--- title: "Meaning & Key Takeaway of: Also if they choose from more options…" description: "\"Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether they're choosing chocola..." image: "https://sms4smile.com/quotes/i/110/sheena-iyengar-2596_accepting_also-if-they-choose-from-more-options-th_2175094.jpg" --- # Also if they choose from more options than fewer options… ![“Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether they're choosing chocolates or which job offer to accept.” quote by Sheena Iyengar](https://sms4smile.com/quotes/i/110/sheena-iyengar-2596_accepting_also-if-they-choose-from-more-options-th_2175094.jpg) [Download](https://sms4smile.com/quotes/i/110/sheena-iyengar-2596_accepting_also-if-they-choose-from-more-options-th_2175094.jpg) [Open image](https://sms4smile.com/quotes/i/110/sheena-iyengar-2596_accepting_also-if-they-choose-from-more-options-th_2175094.jpg) > “Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether they're choosing chocolates or which job offer to accept.” [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Having more options can reduce satisfaction with the final decision, whether choosing chocolates or a job, due to increased comparison and regret. **In simple terms:** More choices often lead to less satisfaction. Key Takeaway Limit options to improve decision confidence. Themes choice overload decision making psychology consumer behavior Mood analytical thoughtful Type psychological informative When to use this quote - shopping - career decisions - menu design Key Concepts paradox of choice regret theory Questions to Reflect On - How many options are optimal? - What strategies reduce regret? A Different Perspective Too few options can also stifle autonomy. ★ ★ ★ ★ ★ No ratings yet [Jobs](https://sms4smile.com/quotes/about/jobs/) ## Related quotes > [The more hours of television a girl watches, the fewer options she thinks she has in life.](https://sms4smile.com/quotes/geena-davis/the-more-hours-of-television-a-girl-watches-the-fewer-options-she/) [Geena Davis](https://sms4smile.com/quotes/author/geena-davis/) > [The key to getting the most from choice is to be choosy about choosing.](https://sms4smile.com/quotes/sheena-iyengar/the-key-to-getting-the-most-from-choice-is-to-be-choosy-about-choosing/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [When you're choosing furniture for your home that's supposed to express who you are, what you are also saying is you want other people…](https://sms4smile.com/quotes/sheena-iyengar/when-you-re-choosing-furniture-for-your-home-that-s-supposed-to/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I'm a great believer in the idea of not choosing based on our taste.](https://sms4smile.com/quotes/sheena-iyengar/i-m-a-great-believer-in-the-idea-of-not-choosing-based-on-our-taste/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so…](https://sms4smile.com/quotes/sheena-iyengar/people-were-actually-6-times-more-likely-to-buy-a-jar-of-jam-if-they/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [ They \[people\] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions are much… ](https://sms4smile.com/quotes/sheena-iyengar/they-people-start-asking-themselves-well-which-one-is-the-best-which/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [“The challenges we face when it comes to identity and choice exist precisely because choosing is not only a private activity but a social…](https://sms4smile.com/quotes/sheena-iyengar/the-challenges-we-face-when-it-comes-to-identity-and-choice-exist/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [“One could even argue that we have a duty to create and pass on stories about choice because once a person knows such stories,…](https://sms4smile.com/quotes/sheena-iyengar/one-could-even-argue-that-we-have-a-duty-to-create-and-pass-on/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [“Henri Poincaré, a celebrated French mathematician and philosopher of science, said, “Invention consists in avoiding the constructing of useless combinations and in constructing the…](https://sms4smile.com/quotes/sheena-iyengar/henri-poincar-a-celebrated-french-mathematician-and-philosopher-of/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in order for…](https://sms4smile.com/quotes/sheena-iyengar/i-think-of-choosing-as-a-both-a-fun-and-an-effortful-activity-and-i/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Choosing is a creative process, one through which we construct our environment, our lives, ourselves.](https://sms4smile.com/quotes/sheena-iyengar/choosing-is-a-creative-process-one-through-which-we-construct-our/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.](https://sms4smile.com/quotes/sheena-iyengar/we-are-sculptors-finding-ourselves-in-the-evolution-of-choosing-not/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts choosing in…](https://sms4smile.com/quotes/sheena-iyengar/now-if-you-expand-their-choice-set-say-you-give-them-20-different/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.](https://sms4smile.com/quotes/sheena-iyengar/balancing-hopes-desires-and-an-appreciating-of-the-possibilities-with/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [“When the options are few, we can be happy with what we choose since we are confident that it is the best possible choice…](https://sms4smile.com/quotes/sheena-iyengar/when-the-options-are-few-we-can-be-happy-with-what-we-choose-since-we/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) ## More by Sheena Iyengar > [“Personal happiness is always a very serious matter.”](https://sms4smile.com/quotes/sheena-iyengar/personal-happiness-is-always-a-very-serious-matter/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that…](https://sms4smile.com/quotes/sheena-iyengar/then-the-other-thing-that-affected-my-interest-in-choices-growing-up/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price…](https://sms4smile.com/quotes/sheena-iyengar/move-for-one-thing-you-re-going-to-start-paying-more-attention-yes/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live…](https://sms4smile.com/quotes/sheena-iyengar/what-we-share-with-animals-is-a-desire-for-choice-it-s-a-desire-to/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give…](https://sms4smile.com/quotes/sheena-iyengar/you-know-you-take-a-little-infant-and-you-turn-on-the-music-mobile-on/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi…](https://sms4smile.com/quotes/sheena-iyengar/i-went-home-and-they-seemed-my-parents-seemed-normal-they-didn-t-seem/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to…](https://sms4smile.com/quotes/sheena-iyengar/the-less-control-people-had-over-their-work-the-higher-their-blood/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.](https://sms4smile.com/quotes/sheena-iyengar/consumers-presented-with-six-choices-on-an-item-were-twice-as-likely/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves…](https://sms4smile.com/quotes/sheena-iyengar/the-quality-of-health-care-continues-to-improve-and-people-are-living/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The key to getting the most from choice is to be choosy about choosing.](https://sms4smile.com/quotes/sheena-iyengar/the-key-to-getting-the-most-from-choice-is-to-be-choosy-about-choosing/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store…](https://sms4smile.com/quotes/sheena-iyengar/i-used-to-go-to-this-store-called-draeger-s-and-you-had-a-little-bit/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.](https://sms4smile.com/quotes/sheena-iyengar/balancing-hopes-desires-and-an-appreciating-of-the-possibilities-with/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even…](https://sms4smile.com/quotes/sheena-iyengar/so-gut-tells-you-how-do-i-feel-about-this-right-now-it-doesn-t-tell/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One…](https://sms4smile.com/quotes/sheena-iyengar/i-put-out-a-good-10-different-types-of-drinks-for-them-and-they-just/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.](https://sms4smile.com/quotes/sheena-iyengar/like-people-are-less-likely-to-invest-in-their-retirement-when-they/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Explore all 158 Sheena Iyengar quotes ](https://sms4smile.com/quotes/author/sheena-iyengar/) ## More Accepting quotes > [From Augustine down, theologians have tried to compel people to accept their special interpretation of the Scripture, and the tortures of the inquisition, the…](https://sms4smile.com/quotes/matilda-joslyn-gage/from-augustine-down-theologians-have-tried-to-compel-people-to-accept/) [Matilda Joslyn Gage](https://sms4smile.com/quotes/author/matilda-joslyn-gage/) > [Laughing, laughing, laughing, laughing! It is the jester! A voice from the Void, to cheer poor Cicero! I accept your gift, dearest Night Mother.…](https://sms4smile.com/quotes/marcus-tullius-cicero/laughing-laughing-laughing-laughing-it-is-the-jester-a-voice-from-the/) [Marcus Tullius Cicero](https://sms4smile.com/quotes/author/marcus-tullius-cicero/) > [This duo inside of me causes the perfect opportunity to live and learn twice as fast as those who choose to accept simplicity.](https://sms4smile.com/quotes/tupac-shakur/this-duo-inside-of-me-causes-the-perfect-opportunity-to-live-and/) [Tupac Shakur](https://sms4smile.com/quotes/author/tupac-shakur/) > [There is something about the South that accepts the supernatural. If you don't accept it and you're having a conversation with someone who does,…](https://sms4smile.com/quotes/alice-englert/there-is-something-about-the-south-that-accepts-the-supernatural-if/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [We only enter into the full life if our faith gives thanks. Because how else do we accept His free gift of salvation if…](https://sms4smile.com/quotes/ann-voskamp/we-only-enter-into-the-full-life-if-our-faith-gives-thanks-because/) [Ann Voskamp](https://sms4smile.com/quotes/author/ann-voskamp/) > [Don't be bitter. Everybody suffers. If you can accept your suffering then you will understand other people better. Be grateful for pain. Love life.](https://sms4smile.com/quotes/stephen-colbert/don-t-be-bitter-everybody-suffers-if-you-can-accept-your-suffering/) [Stephen Colbert](https://sms4smile.com/quotes/author/stephen-colbert/) > [It takes an unusually philosophic mind to accept that all one’s suffering might be to no end, really, in the larger scheme of things.](https://sms4smile.com/quotes/anonymous/it-takes-an-unusually-philosophic-mind-to-accept-that-all-one-s/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [No nation being under another nation can accept gifts, and kick at the responsibility attached to those gifts, imposed by the conquering nation.](https://sms4smile.com/quotes/mahatma-gandhi/no-nation-being-under-another-nation-can-accept-gifts-and-kick-at-the/) [Mahatma Gandhi](https://sms4smile.com/quotes/author/mahatma-gandhi/) > [Even with clothing naked animals, there were people who wanted to send in money. A woman in Santa Barbara, California, sent a $40,000 check.…](https://sms4smile.com/quotes/alan-abel/even-with-clothing-naked-animals-there-were-people-who-wanted-to-send/) [Alan Abel](https://sms4smile.com/quotes/author/alan-abel/) > [Society understands the architecture of academia and knows there are relevant qualifications in different fields, and the media accepts the idea of specialisations and…](https://sms4smile.com/quotes/jay-griffiths/society-understands-the-architecture-of-academia-and-knows-there-are/) [Jay Griffiths](https://sms4smile.com/quotes/author/jay-griffiths/) > [Whatever your conscious mind assumes and believes to be true, your subconscious mind will accept and bring to pass. Believe in good fortune, divine…](https://sms4smile.com/quotes/joseph-murphy/whatever-your-conscious-mind-assumes-and-believes-to-be-true-your/) [Joseph Murphy](https://sms4smile.com/quotes/author/joseph-murphy/) > [Losing someone is easy, but accepting it is hard.](https://sms4smile.com/quotes/anonymous/losing-someone-is-easy-but-accepting-it-is-hard/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [… and so he tried to accept the ache in his heart as what Dr. Larch would call the common symptoms of normal life.](https://sms4smile.com/quotes/john-irving/and-so-he-tried-to-accept-the-ache-in-his-heart-as-what-dr-larch/) [John Irving](https://sms4smile.com/quotes/author/john-irving/) > [I think what was special about 'Music by Prudence' was the classic story of the title subject's life path - from being an outcast…](https://sms4smile.com/quotes/roger-ross-williams/i-think-what-was-special-about-music-by-prudence-was-the-classic/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [As my films are born at the moment when they are reflected into another person's mind and memories, there are no misconceptions. I totally…](https://sms4smile.com/quotes/pirjo-honkasalo/as-my-films-are-born-at-the-moment-when-they-are-reflected-into/) [Pirjo Honkasalo](https://sms4smile.com/quotes/author/pirjo-honkasalo/) Browse all 6,788 Accepting quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether they're choosing chocolates or which job offer to accept.", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/also-if-they-choose-from-more-options-than-fewer-options-they-re-less/", "about": { "@type": "Thing", "name": "Accepting" }, "@id": "https://sms4smile.com/quotes/sheena-iyengar/also-if-they-choose-from-more-options-than-fewer-options-they-re-less/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/110/sheena-iyengar-2596_accepting_also-if-they-choose-from-more-options-th_2175094.jpg", "contentUrl": "https://sms4smile.com/quotes/i/110/sheena-iyengar-2596_accepting_also-if-they-choose-from-more-options-th_2175094.jpg", "url": "https://sms4smile.com/quotes/i/110/sheena-iyengar-2596_accepting_also-if-they-choose-from-more-options-th_2175094.jpg", "width": 1080, "height": 1080, "caption": "“Also if they choose from more options than fewer options they're less satisfied with what they choose and…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sheena Iyengar", "item": "https://sms4smile.com/quotes/author/sheena-iyengar/" }, { "@type": "ListItem", "position": 4, "name": "Also if they choose from more...", "item": "https://sms4smile.com/quotes/sheena-iyengar/also-if-they-choose-from-more-options-than-fewer-options-they-re-less/" } ], "@id": "https://sms4smile.com/quotes/sheena-iyengar/also-if-they-choose-from-more-options-than-fewer-options-they-re-less/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```