--- title: "Meaning & Key Takeaway of: I'm building on purpose. I'm building…" description: "\"I'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.\" — Simon Sinek" image: "https://sms4smile.com/quotes/i/318/simon-sinek-349_building_i-m-building-on-purpose-i-m-building-tha_1509651.png" --- # I'm building on purpose. I'm building that tipping point… ![“I'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.” quote by Simon Sinek](https://sms4smile.com/quotes/i/318/simon-sinek-349_building_i-m-building-on-purpose-i-m-building-tha_1509651.png) [Download](https://sms4smile.com/quotes/i/318/simon-sinek-349_building_i-m-building-on-purpose-i-m-building-tha_1509651.png) [Open image](https://sms4smile.com/quotes/i/318/simon-sinek-349_building_i-m-building-on-purpose-i-m-building-tha_1509651.png) > “I'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.” [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He emphasizes purposeful creation that reaches a critical mass, driving widespread adoption through the diffusion of innovation. **In simple terms:** Create with intent to reach a tipping point. Key Takeaway Focus on purpose to spark mass adoption. Themes purpose innovation diffusion leadership Mood inspirational strategic Type motivational leadership When to use this quote - product launch - social movements - organizational change - marketing campaigns Key Concepts diffusion theory critical mass social influence Questions to Reflect On - How can you align personal purpose with broader societal needs? - What barriers might prevent a tipping point? A Different Perspective Assuming all audiences respond similarly to purpose may be naive. ★ ★ ★ ★ ★ No ratings yet [Building](https://sms4smile.com/quotes/about/building/) [Building Purpose](https://sms4smile.com/quotes/about/building-purpose-5554161/) [Building Tipping](https://sms4smile.com/quotes/about/building-tipping-5554160/) [Diffusion](https://sms4smile.com/quotes/about/diffusion/) [Diffusion Innovation](https://sms4smile.com/quotes/about/diffusion-innovation-3539651/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Law](https://sms4smile.com/quotes/about/law/) [Purpose](https://sms4smile.com/quotes/about/purpose/) [Purpose Building](https://sms4smile.com/quotes/about/purpose-building-5554159/) [Technology](https://sms4smile.com/quotes/about/technology/) [Tipping](https://sms4smile.com/quotes/about/tipping/) [Tipping point](https://sms4smile.com/quotes/about/tipping-point/) ## Related quotes > [In the late 60s, 70s and possibly early 80s, social scientists were interested in researching the diffusion of innovation and studying the link between…](https://sms4smile.com/quotes/ruth-simmons/in-the-late-60s-70s-and-possibly-early-80s-social-scientists-were/) [Ruth Simmons](https://sms4smile.com/quotes/author/ruth-simmons/) > [What I'm doing is obeying the law of diffusion of innovations.](https://sms4smile.com/quotes/simon-sinek/what-i-m-doing-is-obeying-the-law-of-diffusion-of-innovations/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [In a large mass of muscle deprived of its circulation, the rate at which the recovery process can go on, after severe stimulation, depends…](https://sms4smile.com/quotes/archibald-hill/in-a-large-mass-of-muscle-deprived-of-its-circulation-the-rate-at/) [Archibald Hill](https://sms4smile.com/quotes/author/archibald-hill/) > [The clergy, with a few honorable exceptions, have in all modern countries been the avowed enemies of the diffusion of knowledge, the danger of…](https://sms4smile.com/quotes/henry-thomas-buckle/the-clergy-with-a-few-honorable-exceptions-have-in-all-modern/) [Henry Thomas Buckle](https://sms4smile.com/quotes/author/henry-thomas-buckle/) > [Wealth and speed are what the world admires, what each pursues. 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Boulding](https://sms4smile.com/quotes/author/kenneth-e-boulding/) > [Mind is the great lever of all things; human thought is the process by which human ends are ultimately answered; and the diffusion of…](https://sms4smile.com/quotes/daniel-webster/mind-is-the-great-lever-of-all-things-human-thought-is-the-process-by/) [Daniel Webster](https://sms4smile.com/quotes/author/daniel-webster/) > [It is hard to tell which is worse; the wide diffusion of things that are not true, or the suppression of things that are…](https://sms4smile.com/quotes/harriet-martineau/it-is-hard-to-tell-which-is-worse-the-wide-diffusion-of-things-that/) [Harriet Martineau](https://sms4smile.com/quotes/author/harriet-martineau/) > [The diffusion of taste is not the same thing as the improvement of taste.](https://sms4smile.com/quotes/william-hazlitt/the-diffusion-of-taste-is-not-the-same-thing-as-the-improvement-of/) [William Hazlitt](https://sms4smile.com/quotes/author/william-hazlitt/) > [The logic of all this seems to be that it is all right for young people in a democracy to learn about any civilization…](https://sms4smile.com/quotes/carl-l-becker/the-logic-of-all-this-seems-to-be-that-it-is-all-right-for-young/) [Carl L. Becker](https://sms4smile.com/quotes/author/carl-l-becker/) > [Safe popular freedom consists of four things, the diffusion of liberty, of intelligence, of property, and of conscientiousness, and cannot be compounded of any…](https://sms4smile.com/quotes/joseph-cook/safe-popular-freedom-consists-of-four-things-the-diffusion-of-liberty/) [Joseph Cook](https://sms4smile.com/quotes/author/joseph-cook/) > [There are reasons for believing that the English increase will far surpass others, and that the diffusion of the United States will ultimately produce…](https://sms4smile.com/quotes/ezra-stiles/there-are-reasons-for-believing-that-the-english-increase-will-far/) [Ezra Stiles](https://sms4smile.com/quotes/author/ezra-stiles/) ## More by Simon Sinek > [Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or…](https://sms4smile.com/quotes/simon-sinek/notoriously-outspoken-his-sentences-always-punctuated-with/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“When you are with Marines gathering to eat, you will notice that the most junior are served first and the most senior are served…](https://sms4smile.com/quotes/simon-sinek/when-you-are-with-marines-gathering-to-eat-you-will-notice-that-the/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [A parent does not do everything for their kid. A parent that does everything for their kid produces a kid with no self-confidence. If…](https://sms4smile.com/quotes/simon-sinek/a-parent-does-not-do-everything-for-their-kid-a-parent-that-does/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Don't wait for perfection before you start. 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Pursue the things outside us and others will compete with us.](https://sms4smile.com/quotes/simon-sinek/pursue-the-thing-inside-us-and-others-will-help-us-pursue-the-things/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“When a WHY goes fuzzy, it becomes much more difficult to maintain the growth, loyalty and inspiration that helped drive the original success. By…](https://sms4smile.com/quotes/simon-sinek/when-a-why-goes-fuzzy-it-becomes-much-more-difficult-to-maintain-the/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“Without the protection of our leaders, everyone outside the inner circle is forced to work alone or in small tribes to protect and advance…](https://sms4smile.com/quotes/simon-sinek/without-the-protection-of-our-leaders-everyone-outside-the-inner/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Any great and inspiring leader or organization that ever existed set out to do something completely unrealistic.](https://sms4smile.com/quotes/simon-sinek/any-great-and-inspiring-leader-or-organization-that-ever-existed-set/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [I try to find, celebrate and teach leaders how to build platforms that will inspire others.](https://sms4smile.com/quotes/simon-sinek/i-try-to-find-celebrate-and-teach-leaders-how-to-build-platforms-that/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is.](https://sms4smile.com/quotes/simon-sinek/instead-of-showing-up-to-let-everyone-know-how-great-we-are-show-up/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [Knowledge is understanding based on what has been studied and learned. 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With you using the why in the center of your work helps me.](https://sms4smile.com/quotes/simon-sinek/there-s-only-one-of-me-with-you-using-the-why-in-the-center-of-your/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“they didn't examine the problem and accumulate data to figure out the best solution - they engineered the outcome they wanted from the beginning.…](https://sms4smile.com/quotes/simon-sinek/they-didn-t-examine-the-problem-and-accumulate-data-to-figure-out-the/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) [Explore all 654 Simon Sinek quotes ](https://sms4smile.com/quotes/author/simon-sinek/) ## More Building quotes > [You, of Canada, are building a magnificent record of achievement. My country rejoices in it.](https://sms4smile.com/quotes/dwight-d-eisenhower/you-of-canada-are-building-a-magnificent-record-of-achievement-my/) [Dwight D. 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