--- title: "Meaning & Key Takeaway of: In the Internet economy, information is…" description: "\"In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that..." image: "https://sms4smile.com/quotes/i/8ad/sheldon-whitehouse-3144_advertising_in-the-internet-economy-information-is-e_2006276.png" --- # In the Internet economy, information is everything: The… ![“In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return.” quote by Sheldon Whitehouse](https://sms4smile.com/quotes/i/8ad/sheldon-whitehouse-3144_advertising_in-the-internet-economy-information-is-e_2006276.png) [Download](https://sms4smile.com/quotes/i/8ad/sheldon-whitehouse-3144_advertising_in-the-internet-economy-information-is-e_2006276.png) [Open image](https://sms4smile.com/quotes/i/8ad/sheldon-whitehouse-3144_advertising_in-the-internet-economy-information-is-e_2006276.png) > “In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return.” [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. In the digital age, detailed consumer data enables precise ad targeting, driving higher profits for businesses. **In simple terms:** Data lets companies target ads and earn more. Key Takeaway Use data responsibly to respect privacy. Themes data advertising economy Mood cautious analytical Type informative critical When to use this quote - e‑commerce - social media platforms - targeted campaigns Key Concepts marketing consumer behavior privacy law Questions to Reflect On - How can companies balance profit with privacy? - What regulations protect consumer data? A Different Perspective Privacy concerns and data misuse can erode trust. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Business](https://sms4smile.com/quotes/about/business/) [Data](https://sms4smile.com/quotes/about/data/) [Economy Information](https://sms4smile.com/quotes/about/economy-information-2361156/) [Information](https://sms4smile.com/quotes/about/information/) [Information Company](https://sms4smile.com/quotes/about/information-company-3557613/) [Internet](https://sms4smile.com/quotes/about/internet/) [Internet Economy](https://sms4smile.com/quotes/about/internet-economy-2923823/) [Knows Consumer](https://sms4smile.com/quotes/about/knows-consumer-3557614/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [More](https://sms4smile.com/quotes/about/more/) [Tailor Advertising](https://sms4smile.com/quotes/about/tailor-advertising-3557615/) ## Related quotes > [In the new economy, information, education, and motivation are everything.](https://sms4smile.com/quotes/william-j-clinton/in-the-new-economy-information-education-and-motivation-are-everything/) [William J. Clinton](https://sms4smile.com/quotes/author/william-j-clinton/) > [The most important feature of an information economy, in which information is defined as surprise, is the overthrow, not the attainment, of equilibrium. The…](https://sms4smile.com/quotes/george-gilder/the-most-important-feature-of-an-information-economy-in-which/) [George Gilder](https://sms4smile.com/quotes/author/george-gilder/) > [President Clinton got it right in 1996 when he established a free-market-based approach to this new thing called the Internet, and the Internet economy…](https://sms4smile.com/quotes/ajit-pai/president-clinton-got-it-right-in-1996-when-he-established-a-free/) [Ajit Pai](https://sms4smile.com/quotes/author/ajit-pai/) > [With work increasingly invisible, it's much harder to grasp the human effects, the social contours, of the Internet economy.](https://sms4smile.com/quotes/george-packer/with-work-increasingly-invisible-it-s-much-harder-to-grasp-the-human/) [George Packer](https://sms4smile.com/quotes/author/george-packer/) > [Everyone should acknowledge a simple truth: The heart and soul of today's Internet economy is the collection of data, mainly for use in targeted…](https://sms4smile.com/quotes/michael-o-rielly/everyone-should-acknowledge-a-simple-truth-the-heart-and-soul-of/) [Michael O'Rielly](https://sms4smile.com/quotes/author/michael-o-rielly/) > [Telecom companies are doing very, very well. And the internet economy is doing very, very well.](https://sms4smile.com/quotes/brian-schatz/telecom-companies-are-doing-very-very-well-and-the-internet-economy/) [Brian Schatz](https://sms4smile.com/quotes/author/brian-schatz/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [God never talks. But the devil keeps advertising, Father. 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This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) ## More by Sheldon Whitehouse > [How arrogant - how very far from humility - would be the self-satisfied, smug assurance that God, a tidy-up-after-us God will come and clean…](https://sms4smile.com/quotes/sheldon-whitehouse/how-arrogant-how-very-far-from-humility-would-be-the-self-satisfied/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [Muzzling our leading scientists benefits no one.](https://sms4smile.com/quotes/sheldon-whitehouse/muzzling-our-leading-scientists-benefits-no-one/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [Make your life your work, not your talk.](https://sms4smile.com/quotes/sheldon-whitehouse/make-your-life-your-work-not-your-talk/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [Citizens United is a disgrace of a decision, holding that corporate money is corporate speech and entitled to the same First Amendment protection as…](https://sms4smile.com/quotes/sheldon-whitehouse/citizens-united-is-a-disgrace-of-a-decision-holding-that-corporate/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [We must unequivocally reject any cuts to Social Security or Medicare benefits.](https://sms4smile.com/quotes/sheldon-whitehouse/we-must-unequivocally-reject-any-cuts-to-social-security-or-medicare/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [Implementing the so-called 'Buffett Rule' would restore some badly needed fairness to our tax system.](https://sms4smile.com/quotes/sheldon-whitehouse/implementing-the-so-called-buffett-rule-would-restore-some-badly/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [To be clear, I don't know whether the fossil fuel industry and its allies engaged in the same kind of racketeering activity as the…](https://sms4smile.com/quotes/sheldon-whitehouse/to-be-clear-i-don-t-know-whether-the-fossil-fuel-industry-and-its/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [The fossil fuel industry has taken control of, and powered up, architecture and methods originally built by the tobacco industry and others to attack…](https://sms4smile.com/quotes/sheldon-whitehouse/the-fossil-fuel-industry-has-taken-control-of-and-powered-up/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [Getting past the influence of the fossil fuel industry will take courage, especially on the part of the Republican majority whom they so relentlessly…](https://sms4smile.com/quotes/sheldon-whitehouse/getting-past-the-influence-of-the-fossil-fuel-industry-will-take/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [We have seen the big loan servicers drag their feet in the Obama administration's well-intentioned mortgage modification program.](https://sms4smile.com/quotes/sheldon-whitehouse/we-have-seen-the-big-loan-servicers-drag-their-feet-in-the-obama/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [We are here to do God's work. He's not here to do ours.](https://sms4smile.com/quotes/sheldon-whitehouse/we-are-here-to-do-god-s-work-he-s-not-here-to-do-ours/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [Talking to my Senate Republican colleagues about climate change is like talking to prisoners about escaping. The conversations are often private, even furtive.](https://sms4smile.com/quotes/sheldon-whitehouse/talking-to-my-senate-republican-colleagues-about-climate-change-is/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [If everyone on the Court always voted for the prosecution against the defendant, for the corporation against the plaintiffs, and for the government against…](https://sms4smile.com/quotes/sheldon-whitehouse/if-everyone-on-the-court-always-voted-for-the-prosecution-against-the/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [These core principles - helping patients, preventing medical errors, promoting best practices and improving quality - are the reasons that health IT is featured…](https://sms4smile.com/quotes/sheldon-whitehouse/these-core-principles-helping-patients-preventing-medical-errors/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) > [The Heartland Institute is about as biased as they come, and it's funded by the likes of Exxon and the Koch brothers. This is…](https://sms4smile.com/quotes/sheldon-whitehouse/the-heartland-institute-is-about-as-biased-as-they-come-and-it-s/) [Sheldon Whitehouse](https://sms4smile.com/quotes/author/sheldon-whitehouse/) [Explore all 138 Sheldon Whitehouse quotes ](https://sms4smile.com/quotes/author/sheldon-whitehouse/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. 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