---
title: "Meaning & Key Takeaway of: Whether people like it or not, my…"
description: "\"Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.\" — Shahrukh Khan"
image: "https://sms4smile.com/quotes/i/c0b/shahrukh-khan-2970_customer_whether-people-like-it-or-not-my-marketi_916339.png"
---

#  Whether people like it or not, my marketing thought is if…

![“Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.” quote by Shahrukh Khan](https://sms4smile.com/quotes/i/c0b/shahrukh-khan-2970_customer_whether-people-like-it-or-not-my-marketi_916339.png)   [Download](https://sms4smile.com/quotes/i/c0b/shahrukh-khan-2970_customer_whether-people-like-it-or-not-my-marketi_916339.png) [Open image](https://sms4smile.com/quotes/i/c0b/shahrukh-khan-2970_customer_whether-people-like-it-or-not-my-marketi_916339.png)

> “Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.”

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Constant exposure leads to familiarity, reducing perceived novelty and urgency.

**In simple terms:** Seeing something often makes it feel normal.

Key Takeaway

Leverage repeated exposure strategically.

Themes

marketing psychology habituation

Mood

strategic thoughtful

Type

advertising insightful

When to use this quote

- advertising campaigns
- brand placement
- product launches
- public awareness

Key Concepts

Familiarity bias attention economy

Questions to Reflect On

- How can you balance visibility with freshness?
- When does familiarity become complacency?

A Different Perspective

Overexposure can cause disengagement or fatigue.

★ ★ ★ ★ ★   No ratings yet

[Customer](https://sms4smile.com/quotes/about/customer/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/)

## Related quotes

> [“Marketing thought the programmers were lazy; the programmers thought marketing was stupid,”](https://sms4smile.com/quotes/leslie-berlin/marketing-thought-the-programmers-were-lazy-the-programmers-thought/)

[Leslie Berlin](https://sms4smile.com/quotes/author/leslie-berlin/)

> [I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity…](https://sms4smile.com/quotes/toby-jones/i-love-making-movies-i-love-trying-to-make-them-as-good-as-i-can-but/)

[Toby Jones](https://sms4smile.com/quotes/author/toby-jones/)

> [There's people trying to tell me what to do, but I'm not like some marketing scam.](https://sms4smile.com/quotes/sky-ferreira/there-s-people-trying-to-tell-me-what-to-do-but-i-m-not-like-some/)

[Sky Ferreira](https://sms4smile.com/quotes/author/sky-ferreira/)

> [Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.](https://sms4smile.com/quotes/alexandre-aja/hollywood-changed-to-become-a-more-marketing-driven-hollywood-where/)

[Alexandre Aja](https://sms4smile.com/quotes/author/alexandre-aja/)

> [The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down.](https://sms4smile.com/quotes/ryan-holiday/the-best-kind-of-marketing-messages-are-the-ones-that-don-t-seem-like/)

[Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/)

> [Submitting myself for awards feels like a weird kind of horn-blowing that's not comfortable for me. I'm really happy when someone likes my work,…](https://sms4smile.com/quotes/jane-elliot/submitting-myself-for-awards-feels-like-a-weird-kind-of-horn-blowing/)

[Jane Elliot](https://sms4smile.com/quotes/author/jane-elliot/)

> [Films, more for children, have a greater appeal on the people. It is through this medium that any illogical thought among people can be…](https://sms4smile.com/quotes/nagma/films-more-for-children-have-a-greater-appeal-on-the-people-it-is/)

[Nagma](https://sms4smile.com/quotes/author/nagma/)

> [“She found a deep sense of fitness in the fact that here, among people, they should be strangers; strangers and enemies. She thought, these…](https://sms4smile.com/quotes/ayn-rand/she-found-a-deep-sense-of-fitness-in-the-fact-that-here-among-people/)

[Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/)

> [I became paranoid for a long time: I thought that people were out to harm me.](https://sms4smile.com/quotes/jens-lekman/i-became-paranoid-for-a-long-time-i-thought-that-people-were-out-to/)

[Jens Lekman](https://sms4smile.com/quotes/author/jens-lekman/)

> [I thought about all the people that told me I couldn't do it and told me I couldn't get there.](https://sms4smile.com/quotes/russell-wilson/i-thought-about-all-the-people-that-told-me-i-couldn-t-do-it-and-told/)

[Russell Wilson](https://sms4smile.com/quotes/author/russell-wilson/)

> [“He never thought about what people cared of him, otherwise he wouldn't have had nearly all the fun he did in his life.”](https://sms4smile.com/quotes/mark-vincent-lincir/he-never-thought-about-what-people-cared-of-him-otherwise-he-wouldn-t/)

[Mark Vincent Lincir](https://sms4smile.com/quotes/author/mark-vincent-lincir/)

> [“I thought about how people tended to congregate in homogeneous groups, avoiding and often fearing outsiders. This was the root of prejudice and group…](https://sms4smile.com/quotes/brian-l-weiss/i-thought-about-how-people-tended-to-congregate-in-homogeneous-groups/)

[Brian L. Weiss](https://sms4smile.com/quotes/author/brian-l-weiss/)

> [It is a curious thought, but it is only when u see people looking ridiculous that u realize just how much u love them.](https://sms4smile.com/quotes/anonymous/it-is-a-curious-thought-but-it-is-only-when-u-see-people-looking/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Sometimes, Francisco thought that people might be roses.”](https://sms4smile.com/quotes/maggie-stiefvater/sometimes-francisco-thought-that-people-might-be-roses/)

[Maggie Stiefvater](https://sms4smile.com/quotes/author/maggie-stiefvater/)

> [He thought about his people without sentimentalily, with a strick closing of his accounts with life, beginning to understand how much he really loved…](https://sms4smile.com/quotes/gabriel-garc-a-m-rquez/he-thought-about-his-people-without-sentimentalily-with-a-strick/)

[Gabriel Garcia Marquez](https://sms4smile.com/quotes/author/gabriel-garc-a-m-rquez/)

## More by Shahrukh Khan

> [I am like a kid. I tell my family and friends I'm like a kid.](https://sms4smile.com/quotes/shahrukh-khan/i-am-like-a-kid-i-tell-my-family-and-friends-i-m-like-a-kid/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [I have never claimed to do the right kind of things and make politically correct statements.](https://sms4smile.com/quotes/shahrukh-khan/i-have-never-claimed-to-do-the-right-kind-of-things-and-make/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [I personally believe the film turns out better when shot in one short schedule, plus it doesn't stress the actors.](https://sms4smile.com/quotes/shahrukh-khan/i-personally-believe-the-film-turns-out-better-when-shot-in-one-short/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [There is only one religion in the world-hard work](https://sms4smile.com/quotes/shahrukh-khan/there-is-only-one-religion-in-the-world-hard-work/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [If you like me, raise your hand. If you don't, raise your standards](https://sms4smile.com/quotes/shahrukh-khan/if-you-like-me-raise-your-hand-if-you-don-t-raise-your-standards/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [Whenever I start feeling too arrogant about myself, I always take a trip to the U.S. The immigration guys kick the star out of…](https://sms4smile.com/quotes/shahrukh-khan/whenever-i-start-feeling-too-arrogant-about-myself-i-always-take-a/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [Yes I have made a lot of money and I have a lot of respect, my films have done well, and I know there…](https://sms4smile.com/quotes/shahrukh-khan/yes-i-have-made-a-lot-of-money-and-i-have-a-lot-of-respect-my-films/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [I don't teach my children what is Hindu and what is Muslim.](https://sms4smile.com/quotes/shahrukh-khan/i-don-t-teach-my-children-what-is-hindu-and-what-is-muslim/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [So I am hoping my second outing to your wonderful university turns out differently, because it would be highly embarrassing if I said, “Good…](https://sms4smile.com/quotes/shahrukh-khan/so-i-am-hoping-my-second-outing-to-your-wonderful-university-turns/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [I have memories of being in Yale five years ago. It was December and so damn cold that while professing love to my leading…](https://sms4smile.com/quotes/shahrukh-khan/i-have-memories-of-being-in-yale-five-years-ago-it-was-december-and/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [My life may seem glamorous from the outside but off screen it's as ordinary as anyone else's.](https://sms4smile.com/quotes/shahrukh-khan/my-life-may-seem-glamorous-from-the-outside-but-off-screen-it-s-as/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [It is not special to be special, it's special to be ordinary](https://sms4smile.com/quotes/shahrukh-khan/it-is-not-special-to-be-special-it-s-special-to-be-ordinary/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [I truly believe my job is to make sure people smile.](https://sms4smile.com/quotes/shahrukh-khan/i-truly-believe-my-job-is-to-make-sure-people-smile/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [Sometimes a lot of us men think we are doing everything for the woman we love, but there is an aspect of a woman…](https://sms4smile.com/quotes/shahrukh-khan/sometimes-a-lot-of-us-men-think-we-are-doing-everything-for-the-woman/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

> [I am not insecure enough to count the bouquets I receive on my birthday, I don't assess my popularity by the number of magazine…](https://sms4smile.com/quotes/shahrukh-khan/i-am-not-insecure-enough-to-count-the-bouquets-i-receive-on-my/)

[Shahrukh Khan](https://sms4smile.com/quotes/author/shahrukh-khan/)

[Explore all 143 Shahrukh Khan quotes ](https://sms4smile.com/quotes/author/shahrukh-khan/)

## More Customer quotes

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/)

[Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/)

[Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/)

> [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/)

Michael Fishman

> [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/)

[Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/)

> [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/)

[Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/)

> [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/)

[Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/)

> [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/)

[Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/)

> [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/)

[Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/)

> [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/)

[Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/)

> [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/)

[Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/)

[Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.",
            "creator": {
                "@type": "Person",
                "name": "Shahrukh Khan"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/shahrukh-khan/whether-people-like-it-or-not-my-marketing-thought-is-if-you-keep/",
            "about": {
                "@type": "Thing",
                "name": "Customer"
            },
            "@id": "https://sms4smile.com/quotes/shahrukh-khan/whether-people-like-it-or-not-my-marketing-thought-is-if-you-keep/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/c0b/shahrukh-khan-2970_customer_whether-people-like-it-or-not-my-marketi_916339.png",
                "contentUrl": "https://sms4smile.com/quotes/i/c0b/shahrukh-khan-2970_customer_whether-people-like-it-or-not-my-marketi_916339.png",
                "url": "https://sms4smile.com/quotes/i/c0b/shahrukh-khan-2970_customer_whether-people-like-it-or-not-my-marketi_916339.png",
                "width": 1080,
                "height": 1080,
                "caption": "“Whether people like it or not, my marketing thought is if you keep something in front of people for too…” — Shahrukh Khan",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Shahrukh Khan",
                    "item": "https://sms4smile.com/quotes/author/shahrukh-khan/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Whether people like it or not,...",
                    "item": "https://sms4smile.com/quotes/shahrukh-khan/whether-people-like-it-or-not-my-marketing-thought-is-if-you-keep/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/shahrukh-khan/whether-people-like-it-or-not-my-marketing-thought-is-if-you-keep/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```