--- title: "Meaning & Key Takeaway of: A product becomes unforgettable the…" description: "\"“A product becomes unforgettable the moment it stops being an object and starts becoming someone’s story.”\" — Shamail Aijaz" image: "https://sms4smile.com/quotes/i/53e/shamail-aijaz-30019_brand_a-product-becomes-unforgettable-the-mome_2167802.jpg" --- # A product becomes unforgettable the moment it stops being… ![“A product becomes unforgettable the moment it stops being an object and starts becoming someone’s story.” quote by Shamail Aijaz](https://sms4smile.com/quotes/i/53e/shamail-aijaz-30019_brand_a-product-becomes-unforgettable-the-mome_2167802.jpg) [Download](https://sms4smile.com/quotes/i/53e/shamail-aijaz-30019_brand_a-product-becomes-unforgettable-the-mome_2167802.jpg) [Open image](https://sms4smile.com/quotes/i/53e/shamail-aijaz-30019_brand_a-product-becomes-unforgettable-the-mome_2167802.jpg) > ““A product becomes unforgettable the moment it stops being an object and starts becoming someone’s story.”” [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Products become memorable when they embody personal narratives **In simple terms:** Stories make products unforgettable Key Takeaway Craft narratives around products Themes branding storytelling empathy Mood creative optimistic Type marketing inspirational When to use this quote - advertising campaigns - product launches - customer engagement Key Concepts Narrative marketing identity formation Questions to Reflect On - What story does your product tell? - How can you align product values with customer experiences? A Different Perspective Stories may not resonate with all audiences ★ ★ ★ ★ ★ No ratings yet [Moment](https://sms4smile.com/quotes/about/moment/) [Story](https://sms4smile.com/quotes/about/story/) [Time](https://sms4smile.com/quotes/about/time/) [Unforgettable](https://sms4smile.com/quotes/about/unforgettable/) ## Related quotes > [“The big event that rips through the heart of things and changes life for everyone, the unforgettable moment when something ends and something else…](https://sms4smile.com/quotes/paul-auster/the-big-event-that-rips-through-the-heart-of-things-and-changes-life/) [Paul Auster](https://sms4smile.com/quotes/author/paul-auster/) > [It was an incredible experience with Pope Francis, something that I'll never forget. It was a dream come true for a guy like me.…](https://sms4smile.com/quotes/juan-martin-del-potro/it-was-an-incredible-experience-with-pope-francis-something-that-i-ll/) [Juan Martin del Potro](https://sms4smile.com/quotes/author/juan-martin-del-potro/) > [The most special goal of my career was the one that I scored against Cameroon in injury time to send Senegal into the Africa…](https://sms4smile.com/quotes/demba-ba/the-most-special-goal-of-my-career-was-the-one-that-i-scored-against/) [Demba Ba](https://sms4smile.com/quotes/author/demba-ba/) > ['Terrorism' itself is not an objective term or legitimate object of study, but was conceived of as a highly politicized instrument and has been…](https://sms4smile.com/quotes/glenn-greenwald/terrorism-itself-is-not-an-objective-term-or-legitimate-object-of/) [Glenn Greenwald](https://sms4smile.com/quotes/author/glenn-greenwald/) > [“A woman can be an object if that's her objective.”](https://sms4smile.com/quotes/brandon-tietz/a-woman-can-be-an-object-if-that-s-her-objective/) Brandon Tietz > [“In life, we all have an unspeakable secret, an irreversible regret, an unreachable dream, & an unforgettable love”](https://sms4smile.com/quotes/anonymous/in-life-we-all-have-an-unspeakable-secret-an-irreversible-regret-an/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Don’t join an easy crowd; you won’t grow. Go where the expectations and the demands to perform are high.](https://sms4smile.com/quotes/jim-rohn/don-t-join-an-easy-crowd-you-won-t-grow-go-where-the-expectations-and/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [A woman is more than a powerful feeling or unforgettable taste, and a man should not try to eat from every dish. A good…](https://sms4smile.com/quotes/sister-souljah/a-woman-is-more-than-a-powerful-feeling-or-unforgettable-taste-and-a/) [Sister Souljah](https://sms4smile.com/quotes/author/sister-souljah/) > [Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to…](https://sms4smile.com/quotes/peter-diamandis/most-advertisers-spend-millions-upon-millions-of-dollars-to-buy/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [“Her love was like endless summer nights -unforgettable.”](https://sms4smile.com/quotes/j-wolf/her-love-was-like-endless-summer-nights-unforgettable/) [J.WOLF](https://sms4smile.com/quotes/author/j-wolf/) > [Loving someone who is unworthy of your love doesn't make you a loser. It makes you unforgettable.](https://sms4smile.com/quotes/heart-to-heart-thoughts/loving-someone-who-is-unworthy-of-your-love-doesn-t-make-you-a-loser/) Heart To Heart Thoughts > [“Nyx was a lot of things, but forgettable wasn't one of them.”](https://sms4smile.com/quotes/kameron-hurley/nyx-was-a-lot-of-things-but-forgettable-wasn-t-one-of-them/) [Kameron Hurley](https://sms4smile.com/quotes/author/kameron-hurley/) > [The richly cadenced prose is hypnotic, the research prodigious, the analysis acute, the mood spellbinding, and the cast of characters mythic in scale. I…](https://sms4smile.com/quotes/ron-chernow/the-richly-cadenced-prose-is-hypnotic-the-research-prodigious-the/) [Ron Chernow](https://sms4smile.com/quotes/author/ron-chernow/) > [God's power under us, in us, surging through us, is exactly what turns dependence into unforgettable experiences of completeness.](https://sms4smile.com/quotes/bruce-wilkinson/god-s-power-under-us-in-us-surging-through-us-is-exactly-what-turns/) [Bruce Wilkinson](https://sms4smile.com/quotes/author/bruce-wilkinson/) > [“I often think about her. One thing she said stayed with me, a dagger in my heart: "You know for me the most horrible…](https://sms4smile.com/quotes/ingrid-betancourt/i-often-think-about-her-one-thing-she-said-stayed-with-me-a-dagger-in/) [Ingrid Betancourt](https://sms4smile.com/quotes/author/ingrid-betancourt/) ## More by Shamail Aijaz > [“Activity without advancement is just motion- and motion burns money, time, and morale.”](https://sms4smile.com/quotes/shamail-aijaz/activity-without-advancement-is-just-motion-and-motion-burns-money/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“In a world that moves in seconds, silence can be the loudest mistake.”](https://sms4smile.com/quotes/shamail-aijaz/in-a-world-that-moves-in-seconds-silence-can-be-the-loudest-mistake/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“Imagination is the lifeblood of every species – without it, survival on this earth is simply not possible. If you need a slideshow to…](https://sms4smile.com/quotes/shamail-aijaz/imagination-is-the-lifeblood-of-every-species-without-it-survival-on/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“The greatest victory in leadership is not over others it’s over your own ego.”](https://sms4smile.com/quotes/shamail-aijaz/the-greatest-victory-in-leadership-is-not-over-others-it-s-over-your/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“Success isn’t found in the rush, it’s found in the rhythm that lets you breathe while you rise.”](https://sms4smile.com/quotes/shamail-aijaz/success-isn-t-found-in-the-rush-it-s-found-in-the-rhythm-that-lets/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“When your title fades, your true shape remains, make sure it’s one that grows, not one that confines.”](https://sms4smile.com/quotes/shamail-aijaz/when-your-title-fades-your-true-shape-remains-make-sure-it-s-one-that/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“When accountability exists at every level, employees feel protected.”](https://sms4smile.com/quotes/shamail-aijaz/when-accountability-exists-at-every-level-employees-feel-protected/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“Life doesn’t fall apart when you surrender control, it quietly rearranges itself to fit who you’re becoming.”](https://sms4smile.com/quotes/shamail-aijaz/life-doesn-t-fall-apart-when-you-surrender-control-it-quietly/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“The mind becomes peaceful the moment you stop holding what was never meant to stay.”](https://sms4smile.com/quotes/shamail-aijaz/the-mind-becomes-peaceful-the-moment-you-stop-holding-what-was-never/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“A reaction consumes energy; a response creates it.”](https://sms4smile.com/quotes/shamail-aijaz/a-reaction-consumes-energy-a-response-creates-it/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“Focus is love made practical.”](https://sms4smile.com/quotes/shamail-aijaz/focus-is-love-made-practical/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“The world may spin, but those who breathe from their center never lose balance.”](https://sms4smile.com/quotes/shamail-aijaz/the-world-may-spin-but-those-who-breathe-from-their-center-never-lose/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“You don’t owe anyone endless access to your energy, peace begins where overextension ends”](https://sms4smile.com/quotes/shamail-aijaz/you-don-t-owe-anyone-endless-access-to-your-energy-peace-begins-where/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“I stopped trying to control the storm. I built sails instead.”](https://sms4smile.com/quotes/shamail-aijaz/i-stopped-trying-to-control-the-storm-i-built-sails-instead/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) > [“Chaos isn’t the enemy of progress it’s the architect of reinvention.”](https://sms4smile.com/quotes/shamail-aijaz/chaos-isn-t-the-enemy-of-progress-it-s-the-architect-of-reinvention/) [Shamail Aijaz](https://sms4smile.com/quotes/author/shamail-aijaz/) [Explore all 17 Shamail Aijaz quotes ](https://sms4smile.com/quotes/author/shamail-aijaz/) ## More Brand quotes > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) D. Wayne Calloway > [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong…](https://sms4smile.com/quotes/madhur-bhandarkar/i-am-an-emotional-and-fragile-person-i-observe-life-i-am-perceptive/) [Madhur Bhandarkar](https://sms4smile.com/quotes/author/madhur-bhandarkar/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [Topshop is the only brand I've ever collaborated with on a fashion collection.](https://sms4smile.com/quotes/kate-moss/topshop-is-the-only-brand-i-ve-ever-collaborated-with-on-a-fashion/) [Kate Moss](https://sms4smile.com/quotes/author/kate-moss/) > [My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was…](https://sms4smile.com/quotes/miranda-cosgrove/my-friends-and-i-have-always-loved-the-neutrogena-brand-and-their/) [Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/) Browse all 763 Brand quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“A product becomes unforgettable the moment it stops being an object and starts becoming someone’s story.”", "creator": { "@type": "Person", "name": "Shamail Aijaz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/shamail-aijaz/a-product-becomes-unforgettable-the-moment-it-stops-being-an-object/", "about": { "@type": "Thing", "name": "Brand" }, "@id": "https://sms4smile.com/quotes/shamail-aijaz/a-product-becomes-unforgettable-the-moment-it-stops-being-an-object/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/53e/shamail-aijaz-30019_brand_a-product-becomes-unforgettable-the-mome_2167802.jpg", "contentUrl": "https://sms4smile.com/quotes/i/53e/shamail-aijaz-30019_brand_a-product-becomes-unforgettable-the-mome_2167802.jpg", "url": "https://sms4smile.com/quotes/i/53e/shamail-aijaz-30019_brand_a-product-becomes-unforgettable-the-mome_2167802.jpg", "width": 1080, "height": 1080, "caption": "“A product becomes unforgettable the moment it stops being an object and starts becoming someone’s story.” — Shamail Aijaz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Shamail Aijaz", "item": "https://sms4smile.com/quotes/author/shamail-aijaz/" }, { "@type": "ListItem", "position": 4, "name": "“A product becomes unforgettable the moment...", "item": "https://sms4smile.com/quotes/shamail-aijaz/a-product-becomes-unforgettable-the-moment-it-stops-being-an-object/" } ], "@id": "https://sms4smile.com/quotes/shamail-aijaz/a-product-becomes-unforgettable-the-moment-it-stops-being-an-object/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```