--- title: "Meaning & Key Takeaway of: In the coming years, if not sooner…" description: "\"In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and f..." image: "https://sms4smile.com/quotes/i/03b/simon-mainwaring-3578_attitude_in-the-coming-years-if-not-sooner-social_2758159.jpg" --- # In the coming years, if not sooner, social media will… ![“In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.” quote by Simon Mainwaring](https://sms4smile.com/quotes/i/03b/simon-mainwaring-3578_attitude_in-the-coming-years-if-not-sooner-social_2758159.jpg) [Download](https://sms4smile.com/quotes/i/03b/simon-mainwaring-3578_attitude_in-the-coming-years-if-not-sooner-social_2758159.jpg) [Open image](https://sms4smile.com/quotes/i/03b/simon-mainwaring-3578_attitude_in-the-coming-years-if-not-sooner-social_2758159.jpg) > “In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.” [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Social media will pressure companies toward responsibility and sustainable capitalism. **In simple terms:** Social media drives corporate responsibility. Key Takeaway Leverage platforms for ethical impact. Themes business social media sustainability Mood optimistic strategic Type advice philosophical When to use this quote - marketing campaigns - CSR reports - consumer activism Key Concepts economics ethics Questions to Reflect On - How can brands stay authentic? - What metrics measure sustainable change? 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He really taught me business sense and how…](https://sms4smile.com/quotes/wiz-khalifa/my-dad-has-been-a-big-influence-on-me-because-he-s-always-had-his-own/) [Wiz Khalifa](https://sms4smile.com/quotes/author/wiz-khalifa/) > [The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.](https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when…](https://sms4smile.com/quotes/simon-mainwaring/if-a-brand-genuinely-wants-to-make-a-social-contribution-it-should/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to…](https://sms4smile.com/quotes/simon-mainwaring/through-their-own-actions-customers-can-hold-companies-responsible-to/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it…](https://sms4smile.com/quotes/simon-mainwaring/more-brands-are-waking-up-to-their-social-responsibility-and-doing/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.](https://sms4smile.com/quotes/simon-mainwaring/consumers-around-the-world-are-more-aware-of-the-multiple-global/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support…](https://sms4smile.com/quotes/simon-mainwaring/there-s-an-adage-that-is-an-apt-description-of-the-new-dynamic-at/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to…](https://sms4smile.com/quotes/ryan-holmes/as-social-is-where-consumers-eyeballs-are-businesses-must-take/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.](https://sms4smile.com/quotes/simon-mainwaring/there-is-a-fundamental-shift-that-social-media-necessitates-in/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Social media is not about the exploitation of technology but service to community.](https://sms4smile.com/quotes/simon-mainwaring/social-media-is-not-about-the-exploitation-of-technology-but-service/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) ## More by Simon Mainwaring > [In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on…](https://sms4smile.com/quotes/simon-mainwaring/in-today-s-social-business-marketplace-facebook-is-one-of-the-best/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.](https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.](https://sms4smile.com/quotes/simon-mainwaring/effectively-change-is-almost-impossible-without-industry-wide/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…](https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is…](https://sms4smile.com/quotes/simon-mainwaring/the-launch-of-google-apps-sends-a-powerful-signal-the-personalized/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and…](https://sms4smile.com/quotes/simon-mainwaring/done-correctly-everyone-from-individual-speakers-to-large/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves…](https://sms4smile.com/quotes/simon-mainwaring/companies-to-date-have-often-used-the-excuse-that-they-are-only/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the…](https://sms4smile.com/quotes/simon-mainwaring/no-one-doubts-the-enormity-of-the-social-challenges-we-face-around/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who…](https://sms4smile.com/quotes/simon-mainwaring/the-companies-that-make-meaningful-contributions-while-also-listening/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the…](https://sms4smile.com/quotes/simon-mainwaring/corporations-consumers-and-citizens-must-begin-acting-in-concert-to/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,…](https://sms4smile.com/quotes/simon-mainwaring/the-theory-of-social-contracts-extends-as-far-back-as-plato-however/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.](https://sms4smile.com/quotes/simon-mainwaring/since-most-corporate-competitors-have-the-same-problems-with/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Social media is not about the exploitation of technology but service to community.](https://sms4smile.com/quotes/simon-mainwaring/social-media-is-not-about-the-exploitation-of-technology-but-service/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Brands must become architects of community.](https://sms4smile.com/quotes/simon-mainwaring/brands-must-become-architects-of-community/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government…](https://sms4smile.com/quotes/simon-mainwaring/it-is-time-for-corporate-america-to-become-the-third-pillar-of-social/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) [Explore all 127 Simon Mainwaring quotes ](https://sms4smile.com/quotes/author/simon-mainwaring/) ## More Attitude quotes > [“WE CAN'T ALWAYS CONTROL OUR CIRCUMSTANCES BUT WE CAN CONTROL OUR ATTITUDE. WE MUST BE MORE CONCERNED WITH WHAT WE DO WITH WHAT HAPPENS…](https://sms4smile.com/quotes/marvin-j-ashton/we-can-t-always-control-our-circumstances-but-we-can-control-our/) [MARVIN J. ASHTON](https://sms4smile.com/quotes/author/marvin-j-ashton/) > [It's not the method, it's the mindset.](https://sms4smile.com/quotes/andy-gilbert/it-s-not-the-method-it-s-the-mindset/) [Andy Gilbert](https://sms4smile.com/quotes/author/andy-gilbert/) > [The vision of the left, full of envy and resentment, takes its worst toll on those at the bottom - whether black or white…](https://sms4smile.com/quotes/thomas-sowell/the-vision-of-the-left-full-of-envy-and-resentment-takes-its-worst/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [Changes before your eyes, things you can do and things you can't. My attitude is always let it keep rolling.](https://sms4smile.com/quotes/terrence-malick/changes-before-your-eyes-things-you-can-do-and-things-you-can-t-my/) [Terrence Malick](https://sms4smile.com/quotes/author/terrence-malick/) > [Vow to be valiant. Resolve to be radiant. Determine to be dynamic. Strive to be sincere. Aspire to be attuned.](https://sms4smile.com/quotes/william-arthur-ward/vow-to-be-valiant-resolve-to-be-radiant-determine-to-be-dynamic/) [William Arthur Ward](https://sms4smile.com/quotes/author/william-arthur-ward/) > [Don't judge me because I'm stupid. Don't judge me because I'm, mean. Don't judge me because I'm weird. Don't judge me for mistakes. Because…](https://sms4smile.com/quotes/isaiah-harden-me/don-t-judge-me-because-i-m-stupid-don-t-judge-me-because-i-m-mean-don/) [Isaiah Harden (Me](https://sms4smile.com/quotes/author/isaiah-harden-me/) > [Your feelings (mood) dictate your thought, your thought determines your attitude (reactions) and your attitude describes your lifestyle, so: be careful how you feel](https://sms4smile.com/quotes/sheye-hassan/your-feelings-mood-dictate-your-thought-your-thought-determines-your/) [Sheye Hassan](https://sms4smile.com/quotes/author/sheye-hassan/) > [Success will come when the societal attitude changes and not a single woman in America asks herself the question 'What did I do?'.](https://sms4smile.com/quotes/joe-biden/success-will-come-when-the-societal-attitude-changes-and-not-a-single/) [Joe Biden](https://sms4smile.com/quotes/author/joe-biden/) > [“Good Seeds! Gratitude is the Greatest Attitude that has no Substitute.”](https://sms4smile.com/quotes/bernard-kelvin-clive/good-seeds-gratitude-is-the-greatest-attitude-that-has-no-substitute/) [Bernard Kelvin Clive](https://sms4smile.com/quotes/author/bernard-kelvin-clive/) > [Jeff Chu's pilgrimage across America to discover his own place as a gay man in the Christian church as well as attitudes about being…](https://sms4smile.com/quotes/donna-freitas/jeff-chu-s-pilgrimage-across-america-to-discover-his-own-place-as-a/) [Donna Freitas](https://sms4smile.com/quotes/author/donna-freitas/) > [One genuine reason to feel jealous of my parents:-) I will never ever have a kid as awesome as their's...](https://sms4smile.com/quotes/anonymous/one-genuine-reason-to-feel-jealous-of-my-parents-i-will-never-ever/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'm optimistic Hong Kong will achieve universal suffrage - no matter the attitude of Beijing.](https://sms4smile.com/quotes/joshua-wong/i-m-optimistic-hong-kong-will-achieve-universal-suffrage-no-matter/) [Joshua Wong](https://sms4smile.com/quotes/author/joshua-wong/) > [My attitude it that you don't give in.](https://sms4smile.com/quotes/phil-taylor/my-attitude-it-that-you-don-t-give-in/) [Phil Taylor](https://sms4smile.com/quotes/author/phil-taylor/) > [Transparency pertains to impartial behavior, implies openness, communication, and accountability. Inculcate transparency in attitude and experience a life free of controversy and blame](https://sms4smile.com/quotes/dr-anil-kr-sinha/transparency-pertains-to-impartial-behavior-implies-openness/) [Dr Anil Kr Sinha](https://sms4smile.com/quotes/author/dr-anil-kr-sinha/) > [And if the mind thinks with a believing attitude one can do amazing things.](https://sms4smile.com/quotes/norman-vincent-peale/and-if-the-mind-thinks-with-a-believing-attitude-one-can-do-amazing/) [Norman Vincent Peale](https://sms4smile.com/quotes/author/norman-vincent-peale/) [Browse all 9,543 Attitude quotes ](https://sms4smile.com/quotes/about/attitude/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.", "creator": { "@type": "Person", "name": "Simon Mainwaring" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/simon-mainwaring/in-the-coming-years-if-not-sooner-social-media-will-become-a-powerful/", "about": { "@type": "Thing", "name": "Attitude" }, "@id": "https://sms4smile.com/quotes/simon-mainwaring/in-the-coming-years-if-not-sooner-social-media-will-become-a-powerful/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/03b/simon-mainwaring-3578_attitude_in-the-coming-years-if-not-sooner-social_2758159.jpg", "contentUrl": "https://sms4smile.com/quotes/i/03b/simon-mainwaring-3578_attitude_in-the-coming-years-if-not-sooner-social_2758159.jpg", "url": "https://sms4smile.com/quotes/i/03b/simon-mainwaring-3578_attitude_in-the-coming-years-if-not-sooner-social_2758159.jpg", "width": 1080, "height": 1080, "caption": "“In the coming years, if not sooner, social media will become a powerful tool that consumers will…” — Simon Mainwaring", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Simon Mainwaring", "item": "https://sms4smile.com/quotes/author/simon-mainwaring/" }, { "@type": "ListItem", "position": 4, "name": "In the coming years, if not...", "item": "https://sms4smile.com/quotes/simon-mainwaring/in-the-coming-years-if-not-sooner-social-media-will-become-a-powerful/" } ], "@id": "https://sms4smile.com/quotes/simon-mainwaring/in-the-coming-years-if-not-sooner-social-media-will-become-a-powerful/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```