--- title: "Meaning & Key Takeaway of: Get a minimum viable product out there…" description: "\"Get a minimum viable product out there, test it out, see how customers respond.\" — Shira Goodman" image: "https://sms4smile.com/quotes/i/e7f/shira-goodman-34489_customers_get-a-minimum-viable-product-out-there-t_13977.jpg" --- # Get a minimum viable product out there, test it out, see… ![“Get a minimum viable product out there, test it out, see how customers respond.” quote by Shira Goodman](https://sms4smile.com/quotes/i/e7f/shira-goodman-34489_customers_get-a-minimum-viable-product-out-there-t_13977.jpg) [Download](https://sms4smile.com/quotes/i/e7f/shira-goodman-34489_customers_get-a-minimum-viable-product-out-there-t_13977.jpg) [Open image](https://sms4smile.com/quotes/i/e7f/shira-goodman-34489_customers_get-a-minimum-viable-product-out-there-t_13977.jpg) > “Get a minimum viable product out there, test it out, see how customers respond.” [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Iterate quickly by releasing a basic version, gathering feedback, and refining based on real user behavior. **In simple terms:** Rapid iteration through early market testing. Key Takeaway Launch early, learn fast. Themes Innovation Customer Feedback Lean Startup Product Development Agile Mood Optimistic Focused Type Advice Business When to use this quote - Startup product launch - Feature rollout - Beta testing - Market entry Key Concepts MVP User Testing Iterative Design Practical Applications - Validate demand - Improve product fit Questions to Reflect On - What assumptions does the MVP test? - How can feedback be turned into actionable changes? ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [I completely believe in the lean startup and minimum viable product; I just I think that people are setting the threshold for minimum viable…](https://sms4smile.com/quotes/neil-blumenthal/i-completely-believe-in-the-lean-startup-and-minimum-viable-product-i/) [Neil Blumenthal](https://sms4smile.com/quotes/author/neil-blumenthal/) > [The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about…](https://sms4smile.com/quotes/eric-ries/the-minimum-viable-product-is-that-version-of-a-new-product-which/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Trust is a product of test over time.](https://sms4smile.com/quotes/myles-munroe/trust-is-a-product-of-test-over-time/) [Myles Munroe](https://sms4smile.com/quotes/author/myles-munroe/) > [“Many teams get into a lot of grief with the concept of a minimum viable product (MVP) because on the one hand we are…](https://sms4smile.com/quotes/marty-cagan/many-teams-get-into-a-lot-of-grief-with-the-concept-of-a-minimum/) [Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/) > [“When an engineer with years of familiarity in a problem space begins designing a product, it’s easy to imagine a utopian end-state for the…](https://sms4smile.com/quotes/betsy-beyer/when-an-engineer-with-years-of-familiarity-in-a-problem-space-begins/) Betsy Beyer > [“In Silicon Valley, start-ups don’t launch with polished, finished businesses. Instead, they release their “Minimum Viable Product” (MVP)—the most basic version of their core…](https://sms4smile.com/quotes/ryan-holiday/in-silicon-valley-start-ups-don-t-launch-with-polished-finished/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) > [Create a minimal viable product or website, launch it, and get feedback.](https://sms4smile.com/quotes/neil-patel/create-a-minimal-viable-product-or-website-launch-it-and-get-feedback/) [Neil Patel](https://sms4smile.com/quotes/author/neil-patel/) > [I've definitely grown into the job after that difficult first Test against Pakistan. I'd been captain for the Sri Lanka one-dayers, which hadn't gone…](https://sms4smile.com/quotes/andrew-strauss/i-ve-definitely-grown-into-the-job-after-that-difficult-first-test/) [Andrew Strauss](https://sms4smile.com/quotes/author/andrew-strauss/) > [I was about nine years old when a teacher administered my IQ test. Unfortunately, as I was nine, I didn't know that I needed…](https://sms4smile.com/quotes/walter-o-brien/i-was-about-nine-years-old-when-a-teacher-administered-my-iq-test/) [Walter O'Brien](https://sms4smile.com/quotes/author/walter-o-brien/) > [“No test can measure anything important.   On”](https://sms4smile.com/quotes/naomi-shihab-nye/no-test-can-measure-anything-important-on/) [Naomi Shihab Nye](https://sms4smile.com/quotes/author/naomi-shihab-nye/) > [Your closest and your most dedicated fans will be your ultimate test. They will test you.](https://sms4smile.com/quotes/chuck-d/your-closest-and-your-most-dedicated-fans-will-be-your-ultimate-test/) [Chuck D](https://sms4smile.com/quotes/author/chuck-d/) > [I hate cars that much, I don't even own one. The last one I bought was a Honda CR-V which I didn't even take…](https://sms4smile.com/quotes/katie-hopkins/i-hate-cars-that-much-i-don-t-even-own-one-the-last-one-i-bought-was/) [Katie Hopkins](https://sms4smile.com/quotes/author/katie-hopkins/) > [I do not say that, when brought to the test, I shall be invincible.](https://sms4smile.com/quotes/james-otis/i-do-not-say-that-when-brought-to-the-test-i-shall-be-invincible/) [James Otis](https://sms4smile.com/quotes/author/james-otis/) > [We're on the road 300 days a year. There's no recovery time. It's a test of your physical and mental endurance.](https://sms4smile.com/quotes/beth-phoenix/we-re-on-the-road-300-days-a-year-there-s-no-recovery-time-it-s-a/) [Beth Phoenix](https://sms4smile.com/quotes/author/beth-phoenix/) > [Hard times may test me, they cannot destroy me,](https://sms4smile.com/quotes/t-b-joshua/hard-times-may-test-me-they-cannot-destroy-me/) [T. B. Joshua](https://sms4smile.com/quotes/author/t-b-joshua/) ## More by Shira Goodman > ['Make more happen' highlights how Staples is reinventing itself to provide every product businesses need to succeed.](https://sms4smile.com/quotes/shira-goodman/make-more-happen-highlights-how-staples-is-reinventing-itself-to/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [I invariably do some of my best thinking on Saturdays.](https://sms4smile.com/quotes/shira-goodman/i-invariably-do-some-of-my-best-thinking-on-saturdays/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [When Princeton plays Harvard, I'm rooting for Princeton, of course. Go Tigers!](https://sms4smile.com/quotes/shira-goodman/when-princeton-plays-harvard-i-m-rooting-for-princeton-of-course-go/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [My goal is a tech-free Saturday.](https://sms4smile.com/quotes/shira-goodman/my-goal-is-a-tech-free-saturday/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [If I can get together once a month with eight people I hold dear, that's a real win to me.](https://sms4smile.com/quotes/shira-goodman/if-i-can-get-together-once-a-month-with-eight-people-i-hold-dear-that/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [I was first hired at Staples in 1992, by company founder Tom Stemberg and eventual CEO Ron Sargent, to be the first director of…](https://sms4smile.com/quotes/shira-goodman/i-was-first-hired-at-staples-in-1992-by-company-founder-tom-stemberg/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [J.D., MBAs typically go into the financial world. What I love is driving the top line.](https://sms4smile.com/quotes/shira-goodman/j-d-mbas-typically-go-into-the-financial-world-what-i-love-is-driving/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [I'm president of my children's day school and have a tremendous passion for education.](https://sms4smile.com/quotes/shira-goodman/i-m-president-of-my-children-s-day-school-and-have-a-tremendous/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [The most important item on my desk is a picture of my husband and three kids making kooky faces at my niece's wedding. We…](https://sms4smile.com/quotes/shira-goodman/the-most-important-item-on-my-desk-is-a-picture-of-my-husband-and/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [Every executive should be able to say four things: 'I don't know,' 'I need help,' 'I was wrong,' and 'Thank you.'](https://sms4smile.com/quotes/shira-goodman/every-executive-should-be-able-to-say-four-things-i-don-t-know-i-need/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [This is Staples. On a good day, we get to stay at the Marriott Courtyard. We have a frugal culture.](https://sms4smile.com/quotes/shira-goodman/this-is-staples-on-a-good-day-we-get-to-stay-at-the-marriott/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [When I need to decompress, I grab a glass of wine, some popcorn, and a great book.](https://sms4smile.com/quotes/shira-goodman/when-i-need-to-decompress-i-grab-a-glass-of-wine-some-popcorn-and-a/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [I love pens, especially when writing on good-quality paper. But I don't have a favorite - I try all kinds in all colors. Like…](https://sms4smile.com/quotes/shira-goodman/i-love-pens-especially-when-writing-on-good-quality-paper-but-i-don-t/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) [Explore all 14 Shira Goodman quotes ](https://sms4smile.com/quotes/author/shira-goodman/) ## More Customers quotes > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/) [S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/) > [Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…](https://sms4smile.com/quotes/charles-kettering/research-is-an-organized-method-of-trying-to-find-out-what-you-are/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [Without a customer, you don't have a business - all you have is a hobby.](https://sms4smile.com/quotes/don-peppers/without-a-customer-you-don-t-have-a-business-all-you-have-is-a-hobby/) [Don Peppers](https://sms4smile.com/quotes/author/don-peppers/) > [In open source, you really have to be near the watershed to have an impact on the source code. Customers want to be near…](https://sms4smile.com/quotes/peter-fenton/in-open-source-you-really-have-to-be-near-the-watershed-to-have-an/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [Tachyon OPC+ is a natural extension of our market-winning Tachyon platform, giving customers a clear path to minimizing the OPC error budget and producing…](https://sms4smile.com/quotes/bill-vaughan/tachyon-opc-is-a-natural-extension-of-our-market-winning-tachyon/) [Bill Vaughan](https://sms4smile.com/quotes/author/bill-vaughan/) > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or…](https://sms4smile.com/quotes/stephen-covey/in-a-very-real-sense-there-are-only-two-roles-in-organisations/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-your-customers-when-you-treat/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) > [To quote a recent customer email, “I really appreciate your thoughtful and professional response. I don’t get that a lot from customer service. Usually,…](https://sms4smile.com/quotes/matt-mickiewicz/to-quote-a-recent-customer-email-i-really-appreciate-your-thoughtful/) [Matt Mickiewicz](https://sms4smile.com/quotes/author/matt-mickiewicz/) Browse all 2,036 Customers quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Get a minimum viable product out there, test it out, see how customers respond.", "creator": { "@type": "Person", "name": "Shira Goodman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/shira-goodman/get-a-minimum-viable-product-out-there-test-it-out-see-how-customers/", "about": { "@type": "Thing", "name": "Customers" }, "@id": "https://sms4smile.com/quotes/shira-goodman/get-a-minimum-viable-product-out-there-test-it-out-see-how-customers/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e7f/shira-goodman-34489_customers_get-a-minimum-viable-product-out-there-t_13977.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e7f/shira-goodman-34489_customers_get-a-minimum-viable-product-out-there-t_13977.jpg", "url": "https://sms4smile.com/quotes/i/e7f/shira-goodman-34489_customers_get-a-minimum-viable-product-out-there-t_13977.jpg", "width": 1080, "height": 1080, "caption": "“Get a minimum viable product out there, test it out, see how customers respond.” — Shira Goodman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Shira Goodman", "item": "https://sms4smile.com/quotes/author/shira-goodman/" }, { "@type": "ListItem", "position": 4, "name": "Get a minimum viable product out...", "item": "https://sms4smile.com/quotes/shira-goodman/get-a-minimum-viable-product-out-there-test-it-out-see-how-customers/" } ], "@id": "https://sms4smile.com/quotes/shira-goodman/get-a-minimum-viable-product-out-there-test-it-out-see-how-customers/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```