--- title: "Meaning & Key Takeaway of: In the crisis over ITV digital in 2002…" description: "\"In the crisis over ITV digital in 2002 for instance, the incompetence was staggering. EFL clubs were signed to a broadcast deal with a startup business..." image: "https://sms4smile.com/quotes/i/181/simon-jordan-4959_business_in-the-crisis-over-itv-digital-in-2002-f_2084192.png" --- # In the crisis over ITV digital in 2002 for instance, the… ![“In the crisis over ITV digital in 2002 for instance, the incompetence was staggering. EFL clubs were signed to a broadcast deal with a startup business that had no funding, no parent company guarantees from ITV, and clubs got royally shafted for millions when it inevitably failed.” quote by Simon Jordan](https://sms4smile.com/quotes/i/181/simon-jordan-4959_business_in-the-crisis-over-itv-digital-in-2002-f_2084192.png) [Download](https://sms4smile.com/quotes/i/181/simon-jordan-4959_business_in-the-crisis-over-itv-digital-in-2002-f_2084192.png) [Open image](https://sms4smile.com/quotes/i/181/simon-jordan-4959_business_in-the-crisis-over-itv-digital-in-2002-f_2084192.png) > “In the crisis over ITV digital in 2002 for instance, the incompetence was staggering. EFL clubs were signed to a broadcast deal with a startup business that had no funding, no parent company guarantees from ITV, and clubs got royally shafted for millions when it inevitably failed.” [Simon Jordan](https://sms4smile.com/quotes/author/simon-jordan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A poorly funded, under‑guaranteed broadcast deal caused massive financial loss for football clubs, highlighting the risks of reckless partnerships. **In simple terms:** Bad deals with weak backing cause huge losses. Key Takeaway Vet partners and secure guarantees. Themes risk management finance sports business Mood cautionary critical Type business sports When to use this quote - club budgeting - contract negotiations - investment decisions - media rights deals Key Concepts economics corporate governance Questions to Reflect On - What safeguards could prevent such failures? - How can clubs balance opportunity with risk? A Different Perspective The quote may not consider that some clubs benefited despite the failure. ★ ★ ★ ★ ★ No ratings yet [Broadcast Deal](https://sms4smile.com/quotes/about/broadcast-deal-4086489/) [Business](https://sms4smile.com/quotes/about/business/) [Crisis](https://sms4smile.com/quotes/about/crisis/) [Crisis Itv](https://sms4smile.com/quotes/about/crisis-itv-4086486/) [Digital](https://sms4smile.com/quotes/about/digital/) [Guarantees Itv](https://sms4smile.com/quotes/about/guarantees-itv-4086487/) [Incompetence](https://sms4smile.com/quotes/about/incompetence/) [Itv Clubs](https://sms4smile.com/quotes/about/itv-clubs-4086485/) [Itv Digital](https://sms4smile.com/quotes/about/itv-digital-4086488/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [The EFL is poorly run and has never taken advantage of, or prepared for, the challenges of the Premier League. 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