--- title: "Meaning & Key Takeaway of: Consumers now have a voice. And the fact…" description: "\"Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish t..." image: "https://sms4smile.com/quotes/i/951/simon-mainwaring-3578_behavior_consumers-now-have-a-voice-and-the-fact_1856961.png" --- # Consumers now have a voice. And the fact that consumers… ![“Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.” quote by Simon Mainwaring](https://sms4smile.com/quotes/i/951/simon-mainwaring-3578_behavior_consumers-now-have-a-voice-and-the-fact_1856961.png) [Download](https://sms4smile.com/quotes/i/951/simon-mainwaring-3578_behavior_consumers-now-have-a-voice-and-the-fact_1856961.png) [Open image](https://sms4smile.com/quotes/i/951/simon-mainwaring-3578_behavior_consumers-now-have-a-voice-and-the-fact_1856961.png) > “Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.” [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consumers now act as creators and can reward or punish brands based on social responsibility. **In simple terms:** Consumers influence brands. Key Takeaway Leverage consumer power responsibly. Themes consumer power social responsibility brand activism Mood empowering critical strategic Type business motivational When to use this quote - campaign design - corporate strategy - public relations Key Concepts ethical marketing social impact Questions to Reflect On - How can brands maintain trust amid activist consumers? - What responsibilities do consumers have? A Different Perspective Consumer actions can be unpredictable. ★ ★ ★ ★ ★ No ratings yet [Behavior](https://sms4smile.com/quotes/about/behavior/) [Brands](https://sms4smile.com/quotes/about/brands/) [Brands Punish](https://sms4smile.com/quotes/about/brands-punish-2473608/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Consumers Creators](https://sms4smile.com/quotes/about/consumers-creators-2473606/) [Consumers Voice](https://sms4smile.com/quotes/about/consumers-voice-2473607/) [Creator](https://sms4smile.com/quotes/about/creator/) [Distributors](https://sms4smile.com/quotes/about/distributors/) [Fact Consumers](https://sms4smile.com/quotes/about/fact-consumers-2473609/) [Facts](https://sms4smile.com/quotes/about/facts/) [Habits](https://sms4smile.com/quotes/about/habits/) [Irresponsible](https://sms4smile.com/quotes/about/irresponsible/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Mean](https://sms4smile.com/quotes/about/mean/) [Producers](https://sms4smile.com/quotes/about/producers/) [Responsible](https://sms4smile.com/quotes/about/responsible/) [Rewards](https://sms4smile.com/quotes/about/rewards/) [Voice](https://sms4smile.com/quotes/about/voice/) ## Related quotes > [In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…](https://sms4smile.com/quotes/walter-lippmann/in-the-end-advertising-rests-upon-the-fact-that-consumers-are-a/) [Walter Lippmann](https://sms4smile.com/quotes/author/walter-lippmann/) > [Executives can no longer hide behind the corporate veil. 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Social media gives them…](https://sms4smile.com/quotes/simon-mainwaring/concerned-consumers-are-realizing-that-they-can-use-social-media-to/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [There's guys like me who aren't going to the theater, so distributors are leaving money on the table.](https://sms4smile.com/quotes/dana-brunetti/there-s-guys-like-me-who-aren-t-going-to-the-theater-so-distributors/) [Dana Brunetti](https://sms4smile.com/quotes/author/dana-brunetti/) > [I believe this nation hungers for a spiritual revival; hungers to once again see honor placed above political expediency; to see government once again…](https://sms4smile.com/quotes/ronald-reagan/i-believe-this-nation-hungers-for-a-spiritual-revival-hungers-to-once/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) > [Producing and distributing premium TV entertainment content is more 'global' now than at any point in the history of the business. 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Begin to act the part of the person you would like to…](https://sms4smile.com/quotes/anonymous/as-you-begin-changing-your-thinking-start-immediately-to-change-your/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“I now know that deep within the human concept is something dark, selfish, and completely willing to do whatever is necessary to support the…](https://sms4smile.com/quotes/melissa-west/i-now-know-that-deep-within-the-human-concept-is-something-dark/) [Melissa West](https://sms4smile.com/quotes/author/melissa-west/) > [“We are endowed with genes which code out our reaction to beavers and otters, maybe our reaction to each other as well. We are…](https://sms4smile.com/quotes/lewis-thomas/we-are-endowed-with-genes-which-code-out-our-reaction-to-beavers-and/) [Lewis Thomas](https://sms4smile.com/quotes/author/lewis-thomas/) > [The number of poor, and poorly prepared, students who succeed in college and beyond undercuts the simplistic notion that economic or educational disadvantage is…](https://sms4smile.com/quotes/roland-merullo/the-number-of-poor-and-poorly-prepared-students-who-succeed-in/) [Roland Merullo](https://sms4smile.com/quotes/author/roland-merullo/) > [To behave creatively in art means behavior with skill; and skill comes from discipline, not derangement. The artist who knows the rules -and proportion…](https://sms4smile.com/quotes/burne-hogarth/to-behave-creatively-in-art-means-behavior-with-skill-and-skill-comes/) [Burne Hogarth](https://sms4smile.com/quotes/author/burne-hogarth/) > [You don't put milk in chamomile tea - that's disgusting behavior! That's not right.](https://sms4smile.com/quotes/laura-fraser/you-don-t-put-milk-in-chamomile-tea-that-s-disgusting-behavior-that-s/) [Laura Fraser](https://sms4smile.com/quotes/author/laura-fraser/) > [The laws of thermodynamics, as empirically determined, express the approximate and probable behavior of systems of a great number of particles, or, more precisely,…](https://sms4smile.com/quotes/j-willard-gibbs/the-laws-of-thermodynamics-as-empirically-determined-express-the/) [J. 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