---
title: "Meaning & Key Takeaway of: Instead of asking, “WHAT should we do to…"
description: "\"“Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT ..."
image: "https://sms4smile.com/quotes/i/b6f/simon-sinek-349_asked_instead-of-asking-what-should-we-do-to-c_690241.png"
---

#  Instead of asking, “WHAT should we do to compete?” the…

![“Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?” quote by Simon Sinek](https://sms4smile.com/quotes/i/b6f/simon-sinek-349_asked_instead-of-asking-what-should-we-do-to-c_690241.png)   [Download](https://sms4smile.com/quotes/i/b6f/simon-sinek-349_asked_instead-of-asking-what-should-we-do-to-c_690241.png) [Open image](https://sms4smile.com/quotes/i/b6f/simon-sinek-349_asked_instead-of-asking-what-should-we-do-to-c_690241.png)

> ““Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?””

[Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The focus should shift from competing to understanding the original purpose and leveraging current tech and market chances to advance the mission.

**In simple terms:** Know why you began and use today’s tools to move forward.

Key Takeaway

Re‑evaluate purpose, then act.

Themes

purpose strategy innovation leadership

Mood

reflective inspired

Type

strategic motivational

When to use this quote

- business planning
- product development
- team alignment
- strategic pivots

Key Concepts

mission alignment technology adoption market analysis

Questions to Reflect On

- What core purpose drives your work?
- How can new tech revive that purpose?

A Different Perspective

If purpose is unclear, strategy may falter.

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