--- title: "Meaning & Key Takeaway of: Most of the time you should use reason…" description: "\"Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly i..." image: "https://sms4smile.com/quotes/i/9b1/sheena-iyengar-2596_bears_most-of-the-time-you-should-use-reason-t_2807996.jpg" --- # Most of the time you should use reason, there is no doubt… ![“Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds…” quote by Sheena Iyengar](https://sms4smile.com/quotes/i/9b1/sheena-iyengar-2596_bears_most-of-the-time-you-should-use-reason-t_2807996.jpg) [Download](https://sms4smile.com/quotes/i/9b1/sheena-iyengar-2596_bears_most-of-the-time-you-should-use-reason-t_2807996.jpg) [Open image](https://sms4smile.com/quotes/i/9b1/sheena-iyengar-2596_bears_most-of-the-time-you-should-use-reason-t_2807996.jpg) > “Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds, so then you should really use reason.” [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Reason should dominate decision‑making because gut feelings are prone to bias, especially when expertise is available. **In simple terms:** Use reason over gut when you have expertise. Key Takeaway Prioritize rational analysis. Themes reason bias expertise decision‑making logic Mood analytical pragmatic Type advice philosophical When to use this quote - business strategy - personal choices - expert consultations Key Concepts cognitive psychology behavioral economics Questions to Reflect On - When should you trust intuition over analysis? - How can you balance expertise with open‑mindedness? A Different Perspective Gut intuition can be valuable in novel situations. ★ ★ ★ ★ ★ No ratings yet [Bears](https://sms4smile.com/quotes/about/bears/) [Doubt](https://sms4smile.com/quotes/about/doubt/) [Expertise](https://sms4smile.com/quotes/about/expertise/) [Guts](https://sms4smile.com/quotes/about/guts/) [Odds](https://sms4smile.com/quotes/about/odds/) [Reason](https://sms4smile.com/quotes/about/reason/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [By all means listen to other people's advice, but when in doubt go with your gut instinct.](https://sms4smile.com/quotes/steve-pavlina/by-all-means-listen-to-other-people-s-advice-but-when-in-doubt-go/) [Steve Pavlina](https://sms4smile.com/quotes/author/steve-pavlina/) > [We are often in society told to make decisions in one of two ways. We're either told "Use your gut, just go with how…](https://sms4smile.com/quotes/sheena-iyengar/we-are-often-in-society-told-to-make-decisions-in-one-of-two-ways-we/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I'm an athlete, my job is not negotiating, it's not my field of expertise. I'm an emotional guy - it's normal, a lot of…](https://sms4smile.com/quotes/georges-st-pierre/i-m-an-athlete-my-job-is-not-negotiating-it-s-not-my-field-of/) [Georges St-Pierre](https://sms4smile.com/quotes/author/georges-st-pierre/) > [The death of a child is the greatest reason to doubt the existence of God.](https://sms4smile.com/quotes/fyodor-dostoevsky/the-death-of-a-child-is-the-greatest-reason-to-doubt-the-existence-of/) [Fyodor Dostoevsky](https://sms4smile.com/quotes/author/fyodor-dostoevsky/) > [Bein logical gave me a reason to doubt](https://sms4smile.com/quotes/kevin-gates/bein-logical-gave-me-a-reason-to-doubt/) [Kevin Gates](https://sms4smile.com/quotes/author/kevin-gates/) > [“Play with reason and doubt will close all the gates”](https://sms4smile.com/quotes/bangambiki-habyarimana/play-with-reason-and-doubt-will-close-all-the-gates/) [Bangambiki Habyarimana](https://sms4smile.com/quotes/author/bangambiki-habyarimana/) > [“If I were to suggest that between the Earth and Mars there is a china teapot revolving about the sun in an elliptical orbit,…](https://sms4smile.com/quotes/bertrand-russell/if-i-were-to-suggest-that-between-the-earth-and-mars-there-is-a-china/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [She had reason to doubt him; he was real good at planning but real bad at doing.](https://sms4smile.com/quotes/junot-diaz/she-had-reason-to-doubt-him-he-was-real-good-at-planning-but-real-bad/) [Junot Diaz](https://sms4smile.com/quotes/author/junot-diaz/) > [“Each one will always find in his age a reasonable reason to doubt”](https://sms4smile.com/quotes/frederico-rochaferreira/each-one-will-always-find-in-his-age-a-reasonable-reason-to-doubt/) [Frederico Rochaferreira](https://sms4smile.com/quotes/author/frederico-rochaferreira/) > [We cannot begin with complete doubt. We must begin with all the prejudices which we actually have when we enter upon the study ofphilosophy.…](https://sms4smile.com/quotes/charles-sanders-peirce/we-cannot-begin-with-complete-doubt-we-must-begin-with-all-the/) [Charles Sanders Peirce](https://sms4smile.com/quotes/author/charles-sanders-peirce/) > [“If you believe people use reason for the important decisions in life, you will go through life feeling confused and frustrated that others seem…](https://sms4smile.com/quotes/scott-adams/if-you-believe-people-use-reason-for-the-important-decisions-in-life/) [Scott Adams](https://sms4smile.com/quotes/author/scott-adams/) > [When learned men begin to use their reason, then I generally discover that they haven't got any.](https://sms4smile.com/quotes/anonymous/when-learned-men-begin-to-use-their-reason-then-i-generally-discover/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If God had not intended that Women shou'd use their Reason, He wou'd not have given them any, 'for He does nothing in vain.](https://sms4smile.com/quotes/mary-astell/if-god-had-not-intended-that-women-shou-d-use-their-reason-he-wou-d/) [Mary Astell](https://sms4smile.com/quotes/author/mary-astell/) > [Men use to reason with themselves: It will not always be health, let us lay up for sickness; it will not always be youth,…](https://sms4smile.com/quotes/lancelot-andrewes/men-use-to-reason-with-themselves-it-will-not-always-be-health-let-us/) [Lancelot Andrewes](https://sms4smile.com/quotes/author/lancelot-andrewes/) > [He only employs his passion who can make no use of his reason.](https://sms4smile.com/quotes/marcus-tullius-cicero/he-only-employs-his-passion-who-can-make-no-use-of-his-reason/) [Marcus Tullius Cicero](https://sms4smile.com/quotes/author/marcus-tullius-cicero/) ## More by Sheena Iyengar > [“Personal happiness is always a very serious matter.”](https://sms4smile.com/quotes/sheena-iyengar/personal-happiness-is-always-a-very-serious-matter/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that…](https://sms4smile.com/quotes/sheena-iyengar/then-the-other-thing-that-affected-my-interest-in-choices-growing-up/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price…](https://sms4smile.com/quotes/sheena-iyengar/move-for-one-thing-you-re-going-to-start-paying-more-attention-yes/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live…](https://sms4smile.com/quotes/sheena-iyengar/what-we-share-with-animals-is-a-desire-for-choice-it-s-a-desire-to/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give…](https://sms4smile.com/quotes/sheena-iyengar/you-know-you-take-a-little-infant-and-you-turn-on-the-music-mobile-on/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi…](https://sms4smile.com/quotes/sheena-iyengar/i-went-home-and-they-seemed-my-parents-seemed-normal-they-didn-t-seem/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to…](https://sms4smile.com/quotes/sheena-iyengar/the-less-control-people-had-over-their-work-the-higher-their-blood/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.](https://sms4smile.com/quotes/sheena-iyengar/consumers-presented-with-six-choices-on-an-item-were-twice-as-likely/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves…](https://sms4smile.com/quotes/sheena-iyengar/the-quality-of-health-care-continues-to-improve-and-people-are-living/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The key to getting the most from choice is to be choosy about choosing.](https://sms4smile.com/quotes/sheena-iyengar/the-key-to-getting-the-most-from-choice-is-to-be-choosy-about-choosing/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store…](https://sms4smile.com/quotes/sheena-iyengar/i-used-to-go-to-this-store-called-draeger-s-and-you-had-a-little-bit/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.](https://sms4smile.com/quotes/sheena-iyengar/balancing-hopes-desires-and-an-appreciating-of-the-possibilities-with/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even…](https://sms4smile.com/quotes/sheena-iyengar/so-gut-tells-you-how-do-i-feel-about-this-right-now-it-doesn-t-tell/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One…](https://sms4smile.com/quotes/sheena-iyengar/i-put-out-a-good-10-different-types-of-drinks-for-them-and-they-just/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.](https://sms4smile.com/quotes/sheena-iyengar/like-people-are-less-likely-to-invest-in-their-retirement-when-they/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Explore all 158 Sheena Iyengar quotes ](https://sms4smile.com/quotes/author/sheena-iyengar/) ## More Bears quotes > [For not only every democracy, but certainly every republic, bears within itself the seeds of its own destruction.](https://sms4smile.com/quotes/anonymous/for-not-only-every-democracy-but-certainly-every-republic-bears/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [She'd read once that if you ran into a bear in the woods you should avoid eye contact and you shouldn't run away, but…](https://sms4smile.com/quotes/anne-ursu/she-d-read-once-that-if-you-ran-into-a-bear-in-the-woods-you-should/) [Anne Ursu](https://sms4smile.com/quotes/author/anne-ursu/) > [In the movie, the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs...…](https://sms4smile.com/quotes/neil-degrasse-tyson/in-the-movie-the-stars-above-the-ship-bear-no-correspondence-to-any/) [Neil deGrasse Tyson](https://sms4smile.com/quotes/author/neil-degrasse-tyson/) > [Television series are like the stock market. There's room for bears and bulls but no room for pigs.](https://sms4smile.com/quotes/bob-newhart/television-series-are-like-the-stock-market-there-s-room-for-bears/) [Bob Newhart](https://sms4smile.com/quotes/author/bob-newhart/) > [The Germans are the most philosophic people in the world, and the greatest smokers: now I trace their philosophy to their smoking. Smoking has…](https://sms4smile.com/quotes/george-henry-borrow/the-germans-are-the-most-philosophic-people-in-the-world-and-the/) [George Henry Borrow](https://sms4smile.com/quotes/author/george-henry-borrow/) > [...Gratitude transforms the torment of memory of good things now gone into silent joy. One bears what was lovely in the past not as…](https://sms4smile.com/quotes/dietrich-bonhoeffer/gratitude-transforms-the-torment-of-memory-of-good-things-now-gone/) [Dietrich Bonhoeffer](https://sms4smile.com/quotes/author/dietrich-bonhoeffer/) > [You've had a whole lot of experience, but everything is also radically new at each moment, and you have to bring a kind of…](https://sms4smile.com/quotes/jean-houston/you-ve-had-a-whole-lot-of-experience-but-everything-is-also-radically/) [Jean Houston](https://sms4smile.com/quotes/author/jean-houston/) > [The rationale which accompanies that imposition of male authority euphemistically referred to as 'the battle of the sexes' bears a certain resemblance to the…](https://sms4smile.com/quotes/kate-millett/the-rationale-which-accompanies-that-imposition-of-male-authority/) [Kate Millett](https://sms4smile.com/quotes/author/kate-millett/) > [Pay no heed to the passing religious vogue. Go back to the grass roots. Open your hearts and search the Scriptures. Bear your cross,…](https://sms4smile.com/quotes/aiden-wilson-tozer/pay-no-heed-to-the-passing-religious-vogue-go-back-to-the-grass-roots/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [I want you to take a red-hot bath as hot as you can bear it, and just relax your nerves. You can read in…](https://sms4smile.com/quotes/f-scott-fitzgerald/i-want-you-to-take-a-red-hot-bath-as-hot-as-you-can-bear-it-and-just/) [F. 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I…](https://sms4smile.com/quotes/st-vincent/i-m-supportive-of-women-absolutely-and-it-s-so-gratifying-to-have/) [St. Vincent](https://sms4smile.com/quotes/author/st-vincent/) [Browse all 4,111 Bears quotes ](https://sms4smile.com/quotes/about/bears/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds, so then you should really use reason.", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/most-of-the-time-you-should-use-reason-there-is-no-doubt-about-that/", "about": { "@type": "Thing", "name": "Bears" }, "@id": "https://sms4smile.com/quotes/sheena-iyengar/most-of-the-time-you-should-use-reason-there-is-no-doubt-about-that/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9b1/sheena-iyengar-2596_bears_most-of-the-time-you-should-use-reason-t_2807996.jpg", "contentUrl": "https://sms4smile.com/quotes/i/9b1/sheena-iyengar-2596_bears_most-of-the-time-you-should-use-reason-t_2807996.jpg", "url": "https://sms4smile.com/quotes/i/9b1/sheena-iyengar-2596_bears_most-of-the-time-you-should-use-reason-t_2807996.jpg", "width": 1080, "height": 1080, "caption": "“Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sheena Iyengar", "item": "https://sms4smile.com/quotes/author/sheena-iyengar/" }, { "@type": "ListItem", "position": 4, "name": "Most of the time you should...", "item": "https://sms4smile.com/quotes/sheena-iyengar/most-of-the-time-you-should-use-reason-there-is-no-doubt-about-that/" } ], "@id": "https://sms4smile.com/quotes/sheena-iyengar/most-of-the-time-you-should-use-reason-there-is-no-doubt-about-that/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```