--- title: "Meaning & Key Takeaway of: Starbucks was founded around the…" description: "\"Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power out..." image: "https://sms4smile.com/quotes/i/41f/simon-sinek-349_chairs_starbucks-was-founded-around-the-experie_1908753.png" --- # Starbucks was founded around the experience and the… ![“Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The…” quote by Simon Sinek](https://sms4smile.com/quotes/i/41f/simon-sinek-349_chairs_starbucks-was-founded-around-the-experie_1908753.png) [Download](https://sms4smile.com/quotes/i/41f/simon-sinek-349_chairs_starbucks-was-founded-around-the-experie_1908753.png) [Open image](https://sms4smile.com/quotes/i/41f/simon-sinek-349_chairs_starbucks-was-founded-around-the-experie_1908753.png) > “Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.” [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Starbucks designs its spaces to prioritize comfort and productivity, making coffee a secondary benefit. **In simple terms:** Starbucks focuses on environment over product. Key Takeaway Design spaces that serve people first. Themes business design customer experience Mood inspirational strategic Type business design When to use this quote - co‑working spaces - café culture - retail layout - remote work hubs Key Concepts marketing experience design brand strategy Questions to Reflect On - How can you apply this to your own business? - What aspects of environment matter most to you? A Different Perspective Relying on ambiance may not attract price‑sensitive customers. ★ ★ ★ ★ ★ No ratings yet [Buy Coffee](https://sms4smile.com/quotes/about/buy-coffee-672217/) [Chairs](https://sms4smile.com/quotes/about/chairs/) [Coffee](https://sms4smile.com/quotes/about/coffee/) [Comfortable](https://sms4smile.com/quotes/about/comfortable/) [Desks](https://sms4smile.com/quotes/about/desks/) [Environment](https://sms4smile.com/quotes/about/environment/) [Experience](https://sms4smile.com/quotes/about/experience/) [Founded Experience](https://sms4smile.com/quotes/about/founded-experience-2861099/) [Outlets](https://sms4smile.com/quotes/about/outlets/) [Power](https://sms4smile.com/quotes/about/power/) [Pressure](https://sms4smile.com/quotes/about/pressure/) [Space](https://sms4smile.com/quotes/about/space/) [Starbucks](https://sms4smile.com/quotes/about/starbucks/) [Starbucks Founded](https://sms4smile.com/quotes/about/starbucks-founded-2861096/) [Starbucks Space](https://sms4smile.com/quotes/about/starbucks-space-2861097/) [Stores](https://sms4smile.com/quotes/about/stores/) [Stores Starbucks](https://sms4smile.com/quotes/about/stores-starbucks-2861098/) [Tables](https://sms4smile.com/quotes/about/tables/) [Time](https://sms4smile.com/quotes/about/time/) [Wanted](https://sms4smile.com/quotes/about/wanted/) [Work](https://sms4smile.com/quotes/about/work/) ## Related quotes > [“I'm going to buy you coffee and you're going to pretend it's truth serum and tell me everything .”](https://sms4smile.com/quotes/victoria-denault/i-m-going-to-buy-you-coffee-and-you-re-going-to-pretend-it-s-truth/) [Victoria Denault](https://sms4smile.com/quotes/author/victoria-denault/) > [I was broke for more than 10 years. I remember staying up all night one night at my first company and looking in couch…](https://sms4smile.com/quotes/evan-williams/i-was-broke-for-more-than-10-years-i-remember-staying-up-all-night/) [Evan Williams](https://sms4smile.com/quotes/author/evan-williams/) > [If we had sex, I'd buy you a coffee the next morning if the line wasn't too long at Starbucks.](https://sms4smile.com/quotes/anonymous/if-we-had-sex-i-d-buy-you-a-coffee-the-next-morning-if-the-line-wasn/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [In Life, Don't Settle For Someone Who Can Buy A Coffee For You , Go For Someone Who Can Actually Make It For You…](https://sms4smile.com/quotes/anonymous/in-life-don-t-settle-for-someone-who-can-buy-a-coffee-for-you-go-for/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I like to take pictures of my Starbucks cups because, while I don't think my name is that difficult, apparently it is!](https://sms4smile.com/quotes/briga-heelan/i-like-to-take-pictures-of-my-starbucks-cups-because-while-i-don-t/) [Briga Heelan](https://sms4smile.com/quotes/author/briga-heelan/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I get recognized so much. 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Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Los Angeles fashion is the Starbucks of the modeling world.](https://sms4smile.com/quotes/janice-dickinson/los-angeles-fashion-is-the-starbucks-of-the-modeling-world/) [Janice Dickinson](https://sms4smile.com/quotes/author/janice-dickinson/) > [Sometimes when you're in different countries, everything has become so homogenised and there's a Starbucks and McDonald's everywhere, and you could feel like you're…](https://sms4smile.com/quotes/will-yun-lee/sometimes-when-you-re-in-different-countries-everything-has-become-so/) [Will Yun Lee](https://sms4smile.com/quotes/author/will-yun-lee/) > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ## More by Simon Sinek > [Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or…](https://sms4smile.com/quotes/simon-sinek/notoriously-outspoken-his-sentences-always-punctuated-with/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“When you are with Marines gathering to eat, you will notice that the most junior are served first and the most senior are served…](https://sms4smile.com/quotes/simon-sinek/when-you-are-with-marines-gathering-to-eat-you-will-notice-that-the/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [A parent does not do everything for their kid. 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By…](https://sms4smile.com/quotes/simon-sinek/when-a-why-goes-fuzzy-it-becomes-much-more-difficult-to-maintain-the/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“Without the protection of our leaders, everyone outside the inner circle is forced to work alone or in small tribes to protect and advance…](https://sms4smile.com/quotes/simon-sinek/without-the-protection-of-our-leaders-everyone-outside-the-inner/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Any great and inspiring leader or organization that ever existed set out to do something completely unrealistic.](https://sms4smile.com/quotes/simon-sinek/any-great-and-inspiring-leader-or-organization-that-ever-existed-set/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [I try to find, celebrate and teach leaders how to build platforms that will inspire others.](https://sms4smile.com/quotes/simon-sinek/i-try-to-find-celebrate-and-teach-leaders-how-to-build-platforms-that/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is.](https://sms4smile.com/quotes/simon-sinek/instead-of-showing-up-to-let-everyone-know-how-great-we-are-show-up/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Knowledge is understanding based on what has been studied and learned. Wisdom is understanding based on what has been felt and experienced.](https://sms4smile.com/quotes/simon-sinek/knowledge-is-understanding-based-on-what-has-been-studied-and-learned/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [There's only one of me. With you using the why in the center of your work helps me.](https://sms4smile.com/quotes/simon-sinek/there-s-only-one-of-me-with-you-using-the-why-in-the-center-of-your/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“they didn't examine the problem and accumulate data to figure out the best solution - they engineered the outcome they wanted from the beginning.…](https://sms4smile.com/quotes/simon-sinek/they-didn-t-examine-the-problem-and-accumulate-data-to-figure-out-the/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) [Explore all 654 Simon Sinek quotes ](https://sms4smile.com/quotes/author/simon-sinek/) ## More Chairs quotes > [“Yes, when I get big and have my own home, no plush chairs and lace curtains for me. And no rubber plants. I'll have…](https://sms4smile.com/quotes/betty-smith/yes-when-i-get-big-and-have-my-own-home-no-plush-chairs-and-lace/) [Betty Smith](https://sms4smile.com/quotes/author/betty-smith/) > [I've always thought that the most extraordinary special effect you could do is to buy a child at the moment of its birth, sit…](https://sms4smile.com/quotes/clive-barker/i-ve-always-thought-that-the-most-extraordinary-special-effect-you/) [Clive Barker](https://sms4smile.com/quotes/author/clive-barker/) > [I had three chairs in my house; one for solitude, two for friendship, three for society.](https://sms4smile.com/quotes/henry-david-thoreau/i-had-three-chairs-in-my-house-one-for-solitude-two-for-friendship/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [He sank into the rocking chair, the same one in which Rebecca had sat during the early days of the house to give embroidery…](https://sms4smile.com/quotes/gabriel-garc-a-m-rquez/he-sank-into-the-rocking-chair-the-same-one-in-which-rebecca-had-sat/) [Gabriel Garcia Marquez](https://sms4smile.com/quotes/author/gabriel-garc-a-m-rquez/) > [Forget the noose. Forget the Iron Maiden. Forget the electric chair or the guillotine. The mind was mankind's most painful torture chamber, the blessed…](https://sms4smile.com/quotes/tiffanie-debartolo/forget-the-noose-forget-the-iron-maiden-forget-the-electric-chair-or/) [Tiffanie DeBartolo](https://sms4smile.com/quotes/author/tiffanie-debartolo/) > [I thought being in the wheelchair might be kind of limiting for me as an actor. It turned out cool in a lot of…](https://sms4smile.com/quotes/jim-beaver/i-thought-being-in-the-wheelchair-might-be-kind-of-limiting-for-me-as/) [Jim Beaver](https://sms4smile.com/quotes/author/jim-beaver/) > [Now know I well what people sought formerly above all else when they sought Teachers of virtue. Good sleep they sought for themselves, and…](https://sms4smile.com/quotes/friedrich-nietzsche/now-know-i-well-what-people-sought-formerly-above-all-else-when-they/) [Friedrich Nietzsche](https://sms4smile.com/quotes/author/friedrich-nietzsche/) > [Keelhaul the poets in the vestry chairs.](https://sms4smile.com/quotes/karl-shapiro/keelhaul-the-poets-in-the-vestry-chairs/) [Karl Shapiro](https://sms4smile.com/quotes/author/karl-shapiro/) > [He's earned all his money himself, with his fists. He didn't steal it like the rest of our politicians. And he'll be less tempted…](https://sms4smile.com/quotes/vitali-klitschko/he-s-earned-all-his-money-himself-with-his-fists-he-didn-t-steal-it/) [Vitali Klitschko](https://sms4smile.com/quotes/author/vitali-klitschko/) > [Dentists tell you not to pick your teeth with any sharp metal object. 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