--- title: "Meaning & Key Takeaway of: We either put out 6 different flavors of…" description: "\"We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to b..." image: "https://sms4smile.com/quotes/i/02e/sheena-iyengar-2596_cases_we-either-put-out-6-different-flavors-of_480734.png" --- # We either put out 6 different flavors of jam or 24… ![“We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to buy a jar of jam?” quote by Sheena Iyengar](https://sms4smile.com/quotes/i/02e/sheena-iyengar-2596_cases_we-either-put-out-6-different-flavors-of_480734.png) [Download](https://sms4smile.com/quotes/i/02e/sheena-iyengar-2596_cases_we-either-put-out-6-different-flavors-of_480734.png) [Open image](https://sms4smile.com/quotes/i/02e/sheena-iyengar-2596_cases_we-either-put-out-6-different-flavors-of_480734.png) > “We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to buy a jar of jam?” [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Offering many jam flavors reduces purchase likelihood due to decision fatigue; fewer options boost sales. **In simple terms:** Too many choices overwhelm buyers. Key Takeaway Simplify product lines to aid decisions. Themes marketing consumer behavior choice overload Mood analytical insightful Type marketing psychology When to use this quote - grocery aisles - online shopping - product launches - inventory management Key Concepts decision theory product assortment Questions to Reflect On - How many options are optimal for a new product? - What cues help consumers decide quickly? A Different Perspective Limited variety may exclude niche preferences. ★ ★ ★ ★ ★ No ratings yet [Flavors](https://sms4smile.com/quotes/about/flavors/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of…](https://sms4smile.com/quotes/sheena-iyengar/what-we-found-was-that-of-the-people-who-stopped-when-there-were-24/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors…](https://sms4smile.com/quotes/sheena-iyengar/about-60-of-the-people-stopped-when-we-had-24-jams-on-display-and/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I could wear Jordan 1's every day with anything. So many different flavors.](https://sms4smile.com/quotes/p-j-tucker/i-could-wear-jordan-1-s-every-day-with-anything-so-many-different/) [P. J. Tucker](https://sms4smile.com/quotes/author/p-j-tucker/) > [A lot of times when it comes to pairing certain ingredients, you can't think of the ingredient as a whole. You have to kind…](https://sms4smile.com/quotes/tom-sandoval/a-lot-of-times-when-it-comes-to-pairing-certain-ingredients-you-can-t/) [Tom Sandoval](https://sms4smile.com/quotes/author/tom-sandoval/) > [You're going to get everything you want when you come to an AEW show. You're going to get all different flavors of ice cream.](https://sms4smile.com/quotes/eddie-kingston/you-re-going-to-get-everything-you-want-when-you-come-to-an-aew-show/) [Eddie Kingston](https://sms4smile.com/quotes/author/eddie-kingston/) > [Beauty is not just a white girl. It's so many different flavors and shades.](https://sms4smile.com/quotes/queen-latifah/beauty-is-not-just-a-white-girl-it-s-so-many-different-flavors-and/) [Queen Latifah](https://sms4smile.com/quotes/author/queen-latifah/) > [People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so…](https://sms4smile.com/quotes/sheena-iyengar/people-were-actually-6-times-more-likely-to-buy-a-jar-of-jam-if-they/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which…](https://sms4smile.com/quotes/sheena-iyengar/the-first-thing-we-looked-at-in-what-case-were-people-more-likely-to/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Clients are becoming more global; they're realizing that markets are more interconnected. It's no longer the local regional clients buying the local regional flavors.…](https://sms4smile.com/quotes/mary-callahan-erdoes/clients-are-becoming-more-global-they-re-realizing-that-markets-are/) [Mary Callahan Erdoes](https://sms4smile.com/quotes/author/mary-callahan-erdoes/) > [Not everyone likes all our flavors, but each flavor is someone's favorite.](https://sms4smile.com/quotes/irv-robbins/not-everyone-likes-all-our-flavors-but-each-flavor-is-someone-s/) Irv Robbins > [“A deep-yellow sauce dotted with green encircled a plump piece of white fish; gently seared golden skin nestled in a smaller circle of plump…](https://sms4smile.com/quotes/victoria-benton-frank/a-deep-yellow-sauce-dotted-with-green-encircled-a-plump-piece-of/) Victoria Benton Frank > [“The grits were lumpy, but the flavor was incredible: the garlic and onion powder, the cayenne's heat lingering after every bite, the creamy tang…](https://sms4smile.com/quotes/shauna-robinson/the-grits-were-lumpy-but-the-flavor-was-incredible-the-garlic-and/) Shauna Robinson > [Growing up, my dad drank a lot of wine, so I got a taste for, and learned how to enjoy it. He spoke a…](https://sms4smile.com/quotes/tom-araya/growing-up-my-dad-drank-a-lot-of-wine-so-i-got-a-taste-for-and/) [Tom Araya](https://sms4smile.com/quotes/author/tom-araya/) > [Balance is key in cooking - you want a little acid, a little sweet, a little savory - the flavors should be harmonious.](https://sms4smile.com/quotes/gail-simmons/balance-is-key-in-cooking-you-want-a-little-acid-a-little-sweet-a/) [Gail Simmons](https://sms4smile.com/quotes/author/gail-simmons/) > [“A memory that costs you something," he said aloud, almost to himself. "One that hurts to remember. That makes you regret what you did…](https://sms4smile.com/quotes/daria-lavelle/a-memory-that-costs-you-something-he-said-aloud-almost-to-himself-one/) Daria Lavelle ## More by Sheena Iyengar > [“Personal happiness is always a very serious matter.”](https://sms4smile.com/quotes/sheena-iyengar/personal-happiness-is-always-a-very-serious-matter/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that…](https://sms4smile.com/quotes/sheena-iyengar/then-the-other-thing-that-affected-my-interest-in-choices-growing-up/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price…](https://sms4smile.com/quotes/sheena-iyengar/move-for-one-thing-you-re-going-to-start-paying-more-attention-yes/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live…](https://sms4smile.com/quotes/sheena-iyengar/what-we-share-with-animals-is-a-desire-for-choice-it-s-a-desire-to/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give…](https://sms4smile.com/quotes/sheena-iyengar/you-know-you-take-a-little-infant-and-you-turn-on-the-music-mobile-on/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi…](https://sms4smile.com/quotes/sheena-iyengar/i-went-home-and-they-seemed-my-parents-seemed-normal-they-didn-t-seem/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to…](https://sms4smile.com/quotes/sheena-iyengar/the-less-control-people-had-over-their-work-the-higher-their-blood/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.](https://sms4smile.com/quotes/sheena-iyengar/consumers-presented-with-six-choices-on-an-item-were-twice-as-likely/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves…](https://sms4smile.com/quotes/sheena-iyengar/the-quality-of-health-care-continues-to-improve-and-people-are-living/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The key to getting the most from choice is to be choosy about choosing.](https://sms4smile.com/quotes/sheena-iyengar/the-key-to-getting-the-most-from-choice-is-to-be-choosy-about-choosing/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store…](https://sms4smile.com/quotes/sheena-iyengar/i-used-to-go-to-this-store-called-draeger-s-and-you-had-a-little-bit/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.](https://sms4smile.com/quotes/sheena-iyengar/balancing-hopes-desires-and-an-appreciating-of-the-possibilities-with/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even…](https://sms4smile.com/quotes/sheena-iyengar/so-gut-tells-you-how-do-i-feel-about-this-right-now-it-doesn-t-tell/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One…](https://sms4smile.com/quotes/sheena-iyengar/i-put-out-a-good-10-different-types-of-drinks-for-them-and-they-just/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.](https://sms4smile.com/quotes/sheena-iyengar/like-people-are-less-likely-to-invest-in-their-retirement-when-they/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Explore all 158 Sheena Iyengar quotes ](https://sms4smile.com/quotes/author/sheena-iyengar/) ## More Cases quotes > [The time that one gains cannot be accumulated in a storehouse; it is contradictory to want to save up existence, which, the fact is,…](https://sms4smile.com/quotes/simone-de-beauvoir/the-time-that-one-gains-cannot-be-accumulated-in-a-storehouse-it-is/) [Simone de Beauvoir](https://sms4smile.com/quotes/author/simone-de-beauvoir/) > [It can sometimes make people fold into themselves and kind of run away, but I think in this case these characters are being forced…](https://sms4smile.com/quotes/emily-deschanel/it-can-sometimes-make-people-fold-into-themselves-and-kind-of-run/) [Emily Deschanel](https://sms4smile.com/quotes/author/emily-deschanel/) > [I'd always have grease in at least two places, in case the umpires would ask me to wipe one off. I never wanted to…](https://sms4smile.com/quotes/gaylord-perry/i-d-always-have-grease-in-at-least-two-places-in-case-the-umpires/) [Gaylord Perry](https://sms4smile.com/quotes/author/gaylord-perry/) > [Islam never differentiates between men and women as regards political rights and puts them on an equal footing. However, even if a woman is…](https://sms4smile.com/quotes/yusuf-al-qaradawi/islam-never-differentiates-between-men-and-women-as-regards-political/) [Yusuf al-Qaradawi](https://sms4smile.com/quotes/author/yusuf-al-qaradawi/) > [You gonna take the case?" It's not a case. It's a missing person. Sort of." You're gonna have a devil of a time finding…](https://sms4smile.com/quotes/janet-evanovich/you-gonna-take-the-case-it-s-not-a-case-it-s-a-missing-person-sort-of/) [Janet Evanovich](https://sms4smile.com/quotes/author/janet-evanovich/) > [I think we've all had enough of Coltrane saxophonists. There's a case of someone ruining a generation of saxophonists, as Louis Armstrong may have…](https://sms4smile.com/quotes/paul-bley/i-think-we-ve-all-had-enough-of-coltrane-saxophonists-there-s-a-case/) [Paul Bley](https://sms4smile.com/quotes/author/paul-bley/) > [Every wife ought to answer for her man. If the husband be engaged in a seditious club, or drinks mysterious healths, or be frugal…](https://sms4smile.com/quotes/joseph-addison/every-wife-ought-to-answer-for-her-man-if-the-husband-be-engaged-in-a/) [Joseph Addison](https://sms4smile.com/quotes/author/joseph-addison/) > [The world around us is an increasingly hostile and sinful place. Occasionally that splashes onto us, and perhaps, in the case of a few…](https://sms4smile.com/quotes/jeffrey-r-holland/the-world-around-us-is-an-increasingly-hostile-and-sinful-place/) [Jeffrey R. 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Underpinning them was the belief that…](https://sms4smile.com/quotes/irvine-welsh/he-emphasised-basic-truths-you-are-not-dying-yet-you-have-to-live/) [Irvine Welsh](https://sms4smile.com/quotes/author/irvine-welsh/) > [Athletes at all ages are bigger and stronger than ever before. And they are being encouraged - sometimes even incentivized, as we recently learned…](https://sms4smile.com/quotes/naveen-jain/athletes-at-all-ages-are-bigger-and-stronger-than-ever-before-and/) [Naveen Jain](https://sms4smile.com/quotes/author/naveen-jain/) > [Each Act of Parliament intended to address harassment and discrimination has faced objections on the basis of 'you'll never be able to prove...' and…](https://sms4smile.com/quotes/tim-field/each-act-of-parliament-intended-to-address-harassment-and/) [Tim Field](https://sms4smile.com/quotes/author/tim-field/) > [The Cheney team had, for example, technological supremacy over the National Security Council staff. 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