--- title: "Meaning & Key Takeaway of: I put out a good 10 different types of…" description: "\"I put out a good 10 different types of drinks for them and they just said, \"Oh, okay, so it's just one choice.\" One choice? I gave you Coke, Pepsi, Gin..." image: "https://sms4smile.com/quotes/i/189/sheena-iyengar-2596_ale_i-put-out-a-good-10-different-types-of-d_281641.png" --- # I put out a good 10 different types of drinks for them and… ![“I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.” quote by Sheena Iyengar](https://sms4smile.com/quotes/i/189/sheena-iyengar-2596_ale_i-put-out-a-good-10-different-types-of-d_281641.png) [Download](https://sms4smile.com/quotes/i/189/sheena-iyengar-2596_ale_i-put-out-a-good-10-different-types-of-d_281641.png) [Open image](https://sms4smile.com/quotes/i/189/sheena-iyengar-2596_ale_i-put-out-a-good-10-different-types-of-d_281641.png) > “I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.” [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People often perceive many options as a single category when they share a common label, reducing perceived variety. **In simple terms:** Choices look alike when they belong to the same group. Key Takeaway Recognize true variety beyond labels. Themes choice perception categorization decision making Mood reflective analytical Type observational practical When to use this quote - shopping - menu design - product packaging - marketing strategy Key Concepts behavioral economics cognitive bias framing Questions to Reflect On - How can you reframe options to highlight distinct features? - What labeling strategies reveal true variety? A Different Perspective Labels can mask real differences, leading to oversimplified decisions. ★ ★ ★ ★ ★ No ratings yet [Ale](https://sms4smile.com/quotes/about/ale/) [Choices](https://sms4smile.com/quotes/about/choices/) ## Related quotes > [And I ain't always on the prowl, it's just my soda mixed with brown. Got me quite open for a while, so let me…](https://sms4smile.com/quotes/wale/and-i-ain-t-always-on-the-prowl-it-s-just-my-soda-mixed-with-brown/) [Wale](https://sms4smile.com/quotes/author/wale/) > [Whoever takes just plain ginger ale soon gets drowned out of the conversation.](https://sms4smile.com/quotes/kin-hubbard/whoever-takes-just-plain-ginger-ale-soon-gets-drowned-out-of-the/) [Kin Hubbard](https://sms4smile.com/quotes/author/kin-hubbard/) > [Last time I was sick, the guy I was seeing brought me a bottle of ginger ale… and expected me to pay him back…](https://sms4smile.com/quotes/kelley-armstrong/last-time-i-was-sick-the-guy-i-was-seeing-brought-me-a-bottle-of/) [Kelley Armstrong](https://sms4smile.com/quotes/author/kelley-armstrong/) > [A Christian might drink only ginger ale at the tavern bar, but there he is already on the way to drinking beer and whiskey.…](https://sms4smile.com/quotes/john-r-rice/a-christian-might-drink-only-ginger-ale-at-the-tavern-bar-but-there/) [John R. Rice](https://sms4smile.com/quotes/author/john-r-rice/) > [Gimme a visky with a ginger ale on the side - and don't be stinchy, beby.](https://sms4smile.com/quotes/greta-garbo/gimme-a-visky-with-a-ginger-ale-on-the-side-and-don-t-be-stinchy-beby/) [Greta Garbo](https://sms4smile.com/quotes/author/greta-garbo/) > [I've never had food in my fridge. All I have in my fridge is one shelf of Canada Dry ginger ale, Diet Cokes on…](https://sms4smile.com/quotes/brigid-berlin/i-ve-never-had-food-in-my-fridge-all-i-have-in-my-fridge-is-one-shelf/) [Brigid Berlin](https://sms4smile.com/quotes/author/brigid-berlin/) > [Tons of comedians have said, 'I grew up learning from Bill Cosby. He's great.' But that respect doesn't mean much to the young people.…](https://sms4smile.com/quotes/bill-cosby/tons-of-comedians-have-said-i-grew-up-learning-from-bill-cosby-he-s/) [Bill Cosby](https://sms4smile.com/quotes/author/bill-cosby/) > [A Negroni demands your full, upright attention. It will not tolerate mindless swigging the way all those sweet summertime drinks do, which is just…](https://sms4smile.com/quotes/jonathan-miles/a-negroni-demands-your-full-upright-attention-it-will-not-tolerate/) [Jonathan Miles](https://sms4smile.com/quotes/author/jonathan-miles/) > [It's only happy hour if a hot girl is sharing your drinks. Otherwise it's just drowning your misery.](https://sms4smile.com/quotes/nikhil-saluja/it-s-only-happy-hour-if-a-hot-girl-is-sharing-your-drinks-otherwise/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [“Then she'll drink. Sometimes it's like there's this well of sadness inside her, and she has to drink to fill it up. And then…](https://sms4smile.com/quotes/jenny-han/then-she-ll-drink-sometimes-it-s-like-there-s-this-well-of-sadness/) [Jenny Han](https://sms4smile.com/quotes/author/jenny-han/) > [I still party all the time and hang out with everyone who drinks, but I just don't personally, and don't really have the desire…](https://sms4smile.com/quotes/slash/i-still-party-all-the-time-and-hang-out-with-everyone-who-drinks-but/) [Slash](https://sms4smile.com/quotes/author/slash/) > [“That is love, making endless tea for someone who never drinks it, just in case this is the morning they might actually want a…](https://sms4smile.com/quotes/annabel-pitcher/that-is-love-making-endless-tea-for-someone-who-never-drinks-it-just/) [Annabel Pitcher](https://sms4smile.com/quotes/author/annabel-pitcher/) > [Sometimes I sits and thinks. Other times I sits and drinks, but mostly I just sits.](https://sms4smile.com/quotes/neal-cassady/sometimes-i-sits-and-thinks-other-times-i-sits-and-drinks-but-mostly/) [Neal Cassady](https://sms4smile.com/quotes/author/neal-cassady/) > [I mean we might even go to war as to whether we love Coke or Pepsi and our whole identity is wrapped up in…](https://sms4smile.com/quotes/sheena-iyengar/i-mean-we-might-even-go-to-war-as-to-whether-we-love-coke-or-pepsi/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [There are two kinds of artists left: those who endorse Pepsi and those who simply won't.](https://sms4smile.com/quotes/annie-lennox/there-are-two-kinds-of-artists-left-those-who-endorse-pepsi-and-those/) [Annie Lennox](https://sms4smile.com/quotes/author/annie-lennox/) ## More by Sheena Iyengar > [“Personal happiness is always a very serious matter.”](https://sms4smile.com/quotes/sheena-iyengar/personal-happiness-is-always-a-very-serious-matter/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that…](https://sms4smile.com/quotes/sheena-iyengar/then-the-other-thing-that-affected-my-interest-in-choices-growing-up/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price…](https://sms4smile.com/quotes/sheena-iyengar/move-for-one-thing-you-re-going-to-start-paying-more-attention-yes/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live…](https://sms4smile.com/quotes/sheena-iyengar/what-we-share-with-animals-is-a-desire-for-choice-it-s-a-desire-to/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give…](https://sms4smile.com/quotes/sheena-iyengar/you-know-you-take-a-little-infant-and-you-turn-on-the-music-mobile-on/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi…](https://sms4smile.com/quotes/sheena-iyengar/i-went-home-and-they-seemed-my-parents-seemed-normal-they-didn-t-seem/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to…](https://sms4smile.com/quotes/sheena-iyengar/the-less-control-people-had-over-their-work-the-higher-their-blood/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.](https://sms4smile.com/quotes/sheena-iyengar/consumers-presented-with-six-choices-on-an-item-were-twice-as-likely/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves…](https://sms4smile.com/quotes/sheena-iyengar/the-quality-of-health-care-continues-to-improve-and-people-are-living/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The key to getting the most from choice is to be choosy about choosing.](https://sms4smile.com/quotes/sheena-iyengar/the-key-to-getting-the-most-from-choice-is-to-be-choosy-about-choosing/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store…](https://sms4smile.com/quotes/sheena-iyengar/i-used-to-go-to-this-store-called-draeger-s-and-you-had-a-little-bit/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.](https://sms4smile.com/quotes/sheena-iyengar/balancing-hopes-desires-and-an-appreciating-of-the-possibilities-with/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even…](https://sms4smile.com/quotes/sheena-iyengar/so-gut-tells-you-how-do-i-feel-about-this-right-now-it-doesn-t-tell/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.](https://sms4smile.com/quotes/sheena-iyengar/like-people-are-less-likely-to-invest-in-their-retirement-when-they/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [First-generation children were strongly influenced by their immigrant parents approach to choice. For them, choice was not just a way of defining and asserting…](https://sms4smile.com/quotes/sheena-iyengar/first-generation-children-were-strongly-influenced-by-their-immigrant/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Explore all 158 Sheena Iyengar quotes ](https://sms4smile.com/quotes/author/sheena-iyengar/) ## More Ale quotes > [I'm 12 years sober, so I don't have beer! When I used to drink I really liked Bass Ale!](https://sms4smile.com/quotes/kristin-davis/i-m-12-years-sober-so-i-don-t-have-beer-when-i-used-to-drink-i-really/) [Kristin Davis](https://sms4smile.com/quotes/author/kristin-davis/) > [Ale is meat, drink and cloth; it will make a cat speak and a wise man dumb.](https://sms4smile.com/quotes/jonathan-swift/ale-is-meat-drink-and-cloth-it-will-make-a-cat-speak-and-a-wise-man/) [Jonathan Swift](https://sms4smile.com/quotes/author/jonathan-swift/) > [She was luxuriously tired and her muscles felt sore from the unaccustomed strain of riding astride. Nothing had ever tasted so good as the…](https://sms4smile.com/quotes/kathleen-winsor/she-was-luxuriously-tired-and-her-muscles-felt-sore-from-the/) [Kathleen Winsor](https://sms4smile.com/quotes/author/kathleen-winsor/) > [Better beans and bacon in peace than cakes and ale in fear.](https://sms4smile.com/quotes/aesop/better-beans-and-bacon-in-peace-than-cakes-and-ale-in-fear/) [Aesop](https://sms4smile.com/quotes/author/aesop/) > [It is better to think of church in the ale-house than to think of the ale-house in church.](https://sms4smile.com/quotes/martin-luther/it-is-better-to-think-of-church-in-the-ale-house-than-to-think-of-the/) [Martin Luther](https://sms4smile.com/quotes/author/martin-luther/) > [What is your best, your very best, ale a glass?" "Two pence halfpenny," says the landlord, "is the price of the Genuine Stunning Ale."…](https://sms4smile.com/quotes/charles-dickens/what-is-your-best-your-very-best-ale-a-glass-two-pence-halfpenny-says/) [Charles Dickens](https://sms4smile.com/quotes/author/charles-dickens/) > [Whoever takes just plain ginger ale soon gets drowned out of the conversation.](https://sms4smile.com/quotes/kin-hubbard/whoever-takes-just-plain-ginger-ale-soon-gets-drowned-out-of-the/) [Kin Hubbard](https://sms4smile.com/quotes/author/kin-hubbard/) > [I have drunk ale from the Country of the Young / And weep because I know all things now.](https://sms4smile.com/quotes/william-butler-yeats/i-have-drunk-ale-from-the-country-of-the-young-and-weep-because-i/) [William Butler Yeats](https://sms4smile.com/quotes/author/william-butler-yeats/) > [I have fed purely upon ale; I have eat my ale, drank my ale, and I always sleep upon ale.](https://sms4smile.com/quotes/george-farquhar/i-have-fed-purely-upon-ale-i-have-eat-my-ale-drank-my-ale-and-i/) [George Farquhar](https://sms4smile.com/quotes/author/george-farquhar/) > [But if at church they would give some ale. And a pleasant fire our souls to regale. We'd sing and we'd pray all the…](https://sms4smile.com/quotes/william-blake/but-if-at-church-they-would-give-some-ale-and-a-pleasant-fire-our/) [William Blake](https://sms4smile.com/quotes/author/william-blake/) > [Blessings of your heart, you brew good ale.](https://sms4smile.com/quotes/william-shakespeare/blessings-of-your-heart-you-brew-good-ale/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [Dear Mother, dear Mother, the Church is cold, But the Ale-house is healthy and pleasant and warm.](https://sms4smile.com/quotes/william-blake/dear-mother-dear-mother-the-church-is-cold-but-the-ale-house-is/) [William Blake](https://sms4smile.com/quotes/author/william-blake/) > [“It comes in pints?”](https://sms4smile.com/quotes/peter-jackson/it-comes-in-pints/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [Save your wack rhymes, hold your female. Pass the Old Gold, trash the ale. Cash your food stamps, get the WIC out the mail.…](https://sms4smile.com/quotes/big-daddy-kane/save-your-wack-rhymes-hold-your-female-pass-the-old-gold-trash-the/) [Big Daddy Kane](https://sms4smile.com/quotes/author/big-daddy-kane/) > [Terence O'Ryan heard him and straightway brought him a crystal cup full of the foaming ebon ale which the noble twin brothers Bungiveagh and…](https://sms4smile.com/quotes/james-joyce/terence-o-ryan-heard-him-and-straightway-brought-him-a-crystal-cup/) [James Joyce](https://sms4smile.com/quotes/author/james-joyce/) [Browse all 86 Ale quotes ](https://sms4smile.com/quotes/about/ale/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I put out a good 10 different types of drinks for them and they just said, \"Oh, okay, so it's just one choice.\" One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? 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