Weinberg](https://sms4smile.com/quotes/author/mike-weinberg/) > [I'm always surprised when large numbers of people buy my books.](https://sms4smile.com/quotes/patricia-cornwell/i-m-always-surprised-when-large-numbers-of-people-buy-my-books/) [Patricia Cornwell](https://sms4smile.com/quotes/author/patricia-cornwell/) > [Some people make stuff; other people have to buy it. And when we gave up making stuff, starting in the 1980s, we were left…](https://sms4smile.com/quotes/barbara-ehrenreich/some-people-make-stuff-other-people-have-to-buy-it-and-when-we-gave/) [Barbara Ehrenreich](https://sms4smile.com/quotes/author/barbara-ehrenreich/) > [Rich people can buy poor taste.](https://sms4smile.com/quotes/anonymous/rich-people-can-buy-poor-taste/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You can't really pretend something is rosier than it is and expect people to buy it.](https://sms4smile.com/quotes/james-van-der-beek/you-can-t-really-pretend-something-is-rosier-than-it-is-and-expect/) [James Van Der Beek](https://sms4smile.com/quotes/author/james-van-der-beek/) > [People can buy the kind of things they consider as normal and take for granted because of globalization and trade and use of supply…](https://sms4smile.com/quotes/christine-lagarde/people-can-buy-the-kind-of-things-they-consider-as-normal-and-take/) [Christine Lagarde](https://sms4smile.com/quotes/author/christine-lagarde/) > [Given the chance, people will buy from people who care.](https://sms4smile.com/quotes/paco-underhill/given-the-chance-people-will-buy-from-people-who-care/) [Paco Underhill](https://sms4smile.com/quotes/author/paco-underhill/) ## More by Sinclair Lewis > [“She found beauty in the children.”](https://sms4smile.com/quotes/sinclair-lewis/she-found-beauty-in-the-children/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [What is Love? Listen! It is the rainbow that stands out, in all its glorious many-colored hues, illuminating and making glad again the dark…](https://sms4smile.com/quotes/sinclair-lewis/what-is-love-listen-it-is-the-rainbow-that-stands-out-in-all-its/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [When you think that most of us are doomed by divine grace to roast in hell, to say nothing of mortgages and hail and…](https://sms4smile.com/quotes/sinclair-lewis/when-you-think-that-most-of-us-are-doomed-by-divine-grace-to-roast-in/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [He loved the people just as much as he feared and detested persons.](https://sms4smile.com/quotes/sinclair-lewis/he-loved-the-people-just-as-much-as-he-feared-and-detested-persons/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [“He had expected that traditionally Republican Vermont would give him too drearily easy a task in preaching Trowbridge. What he found was a dismaying…](https://sms4smile.com/quotes/sinclair-lewis/he-had-expected-that-traditionally-republican-vermont-would-give-him/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [“Day on day he waited. So much of a revolution for so many people is nothing but waiting. That is one reason why tourists…](https://sms4smile.com/quotes/sinclair-lewis/day-on-day-he-waited-so-much-of-a-revolution-for-so-many-people-is/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [“She continued it to Hugh, 'Darling, do you know what mother and you are going to find beyond the blue horizon rim?' 'What?' flatly.…](https://sms4smile.com/quotes/sinclair-lewis/she-continued-it-to-hugh-darling-do-you-know-what-mother-and-you-are/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [Is it possible that nobody has ever known that there never has been a completely civilized man, and won't be for another thousand years?](https://sms4smile.com/quotes/sinclair-lewis/is-it-possible-that-nobody-has-ever-known-that-there-never-has-been-a/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [“I think perhaps we want a more conscientious life. We're tired of drudging and sleeping and dying. We're tired of always deferring hope to…](https://sms4smile.com/quotes/sinclair-lewis/i-think-perhaps-we-want-a-more-conscientious-life-we-re-tired-of/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [It might be the doing of Satan, in whom Aaron anxiously believed with all of his being except, perhaps, his mind.](https://sms4smile.com/quotes/sinclair-lewis/it-might-be-the-doing-of-satan-in-whom-aaron-anxiously-believed-with/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [“The author says one character's definition of a classic is any book he'd heard of before he was thirty.”](https://sms4smile.com/quotes/sinclair-lewis/the-author-says-one-character-s-definition-of-a-classic-is-any-book/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [“Like all males, he hated to confess ignorance by asking directions,”](https://sms4smile.com/quotes/sinclair-lewis/like-all-males-he-hated-to-confess-ignorance-by-asking-directions/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [Winter is not a season, it's an occupation.](https://sms4smile.com/quotes/sinclair-lewis/winter-is-not-a-season-it-s-an-occupation/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [“Author sees the "congested idealism" of the generally discontent as reservoir that will support centralized power even while disagreeing with many specific provisions.”](https://sms4smile.com/quotes/sinclair-lewis/author-sees-the-congested-idealism-of-the-generally-discontent-as/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) > [“The poor we have always with us, and the purpose of the Lord in providing the poor is to enable us of the better…](https://sms4smile.com/quotes/sinclair-lewis/the-poor-we-have-always-with-us-and-the-purpose-of-the-lord-in/) [Sinclair Lewis](https://sms4smile.com/quotes/author/sinclair-lewis/) [Explore all 196 Sinclair Lewis quotes ](https://sms4smile.com/quotes/author/sinclair-lewis/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "People will buy anything that is one to a customer.", "creator": { "@type": "Person", "name": "Sinclair Lewis" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sinclair-lewis/people-will-buy-anything-that-is-one-to-a-customer/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/sinclair-lewis/people-will-buy-anything-that-is-one-to-a-customer/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8e3/sinclair-lewis-1945_customer_people-will-buy-anything-that-is-one-to_1949816.png", "contentUrl": "https://sms4smile.com/quotes/i/8e3/sinclair-lewis-1945_customer_people-will-buy-anything-that-is-one-to_1949816.png", "url": "https://sms4smile.com/quotes/i/8e3/sinclair-lewis-1945_customer_people-will-buy-anything-that-is-one-to_1949816.png", "width": 1080, "height": 1080, "caption": "“People will buy anything that is one to a customer.” — Sinclair Lewis", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sinclair Lewis", "item": "https://sms4smile.com/quotes/author/sinclair-lewis/" }, { "@type": "ListItem", "position": 4, "name": "People will buy anything that is...", "item": "https://sms4smile.com/quotes/sinclair-lewis/people-will-buy-anything-that-is-one-to-a-customer/" } ], "@id": "https://sms4smile.com/quotes/sinclair-lewis/people-will-buy-anything-that-is-one-to-a-customer/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```