--- title: "Meaning & Key Takeaway of: Concerned consumers are realizing that…" description: "\"Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media..." image: "https://sms4smile.com/quotes/i/5a3/simon-mainwaring-3578_behavior_concerned-consumers-are-realizing-that-t_1461006.png" --- # Concerned consumers are realizing that they can use social… ![“Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.” quote by Simon Mainwaring](https://sms4smile.com/quotes/i/5a3/simon-mainwaring-3578_behavior_concerned-consumers-are-realizing-that-t_1461006.png) [Download](https://sms4smile.com/quotes/i/5a3/simon-mainwaring-3578_behavior_concerned-consumers-are-realizing-that-t_1461006.png) [Open image](https://sms4smile.com/quotes/i/5a3/simon-mainwaring-3578_behavior_concerned-consumers-are-realizing-that-t_1461006.png) > “Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.” [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consumers use social media to organize around values and hold corporations accountable. **In simple terms:** Social media empowers value‑driven consumer activism. Key Takeaway Leverage online platforms. Themes consumer activism social media corporate responsibility Mood motivational strategic Type ethical inspirational When to use this quote - online petitions - boycotts - brand dialogues Key Concepts digital organizing brand accountability Questions to Reflect On - How can you turn online outrage into real change? - What role should companies play in responding? A Different Perspective Impact may be limited without systemic change. ★ ★ ★ ★ ★ No ratings yet [Behavior](https://sms4smile.com/quotes/about/behavior/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Corporate](https://sms4smile.com/quotes/about/corporate/) [Giving](https://sms4smile.com/quotes/about/giving/) [Habits](https://sms4smile.com/quotes/about/habits/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Media](https://sms4smile.com/quotes/about/media/) [Movement](https://sms4smile.com/quotes/about/movement/) [Shared values](https://sms4smile.com/quotes/about/shared-values/) [Social](https://sms4smile.com/quotes/about/social/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [Values](https://sms4smile.com/quotes/about/values/) ## Related quotes > [Fame is fun, money is useful, celebrity can be exciting, but finally life is about optimal well-being and how we achieve that in dominator…](https://sms4smile.com/quotes/bell-hooks/fame-is-fun-money-is-useful-celebrity-can-be-exciting-but-finally/) [Bell Hooks](https://sms4smile.com/quotes/author/bell-hooks/) > [Individual heterosexual women came to the movement from relationships where men were cruel, unkind, violent, unfaithful. Many of these men were radical thinkers who…](https://sms4smile.com/quotes/bell-hooks/individual-heterosexual-women-came-to-the-movement-from-relationships/) [Bell Hooks](https://sms4smile.com/quotes/author/bell-hooks/) > [Venezuela, Bolivia and Ecuador lived through times of cruel and ruthless capitalism where the workers, the masses of the population, saw themselves living in…](https://sms4smile.com/quotes/alejandro-castro-espin/venezuela-bolivia-and-ecuador-lived-through-times-of-cruel-and/) [Alejandro Castro Espin](https://sms4smile.com/quotes/author/alejandro-castro-espin/) > [In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on…](https://sms4smile.com/quotes/simon-mainwaring/in-today-s-social-business-marketplace-facebook-is-one-of-the-best/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for…](https://sms4smile.com/quotes/simon-mainwaring/executives-can-no-longer-hide-behind-the-corporate-veil-they-need-to/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to…](https://sms4smile.com/quotes/simon-mainwaring/consumers-now-have-a-voice-and-the-fact-that-consumers-can-be/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [A country, after all, is not something you build as the pharaohs built the pyramids, and then leave standing there to defy eternity. A…](https://sms4smile.com/quotes/pierre-trudeau/a-country-after-all-is-not-something-you-build-as-the-pharaohs-built/) [Pierre Trudeau](https://sms4smile.com/quotes/author/pierre-trudeau/) > [The American experience works when people embrace a set of shared values, you come, you work hard, you embrace these values and you're as…](https://sms4smile.com/quotes/jeb-bush/the-american-experience-works-when-people-embrace-a-set-of-shared/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [We think of Craigslist as a form of Social Media.We provide a simple service that is mostly free and we leave money in the…](https://sms4smile.com/quotes/craig-newmark/we-think-of-craigslist-as-a-form-of-social-media-we-provide-a-simple/) [Craig Newmark](https://sms4smile.com/quotes/author/craig-newmark/) > [The strategic partnership between the European Union and the United States is rooted in our shared values of freedom, human rights, democracy and a…](https://sms4smile.com/quotes/donald-tusk/the-strategic-partnership-between-the-european-union-and-the-united/) [Donald Tusk](https://sms4smile.com/quotes/author/donald-tusk/) > [“An organization is a community with a set of shared values and goals. Its morale and smooth functioning should always take precedence over your…](https://sms4smile.com/quotes/ray-dalio/an-organization-is-a-community-with-a-set-of-shared-values-and-goals/) [Ray Dalio](https://sms4smile.com/quotes/author/ray-dalio/) > [Our shared values define us more than our differences. And acknowledging those shared values can see us through our challenges today if we have…](https://sms4smile.com/quotes/john-mccain/our-shared-values-define-us-more-than-our-differences-and/) [John McCain](https://sms4smile.com/quotes/author/john-mccain/) > [“It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between…](https://sms4smile.com/quotes/david-amerland/it-is-not-wrong-to-think-that-the-traditional-buying-of-a-product-has/) [David Amerland](https://sms4smile.com/quotes/author/david-amerland/) > [Most new movements start this way: hundreds or thousands of individuals and groups, working in different fields and different locations, start thinking about change…](https://sms4smile.com/quotes/steven-johnson/most-new-movements-start-this-way-hundreds-or-thousands-of/) [Steven Johnson](https://sms4smile.com/quotes/author/steven-johnson/) > [America rests on shared values rather than shared ethnicity.](https://sms4smile.com/quotes/joseph-nye/america-rests-on-shared-values-rather-than-shared-ethnicity/) [Joseph Nye](https://sms4smile.com/quotes/author/joseph-nye/) ## More by Simon Mainwaring > [In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on…](https://sms4smile.com/quotes/simon-mainwaring/in-today-s-social-business-marketplace-facebook-is-one-of-the-best/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.](https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.](https://sms4smile.com/quotes/simon-mainwaring/effectively-change-is-almost-impossible-without-industry-wide/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. 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We are…](https://sms4smile.com/quotes/lewis-thomas/we-are-endowed-with-genes-which-code-out-our-reaction-to-beavers-and/) [Lewis Thomas](https://sms4smile.com/quotes/author/lewis-thomas/) > [The number of poor, and poorly prepared, students who succeed in college and beyond undercuts the simplistic notion that economic or educational disadvantage is…](https://sms4smile.com/quotes/roland-merullo/the-number-of-poor-and-poorly-prepared-students-who-succeed-in/) [Roland Merullo](https://sms4smile.com/quotes/author/roland-merullo/) > [To behave creatively in art means behavior with skill; and skill comes from discipline, not derangement. The artist who knows the rules -and proportion…](https://sms4smile.com/quotes/burne-hogarth/to-behave-creatively-in-art-means-behavior-with-skill-and-skill-comes/) Burne Hogarth > [You don't put milk in chamomile tea - that's disgusting behavior! That's not right.](https://sms4smile.com/quotes/laura-fraser/you-don-t-put-milk-in-chamomile-tea-that-s-disgusting-behavior-that-s/) [Laura Fraser](https://sms4smile.com/quotes/author/laura-fraser/) > [The laws of thermodynamics, as empirically determined, express the approximate and probable behavior of systems of a great number of particles, or, more precisely,…](https://sms4smile.com/quotes/j-willard-gibbs/the-laws-of-thermodynamics-as-empirically-determined-express-the/) J. 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